Chapter 1147 Crowds of people
Seven o'clock in the morning.
Liang Feng drove to Sanlitun. As the store manager of Kunlun House in Sanlitun, he got up early.
When he parked the car and walked to the square in front of Kunlun House, he was also shocked!
Since the launch of the Kunlun mobile phone, people have been queuing up outside Kunlun Home in Sanlitun, the flagship store.
It wasn't much at first, but recently it has become more and more.
But he never expected that there would be so many people today.
Looking at the dense crowd at the scene, he roughly counted, there may be hundreds of people, and they are still growing.
The mobile phone will not be officially put on sale until nine o'clock. There are still two hours. It is estimated that there may be one or two thousand people blocking the door of the store by then. This is not a small number.
Liang Feng looked at the brand new and translucent glass door at the entrance of the store. It was four million yuan. It shouldn't be that easy to break, right?
The image of the supermarket discounts and the aunts and uncles scrambling to squeeze in appeared in his mind, and he felt horrified for a moment.
Not daring to neglect, Liang Feng immediately took out a brand new Kunlun mobile phone from his pocket and started calling the employees.
"Where are you? On the road? Come to the store quickly. There are seven or eight hundred people blocked in front of Ta Ma's store..."
"Notify other employees and rush to the store to maintain order."
……
Liang Feng sounded very excited. As the store manager of Kunlun House, so many customers came today, which was beyond his imagination. He was afraid of messing up and causing some problems.
Someone around noticed the mobile phone Liang Feng put next to his ear. The large Kunlun mobile phone logo on the back was very conspicuous, and they immediately gathered around.
As soon as Liang Feng hung up the phone, he saw a group of people vaguely surrounding him, and said in surprise:
"Is this...?"
"Is this a Kunlun mobile phone?"
Someone took a closer look at the mobile phone in Liang Feng's hand and saw the full touch screen. He was very sure that he did not admit his mistake.
"Can you lend it to me?"
"Hey, how did you buy this phone?"
"Brother, what do you think of it?"
……
After hearing the commotion here, more and more people gathered around to watch the excitement. Liang Feng was surrounded by a wall of people and was watched like an animal. The voices around him were "buzzing". It made his brain hurt.
Hey, I was careless!
Fortunately, he was smart and quickly put the phone in his pocket when there were not many onlookers. When he held it in his hand, he was a little afraid of being robbed.
"Everyone is wrong. Like everyone else, I am here to queue up to buy a mobile phone."
Liang Feng quickly explained to the people around him and tried to get out of trouble.
"Brother, I can see it clearly. That's your Kunlun phone. It's exactly the same as the pictures on the Internet. Take it out and have a look. Don't be so stingy. I won't steal it from you."
"That's right, we will go into the store to buy a mobile phone later, and we don't care about yours."
Liang Feng was not reluctant to part with a mobile phone. He was mainly afraid that so many people would rush to play with the mobile phone. If he was not careful, it might cause unnecessary confusion.
"Everyone, I really don't..."
Halfway through his words, the cell phone in Liang Feng's trouser pocket suddenly rang, and everyone turned their attention to his trouser pocket.
"Answer, why don't you answer the phone?"
"It must be Kunlun's mobile phone. He is afraid that we will snatch it from him. Why don't he dare to answer it?"
Under the gaze of countless eyes, Liang Feng took out his mobile phone. Everyone saw clearly that it was the Kunlun mobile phone, and there was an uproar.
When he saw clearly the word "Mr. Lei" written on the caller ID, Liang Feng suddenly became excited and quickly answered the call without caring about anything else.
"Mr. Lei, it's me."
"I heard you overcrowded everyone?"
Liang Feng glanced around at the noisy crowd and said with a wry smile:
"The situation is a bit complicated. Seven to eight hundred people surrounded the store, including me.
ah? Can't you hear clearly? ”
While talking on the phone loudly, Liang Feng politely pushed aside the crowd: "I'm sorry, please give way."
