Chapter 176 Steady Rise
When Jiang Miao was dispatching troops and generals at the headquarters, preparing to recruit troops.
Good news came from Hero Dairy.
After nearly six weeks of dietary recuperation, among the 10,000 dairy cows in Luling Dairy Breeding Base, 8,500 of the A, O, and Z series have increased their daily milk production from the previous average of 34 per day. ~36 kg, increased to 44-46 kg per day, with an average increase of 28.5%.
After improvements in feed and nutritional supplements, the cost only increased by 7%.
What surprises everyone at the Luling Breeding Base even more is that the raw milk produced by these cows is of very good quality.
The protein content is about 3.65%, which is similar to the high-end sub-brand pure milk of the three major domestic dairy companies; the fat content is about 4.26%. The fat content of milk is also an important indicator that affects the taste of milk. High fat content, It means a richer taste; the carbohydrate content (mainly lactose) is about 5.13%; the calcium content per 100 ml is about 128 mg.
As the person in charge of the Luling Breeding Base, Lin Datong was at the dairy processing factory on the other side of the river from the breeding base with Li Xinhua and others.
In the sample preparation laboratory, Ma Qianyang, the director of Luling Dairy Factory, took several 1-liter bottles of pure milk and poured a cup for several people: "This is directly using raw milk after high-temperature sterilization. , a pure milk product that is directly filled."
Lin Datong took a sip and tasted it carefully: "It tastes good, with a mellow taste and no obvious milky smell. Instead, it has a strong milky aroma and taste. A hint of sweetness.”
"It's true. It tastes much better than the pure milk that tasted like boiled water before." After taking a sip, Li Xinhua also felt that the milk products at Luling Base were very good.
Immediately afterwards, Ma Qianyang opened another 1-liter bottle of pasteurized milk and poured a glass for the two of them: "This is fresh milk, processed by pasteurization."
Lin Datong and Li Xinhua took another sip.
“The taste of pasteurized milk is relatively refreshing and natural, and the milk flavor is richer, but it has a slight milky smell.” Lin Datong, who has been working in the dairy industry for a long time, is familiar with all kinds of fresh milk, pure milk, and low-fat milk. The taste of fat milk and yogurt is very familiar.
Li Xinhua does not like refreshing fresh milk. He prefers pure milk with rich taste: "I still prefer pure milk."
Lin Datong put down the cup and shook his head: "The nutritional value of pasteurized milk is higher, but at this stage we can only produce high-temperature pure milk."
"That's right." Ma Qianyang is very aware of the current hero dairy industry situation faced.
The growth in domestic consumption of dairy products is quite weak, and pasteurized milk has a relatively short shelf life. After Hero Dairy suspended the sale of liquid milk, it will take time to regain the favor of consumers. Reacquire customers.
Only relying on the Hilufeng Specialty Store APP is not enough. Even though the Hilufeng Specialty Store APP already has 27 million users, not many of them are willing to place orders.
Take Tao.com, one of the three e-commerce giants, as an example. They currently have a total of 870 million registered users, but their daily order volume is tens of millions. During events such as Double Eleven, Only then can we break through the scale of hundreds of millions of orders a day.
This is because the three e-commerce giants have a very rich product category and a huge first-mover advantage, so they can barely achieve tens of millions of orders per day.
The product categories of Hailufeng specialty store APP are concentrated in agricultural products, which further reduces the overall order size.
According to the statistics of the e-commerce division.
Currently, the daily active volume on the Hailufeng franchised store APP is around 2 million, with an average of 30,000 to 50,000 orders per day in July.
We also need to exclude those fixed users, such as eel farmers, high-end restaurants, and small dealers. These users account for only one-twentieth of the daily orders. or so, but they contribute the most turnover.
Li Xinhua has read the internal monthly report of the e-commerce division. Currently, among the company's retail products, strawberries, ginseng fruits, and tomatoes are basically sold out as soon as they are put on the shelves. However, the sales of honey and fish products are quite satisfactory, mainly due to the production volume of the products. It's too big. Fortunately, its low price and high quality have increased consumers' willingness to purchase.
“I also think that we can only sell high-temperature pure milk at present, but we cannot sit still and wait. I have sent an application to the head office to ask the physical business department to increase the number of physical stores throughout Gan Province and eastern Guangdong as soon as possible.”
