Chapter 197 Lao Su’s arrangement and product explosion (7.2K)
Although the counterattack process last night was very smooth.
But Xu Yun, as the initiator of the incident, was actually tense from beginning to end and did not dare to relax for a moment.
In addition, the company headquarters is far away from Xu Yun's home, and it takes more than an hour to take a taxi.
So when he got home, it was already late in the morning.
Xu Yun dragged his tired body and washed himself briefly, then fell asleep immediately after going to bed.
Noon the next day.
Half past twelve.
Xu Yun, who was still sleeping, suddenly heard a cell phone ringtone.
"If I can make it before dark, I will dig out your eyes~"
After a few seconds.
Xu Yun stretched out his hand from the bed in a daze.
After groping around the pillow for a few times, he touched a vibrating hard object before opening his eyes and pulling it in front of him.
I only see this moment.
A waiting call was displayed on the phone, and the note was clearly from Gu Qunqing.
Xu Yunjian said while yawning as he connected the phone:
"Hey, Aaron, what's up?"
The words just fell.
Gu Qunqing's slightly excited voice came from the other end of the microphone, which made Xu Yun's ears feel uncomfortable:
"Dr. Xu, it exploded!"
Xu Yun was slightly stunned, and couldn't help but have doubts:
"What happened? Another big one from Denzi?"
"No, no."
Even if no one could be seen at this time, Xu Yun could still imagine that Gu Qunqing was shaking his head rapidly - the head above.
Then just listen to him say:
"It was our product that exploded. It took 12 hours after it went on sale. Currently, the sales volume of 'One Mantis Killer' has exceeded 70,000 units!"
Seventy thousand.
This number was like a bolt of lightning, making Xu Yun's whole body tremble, and he suddenly lost all sleep.
He straightened his back and sat up, saying in surprise:
"Seventy thousand? How could it be so many?"
Press the model designed before taking care of the ultramarine.
If nothing unexpected happens.
The first-day sales volume of "One Mantis" should be around 12,000, and it would be very good to exceed 7,500 at 12 noon.
At the same time, as of the early morning before Xu Yun left the company, the sales volume of ‘One Mantis’ was still in line with the rules of this model, and even if there was a gap, it would not be too different.
But why after a sleep?
This number suddenly increased almost ten times?
Think of this.
An idea suddenly popped up in Xu Yun's mind, and he quickly asked:
"Aaron, could it be that someone placed orders in batches and was planning to make malicious returns?"
Yizhi is a biological insecticide. This type of drug has rigid after-sales requirements on online shopping platforms:
If the buyer does not unpack the product after receiving it, he can choose to return it for a refund within seven days.
This situation is extremely common on Taobao and is one of the rights that consumers enjoy when shopping online.
In today’s online shopping circle, the peak period for returns is naturally the 7-14 days after Double Eleven.
This kind of user rights has also led to the inflated sales volume of Double Eleven. Every year, Taobao spends a lot of manpower, material resources and even computing power on returns.
For example, on Double 11 in 2021, the transaction volume on that day was 540.3 billion, which seemed to be a record high.
But actually.
The seven-day return rate for Double 11 this time was as high as 20%, and the return rate for live broadcast e-commerce was once as high as 60%.
So in business competition.
Malicious refunds are also a common means of competition.
However, with the development of the online shopping industry, most manufacturers have given up this method - because the reshoring of goods has little impact on product production and cannot cause a serious blow to the supply chains of most manufacturers.
Therefore, most of them will focus on propaganda, that is, smear campaigns through information channels.
But Huadun Biotech is different.
The production cost of "One Mantis" is very high, and the settlement on Taobao requires a receipt period.
Before the product can be paid back significantly.
Every time Huadun Biotechnology produces a cockroach medicine, the funds in the account will be reduced.
This situation is somewhat similar to the advance payment from the engineering team, except that it is not as difficult to settle as the project payment, and it will not be delayed for ten years without payment.
also.
The factory's production lines are also limited, and the daily output is only so much.
Therefore, if any peers use this method, the company will be extremely passive.
Unless the other party admits on Aliwangwang that he will refund the goods maliciously, even if you know that the other party will do this, you still have to ship the goods in the end.
This is a conspiracy. For example, during the previous sensitive period, some mask manufacturers were disgusting with their peers:
At that time, society had just resumed production, and masks were not only in great demand, but also extremely profitable.