After all, this is the capital, the most benign place. Although the onlookers wanted to see what Kunlun's phone really looked like, no one really tried to snatch Liang Feng's phone or stopped him from leaving.
Like peeling an onion, Liang Feng pushed through the crowd layer by layer, and finally walked out, breathing in the fresh air outside.
He turned his head and glanced, there were still countless eyes staring at him, or rather staring at the phone in his hand.
"Why was it so noisy just now?"
Liang Feng quickly explained his experience.
Lei Jun immediately listened to the music.
"So you finally escaped the encirclement?"
"Escaped."
Liang Feng walked further and further, and was already several hundred meters away from the square. He looked back, still feeling frightened.
It’s not that he’s timid, or that he hasn’t experienced any big scenes.
Instead, dozens or hundreds of strangers surrounded him, and they were so noisy that his head was dizzy and his whole person was in a state of confusion.
"I understand, you wait at the scene, I will arrange a team of people to come over immediately to maintain order."
Lei Jun hung up the phone, took a long breath, and quickly called the big boss.
……
By 8:30 in the morning, more than a thousand people had gathered in the square in front of the Kunlun Home flagship store.
It was dark and messy.
When rational consumers arrived, they were immediately frightened when they saw so many people at the scene, and planned to come back to buy again in two days.
There are also couples quarreling, accusing each other of getting up late and breaking up if they can't get their phones.
In fact, the mobile phone is just a fuse.
Liang Feng hid in the dark, observing the situation while contacting and directing all parties.
The first to arrive were the staff of the Kunlun Home flagship store.
They found Liang Feng and reported to the supervisor. They saw so many customers gathered at the door and hurried to open the door, but were stopped by Liang Feng.
The scene is so chaotic. Once the door is opened, the scene may not be under control.
Then a group of people had to wait, and at 8:30, the company's security team finally arrived.
Under the escort of dozens of uniformed and muscular bodyguards.
Liang Feng led a group of clerks toward the store entrance, and the originally airtight human wall was immediately split open.
How embarrassed Liang Feng was when he escaped before, but how calm Liang Feng was now.
Many people recognized Liang Feng who had just escaped. Now seeing him walking at the front with straight steps and a leadership style, their suspicions were further confirmed.
After Liang Feng and his party arrived at the entrance of the store, Dahai, who had been guarding the store for several hours, quickly pulled away from the old brother who was still unwilling to move his buttocks.
After receiving the loudspeaker handed over by the security personnel, Liang Feng stepped on the temporary plastic stool and began to speak loudly, instantly attracting the attention of the audience.
“Dear consumers, Kunlun Home will open its doors immediately and mobile phones will be on sale immediately.
However, the number of people we can receive at one time is limited. In order for everyone to have a better shopping experience, please queue up in an orderly manner..."
Liang Feng was talking here, and dozens of security personnel over there had already started working, turning the chaotic crowd into a long snake formation.
In addition, the security personnel also moved the isolation railings into a Z-shape, shortening the queue that was about to extend to the road, and it could be accommodated in a square.
Throughout the process, there were some hiccups, because there were always people who wanted to jump in line.
Or a quarrel broke out between queuers, but with the joint efforts of dozens of security personnel, these matters were properly handled.
After finishing all these tasks, it was already a little past nine o'clock, a few minutes past the official opening time, and voices of dissatisfaction began to be heard from the queue.
The store manager, who had already entered the store early to make all preparations, ran out of the store to report the news to Liang Feng.
The latter immediately started letting people go, and the first batch of one hundred customers passed through the glass door and walked into Kunlun House.
Dahai and a few friends happily entered the store. Looking at the clean, tidy and brightly lit store, they all couldn't help but check whether there was mud on the shoes and whether they might be stained by others.
"Dear me, won't this renovation cost me money?"
Dahai glanced at the friend who was speaking and sneered:
"What do you think? This is worth 100 million."
