Chapter 656 Scripted Advertisement
"When I was chatting with Brother Hu, I heard that your food column still lacks a host. I think Sister Xia is quite suitable for this show." Zhou Zhi said: "That's right. I don’t know if hiring her complies with Taiwan’s regulations. You need to do this. Confirmed."
"Fu Xia is very knowledgeable about Chinese food, especially Sichuan cuisine." Lao Hu said, "I came here today to talk about the translation of "Miscellaneous Talks about Sichuan Flavors." Fu Xia, please give me the translation. Show it to Xue Li."
Fu Xia quickly took out the book.
Chi Xueli briefly read a few pages, asked Fu Xia some questions, and secretly decided that he needed to bring this person to his program team.
First of all, there is the hard target of Mandarin, but CCTV can let foreigners appear on the program, and there is no problem for local stations to follow the example of cats and tigers.
Secondly, Fu Xia's academic qualifications are also high enough. She is a graduate student at Cambridge University. Especially this girl is quite cute and naive. Her eyes light up when she hears something to eat. It is very easy to create a contrast to the audience. Feeling - Cambridge students, that's it?
This kind of psychological understanding that "it turns out that Cambridge international students are no better than me" will gain Fu Xia a lot of "audience popularity" and will also bring considerable ratings to the program.
However, this girl is just "simple" and her level is still good.
It can be seen from the translation she did for Jiuzi that she is careful and well prepared.
In addition to being lively and outgoing, and daring to try anything, Chi Xueli had never thought of Zhou Zhi's store exploration column before, but he was able to play the "cultural differences" card. The effect of the program is quite worthy of expectations.
The final obstacle is the issue of organization.
Fortunately, the restructured Provincial Television gave Chi Xueli great power, similar to that of independent producers in later generations. Lao Hu gave an idea at the critical moment: "We definitely can't give it to Taiwan." Fortunately, Fu Xia doesn't care about the official establishment at all, so she might as well take the path of a contract intern. Well!"
"Sign a contract as an intern, and you will be eligible to work in Taili. To solve this problem, we can just negotiate with her in Taili about the specific salary contract. "
"Fu Xia, do you think this is okay?" Chi Xueli asked.
"I have no objection." Fu Xia was a little excited: "Internships are also okay."
"Sister Xia won't do it for nothing." Zhou Zhi smiled and said: "Foreign universities attach great importance to social practice. It's true. If it works, Sister Xia will be able to boast about it when she goes back, right?”
Fu Xia nodded repeatedly: “The project I have in hand is only for half a semester, and it’s time to apply for a new project.”< br>
“OnTheReformofmediaDuringTheChi neseTransformationPeriod." Zhou Zhi opened his mouth and asked, "Are you interested in this subject? Your parents are professors of philosophy and literature at Cambridge. If you do this subject, it can be regarded as what we in China call 'son inherits father'. Industry, keshaojiqiu’, right?”
“Media restructuring during China’s transition period?” Fu Xia still didn’t understand the complicated idiom of keshaojiqiu, but Zhou Zhannian’s English told her first Frightened: "Does it need to be so big?"
Zhou Zhi winked at her: "We can also turn the Journalism Department into a joint research project between Shu University and Cambridge."
The School of New Communication at Shu University was very famous in later generations, and it is still affiliated with the Department of Chinese Language and Literature. Minor major.
However, this small major is very popular now. Firstly, paper media are still quite developed. Secondly, various regions are building their own TV stations. Thirdly, various new periodicals are constantly appearing. Nowadays, there is a huge gap in media talents. big.
But the other task of the college is academic research. Putting aside the transcript of talent training and looking at this aspect, the subject of the journalism major is a little weaker.
What Zhou Zhi proposed is a quite beautiful research topic, even from the perspective of "revising history".
And it will take at least three to five years, which is very suitable for Fu Xia.
On the other side, Chi Xueli’s eyes also lit up, because this topic is also suitable for her.
Chi Xueli's education is still a bachelor's degree. Although it is sufficient now, it is not very sufficient. For Chi Xueli, it is still simple to become a part-time graduate student. The focus is on graduation and further advancement.
Then you must have a research topic and graduation thesis.
She was very envious of Zhou Zhi, who was very stubborn in his approach. Before he entered university, he had almost completed his master's and doctoral thesis, the general outline of "Jiachuan Dialect Exegesis", and it was also used as a "new guide" for local dialect research. Methodology" and the excellent ideas of "new application of ancient methods" were openly published in the national special issue "Literature and History".
Chi Xueli is not from academia. Her goal is to get a "mixed diploma". As a media person, she is engaged in a news media project, with the blessing of the "Cambridge Collaborative Research Project" behind her. Enough for her to get a glittering master's degree or even a doctorate title.
Fu Xia's parents are both Cambridge professors and doctoral supervisors... My good brother is taking a swipe at me.
At least this is Chi Xueli's understanding, and her attitude towards Fu Xia immediately changed: "With Hu Chu's strong support and solving the onboarding problem for us, let's give it a try? "
"Okay, okay." Fu Xia was very happy. Her elbow is my lucky star, and good things will happen as soon as she comes back: "I am still on vacation, I can join at any time."
"Then I'll go back and make a report first," Chi Xueli said with a smile: "I may need assistance from the Student Affairs Office of Shu University... Anyway, there are a lot of things to do. Fu Xia, just wait for our notification."
After talking about these weeks Then I remembered something again: "Sister, I have something to trouble you with."
"Say." Chi Xueli was very happy to have solved the important matter of selecting the host. Now let's see what Zhou Zhi does. No matter how pleasing to the eye.
"That's right, I'd like to invite you to shoot a commercial."
"Huh?"
"About the advertisement for Ca Mau's safety gate, I wrote a book. I would like you to check it and take a photo of it for us."
"Where is the book?"
"Here it is." Zhou Zhi will The small notebook was handed over: "I just thought about it on the plane."
Chi Xueli took the notebook and opened it: "Scene 1, big In the small room of the courtyard, the little girl was doing her homework on the kang. When she looked up at the courtyard outside the window, her parents were busy pasting Spring Festival couplets and door gods at the courtyard gate. When I was busy putting up Spring Festival couplets, window grilles, and door gods at home, I knew the Chinese New Year was coming..."
"The little girl Hu Lai has grown up, left home, and her parents have moved into a spacious building."
"Scene 2: It's the Spring Festival again. The girl and her husband take their little daughter and carry gifts. I went home to visit, and my parents happened to be putting up door couplets and window grilles again..."
After reading the book, Chi Xueli said: "Are you sure this is an advertisement? Why does it look like... to me? Is it a short play? All six elements of the story are true. "What do you think of this idea?" "I think it's okay," Chi Xueli said. The theme was not prominent enough, so the old father patted the door and said, 'With it, today we will not post the door god, but the word "Fu". Isn't it too hasty? ”
"Isn't there a sentence at the end, 'Jin'ou safety gate, protects the family'?" Zhou Zhi said: "After the word "Fu" is pasted in the middle, the old father will use his thumb to wipe the trademark of the gate above the word "Fu". This is a close-up shot, these will stand out. Theme.”
(End of this chapter)