Chapter 53 ofo shared bicycles
“Hello, Mr. Liang, my name is Lu Liang, from Tianxing Investment...”
Lu Liang came to the exhibition management office, reported his home address, and asked about the little yellow bike Have any entrepreneurial teams participated in this exhibition?
“Little yellow bike?”
Liang Juntao followed his gaze and suddenly realized: “Mr. Lu, that is from the ofo shared bicycle entrepreneurial team of Peking University. They also participated in the entrepreneurial exhibition of our school. , but the exhibition is scheduled for tomorrow.”
The original plan of Shangcai's entrepreneurship exhibition was to last for one day, but there were many teams that signed up this year, so it was changed to two days and divided into two batches.
Liang Juntao asked again: "Mr. Lu, are you interested in this project? We can help you introduce it."
The founder of ofo has a very rich family background. Yesterday, his superiors gave He called and asked him to pay more attention and help introduce a few investors.
Unexpectedly, before he started making introductions, someone took the initiative to ask, if he could facilitate investment, it would be a favor in vain.
Liang Juntao has never heard of Tianxing Investment, but there are levels of invitation letters, and the invitation letter from Phnom Penh is the highest level.
Thinking about it, the strength should be pretty good.
"Then please ask Teacher Meng."
"Mr. Lu, please wait a moment. This is their plan. You can take a look at it first. I will help you contact Dai Wei. "
Lu Liang was invited to the lounge, and the female student working part-time asked softly: "Sir, what kind of tea do you want?"
"Ice water."
Lu Liang looked through the plan book absentmindedly.
ofo’s entrepreneurial philosophy is to solve people’s last-mile travel problems with the sharing economy + smart hardware.
Established in December last year with a registered capital of 1 million, there are 1,800 shared bicycles on the four campuses of Peking University and Tsinghua University.
In order to participate in this college student entrepreneurship exhibition, 300 shared bicycles have been put into Shangcai since last week.
The profit method is to charge by the hour, 0.5 yuan per hour, less than 1 hour will be calculated as 1 hour, and the maximum charge per day shall not exceed 2 yuan.
It currently has more than 20,000 paying users, with an average daily user count of around 8,000. The company is valued at 5 million, and is willing to invest 10% of its shares in angel round financing.
Lu Liang walked to the window, opened it for ventilation, lit a cigarette, puffed away the smoke, and looked thoughtful.
ofo's entrepreneurial concept is very good and should be quite promising, but the biggest problem it faces is that it cannot leave campus.
In the past six months, a total of 1,800 shared bicycles have been launched, with a loss rate of only 1.7%.
The main reason is that it operates on campus, and it is the top university in the country like Peking University and Tsinghua University.
The teachers and students are of high quality, or they come from famous schools, so they have to improve their quality.
If it is released outside the school, the loss rate can be less than 20%, which is probably a high price.
The cost of building a small yellow car is 330 yuan. Increasing the quantity or producing it yourself can reduce the cost.
However, the damage rate and loss rate should not be too high, otherwise sooner or later there will be a thunderstorm due to the inability to make ends meet.
Lu Liang searched for relevant information on the Internet again,
He didn't put away his phone until there was a knock on the door.
"Classmate Dai, this is Mr. Lu from Tianxing Investment..."
Liang Juntao smiled and came in with several young people in their twenties, all of whom were from ofo. The co-founders are also students and classmates of Peking University.
Lu Liang smiled and shook hands with everyone one by one.
Finally, focus on Dai Wei, who is the proposer of the concept and the largest shareholder, personally holding 70% of the shares.
Lu Liang said: "Classmate Dai, I just read your proposal and I am very interested in this project. Can you tell me about it?"
Dai Wei is just a young man in his twenties, and he suddenly I was very excited and talked about the advantages of ofo and its future market prospects.
Lu Liang smiled and was very polite. He did not interrupt his story, sometimes nodding, sometimes thinking.
Until Dai Wei finished explaining.
Lu Liang gradually stopped smiling: "Classmate Dai, I have a question, could you please help me answer it."
"Mr. Lu, please tell me." Dai Wei was smiling, with the joy of being recognized on his face.
Lu Liang asked: "If ofo is placed outside the school, how can the loss rate be reduced?"
