Chapter 522 The first step in global cultural export
“Variety show copyright?” Qi Ruifan nodded and said: “This is indeed one of the core profit sources of many European and American TV stations. After they have made achievements in their own countries, There will be other countries buying it.”
Yang Wendong also said: "Yes, this copyright will be in the name of TVB. It will be regarded as the core property of TVB in the future. It will also facilitate you to have funds to do more things in the future, but it cannot be because of the stability. of copyright income, slacking off in other aspects Yes."
"No, don't worry, Yang Sheng, I will definitely continue to film various high-quality TV series and other programs." Qi Ruifan said quickly: "Only high-quality programs can conquer the Asian market."< br>
The boss Yang Wendong and his What's different about his boss is that he doesn't care much about short-term income. Therefore, in the early days, investments in various TV series and TV programs were very generous. Even the income of employees and actors was very considerable. This naturally led many people to work hard. Mind your own business;
For this reason, TVB has performed very well in various programs in recent years, especially TV series. However, if you only watch the Hong Kong market, this approach will definitely be a loss and you will not make any money at all;
Fortunately, with the The rapid expansion of the parent company in Southeast Asian countries, coupled with the influence of Changxing Film Company in Nanyang, enabled its TV series to be successfully sold to Waifu, which in turn made TVB profitable.
Therefore, today's TVB's ambition is not in Hong Kong, which is a too small market, but in many overseas Asian countries, where the number of Chinese is more than ten times that of Hong Kong.
"Okay, let me tell you first how to do this good voice." Yang Wendong nodded, and then said: "The first step is the same as the Miss Hong Kong election, holding primaries in different places.
No matter which step of the competition it is, the core of the competition is that the judges cannot see the singers, their backs are turned, and the singers cannot say anything except singing. After singing, the judges will give scores and then they can meet
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Another thing is"
After listening to it, Qi Ruifan said: "Such a program is indeed very interesting. The judges will not refer to visual evaluations, which avoids the possibility of cheating. ”
“Yes, a person’s appearance has a great influence on the evaluation of many things. "Yang Wendong smiled.
Although I am not a member of the Appearance Association, appearance is very important. For example, if you say the same teasing words to a girl, a handsome guy may be understanding when he says it, and an ugly guy may be X if he says it. Harassment
The same is true in reverse. If a woman is in a little difficulty, many men will be willing to help if she is beautiful, but if not, no one may care.
The reality is like this, and the same goes for singing. Judges are also human beings. Even if you don’t consider the possibility of bribery and cheating, just the first look can affect subsequent judgments.
Qi Ruifan thought for a while and said: "Yang Sheng, this method can indeed screen out high-quality talents, but to be honest, if they are not very good-looking, it will be difficult for such people to become famous."
“ Things like appearance may not be changed, but talent is the same," Yang Wendong replied: "Suppose we find a person with strong talent and train him carefully, even if he can't be a singer in the future, he can write lyrics and compose music behind the scenes;
Even if he can't get on stage, as long as we allocate it reasonably, he will have a good income and he won't even have the freedom like a star. This will be a very good life, right?"
Since ancient times, there have been some talented writers and composers with strong voices, but they may not be good-looking, so they cannot become stars. Behind many well-known songs on Douyin in the past life, there are actually many unknown creators, who created high-quality music;
As for those who are handsome (beautiful), can write lyrics, compose music, and sing, there are really very few people who have so many advantages in one;
Of course, there are also those who can write lyrics, compose music, but not sing. You may not be able to find out through the "Good Voice" program, but we will talk about it later. There is no perfect talent discovery mechanism in this world, and even universal education across the country may bury talents.
"Yang Sheng is right, but I thought too narrowly." Qi Ruifan replied with a smile.
Yang Wendong continued: "I don't blame you. Many people still like all-round stars, but in fact it is impossible. Such people are very rare even if they exist;
From From the perspective of division of labor in modern society, it is the same as in a factory. Everyone is most efficient when they do their own thing. If the program "The Voice" is done well, it can change this situation."
In this era, even 10 years later, many people hope that their favorite stars are all-around, handsome and talented, etc.
The simplest example is martial arts stars. If there is news about a star fighting When a stand-in is used, there is definitely a chance that the audience will cast aside them, so many martial arts stars can only perform on their own. This is why many martial arts stars in history were covered in scars and often injured.
