Chapter 1303 The frenzy continues
Focus, focus, focus——
The focus of the bustle is all on the band August 31st, which is still rising in popularity after the Grammy.
Let’s temporarily put aside the frenzy of digital music sources written by the band on iTunes on August 31, and return to the familiar track of the music industry——
entity.
On the Billboard singles chart for the first week of March, "Another Light" has just completed a feat, ending Usher's popular single "Yeah"'s eight-consecutive reign with an airborne gesture, overturning the Billboard chart. .
This scene is no longer unfamiliar.
Previously, Fifty Cents and Beyoncé were on the verge of writing records. Their popular single was about to enter its tenth week of winning the Billboard singles chart, but they both encountered the band August 31st. sniping, regretfully stopped, and watched helplessly as this band wrote one brilliance after another.
Now, it's Usher's turn.
Since its debut, the single "Yeah" has been hailed as the club song of 2004. It has swept every corner of the nightlife in major cities. Usher has risen to the top with this single.
One week, two weeks and three weeks, the single was unstoppable and stayed at the top of the Billboard singles chart for two full months with no sign of slowing down. Some even thought that this week the single might be able to break the record——< br>
Sixteen weeks, which is the longest consecutive number of weeks at the top of the Billboard singles chart so far, held by Mariah Carey and Boy Men's single "One-Sweet-Day" in 1995. No one could break it for a whole ten years.
"Yeah", with high hopes, this is Usher's current momentum.
However, Usher met the band August 31st.
Then... there is no more.
"Yeah"'s number of consecutive weeks as champion was limited to eight, and it didn't even reach double digits.
Moreover, "Another Light" is also the airborne champion, and this explosive power is eye-catching.
"Giant Killer", the "New York Times" gave such a title to the August 31st band. In this way, they lamented the amazing potential of the band. Who would have thought that a band that jumped out of the cracks of the stone could actually trigger Will such an effect subvert the entire music market?
However, this title has been questioned by many.
Fifty Cent and Beyoncé are newcomers, they have just released their first albums; Usher has his fourth studio album, but he is far from a giant.
Rather than being a "giant killer", it is better to say that he is an outlier in the new wave, breaking all stereotypes with his unconventional attitude.
From the type of music to the use of musical instruments to the performance style and finally to the market performance, everything is brand new, and the shock and impact cannot stop at all.
Subsequently, this was proved again.
After "Another Light" topped the Billboard singles chart, it withstood waves of hits, including Jay-Z, Outkast, Beyoncé, Maroon 1, Britney Spears, etc. , stayed on the championship throne for a full twelve weeks.
Up to three months!
The market was full of exclamations, is the band ready to break the record on August 31?
However, at this time, Usher stepped forward and made his voice heard.
Usher's second single "Burn" had a weak follow-up, ending "Another Light"'s three-month journey to reach the top of the charts.
Starting with Usher and ending with Usher, a perfect circle.
Despite this, "Another Light" still established itself with an incredible performance, pushing the August 31st band's popularity and reputation to new heights.
And of course, there’s the special deluxe edition of the album – “Midnight in the Summer.”
Originally, "Midsummer Midnight" had already sold an incredible five million copies in 2003, and the market potential had been fully tapped. Even if it was re-released as a special edition, the effect would be limited and it would be difficult to significantly increase sales.
At least, that's what the professionals think, including Warner Records.
But unexpectedly, things took a turn for the better, and the Grammy Awards performance stage detonated the market, and this was how the special deluxe edition was born.
Moreover, the album sales performed well——
In the first week of its release, it actually achieved an astonishing sales of 670,000, and topped the Billboard album chart in a devastating manner.
The victim is Norah Jones. After making history at the Grammys, this young talent finally released her second studio album, "Feels-Like-Home" after a year and a half. , topped the Billboard album chart upon its release and was widely praised.
Although the word-of-mouth praise is not as good as that of "Go Far and Fly High", the younger, lighter and more down-to-earth style has been recognized by the market after being mixed with a bit of country.
After reaching the top of the Billboard album chart, it stayed at the top for six weeks until the special deluxe edition of "Midnight in the Summer" was released.
"Like Home" was bumped to the runner-up spot.
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What is incredible is that the original album of "Midsummer Midnight" actually sold 130,000 copies again, returning to the third place on the Billboard album chart.
This sales volume is even better than that of Kanye West.
Kanye West released his first studio album "The-College-Dropout", which was well received by music critics. Another new hip-hop star has emerged, hoping to replicate Fifty Cent's feat last year. The rush of accolades raised expectations early on.
Result, that's it?
Even if it lost to the special deluxe edition of "Midsummer Midnight" and "Like Home", it also lost to the original version of "Midsummer Midnight" and only ranked fourth.
This...
The market was in shock, what’s going on?
All the tracks of "Midsummer Midnight" are included in the special deluxe edition. If you buy the special deluxe edition, there is no need to buy the original version. The number of ardent fans who buy the original version and then continue to buy the special deluxe edition is astonishing. Didn’t you expect that there are so many fools who buy the special deluxe edition and then buy the original version?
In this regard, fans said that the inner pages of the original version are different from the inner pages of the special deluxe edition, and the posters, printing, design, etc. are different. They specially bought them for collection.
After all, this is an album worth cherishing.
If you think about it seriously, it's not surprising.
The band's experience on August 31st spread widely after their wonderful performance at the Grammy Awards. The European Street Tour website still has a high number of visits, and every move of the band is writing independent music. Human history ignites the courage of young people to pursue their dreams.
Perhaps in the eyes of professionals, the band August 31st is still a newcomer, having only released one album; but in the eyes of young musicians and enthusiastic fans, the band is a banner that has emerged from the sky.
The status in the industry is completely different——
Look, the August 31st band dared to try the challenge of digital sound sources, didn’t it point out another path for independent musicians?
It is precisely because of this that singles and albums arouse market responses with different natures and attitudes, but in the end they all reach the same goal by setting off a market frenzy, leaving their mark on the Billboard charts.
Go down in history!
(End of chapter)