"Although your current loss rate is only 1.7%, it is mainly due to the fact that it is only placed in Qingbei Campus. "
"The teachers and students in the campus are of high quality and cannot do anything corrupt, but that is not the case outside the school. You should know this."
"It's clear. The smile gradually stiffened. He replied: "We have seriously considered this and plan to reduce the risk by collecting a deposit."
Dai Wei couldn't help but look at Liang Juntao. Didn't he say yes? The investor seemed to be easy to talk to, so why did he suddenly change his mind?
Liang Juntao looked at his nose with his eyes, and his heart with his nose, and remained silent.
After all, he has seen investors no matter how difficult they are. Only if they are satisfied will they be willing to invest.
Of course, it could also be an obedience test. Lu Liang wanted to know what Dai Wei's tolerance level was so that it would be easier to deal with him in the future.
But these are none of Liang Juntao's business. His mission has been completed, and all he should do now is remain silent.
Lu Liang nodded slightly and asked: "How much deposit do you plan to charge?"
"99 yuan." Dai Wei replied.
“Less than one-third of the cost of the entire vehicle.”
Lu Liang said bluntly, and then asked: “Why should people believe you and be willing to pledge a deposit of 99 yuan? ?”
Dai Wei thought for a long time: "We plan to expand the market first, and then promote the brand and gain the trust of customers."
Lu Liang suddenly laughed: "The valuation is five million, financing 10%, fifty With a capital of 10,000 yuan, how big can you expand the market?”
The cost of building a small yellow car is 330 yuan. Even without operating costs, 500,000 yuan can only purchase 1,515 small yellow cars.
Even if one university releases 300 vehicles, it can only release them to five more schools, and then it will face the dilemma of insufficient funds.
Dai Wei and others looked at each other, and they all saw the bitterness in each other's eyes.
They had considered this issue before, but did not dare to delve into it at all.
The cost of a small yellow car is 330 yuan, which is 0.5 yuan an hour. I don’t know when the cost will be recovered and the profit will be made.
The corner of Lu Liang's mouth curled up slightly. Seeing that the time was ripe, he said with approval: "There is actually no problem with your idea."
He paused and then said: "But the execution is not clear enough, and once There was a problem with the positioning of this project from the beginning."
"Mr. Lu, I would like to hear the details." Dai Wei was not angry, but wanted to hear what Lu Liang had to say.
"Bicycle sharing can be traced back to Amsterdam in 1965. The free bicycle system led by the authorities..."
Lu Liang has just done his homework. The concept of shared bicycles has existed for a long time, and it should be considered the fourth generation now. .
In his opinion, the bicycle sharing project is more appropriate to be regarded as a financial product than an Internet + product.
Because the initial investment is very large, if you only rely on a few investors, you will not be able to fill this hole.
But if you treat it as a financial derivative, there is a lot of room for manipulation.
The characteristic of financial products is that they can be leveraged. The leverage ratio depends on how big the pie can be.
“In time, when the number of users nationwide exceeds 100 million, the net income on that day will be 50 million.”
“And if you are the only one in the market, then the current price can be increased to 1 yuan or 2 yuan.”
“One hundred million people, that’s 100 million yuan or 200 million yuan.”
Lu Liang is very good at drawing cakes, and Dai Wei was fascinated by it. It's like being drunk, as if the number of visitors reaching 100 million in a single day is just around the corner.
A few people are still looking forward to a better life in the future.
The next moment, Lu Liang personally punctured the pie.
He said coldly: "But this project of yours has a very fatal flaw."
"Mr. Lu, tell me." Dai Wei looked solemn and had long since put aside his contempt. heart.
“Without core technology, it is extremely easy to be copied.”
Lu Liang's words were precise and precise, almost poking Dai Wei's lungs. How could he not know it?
Because in the middle of last month, his friends in Hangzhou informed that a small red car called Mobike had appeared in Hangzhou University.
The development route is exactly the same as theirs, and it has been targeted at university towns and is no longer limited to the campus.
The emergence of homogeneous competing products in the market makes them feel very urgent. In this market, the winner takes all.
That’s why they were willing to use 10% for financing when the valuation was low, just to occupy the market as soon as possible.
Thanks to the book friend...4001 for the reward.
(End of this chapter)