"If you have an idea, tell me. What are our strengths here?" Fang Shiyu was a little impatient.
"The boss's intention is to let Xunjie make money from other things, that is, to engage in independent research and development. By selling the developed gadgets to other home appliance manufacturers, they can collect patent fees." Zhang Youting wiped the sweat from his forehead.
"It's all bullshit. Who doesn't know that there are many counterfeit products in China and you can't even sue if they are forced to imitate them." Fang Shiyu was obviously very dissatisfied with this answer.
"If you can't sue, you can sue slowly... Besides, the boss's intention is not to sue them, but to find those small workshops with potential and integrate them. Don't underestimate those small workshops that make copycats. Their technology They are often better than big manufacturers. If you think about it, it’s the same. They make things at lower cost and even better quality. Our advantage is innovation. The two are combined into one, which is perfect!" After Zhang Youting said this, he felt that everyone else was staring at him, and then he started to slap his butt. It hurt, someone kicked me hard in the back court.
Just when he turned around to curse, he found Chen Xi behind him.
"What are you doing there if you don't work? You know how to figure out the Holy Will every day." Chen Xi looked at the other party with his hands on his hips angrily, while Zhao Lingshan was rubbing her fingernails beside her.
"Boss, the company can't continue like this. Our cooperation with Su Ning has not improved so far. I heard that Su Ning is fighting with a certain Bao and a certain Dong, and he has too much time to take care of himself." Fang Shiyu doesn't know how to work every day. I usually read some news.
"Well, what we have to do now is to improve some products on the market, create popular products, and make a lot of money through advertising."
"There are so many copycats. Even if we create them, they will be imitated very quickly."
"You can't stop innovating just because there are many copycats. The first one to eat the crab will make the most money. Why don't you care if others imitate or not?" Chen Xi waved his hand, asking the other party to give up their original thoughts.
"What products should we make? We have researched a lot of things this year, and we have achieved good results in heating and boilers as mentioned before."
"Well, it's winter now, so we need to buy some heating products."
"Most of the heating products on the market now are radiators, hot water bottles and the like. What else is there?" Fang Shiyu was a little confused.
"In fact, many products were invented very early, but the operations were not done well, resulting in some excellent products not being noticed by consumers. For example, carbon nanotube electric floor heating, air source heat pumps, PTC ceramic heaters..." Chen Xi walked to a blackboard and wrote a few words.
These things were actually invented a long time ago, but the technology was a bit immature at the time and the inventors didn't understand business. In the end, the products were not as popular as those old items.
Ordinary people have probably never heard of these things, but Fang Shiyu, who specializes in electrical appliances, knows about them.
"Carbon nanotubes are a nanomaterial with excellent electrical properties and stability. In electric floor heating, carbon nanotubes can be made into a slurry and coated on conductive materials to form a planar conductive film structure. When electricity is applied, the carbon The nanotubes release energy in the form of far-infrared rays, forming a planar heating element that generates uniform heat. In this process, the electrothermal conversion efficiency of carbon nanotubes is as high as 99.8%, and the far-infrared ray conversion efficiency is as high as 83%.
The working principle of an air source heat pump is similar to that of an air conditioner. It generates heat by compressing air and then uses this heat to heat cold water. An air source heat pump consists of a compressor, an expansion valve, an evaporator and a condenser. It uses a continuous stream of air as a heat source and only requires a small amount of electrical energy to drive it to meet heating needs.
Moreover, it has no open flames and no waste gas emissions when working, making it a safe and environmentally friendly heating equipment. At the same time, its energy-saving effect is about three times that of ordinary electric heating equipment, which can save a lot of energy. In addition, the operation of the air source heat pump is also very stable, and it can operate normally whether it is cloudy or snowy.
Many cities in the south do not have urban heating. This thing is simply a heating artifact. We only need to promote it well to occupy the market.
As for PTC ceramics, its resistance is very small at normal temperature, but when the temperature rises to a certain value, the resistance will suddenly increase thousands or even millions of times. Utilizing this characteristic, PTC ceramics can be made into portable heaters. When powered on, the PTC ceramic heating element rapidly heats up and releases heat, and the built-in fan blows air through the heating element to achieve heating.
Each of these three products has its own advantages. Carbon nanotube electric floor heating is suitable for homes, air source heat pumps are suitable for workplaces, and PTC ceramic heaters are small, lightweight and easy to carry, suitable for heating small spaces such as desktops and bedrooms..."
As Chen Xi said this, he picked up a pen and started drawing on the blackboard.
These things are actually not difficult to make, and the principle is very simple. Another reason why it is not accepted by the world is that it actually infringes on the interests of certain businesses. This group of people unite to boycott and smear it, so that such excellent products are drowned.
