Chapter 1401 Overseas Exchange
The words were really polite, but the cold and solemn atmosphere did not match the speaker's expression, which made Zhou Zhi feel more awkward.
As Zhou Zhi listened, he became distracted. He felt that Cui Zhicheng looked a bit like the coach who sells Chinese turtle essence in China. The more he looked at it, the more he looked like him. He thought that if he smiled, he might be like him. The seemingly honest coach looks more like him.
Thinking about it, Zhou Zhi had a strange smile on his lips.
In 1994, domestic health care products began to be rampant and crazy.
From the old saying "Drinking Wahaha, eating will taste delicious", using the so-called Wahaha nutrient solution opened the door to China's health care products industry, and the monsters on the land of China have been completely released.
Following that, "Three Straws Oral Liquid", Qijialanrui 72, and later the Licorice and Chrysanthemum Sun God, Angli No. 1, then the Ant Power God, and later the heaven-defying Brain Platinum...
Many things are just sugar water, such as Chinese Turtle Spirit invited the Ma Jiajun platform, claiming to have provided a top-secret formula, and after getting it to the Shengda Group, he openly imitated Coca-Cola's marketing methods. Police cars cleared the way, and in front of the national media, he locked the formula into a bank safe, and then began to spread the word. advertising marketing.
The low-cost, high-volume, large-area advertising method was unprecedented at the time. Many successful domestic health care products set their advertising investment between 30% and 60% in the early stages of entering the market.
The strong publicity has certainly paid off handsomely. For example, Sanzhu Group, which sells Sanzhu oral liquid, saw sales jump from 100 million in 1994 to 8 billion in 1996!
It wasn't until January 1995 that a reporter from "Focus" undercover focused on the "Shengda brand" Chinese soft-shelled turtle that was advertised on CCTV. When the reporter walked into the factory, he discovered that there was only one turtle in the entire factory. "Chinese Turtle Essence" turned out to be mixed with brown sugar and water, which suddenly burst the bubble of soft-shell turtle health products.
Using a famous joke from that year, the uncle looked at "Focus Interview" and said: "Grandson, look at this factory, there are two thousand people making money based on this one bastard."< br>
What is even more ridiculous is that these blatant liars have not been punished. On the contrary, all of them were successfully cleared and transformed into famous entrepreneurs and philanthropists. They often talked freely in various financial forums and accepted "complimentary interviews" from the media. Countless fans regarded them as idols. The "God of Management" regards the scams they created as "classic cases of marketing."
Every time I saw these dignified "masters" in my previous life, Zhou Zhi found it funny. These first-generation IQ tax harvesters and legal swindlers can still be respected and sought after by society. To apply that As the old saying goes, is this a loss of morality or a distortion of human nature?
However, this is the social reality within a period.
While Cui Zhicheng was talking, he noticed the "kid" across from him. His see-through smile with a hint of ridicule made him feel very uncomfortable.
He didn’t know why he looked at him with such an expression, and he didn’t know whether Zhou Zhi could understand what he said in English, but he couldn’t have an attack. With a young man like Zhou Zhi, he had the same knowledge and ability to speak. After that, he only spoke a few words in Korean to Kwon Wu-hyun next to him, and then his expression returned to that of a stone Buddha.
The stone Buddha is Lee Chang-ho, a famous Korean Go master. His golden period was from 1993 to 1999. During this period, he was completely invincible in the world.
Lee Chang-ho was previously known as "Young Kang Taigong" and "Alien Chess Player". After winning 13 domestic chess championships in South Korea this year, he was revered as "Stone Buddha".
Kwon Oh-hyun, Vice President of the Storage Device Technology Department, took over the topic and began to speak. He mainly introduced Samsung Group’s advanced technical capabilities and comprehensive IP core reserves in storage devices, although most of them are from It was transferred from Lao Mei, but it still made Zhou Zhi and Hu Changfeng salivate.
Speaking of which, South Korea is able to stand out in the DRAM industry because of the right time, place and people. DRAM can be understood as the memory chip used in the well-known "memory" of information equipment.
Of course, sometimes DRAM is also used as a synonym for storage devices such as memory sticks and memory.
In 1983, the great success of Japanese DRAM memory in the American market prompted Samsung to decide to invest heavily in the DRAM industry.
However, during this period, Samsung's attempt to introduce technology from abroad did not go smoothly. It was continuously rejected by the then advanced companies such as Texas Instruments, Motorola, Japan's NEC, Toshiba, and Hitachi. .
In the end, Micron licensed the 64KDRAM technology to Samsung. Immediately afterwards, Samsung purchased an IP license for high-speed processing of metal oxides from California CITRIX.
Subsequently, Samsung set up two R&D teams in Silicon Valley in the United States and in Jixing, south of Seoul, to digest technology.
Six months later, Samsung engineers successfully mastered the 301 processes and eight core technologies for mass production of 64KDRAM, and successfully manufactured production modules.
Around 1985, American manufacturers were losing ground to competition from Japanese and Korean companies. In order to reduce manufacturing costs, Texas Instruments signed an OEM agreement with Hyundai Group. Texas Instruments provided the 64KDRAM process flow to improve product yields. , making Hyundai Electronics become South Korea's second DRAM manufacturer three years behind Samsung.
At this time, the island country's DRAM industry entered a period of technological explosion. The Ministry of International Trade and Industry's Electronics Institute successfully developed 1MDRAM. Mitsubishi even publicly exhibited the key technology of 4MDRAM, and the DRAM memory produced by Hitachi has begun to adopt the 1.5 micron production process. . By 1986, Toshiba alone was producing more than 1 million pieces of 1MDRAM per month, making a crazy impact on the US market.
What's even more exaggerated is that Intel fell into huge losses at this time and was forced to lay off 7,200 people. It announced that it would completely withdraw from the DRAM market and close seven factories that produce DRAM.
If nothing unexpected happens, if this market law continues to develop, the DRAM market will be completely monopolized by island companies, and it will be impossible for South Korea to gain a competitive advantage.
However, in this year, the Plaza Accord was signed, and the yen began to appreciate. Although island manufacturers still had technological advantages, they could no longer suppress their opponents with low prices, giving South Korean manufacturers a chance to survive. We succeeded and gained huge profits and precious time to close the technical gap.
In 1990, Samsung established 26 R&D centers. In 1992, it was finally the first to break through technical barriers and produced the world's first 64MDRAM product at the Jinhai joint venture factory.
Following this, Kwon Wu-hyun introduced Taiwan’s DRAM industry.
In 1990, relevant parties in Taiwan launched the "Five-Year Plan for the Development of Sub-micron Process Technology" under the advice of old American consultants. However, because Taiwan lacked independent core technology and only wanted to move in and out quickly, it was prepared to rely entirely on purchased technology. Authorize and process equipment to quickly expand production capacity and want to make quick money.
Undoubtedly, this is an extremely short-sighted behavior, because one blindly listens to the dictates of the United States and really believes that the theory of free market economics is the standard. It ignores support for industries and is crushed by the plutocratic economic groups of Japan and South Korea. Under the pressure, they were defeated and finally ended up in a pile of chicken feathers.
Here, Quan Wuxuan mentioned industrial support. Zhou Zhi and Hu Changfeng looked at each other, and Guangneng mentioned the lessons of Taiwan’s semiconductor industry from Quan Wuxuan. This time he came to South Korea, he no longer It’s a waste of time.
(End of this chapter)