So some peers placed orders on the platform, allowing the other party's production capacity to be fully provided to them.
After receiving the goods, I didn’t click to confirm. I waited until the last day to apply for a refund. If I didn’t refund, I applied for arbitration.
The goods were not even packaged, so naturally they agreed to refund.
Then they deliberately delayed the goods and sent them back near the final return deadline.
In this way, more than ten days passed.
At that time, the price of masks had dropped a lot compared to before, and the merchants had no choice but to accept their fate.
Is this a shameful approach?
Of course it's shameless.
But does it work?
The answer is equally obvious.
The effect of "killing one beetle" is basically obvious to everyone in the industry, so Xu Yun is really not surprised at all if his peers use this trick.
However, Gu Qunqing's next words made him slightly relieved:
"Dr. Xu, don't worry, these are real sales."
"The specific situation is quite complicated. If it's convenient, let's go to the company first and talk about it."
Xu Yun was stunned for a moment, then nodded quickly:
"No problem, I'll go to the company now."
Afterwards, he washed up briefly and ate two Snickers bars to fill his stomach.
Before leaving, I thought of something again and went back to the house to pick up something.
Then he walked outside the next door and knocked on Lao Su's door.
After a while.
The door opens.
Lao Su held a bowl of instant noodles and looked at Xu Yun:
"Xiao Xu, what's the matter?"
Xu Yun glanced into his room and found a tablet with a physics experiment on the bedside, and asked:
"It's nothing serious. I just came here to ask, are you used to using your mobile phone?"
Lao Su nodded slightly, pointed at the Maimang on the table with his chopsticks, and said:
"I'm still getting familiar with it overall, but I've already mastered Jiugongge and WeChat chat. Why, I was wrong, can I go out now?"
Xu Yun thought for a moment, took out a card from his pocket, handed it to him, and explained:
"It should be almost done. This is the loan card I asked my teacher to get for you. You should keep it first."
"In a few days, I will take you to the school library and introduce you to HKUST."
"Although a lot of information can be accessed online now, from a learning perspective, the library's book reserves are still much richer."
"Not to mention that the physical book feels better than the online screen."
"I will take you to familiarize yourself with it twice. If there is no problem, you can go to the library to hang up by yourself. Wrong, just go to the library to study by yourself."
It has been a few days since Lao Su came to modern times, and he has gradually adapted to modern living habits.
For example, he can independently use household appliances such as washing machines and microwave ovens without Xu Yun's help.
In addition, the buttons of the induction cooker are also very stylish, and the adaptability is very high.
However, since iron pots had just begun to appear in the Song Dynasty, and Lao Su was considered a powerful person, he rarely worked in the kitchen.
Therefore, in terms of cooking skills, his level is relatively limited.
Xu Yun is busy with company affairs these days and has little time except sleeping. Lao Su mainly relies on self-heating rice and instant noodles.
For this reason, Xu Yun even bought a box of Meilin's canned beef online. It was really delicious, but expensive.
And on the academic side.
Lao Su was still in the stage of updating his cognition and was still unable to help Xu Yun in the short term.
Therefore, Xu Yun specially found Tian Liangwei and got a pass for Lao Su's West District AED.
According to his arrangement.
When the time is right in a few days, he will take Lao Su to the library twice to familiarize himself with the process.
After he masters the access methods of the electronic borrowing equipment and access control, he can be officially released.
Then some time later.
Find out which major Lao Su's strengths lie in, and then you can make final preparations in that direction.
Although from the current point of view, Lao Su's advantage should still be physics.
But on the other hand.
Xu Yun cannot rule out other situations, because the target is a living person, such as Xiao Li, who is a very representative example.
After all, times have changed.
After handing the loan card to Lao Su.
Xu Yun chose to say goodbye and took a taxi to the company headquarters.
"Aaron."
Hurrying open the door of the manager's room, Xu Yun didn't even bother to drink water, so he said to Gu Qunqing:
"What happened? Why did the sales of the product increase so much?"
Gu Qunqing looked like he had been waiting for a long time. He handed the phone in his hand to him and said:
"Dr. Xu, take a look at this first."
Xu Yun took the phone and took a look.
At this moment.
What was displayed on the phone was the official Weibo account of Huadun Biotechnology, and the avatar was a lure rod.