Not only Dahai's group of people were shocked, but also other consumers who entered the store with them.
For most people, they have never seen a mobile phone store with such a luxurious decoration. Even if they have seen it, they are luxury stores.
After thinking about it, with the expensive price of Kunlun mobile phone, it can be regarded as a luxury product.
There are dozens of large solid wood tables placed in the hall on the first floor. There are several Kunlun mobile phones placed on each table, and an employee wearing a work T-shirt with the Kunlun House logo is standing aside, smiling and warmly greeting every customer who enters the store.
Seeing how enthusiastic the staff was, Dahai and his friends were no longer so reserved.
The one hundred customers who entered the store were divided into two teams, and half of them went to the second floor. The layout upstairs was similar to that on the first floor.
Dahai stayed on the first floor with a group of friends.
Several people gathered around a table and watched the staff introduce and demonstrate various functions of Kunlun mobile phones to them.
Overjoyed to see Hunter Xin, Dahai and his friends temporarily forgot about their mission, and ended up trying out their mobile phones. They tested various functions and found that they are expensive.
After a while, Dahai saw that several of his friends were fascinated by the game. They kept sliding their fingers and chopping fruits vigorously. He walked over and patted some of them on the shoulders.
"Okay, okay, stop playing!"
Several people looked up at the sea in surprise. The latter said nothing and pointed to the distance. Someone had already paid and walked out with shopping bags.
Not daring to delay any longer, Dahai and others called the staff over.
6◇9◇Book◇Bar
The starting point is to buy 100 mobile phones, 50 each of the 4G version and the 8G version.
"I'm sorry, because there are too many people buying Kunlun mobile phones. In order to take care of as many people as possible, the company stipulates that each person is limited to purchasing five units."
"Five movies, that's too few. My family doesn't have enough, so I'll give you more, 20 movies."
"I'm sorry, sir, I don't have the right to change the company's regulations."
The young lady in work clothes smiled.
Dahai and others tried their best, but in the end they could only get five.
We had no choice but to hold five mobile phones each and leave in the envious eyes of the people waiting in line.
In fact, several people did not go far away, and a disagreement arose halfway along the way.
Dahai thought he could make a bet that Kunlun Mobile Phones would be insufficiently stocked, and if he sold them after a while, he could earn more from the price difference.
Other friends felt that there were one to two thousand people queuing at the scene, and those at the back might not be able to buy a mobile phone after waiting for seven or eight hours.
You can take the opportunity to sell it and make a small profit.
At present, there is no mature way for scalpers to speculate on mobile phones, so Dahai is also a little unsure. After discussing with everyone, he decided to sell a few phones first to try.
So after the group of people stored their things, they turned back.
"Brother, do you want the Kunlun mobile phone you just bought?"
"Guaranteed authenticity, you can inspect the goods first before paying."
"Look, there are so many people queuing up. Only a hundred people can enter the store at a time. Even if you wait for ten hours, you may not get your turn."
"The weather is so hot today. You girls have sunburned and tanned your skin. The damage will be huge. How much cosmetics will it take to repair it?"
……
Dahai's friend was selling products at the end of the queue, while Dahai stood aside and observed the reaction of each customer.
After asking around, it turned out that someone was actually interested in the goods they had.
"How much?"
"The 4G version is 4199 yuan, and the 8G version is 4999 yuan."
"Damn it, you guys are really stupid. You just added 200 yuan all of a sudden. I don't want it anymore."
"No, no, no, brother, don't leave. The price is negotiable. It's so hot. We just earn a bottle of water."
"Add up to 50 yuan."
"Brother, please add more."
……
After a while of haggling, Dahai’s friend finally sold a Kunlun mobile phone with 4G memory for 4,099 yuan.
After taking the mobile phone and inspecting the goods in public, a young man paid the price readily and walked away happily with his shopping bags, no longer having to queue in the scorching sun.
Seeing this scene, some people in the queue began to be tempted. It was not too outrageous to increase the price by 100 yuan and save a few hours of waiting in line.