Of course, from the perspective of consumers, there is no problem with this. After all, the purpose of paying is to watch you fight;
However, it is okay to do this in martial arts movies and TV series, because it can be filtered out All martial arts stars are really good at fighting, but singing stars are much more difficult; < br>
Because if a person can fight, then he can really fight. More difficult movements can also be expressed through some means, which are completely controllable by oneself; but song creation is more mysterious. When you are inspired, you can compose many songs at once. Without inspiration, you may not be able to produce results for several years. For things that are uncontrollable, capital cannot count on a few people and needs to cast a wide net to catch fish. This is also the logic of many novel publishings. Few publishing houses will only count on a few writers and advertise widely to recruit new writers. 's manuscript.
Qi Ruifan nodded and said: "Understand, in terms of songs, Changxing Media has specially trained some people before, but their performance can only be said to be average."
"Let these artists get fixed Wages may undermine their economic efficiency." Yang Wendong added: "However, the core purpose of The Voice is not just to select high-quality talents, but also itself. The program can also be like the Miss Hong Kong election and become the favorite of people in Hong Kong;
Only if it achieves good enough results can it attract overseas TV stations to purchase the copyright. ”
Miss Hong Kong is actually very well-known, but there is no copyright protection for beauty pageants. Besides, some beauty pageants in Europe and the United States are much older than Hong Kong;
Only the content and programs you create will have copyright.
"Okay, then I will prepare the publicity." Qi Ruifan agreed: "Now we have complete studios in more than 20 places in Hong Kong. It was originally for the Miss Hong Kong election, but now there is one more Large-scale programs can also share the cost of real estate.”
Hong Kong Sister Event, TV. B has invested a lot. In addition to a large hall for the finals, there are also corresponding smaller halls in many town centers;
These places have thousands of auditoriums, judges' seats, stages, and Various recording equipment and venues can now host good sound with just a few modifications, and the cost is much lower.
"Okay, let's start promoting it." Yang Wendong added: "You decide the various small prizes and participation prizes yourself. As for the grand prize, the first, second and third places will each have three thousand-foot mansions, and the first place will be On Hong Kong Island, the second place is in the town of Kowloon Peninsula, and the third place is a little bit worse;
4-10 can also have different high-level rewards, such as cash, large home appliances, etc. It’s up to you to decide;
The top ten or other potential talents who appear during the competition will be specially Bring them in and provide them with specialized training so that they can systematically receive knowledge about the music industry. I estimate that there will definitely be some future top singers or creators among them. ”
“Three thousand-square-foot mansions? Qi Ruifan smiled and said: "This reward is higher than the Miss Hong Kong election. I don't know how excited I am." "
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Yang Wendong said: "Only beautiful young women can participate in the Hong Kong sister thing. , and many beautiful women actually look down on the Miss Hong Kong election;
But in our music program, there are no restrictions. Anyone has a chance, so I will naturally give more benefits. ”
Compared with the copyright fees that Good Voice can collect around the world in the future and the huge income that the singers it has found can bring, a few houses are nothing at all;
Qi Ruifan said : "Then I will arrange for the variety show project department to plan the content first. After it is completed, I will show it to you Yang Sheng. "
"Okay, give it to me before the end of the year. This program can start early next year. "Yang Wendong nodded and said.
As a boss, he can only roughly tell the core content of this kind of program. If you want to do such a project well, you need professional variety show personnel to plan from beginning to end. Even if it is well planned, there may still be many problems in the first year, and then they will be gradually improved and optimized in the next year
Qi Ruifan agreed: "No problem."
Cultural export includes not only movies, TV series, music, and novels, but also variety shows;
Of course, the national culture carried by variety shows generally It’s not very strong. If it’s really unique, it can’t be lost. But the copyright income will be very considerable. The global financial ability of several popular variety shows in the previous life is no less than that of some popular movies, and it can even continue for many years;
For myself, earn Money is one thing, and the other is that as long as you have the copyrights of a few popular variety shows, TV stations from many countries around the world will contact you because they need their own copyrights;
In this way, I will have the opportunity to discuss other aspects of cooperation with them, such as advertising spaces for Honor Electronics, Red Bull, or other civilian products, and we can negotiate well. However, the high-quality advertising spaces of some major TV stations are often not You can buy it if you have money;
This is also the purpose of launching "Good Voice" at this time. Wait for a few years to achieve results, and then cooperate with the global expansion plans of other brands overseas.
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(End of this chapter)