This account was registered and certified by Gu Qunqing a few days ago. Since ‘Yiyi Mie’ was also on Weibo’s hot search list on the day of sale, the whole certification process was quite pleasant.
This account is a standard Huang V official account and is fully operated by the Public Relations Department.
Normally, neither Xu Yun nor Gu Qunqing would log in casually - they have their own accounts and are certified.
However, as a newly registered official account, Huadun Biotech’s number of fans will naturally not be that high.
If Xu Yun remembers correctly.
On the day of registration, the number of fans on the official Weibo account was tens of thousands.
Among them, those 10,000 are zombie accounts that support the facade, and the only real fans are the few dozen at the back.
Xu Yun had paid attention to the number of fans before leaving last night. At that time, with the sudden increase in product searches, the number of fans had increased to more than 14,000.
It was half past two in the afternoon.
at normal speed.
Nowadays, it is considered good if it can exceed 20,000. The effect of attracting fans of this kind of official account has not been very good. After all, it does not meet the preferences of most social users.
But at this moment.
What is displayed on the phone is another number, and it is very different from 20,000:
133452.
A total of 130,000 people.
The IDs of these 130,000 accounts are... ahem.
all in all.
Yang Qian, the Chinese shooter who won the first neon Olympic gold medal, only gained 530,000 followers in one day.
To know.
That was the first Olympic gold medal.
According to information later disclosed by Weibo, the number of active users that day reached 302 million!
Although the number of fans on Weibo is very low, its real daily activity is not much less if you put aside the zombie account.
It’s not that his software is very attractive, but because there are too many people in our country.
Those who say that "a celebrity with 100 million fans may only have 100,000 true fans" are actually not advisable. After all, our population base is here.
1.4 billion people.
This terrifying population base means that the number of users of China’s top social media cannot be a small number.
Therefore, the number of fans of Huadun Biotech may not seem to be many at the moment, but the number of real users behind it cannot be underestimated.
Under the only Weibo posted by the Huadun Biotech account, the number of comments also reached 22,000.
The top reply came from a female user with the nickname "It's a Mu Loli, not a Loli".
The reply is very concise:
"The student party doesn't have much money, so I placed two orders to support it. I happen to plan to get rid of cockroaches in the dormitory, so I must live in it!!"
The second most popular account is an account called ‘Brother Donkey’s character card’, the content is relatively complicated:
"I searched Tianyancha and found that it is not a joint venture established in Cayman. The tax place is in China. The shareholder Xu Yun is from China. The other capital injection institutions are one from the University of Science and Technology and the other from the New Venture Fund of the University of Science and Technology. Genzheng Miaohong is one of his own people. , xdm, you can have a wave of thiophene. ”
The rest of the high-like comments are similar to the first two, and they are all content to express support.
There are also some who post bills, and the amounts vary.
One or two less, fourteen or five more.
Seeing this, Xu Yun turned to look at Gu Qunqing, with a question mark on his face:
"Aaron, this is."
Gu Qunqing smiled and shook his head when he heard this, and said with emotion:
"About five or six in the morning, an industry blogger found out the inside story of some events and mentioned our products in his blog post."
"This blogger's writing style is good. In the article, he describes us as a lonely brave man who was manipulated by a foreign company, with a hint of sadness."
"This blogger is not our partner. His original idea should be to make the blog post attract more traffic."
"But in the context of the attack on HKUST, our products have been exposed to a great extent, and many people have learned that we were attacked."
"Dr. Xu, you should also know that due to the insulting incidents of many foreign companies in recent years, domestic national sentiment is getting stronger and stronger, and some domestic products often accidentally explode by coincidence."
"Before, there were Hongxing Erke, Anta, White Elephant and Pechoin, but now we are here."
"The current development of things is as you can see, our first-day sales have exploded."
After Xu Yun listened to these words quietly, he held the phone tightly in his hand, with a surprised expression and a hint of thoughtfulness.
Just as Gu Qunqing said.
Over the past few years, as more and more foreign companies have turned over and the international situation has changed.
The value of the words ‘national enterprise’ suddenly increased a lot.
Many times, domestic people will explode with huge purchasing power on domestic products linked to national enterprises.
The most representative one is Hongxing Erke.
When there was a heavy rainstorm in Zhongzhou, Hongxing Erke donated 50 million in obscurity.
