Chapter 220 Learning from Apple
Ren Xiaomin felt helpless just thinking about it.
Qingshan Pharmaceutical is an innovative pharmaceutical company with an annual profit of 20 to 30 billion yuan, but Zhang Yang chose to establish a Chinese medicinal material planting base and sell Chinese medicinal materials online.
This is simply not doing your job properly and killing a chicken with a bull's-eye.
However, because of this, seeing that Zhang Yang was determined, he decided not to persuade him any more.
Just do it, it won’t cost much anyway.
"Okay Zhang Yang, since you are determined to do it, I can only support you unconditionally."
"However, how large a scale of Chinese herbal medicine planting base do you want to build?"
"Also, as far as I know, most Chinese herbal medicines have strict requirements and restrictions on their origin. If we really want to do something big, wouldn't we have to build our own Chinese herbal medicine planting bases all over the country?"
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"This requires buying land across the country, communicating with the local government, and smoothing relationships! There are a lot of troubles involved!"
"Do you have any specific ideas or plans now?"
After the words fell, Zhang Yang also frowned slightly.
Indeed, the most troublesome thing about growing Chinese medicinal materials is the restrictions on their origin.
For example, the "Fangfeng" seen in the Lotus Pond Traditional Chinese Medicine Market can only be grown in Inner Mongolia, so a planting base must be established there.
Once a planting base is established, it will involve tedious matters such as land purchase, management, hiring farmers for planting, etc...
If the scope extends to the whole country, there will be even more places involved!
This is undoubtedly not the best solution for Qingshan Pharmaceutical, which has just entered this industry and has no experience.
Zhang Yang also shook his head and said:
"Brother Ren, I haven't fully thought of the specific plan, but it will definitely not be rolled out across the country in a short period of time."
"As I just said, I hope to use the several Chinese medicinal materials required for 'Feiduqing Granules' as a backing, and based on the required origin of different medicinal materials, first establish 2 to 3 suitable planting bases, and strive to Within two or three years, we will begin to provide sufficient high-quality medicinal materials for 'Fei Du Qing Granules'."
"In addition, some special Chinese medicines, such as the 'Fangfeng' used in 'Feiduqing Granules', need to be grown in Inner Mongolia, which is too far away. We simply signed a purchase agreement with local growers or traditional Chinese medicine planting companies."< br>
"We reserve the medicinal materials in advance and they are responsible for planting them. As you said, as long as we give a certain profit, there will definitely be many people willing to plant them."
Ren Xiaomin breathed a sigh of relief. It seemed that Zhang Yang was not completely carried away yet.
This method is undoubtedly the most controllable and practical method at present.
"Zhang Yang, I completely agree with your plan, but I would like to put forward some precautions."
"Whether we sign a purchase agreement with growers or a Chinese herbal medicine planting company, it is best to find two or three companies to cooperate. Don't just give orders to one company."
“At the same time, we must clearly inform them when signing the contract that if the medicinal materials grown do not meet our requirements, we will reject them all and will not sign a purchase agreement with them in the coming year;
And for growers who grow well, we will not only transfer orders to them, but also add additional orders for the coming year. ”
Zhang Yang was slightly startled:
"You want them to compete internally?"
"Yes!"
Ren Xiaomin affirmed:
“In this way, we can not only diversify the risk of supply procurement, but also allow several growers to fully feel the pressure of competition. After all, if they do not do well, they will have no orders in the coming year;
Only in this way can they really pay more attention to the quality of our medicinal materials. ”
After the words fell, Zhang Yang couldn't help but nodded slightly.
Soon, he looked at Ren Xiaomin with surprised eyes, and then his surprise turned into a smile.
I couldn’t help but admire:
"Brother Ren, I didn't expect you to have quite a lot of insights into supplier management!
Ren Xiaomin couldn't help but feel a little proud of Zhang Yang's praise.
But after a moment, he still waved his hands modestly and said:
"You know Apple, right?"
“This method is what I learned from reading a book recently, and it is the method used by Apple to manage suppliers.”
As he spoke, he couldn't help but sigh:
"I have to say that there is still something to be said for capitalism, especially large companies like Apple that have many aspects worth learning from."