In the past, most floor heating was powered by natural gas. If carbon nanotube electric floor heating becomes popular, gas companies will still make a profit.
However, in the southern region, heating is not yet popular, and conflicts with gas companies will not arise so quickly.
"This is good, you can do it." Fang Shiyu looked at the pictures on the blackboard and immediately became interested. He had also made some small inventions over the years, and he could definitely put them on and improve them.
"What Zhang Youting said just now is correct. After our products appear, there will definitely be imitations by small workshops. So after the product is put into the market for a period of time, we will find out those small workshops and integrate them. Those who do not join will be eliminated. Let them be our foundry.”
"Boss, you are so evil." Fang Shiyu gave Chen Xi a thumbs up.
"A bunch of guys who only know how to plagiarize, they are much darker than me." Chen Xi grinned.
Now Feng Yun should have integrated many factories in Zhijiang. Those big factories that are unwilling to cooperate will definitely have a hard time. When the time comes, they will join forces with Su Ning to make a good deal with Aba Aba.
When he came to the office and closed the door, Chen Xi sat on the boss's chair and looked at the fake monk.
"It's been almost a year since you've been here. It seems to me that you haven't done much work since you got this salary. What the company needs is useful people, you know what I mean." Chen Xi picked up an empty The disposable paper cup was placed on the table, and the clever Zhang Youting immediately ran to make tea, and also made a cup for Zhao Lingshan.
"Boss, it's not like I've done nothing this year. I'm observing and analyzing."
"What are you observing? Are you observing Fang Shiyu and the others working?"
"No, no, no, I discovered an interesting thing recently."
"Won't you finish your sentence at once?" Chen Xi glanced at the man unkindly.
"I found that the mainland's manufacturing industry is quite developed at present. It manufactures more electrical and electronic products than it consumes. Trading in old products for new ones has become a unified strategy for merchants to sell goods. Since the popularity of smart phones, mobile phone software has emerged in endlessly, and people are very interested in mobile phones. The performance requirements are also getting higher and higher.
There are many mobile games on the market now, which makes young people change their mobile phones faster. It is just like playing computer games. No one wants to lag. The business of recycling second-hand mobile phones has also emerged in large numbers, but the mobile phone recycling companies on the market seem to be run by the same person, that is, one person is controlling multiple companies and sweeping the market of second-hand mobile phones.
I have been thinking, why do these companies collect so many second-hand mobile phones? Could it be that they are cooperating with mobile phone manufacturers to stimulate consumers to spend again by trading in old ones for new ones? ”
"Isn't it?"
After Zhang Youting finished speaking, Chen Xi and Zhao Lingshan asked in unison.
"Think about it, if mobile phone manufacturers want to recycle, why don't they do it themselves? Besides, many places actually have recycling business for old mobile phones. Why do they have to go to your door to collect them one by one? Labor is free." Zhang Youting made himself a cup of tea and said slowly.
"Didn't they say they would recycle it at a high price? This is the advantage." Zhao Lingshan curled her lips.
"Hey, I even sold an old mobile phone on purpose, but when the recycler came to my door, they came up with all kinds of excuses. Why did my phone have a burnt screen, was it a curved version, and had some scratches? They were looking for faults here and there. In the end, the price was very low. Before recycling, it was shown that my phone could be sold for 1,000, but it turned out to be only 300..."
"Oh, what did you find?" Chen Xi suddenly remembered that he had heard of this business when he was in Tu'ao, and Yang Dan seemed to be doing this in China.
There must be some unknown business opportunities here.
He still knew something in his previous life, but now that he is only 11 years old, he seems to be somewhat disconnected from what he knew.
"What do you think?"
"Kid, guess what! You don't mean to say that they engage in illegal dismantling and refining. It seems that they can't make much money in this way."
"Wrong."
"That is information reselling. During the second-hand mobile phone recycling process, professional software is used to restore the information in the user's mobile phone and filter out valuable content."
"Wrong."
"They get Trojans in second-hand phones and then resell them. People who are not careful may not get them and restore them to factory settings."
"Wrong."
"What is that?"
Seeing that Chen Xi was getting impatient, Zhang Youting had no choice but to announce the answer: "They recycled the mobile phone and removed the motherboard for reuse."
"What is the use of a motherboard?"
"This kind of mobile phone with no other parts is called a motherboard in the market. Even though it doesn't even have a casing, it can achieve batch operations through group control software, which can be used to control games, number of posts, online voting, and video exposure. Wait, form an online troll army..." Upon hearing this, Chen Xi frowned.