"Manager Li, what did the headquarters say?" Ma Qianyang asked quickly.
He is very concerned about this issue because the size of the physical store is related to the subsequent production plan of Hero Dairy.
Li Xinhua said with a smile: "The headquarters has already approved it, but Manager Jiang from the physical business department is opening a physical store in the Beijing, Tianjin and Tangshan areas. She will send a deputy manager over and ask us and the Gannan branch to help. ”
Ma Qianyang continued to ask: "Manager Li, how many stores does the physical business department have now?"
"Well..." Li Xinhua recalled for a while: "50 stores in the Pearl River Delta, 65 stores in the Yangtze River Delta, plus the headquarters 4 stores, almost 119."
"Is it already that many?" Lin Datong was very surprised. He did not know that the company would expand its physical stores so quickly.
“Don’t be too blindly optimistic.” Li Xinhua poured cold water on the two of them: “Currently, only the four stores in the headquarters are open. The stores in the Pearl River Delta will probably open in early September. The stores in the Yangtze River Delta have just opened. Renovation is in progress and it is estimated that it will take until October , Beijing, Tianjin, Tang, and our side are now starting to purchase properties, and it will be November this year at the earliest."
Ma Qianyang made an estimate in his heart, and then continued to ask: "Manager Li, we are here. How many stores will be opened here?”
After roughly calculating the situation in Gan Province, Li Xinhua gave a rough figure: "The province's 11 prefecture-level cities, 61 counties, plus 1 provincial capital, need at least 87 stores."
"In other words, including eastern Guangdong, our company will have almost 300 physical stores by the end of the year." Ma Qianyang quickly calculated an approximate physical store size.
Li Xinhua nodded: "It's pretty much the same."
After referring to the situation of the specialty stores of the three major domestic dairy companies, Ma Qianyang touched his chin: "According to the dairy industry's Regarding the sales situation of specialty stores, the daily sales volume of physical stores in the initial stage is about 200 to 300 boxes. And most of them are packaged in 250 ml, which translates into almost 150 kilograms of liquid milk sold every day..."
"About 1,350 tons of liquid milk are sold every month, even with promotions and online stores. , selling up to 2,000 tons of liquid milk every month.”
"Well, your judgment is similar to the report of the market research department." Li Xinhua nodded: "Therefore, after discussing with the headquarters, I decided not to add liquid milk production lines for the time being, and just use the production lines left by Hero Dairy."
"The old line is indeed sufficient for the time being. After all, it has a production capacity of 30,000 tons of liquid milk... No, it should be 60,000 tons." Ma Qianyang reacted as he spoke.
After all, when Hero Dairy was half-dead in the past, the production line operating rate was very low. If it ran continuously for 24 hours, it could almost reach the annual production capacity of 60,000 tons of liquid milk.
“Yes!” This is also the reason why Li Xinhua does not plan to expand the production line for the time being.
Even if the production line is to be expanded, it is to expand the liquid milk production line of the headquarters in the dairy breeding base of Pinghe Town to facilitate supply to eastern Guangdong and the Pearl River Delta.
Since there is no additional liquid milk production line, Ma Qianyang probably knows that they do not need to produce liquid milk here: "So, Manager Li, will the raw milk production tasks at the Gannan Breeding Base and Luling Breeding Base still be maintained as before?"
“Yes, the raw materials for liquid milk processing at the Yuzhang base are supplied nearby. The feeding plan there has been adjusted for half a month, and almost 11,000 tons of raw milk are produced every month. Yes, it can fully meet our demand for liquid milk production. We do not need the supply from Luling base and Gannan base for the time being."
Ma Qianyang thought for a moment: "Manager Li, I don't think it is a long-term solution to simply produce milk powder. Plan."
"What do you suggest?"
"Produce cheese! The domestic demand for cheese has increased a lot in recent years."
Li Xinhua took out his mobile phone and found a dairy market research report from the previous market research department. After reading it, he found that this finding was interesting:
“It can indeed be considered. Last year, domestic consumption was 350,000 yuan. tons of cheese products, of which 120,000 tons are imported products, and the price of domestic cheese is generally more than 55 yuan per kilogram, and the price of imported products is even higher. The average annual per capita consumption of cheese in Europe and the United States is more than ten kilograms, while in our country. The annual per capita consumption of cheese is less than 0.25 kilograms. Even if the eating habits are different, it should not be so low."