“Moreover, in the domestic pharmaceutical industry, aren’t we actually a pharmaceutical version of Apple?”
Zhang Yang was stunned for a moment, then smiled even more.
What Ren Xiaomin said is indeed correct.
In fact, Qingshan Pharmaceutical has always been a research and development pharmaceutical company, and all production is outsourced to Hehua Pharmaceutical, so there are no supplier issues involved.
But once Tsingshan Pharmaceutical decides to purchase Chinese herbal medicines in person, with the huge demand for "Feiduqing Granules", isn't Tsingshan Pharmaceutical the apple of the domestic pharmaceutical industry?
Which pharmaceutical company doesn't want to get an order from Qingshan Pharmaceutical?
"Okay, okay!"
Zhang Yang was in a good mood and then smiled and said:
"Brother Ren, tell me again. Do you have any other suggestions?"
Ren Xiaomin's mood gradually increased after receiving Zhang Yang's affirmation, his mind was racing, and after a moment he continued:
"And!"
“Didn’t you just say you wanted to sell high-quality Chinese medicinal materials on JD.com?”
"Since we want to retail Chinese medicinal materials on JD.com, we must purchase a batch of high-quality medicinal materials in advance. I suggest that we simply establish a 'Qingshan Pharmaceutical Chinese Medicine Branch'!"
"After establishing the branch, we directly announced our procurement requirements and procurement standards in the Chinese herbal medicine industry with great fanfare, and quantified each purchased Chinese herbal medicine!"
"Quantify?"
"Yes! For example, the year of drug purchase, effective share content, size and many other specifications are stipulated. As long as they are confident that they can meet our requirements, growers or pharmaceutical companies can provide us with their samples. ”
"After we verify it, as long as there are no problems, we can add it to our supplier admission whitelist,
Of course, entering our access whitelist does not mean that you will be able to get our order immediately, but it only means that you are qualified to supply us. ”
“Once we find that the traditional Chinese medicine provided by the supplier we are working with is substandard and the quality does not meet our requirements, we will immediately kick it off the supplier list;
And his order will also be transferred to other qualified whitelist suppliers! ”
After listening, Zhang Yang gradually understood.
The logical core of this admission whitelist is still the previous competition mechanism!
To put it bluntly,
Access to the white list means that Tsingshan Pharmaceutical does not refuse to cooperate with any pharmaceutical company or grower. As long as you have the ability and meet the requirements of Tsingshan Pharmaceutical, you will have the opportunity to enter the white list!
This will undoubtedly give hope to many growers and pharmaceutical companies.
For Qingshan Pharmaceutical, it can also verify and reserve multiple suppliers through whitelisting.
The most important thing is,
The access whitelist mechanism can make those companies that are supplying Qingshan Pharmaceutical feel huge competitive pressure and make them realize that if they don't do their job well, other growers can take their place at any time.
It has to be said that this is a method of market competition that forces growers to do everything possible to stabilize the quality of medicinal materials!
High, indeed high!
“Is this still what Apple does?!”
"Well, that's right!"
Ren Xiaomin nodded:
“Not only Apple, but many domestic electronic technology companies such as Huawei and Xiaomi are using this supplier access whitelist solution;”
"I think electronic products such as mobile phones often have dozens or hundreds of important parts that use this method to ensure stable quality. Although there are hundreds of kinds of common Chinese medicinal materials, there are strict quality distinctions and they need to be strictly controlled. Just one or two hundred species.”
“So, I think it won’t be a big problem to transfer this management method to the pharmaceutical industry;
Once we skillfully establish this system, as long as we ensure that the suppliers' profits are sufficient, we don't have to worry about the quality of the medicinal materials we purchase. There will naturally be market competition to ensure that the suppliers care about quality more than we do! ”
Zhang Yang nodded again, and then exhaled heavily.
What Ren Xiaomin mentioned at this moment really inspired him a lot.
Once this supplier competition mechanism is maturely established, the quality of the top-grade medicinal materials required by Qingshan Pharmaceutical in the future will not be too poor.
In fact, the quality of medicinal materials will become higher and higher.