This is a large gray industrial chain.
After thinking about it carefully, Chen Xi felt that something was wrong: "According to this method of utilization, the money earned is not too much. They don't need to spend a lot of money to recycle it. There must be more profitable projects. I heard people say this before. What kind of beauty, movies, etc. is this boss behind the scenes doing? Can we connect them together?”
"Beauty, movie?" Zhang Youting thought for a long time but couldn't think of anything.
"You said these are of no use, but you do something useless here every day."
"What I mean is that you can collect the mobile phones, remove the unused items, and then sell the motherboard to them..."
"There must be illegal industries here. We are serious businessmen." Chen Xi stood up and hit the monk on the head.
"Home appliances are a huge profit industry. The manufacturing cost of a refrigerator costing RMB 2,000 to RMB 3,000 is only a few hundred RMB. Based on Su Ning's operating cost, it is about RMB 400 to RMB 500, and then calculating the operating costs of Aubao and Dongdong, it is about RMB 200. Within one hundred and fifty yuan. In other words, Su Ning's method of renting a place to sell goods will eventually end her life
The reason why Su Ning is still expanding like crazy is because he wants to take the real estate route and buy land to build shopping malls and drive the surrounding business circle to make money. However, the profits of the home appliance business are shrinking every year.
Nowadays, consumers in cities don’t know what they want to buy when it comes to home appliances. I did some research and found that young people prefer products with new functions. New functions are easy to damage. It is basically impossible to repair such new gadgets at home..."
6◇9◇Book◇Bar
Zhang Youting proposed that home appliances should be delivered accurately. City people have the needs of urban people, and rural people have the needs of rural people.
During this period, ovens were a hot-selling product. Many families have purchased expensive equipment to keep up with fashion, but there are very few examples of using it in real life.
Most people who buy ovens are people in their twenties and thirties. On the one hand, they want to bake food, but on the other hand, they find it novel and want to show off.
Since people want to dress up, they should satisfy their dressing needs. When baking bread, grilled ribs and other foods, the process is actually very rich. Most people wait until the making is finished, then take a photo and post it online. Go share.
If you install a high-definition camera on the oven, you can directly record the changes in the food. It is simply an X artifact.
After hearing this, Chen Xi agreed. This master is quite good at analyzing consumer psychology.
Xunjie Company should not take the manufacturing route, but the innovation route.
Slightly modify the original ordinary home appliances to create popular products that are easy to use, practical and satisfy customers.
After chatting for a while, after Zhang Youting left, only a man and a woman were left in the office.
Zhao Lingshan came over and sat on his lap and asked: "You ask so many questions, are you planning to deal with Yang Dan?"
"Why should I deal with him? I don't have any evidence. I'm afraid that he will deal with me. You just heard it. Zhang Youting said that those motherboards can be turned into weapons for cyber trolls..."
"I didn't understand just now. What's the use of cyber trolls? They're just keyboard warriors."
"Don't underestimate these keyboard warriors. This is the information age. People used to read newspapers, but now they read online news. There is a comment function under the online news. Some people control the trolls to confuse right and wrong and talk nonsense. If it becomes black, a company can be destroyed in an instant.”
"No, users are not fools. Don't they have the ability to think?"
"Haha, a large part of the people in this world are brainless. From a psychological point of view, human beings are social animals and have a strong need for belonging and identity. Internet trolls often use a large amount of repeated information to Create an atmosphere of "most people think so", thereby triggering people's herd mentality. Under this psychological effect, individuals tend to accept and spread the same opinions as the group they belong to. Cognitive bias is also an important factor that leads people to believe in online trolls. For example, confirmation bias makes it easier for people to notice and believe information that is consistent with their existing beliefs. And ignore or deny contrary information. Internet trolls take advantage of this and publish a large amount of information that is in line with the preferences of the target audience to strengthen the credibility of their opinions
From a sociological perspective, the behavior of Internet trolls can be seen as a kind of manipulation of social influence. Social influence refers to the phenomenon in which an individual's attitude and behavior are changed under the influence of others or groups in a group environment. Internet trolls have formed a powerful social influence by disguising themselves as ordinary netizens and publishing a large number of false or tendentious comments. This influence not only changes the target audience's perception, but may also trigger changes in their behavior.
The crisis of social trust is also one of the reasons why people are susceptible to the influence of online trolls. In reality, due to problems such as information asymmetry and lack of trust, it is often difficult for people to judge the authenticity of information. On the Internet, this trust crisis is further amplified. People often judge the authenticity of information based on the apparent "majority opinion" or "authoritative voice." ”
"Then how do they make money?" After listening to Chen Xi's words, Zhao Lingshan felt that the other party would definitely not do anything unprofitable.