Lin Datong on the side said sharply: "In the final analysis, the product price is too high, and the people. Money is tight, otherwise the domestic per capita consumption of cheese can be absorbed even if it increases by 10 times. "It makes sense." Li Xinhua also believes that this is the core problem of the sluggish domestic market.
“Our raw milk cost is currently about 3 yuan per kilogram. The output rate of raw milk cheese is between 10 and 12%. The raw milk cost per kilogram of cheese is approximately 27 yuan. , and during the cheese production process, whey protein powder can also be extracted, further improving the comprehensive value of the product. ”
Of course, this refers to the cost of pure cheese.
If it is the cheese stick that is currently popular in China, its cheese content is up to 55%, and the cheese content of relatively low products is only about 16%.
These cheese stick products are often sold for hundreds of dollars per kilogram, which is nearly twice as high as pure cheese, but the cost is only 20 to 50% of pure cheese, a huge profit. It is clear that they are bullying consumers who do not understand and taking advantage of them.
After discussion with Ma Qianyang and others, Li Xinhua decided to develop cheese products.
You must know that each of the current Gannan base and Luling base can produce almost 366 tons of raw milk per day.
As the production capacity of raw milk increases, the backlog of milk powder increases. Large packages of milk powder are generally only needed by manufacturers, or are directly exported to foreign companies to make reconstituted milk, cheese, and the like. There is already overcapacity in domestic milk powder production.
Li Xinhua has been working hard since he took over Hero Dairy, but he still feels troubled and worried about the milk powder in stock.
Fortunately, he is not a person who cannot listen to opinions and knows that his abilities are average, so he often holds meetings with other management to discuss how to develop Hero Dairy.
Now Li Xinhua has adopted Ma Qianyang's suggestion and is preparing to report to the parent company, asking the parent company to allocate funds to the Gannan Base and Luling Base to build cheese processing plants.
Just when Li Xinhua and Ma Qianyang were discussing how to plan the cheese industry.
Jiang Miao made a phone call.
"Hey, boss!"
"Old Li, you have to take time to go to the Monan branch recently."
Li Xinhua reacted instantly: "Go to Monan Branch? Is the company planning to establish a dairy farm and dairy processing plant in Monan? ”
"Yeah!"
"Boss! How big is the scale of dairy farming in Monan?"
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"At least every year The construction of 100,000 milk-producing cows will be completed within five years. "Within five years? No problem." When Li Xinhua heard that it would take five years to develop, he felt that there was not much pressure.
Because he has already experienced at Hero Dairy, he has expanded the breeding scale of nearly 30,000 cows in half a year. To maintain 100,000 milk-producing cows every year, the overall dairy breeding scale of the Monan Breeding Base will reach 200,000 cows. After five years of implementation, there will be more than 40,000 head every year.
And Hero Dairy currently has 65,000 dairy cows and can breed nearly 32,000 calves every year.
In other words, a large part of the source of cows in the Monan base will be solved by Hero Dairy's own breeding in the future.
"Then please do your job and go to the Monan branch in a week. I will tell Liu Zhiben and Wu Song to cooperate with you."
"Okay." Li Xinhua said again Thinking of the cheese industry just discussed, I quickly took the opportunity to say: "Boss! Just now Director Ma of Luling Dairy Factory proposed to me to develop cheese products. I think this industry has great potential."
"Okay, you can type up a report."
"Yes."
"Get busy!"
"Goodbye, boss."
>…
Jiang Miao hung up the phone.
Lu Weibin, who was still in the office, also remembered something: "Boss, speaking of new industries, after I came back yesterday, I found that after the exclusive store APP was launched, the sales of ginseng fruits, strawberries, and tomatoes were very good. I I think we can consider expanding production.”
< br>"Lao Lu is right. I have also discovered this problem. Currently, the company's strawberry greenhouses only produce 60,000 kilograms of strawberries per month. This output is still too small compared with the country's total annual output of 3.6 million tons." Jiang Haibo These days I have been reading relevant reports from the market research department.
"What did the market research department say?" Jiang Miao did not make a decision immediately.
Jiang Haibo has been prepared for a long time: "The market research department said that we can refer to Dandong strawberries. Currently, Dandong strawberries account for 8.8% of the country's strawberry production, which is about 320,000 tons per year, so we will almost reach this scale."< br>
Jiang Miao thought for a moment.