Coupled with the Chinese herbal medicine planting base independently established by Qingshan Pharmaceutical, it is conceivable that the quality of Chinese medicinal materials sold by Qingshan Pharmaceutical in the future will be the best among the best, with excellent quality assurance!
"Okay, Brother Ren! I have to think carefully about the supplier plan you mentioned, and it must be considered comprehensively in conjunction with our own 'Chinese medicinal material planting base' of Qingshan Pharmaceutical."
"By the way, I agree with what you just said about establishing the 'Qingshan Pharmaceutical Traditional Chinese Medicine Company'. Uh... there is a shortage of manpower now. Are you interested in becoming the CEO of a traditional Chinese medicine company?"
"Me?"
Ren Xiaomin was slightly startled.
"Yes."
A smile appeared on Zhang Yang's face again:
"Brother Ren, didn't you just learn Apple's supplier management plan? You can put it into practice!"
"After all, practice is the only truth."
Ren Xiaomin's eyes suddenly became dazed. To be honest, he was really moved.
After a short moment, he did not refuse and agreed.
"Well, since we are short of manpower now, I will try to put up the overall frame first!"
"But Zhang Yang, you must help me find someone with strong professional ability to assist me. After all, I only have a superficial understanding of the Chinese medicinal materials market. It would be too time-consuming to learn."
"Do you have a suitable candidate in mind now?" Zhang Yang shook his head immediately.
After thinking for a while, he said:
"Not yet, but my current plan is to ask He Ping to introduce one to me."
"After all, he has been in the traditional Chinese medicine industry for many years, so there should be someone reliable."
"Would you like to ask He Ping for a recommendation? That's true."
Ren Xiaomin also expressed his agreement, and after a moment he continued:
"Okay, that's it."
“I will first register the Chinese medicine sales company of Qingshan Pharmaceutical, and then we will also build our own ‘Chinese medicine planting base’.”
"In the past few days, I have also gone to the government department to ask if we have any land for sale around Sichuan Province. If it is suitable, we can spend money to buy it."
"Well, that's all thanks to you, Brother Ren."
After a series of long exchanges, Zhang Yang finally clarified and settled the matter of establishing the "Qingshan Pharmaceutical Traditional Chinese Medicine Cultivation Base".
6◇9◇Book◇Bar
As for the establishment of Qingshan Pharmaceutical Chinese Medicine Company, sales on JD.com, and recruitment of personnel, he will naturally not care about it anymore. Ren Xiaomin will be responsible for everything.
Soon, he came to Hehua Pharmaceutical again and personally asked He Ping to recommend a professional Chinese herbal medicine talent.
He Ping was surprised and delighted when he learned that Zhang Yang had decided to establish Qingshan Pharmaceutical's "Chinese Medicine Cultivation Base". He did not expect that Zhang Yang, who had little interest before, would suddenly change his mind.
It's so good.
You should know that although Hehua Pharmaceutical previously had the power to purchase Chinese medicinal materials for "Feiduqing Granules", He Ping not only did not play tricks on the procurement costs, but instead spent a lot of effort to send people to purchase them from other places.
He knows very well that Qingshan Pharmaceutical is Hehua Pharmaceutical's biggest reliance at present. The real financier father, the OEM fee provided by Qingshan Pharmaceutical is enough to make Hehua Pharmaceutical live a comfortable life compared with other pharmaceutical companies.
He can't earn other money that he shouldn't earn, and he doesn't want to earn it!
but.
Even so, when he heard that Zhang Yang personally asked him to help introduce a professional talent, he was still a little surprised and moved.
"Mr. Zhang, thank you for your trust. I do have one or two suitable candidates in mind, but I have to ask them about their situation and thoughts first."
"Well, that's natural, then I'll be waiting for your news!"
After hearing this, Zhang Yang stopped talking and left Hehua Pharmaceutical after chatting for a few more words.
Seeing Zhang Yang's car driving away, He Ping turned around and took out his cell phone from his bag.
Actually,
When Zhang Yang asked just now, a figure had indeed appeared in his mind.
To be precise, this person used to be a small herbal medicine supplier to Hehua Pharmaceutical. He has been working in the Chinese herbal medicine industry for many years, and his professional ability goes without saying.
but.