There is the first crab eater, followed by the second and third.
In just half an hour, Dahai's accomplices sold five mobile phones and easily earned 500 yuan, which made Dahai who was watching from the side feel a little itchy.
Xu Liang stood aside. He had just arrived and saw this in his eyes.
“Isn’t the company limited to purchases? Why are there still scalpers?”
He was wearing sunglasses, a T-shirt, beach shorts, and a pair of slippers on his feet. He was dressed plainly.
Lei Jun also wore casual clothes.
"The company stipulates that each person is limited to purchasing five mobile phones."
"Five? Why?"
"Mainly there are many family users who come alone and buy for the whole family. Therefore, we have set a purchase limit of five units."
Xu Liang nodded.
"Have you found out the reason? Why are there so many people today?"
"Maybe it has something to do with a promotional tool we made."
With that said, Lei Jun took out a tablet computer and opened it. He found the Sina webpage and soon saw the pinned message.
"Kunlun Mobile Phone Shines in Silicon Valley"
Click on the news.
Several sets of photos appeared on the screen.
Hundreds of blond foreigners lined up in front of Kunlun House in San Francisco. The scene was exactly the same as what happened in Sanlitun.
Lei Jun quit and opened NetEase again.
"The Light of Domestic Products 'Kunlun'"
After clicking it, there is a short video.
A tall, hip-looking guy walked out of the Kunlun Home store. He showed the Kunlun mobile phone in his hand to the camera with a look of joy on his face. His big white teeth stole the spotlight.
Then several more photos were displayed on the screen. They were all similar. Whites, Asians, browns and other ethnic groups were holding Kunlun phones and making various gestures and movements, with each expression becoming more exaggerated.
You can see similar news on Sohu, Bing News, Tianya Forum, Penguin News, and almost all first-tier Internet platforms in China. Kunlun mobile phones are selling well abroad, attracting rush purchases in Europe and the United States.
“Nowadays, in the domestic consumer market, there is a common mindset that ‘foreign products = good quality’ and ‘foreign products are better than domestic products’.
Kunlun is a domestic product, and the price is very high.
Therefore, during this period, the foreign market has been growing faster than the domestic market.
After a comprehensive investigation, we came up with this marketing method. Unexpectedly, it suddenly exploded the sales of Kunlun mobile phones in China. ”
Xu Liangliang was stunned.
Public knowledge is rampant in this era, and all kinds of ugliness abroad have not yet been exposed on a large scale.
Netizens generally lack national pride and self-confidence, and always feel that their country is inferior to foreign countries in every aspect.
Many of the abuses, ridicules, and doubts about Kunlun mobile phones focus on the identity of Kunlun mobile phones as domestic products.
If it is a foreign mobile phone brand and the price is so high, many netizens will think it is normal and foreign goods.
Coming across the ocean, it is abnormal to be cheap.
And if it is a domestically produced mobile phone, doubts arise, why do you sell it so expensively?
It has nothing to do with other factors, just because domestic products are the original sin, and being stigmatized is too serious.
Moreover, there are still a lot of fake news circulating these days without refuting the rumors, such as Japanese summer camps for primary school students, Qingdao German sewer oil paper bags...
What this actually reveals is an inferiority complex. I always feel that I am inferior to foreigners, and I doubt whether I am ahead in the country.
"Your marketing strategy is very good, keep it up." Xu Liang said.
Although I feel a little unhappy, this is the general background of the times.
It’s not just Kunlun, many companies obviously have top-notch products, but they choose to give them foreign names for the same reason, such as Youngor, OPPO and vivo.
Lei Jun nodded, "Mr. Xu, do you still want to go in and take a look?"
"There are so many people, so I won't join in the fun. Wait until they get off work in the evening and report today's sales to me."
"Okay."
After taking a final look at the crowded Kunlun mobile phone flagship store in Sanlitun, Xu Liang turned and left.
(End of chapter)