Although to produce such a huge amount of strawberries, even the high-yielding jasmine strawberry requires 64,000 acres. If the three varieties are divided, it will take about 80,000 acres to plant.
However, considering that as the transformation of the northern desert intensifies, the previous red line of cultivated land in China will definitely be adjusted, further releasing more cultivated land indicators, and allowing this part of cultivated land to be transformed into vegetables for growing cash crops. Fruity ground.
And Hailufeng Company has an advantage that many companies do not have, that is, it has a large number of newly added farmland indicators.
Indicators can be adjusted completely.
The so-called index adjustment means to occupy the cultivated land within the red line of cultivated land in the areas where it is needed to plant cash crops, and then use the cultivated land index in the hands of the Monan Branch to offset it.
Although the offset of the cultivated land quota requires the cultivation of corn and other food crops.
But it doesn’t matter. The ratooned soybeans will germinate in early March. As long as they are harvested as pasture in mid-April, corn will be planted from the end of April to the beginning of May.
Under this planting mode, because the soybean plants are shorter than corn, the growth and pod maturity will be inhibited. After the corn is harvested in late September and early October, the soybeans continue to grow for one month and are harvested in early November. Better output can also be achieved.
Therefore, the interchange of cultivated land indicators is possible.
After all, the country only requires the red line of cultivated land. As for where this cultivated land is, there are no strict restrictions. With the influence of Hailufeng Company, it is easy for Zhelimu City to agree to adjust the cultivated land quota.
As long as Jelimu City agrees to adjust the farmland quota, the areas occupied for the development of cash crops will naturally not object, unless they are out of their minds.
"Okay, Lao Lu, you can make a report. First, plan three large-scale planting bases in eastern Guangdong, southern Jiangsu, and northern Hebei. Each one has an area of 100,000 acres. The cultivated land index is towards Zhelimu City. "Apply for adjustment."
"Adjustment of cultivated land indicators?" Lu Weibin came to his senses and knew that this was a better solution.
As for opening the seedlings to other growers, Jiang Miao has given up the idea of selling strawberry, ginseng fruit, and tomato seedlings because these varieties are difficult to control the growers.
In the first half of this year alone, the market research department of Hailufeng Company discovered 17 small breeding companies or individual farms illegally breeding black pearl tomatoes, cheese strawberries, vanilla strawberries and jasmine strawberries, and selling seedlings on a small scale.
The legal department of Hailufeng Company did not tolerate these guys. It first secretly collected evidence and then directly prosecuted these producers of illegally bred seedlings.
This kind of case will be settled immediately.
Because every variety of Hailufeng Company has registered gene patents, as long as the gene is tested, the evidence will be conclusive.
Under this high-pressure attack, the proliferation of pirated seeds was suppressed.
For a small number of small households who use seeds taken from strawberries and tomatoes to grow secretly, as long as they do not go too far and do not breed, grow and sell on a large scale, Hailufeng Company turns a blind eye.
In fact, seed breeding only takes a few years. As time goes by, after multiple generations of breeding, characteristics will soon deteriorate. For example, domestic sunshine roses have obvious characteristic degradation. .
Moreover, the cultivation of these strawberry, ginseng fruit, and tomato varieties requires special technical requirements. These technologies are currently in the hands of Hailufeng Company itself.
Without these technologies, not only will the yield per acre decrease, but the flavor will fluctuate, and diseases will easily occur.
Therefore, after small households secretly plant an acre or two, they soon find that they cannot control it.
The reason why Jiang Miao asked the Ministry of Justice to go all out to crack down on those small businesses and farms that illegally breed on a large scale is because the harm caused by these guys is very serious. They will not only damage the intellectual property rights of Hailufeng Company, but also seriously disrupt the market. At the same time, they will also hurt Some farmers purchase seedlings for planting.
This is another reason why he does not plan to sell the seedlings.
Once Hailufeng Company sells its own seedlings, pirated seedlings will quickly flood the market, and it will be difficult to crack down on them.
This is different from durian, pistachio, and cherry, because these three categories of agricultural products must solve the problem of climate incompatibility through genetically modified rootstocks, and only Hailufeng Company can produce genetically modified rootstocks. Those small companies and There is no technical counterfeiting at all in nursery farms.
(End of this chapter)