The most impressive thing is that although this little brother is young, he is down-to-earth and hard-working.
But later, because Hehua Pharmaceutical mainly cooperated with Qingshan Pharmaceutical, it gradually reduced its business of proprietary Chinese medicines significantly, and there was not much cooperation between them.
Last year, I heard that due to the overall fluctuation of Chinese herbal medicines in the past two years, his honest character caused him to lose a lot of money. It seems that he has gone bankrupt and has not been a supplier.
I just don't know what I'm doing now.
Thinking of this, he had already taken out his mobile phone and found the familiar name.
Gao Dapeng.
Soon, the call was connected.
"Dapeng, I am He Ping, how are you doing lately?"
"Mr. He."
A young voice came from the other end of the phone, but the emotion in the voice soon dropped significantly.
"I...have been fine lately."
He Ping also realized that the mood on the phone was a bit low, but he didn't pay too much attention and said:
"Dapeng, I heard before that you no longer work as a supplier. Are you continuing to start a business or looking for other jobs?"
After the words fell, Dapeng's voice on the other end of the phone suddenly smiled bitterly and said:
"Mr. He, you should have heard that I lost a lot in the medicinal materials business in the past two years. How can I still have the capital to continue my business now?"
“So I joined a Chinese herbal medicine sales company half a year ago, but last month I resigned and I’m no longer working!”
"Resigned? What happened?"
"Hey, it's nothing. You know it's very common in the Chinese herbal medicine industry to pass off substandard quality or sell it as adulterated, but I really couldn't stand it, so I finally had a fight with my boss and resigned!"
"But I don't regret resigning. I have to be responsible for the medicinal materials I sell and my customers."
He Ping suddenly fell silent. In his impression, Gao Dapeng was indeed a person with such a personality.
To put it nicely, it’s called uprightness; to put it badly, it’s called not being tactful enough.
But he just liked that Dapeng was not tactful and principled.
"Dapeng, if I remember correctly, you should be over 30 this year, right? You have two children, right?"
"Yeah."
On the phone, Dapeng's voice became deeper.
"I am 36 this year, and my two children are in primary school."
"Well, what are your plans next?"
"Hey!"
Dapeng sighed slightly:
"What are your plans? It's hard to find a job now. I interviewed with several companies this month but I didn't find a suitable one."
"And you know that I don't have a high degree of education, and I only know about the Chinese medicinal materials industry. I can only see if there is a suitable job next year."
He Ping was silent again.
At this moment, Gao Dapeng suddenly continued:
"By the way, Mr. He, why did you call me today?"
"Yeah."
He Ping breathed out gently, and a smile suddenly appeared on his face.
"I want to introduce you to a job. They are in need of a professional who understands the Chinese medicinal materials industry."
"But this traditional Chinese medicine company has just been established. I guess the business license may not have been obtained yet. Are you interested in giving it a try?"
Gao Dapeng was silent.
A few seconds:
"Mr. He, is this a new traditional Chinese medicine company?"
"Huh... If this business owner is your friend, then I am willing to give it a try."
"Do you know the approximate salary? Just don't make it too low!"
"Haha!"
He Ping finally laughed out loud:
"Don't worry, the salary will definitely not be low, and if you do well, it will definitely be of great help to your future development!"
"Guess which pharmaceutical company it is?"
Gao Dapeng was confused, but at this moment, He Ping stopped beating around the bush.
"I won't tease you anymore, it's Qingshan Pharmaceutical!"
"???"
After the words fell, there was silence on the other end of the phone for ten seconds.
Immediately afterwards, an excited and trembling voice came!
"Mr. He, are you talking about Qingshan Pharmaceutical, which produces 'Feiduqing Granules', develops a variety of top-notch drugs, is the top pharmaceutical company in the country, and has an annual profit of tens of billions?"
"Well, yes."
"Mr. He..."
Dapeng's voice on the phone was trembling with excitement.
"Mr. He, wait for me, you are in the company, right?!"
"I'll take a taxi over right now. I, I... I have to hear you tell me this in person before I can rest assured, otherwise I won't believe it!"
"Haha!"
(End of chapter)