"It's very simple. If you want to make a person or product popular, or want to discredit a person or product, it's up to them. These people join together with some institutions and organizations to earn the hard work given by others. You can also threaten someone or a company to make them pay protection fees. If they don't pay, they will spread false rumors online. There is no cost to spreading rumors, right?"
"Isn't that the Internet community?"
"It's almost the same as how hackers make money. But I think it's not that simple. I remember..."
"What do you remember?"
"Nothing." Chen Xi almost let it slip. He remembered that in his previous life, there seemed to be other ways to recycle second-hand mobile phones.
In a blink of an eye, it’s the New Year season.
On this day, the Chen family gathered together for the New Year dinner as usual.
Chen Xi is still the same, always going there the next day, which means that the Chen family has actually gotten together once.
"Chen Xi has returned to China now. After the Chinese New Year, Huade will go to work. Anyway, the company will definitely want you to inherit it in the future." Chen Kaiwen is quite traditional and has always felt that the eldest son should inherit the family business.
Although Chen Yifeng is the pillar of the family, in Chen Kaiwen's heart, his eldest son Chen Mingli always ranks first in his heart.
"Yes, yes, come to work in the factory quickly and use the advanced ideas you learned abroad. Today's Huade is in an old state and needs new things to reform. I see that many century-old companies have collapsed. The reason It’s just that his ideas are stubborn and cannot adapt to the times." After the father finished speaking, Chen Mingli immediately took over, and his words also deliberately implied that Chen Yifeng did not understand reform.
"I think so, but I need the chairman's nod." Chen Xi did not agree, but kicked the ball to his dear father.
"When he was in school, he always wanted to start a business and said he didn't want to work for others. Working in Huade is equivalent to working for me, so naturally he didn't want to. Of course, if I give him money to do things, that's not called Starting a business is called experiencing life. A person with such self-respect as Chen Xi must have the same experience. I feel that there is no sense of accomplishment in doing things with money. I gave him a company with great potential before, but there has been no improvement in the past year. This proves that his mind is now filled with books and he is not capable of applying what he has learned. Transform knowledge into reality
If you come to work in Huade, employees will think that he is the boss's son and there is no training for him at all. Therefore, in order to truly take over Huade, he still has to rely on his own training outside.
You always say that I don’t care about my son. That’s just because he was in school and I didn’t want him to be distracted from other things. I have been in business for so many years, and I have many successful friends outside. The boss of one company is a good friend of mine, and I recommended him to work there..."
Chen Yifeng said with a smile.
Chen Xi rolled his eyes after hearing this.
He knew this company, and it was very good. It was located in Huajing, and it was one of the first Internet companies in China to be listed on Dameiliang.
In the previous life, Chen Xi did well in Tu'ao, so naturally he refused with a high heart.
He was already a big boss, but Chen Xi would not agree if he was asked to work in another company.
"Don't just say bad things about him. When you went to Huajing alone, you were in disgrace. Before you left, you said that if you didn't become a human being in the capital, you would never come back. Let's not talk about this first. I already said it yesterday, Chen The family does not support idle people, no matter whether they are men or women, they have to go out to work no matter what the excuse is." Chen Kaiwen patted the table and looked at Zhang Xuan unkindly.
Zhang Xuan was snickering in her heart at this moment. She felt that her pillow style had worked. Chen Yifeng would not let his son take over the company, so her son would naturally be the successor in the future. But she didn't expect Chen Kaiwen's slap to shock her.
"I went back to discuss it with Xiaoxuan yesterday. She didn't want to be idle at home and had to do something to do." Chen Yifeng saw that his father was angry, so he quickly told his wife about the big things they discussed last night.
"Oh, then what does she want to do? Huade doesn't care for idlers, she doesn't know anything, and she was a troublemaker in the past." Chen Kaiwen directly blocked the road and prevented this new daughter-in-law from entering the company to work.
"Well, she works in a newspaper office. I'm going to let her quit her job, and then open a gallery and provide painting teaching to some students..." Huade's factory happened to have a bunch of waste, and Chen Yifeng planned to put those Painters have done it.
It was his little idea to set up a gallery. He named himself the principal, and then asked the painters to teach people. Finally, the students called him teacher after they left. Not only can you improve your reputation, but you can also show off in front of the teachers at the Chinese Academy of Fine Arts. It is simply killing two birds with one stone.
Chen Xi immediately became happy after hearing this.
This business sounds fine, but Zhang Xuan knows nothing about painting. In her last life, she secretly took the money to do other things behind Chen Yifeng's back, and ended up losing all her pants. (End of chapter)