As a result, this matter was exposed by the Zhongzhou Red Cross Society, and reporters also verified that this was not the first time Hongxing Erke had done this kind of thing, and he kept an extremely low profile every time.
Ever since.
Netizens spontaneously organized a "feedback" feast.
Statistics based on third-party Gray Dolphin data.
Hongxing Erke's Taobao live broadcast room had only 11,000 live broadcast views per day before July 21, when hot searches broke out.
And on the evening of July 22nd.
The number of views in a single live broadcast room soared to 2.017 million.
at the same time.
One of its live broadcast rooms also generated sales of more than 15 million on the night of the 22nd.
As of the evening of the 24th.
The sales data of Hongxing Erke’s live broadcast room exceeded 100 million yuan, and the final return rate was only 8%.
Not to mention offline stores.
At that time, Xu Yun was undergoing renovations in his hometown town, and he witnessed with his own eyes the rush to buy out the Hongxing Erke store across from his hometown cinema. It was the first time he discovered that his hometown, a small fifth-tier county town, could actually have such strong purchasing power.
Other than that.
Hongxing Erke’s Weibo recharge membership has been recharged until 2140. At that time, Weibo will probably be cold
Wait until the day of Double Eleven.
It only took 45 minutes for Hongxing Erke to sell over 100 million units, with sales increasing 27 times compared to last year.
In addition, there are Baixiang instant noodles, Pechoin, etc., all of which have achieved astonishing sales through the overturning of various foreign companies.
Especially the Pechoin.
In a sense.
This is a very similar example to a mantis annihilation.
The background of the incident at that time was that Dior and Estee Lauder insulted China and fell over. Affected by this, Pechoin's sales increased significantly.
Monthly sales across all platforms have exceeded the 7 million mark, and the return rate has reached an unprecedented 0.7%.
Although compared with brands such as Dior, Neon Qisuo Jiudi University is much less well-known.
But on the other hand.
Compared with those European and American brands, Chinese netizens have much stronger emotions towards neon.
In addition, many people did not place an order on the first day of sales of ‘One Mantis Killer’, not because they were not interested in the product, but for other reasons:
Some of them had watched the HKUST live broadcast, but they had no idea that a beetle killer was on sale - after all, not everyone reads Weibo ads, and the ads only increase exposure.
Others’ original plan was to wait and see, hoping to wait until the first batch of users’ reviews before deciding whether to buy it.
In other words.
These users actually have the desire to consume, but they have not interacted with "One Mantis" for the time being due to various reasons.
Now that the news broke, they immediately stimulated their desire to consume in advance.
This is also the intrinsic reason why many domestic products are so popular - only if you have good quality, others will be able to follow the trend and buy them.
Let’s take the Pechoin as an example.
At that time, after Dior and others exposed their insult to China, there were actually not many domestic brands to choose from on the market, and Pechoin did not do anything special like Hongxing Erke.
It can stand out from the crowd of domestic products because of its past reputation. The combination of reputation and the national sentiment caused by the news has led to a surge in sales.
Many times, as long as you are lucky enough, it is not difficult to catch the wind one day.
But in the end I want to skyrocket to 90,000 miles.
Then you have to be a Kunpeng yourself first.
Xu Yun then handed the phone back to Gu Qunqing and asked:
"Aaron, how many sales are there now?"
Gu Qunqing pressed a few keys on his laptop, then turned the laptop towards Xu Yun:
"83229."
Xu Yun stared at the number for a while and then said:
"So what about today's actual sales? Can you estimate it?"
When Gu Qunqing heard this, a smile mixed with joy and helplessness appeared on his face:
"It's difficult to estimate. After all, the situation at hand is out of our control, and the model has lost its universal effectiveness."
"However, if we conservatively estimate, the final number should be around 120,000-150,000."
"If the hot search is strong enough, sales may be flat tomorrow, and then fade away at a rate of 30% every day, reaching a stable value after a few days."
"In a few days, feedback from the first batch of users will appear again, and sales will probably pick up slightly, and a long-term standard product fluctuation curve will be maintained in the future."
"Ten to 120,000 pieces?"
Xu Yun repeated the number, was silent for a moment, and said to Gu Qunqing:
"Aaron, if this is the case, our production capacity is somewhat insufficient." (End of Chapter)