Chapter 380 Las Vegas Auto Parts Show
Scientist Lorenz said: A butterfly flapping its wings in Brazil will cause a tornado in Texas, America.
The emergence of Jiang Hui has brought about huge changes in China's automobile industry.
Many times, the right direction of efforts plays a huge role.
Through Jiang Hui's influence, the Capital University of Science and Technology has undergone tremendous changes, as have the Capital Automobile Manufacturing Plant, the Capital Gear Plant, and the Capital Internal Combustion Engine Plant.
Even the changes that have occurred at the Chaoyang Motorcycle Manufacturing Factory and the Capital Steel Plant have a very wide-ranging impact.
Such big changes have taken place in the enterprise at the emperor's feet. Naturally, it will not only bring changes to the development of the enterprise itself, but also affect the formulation of policies of relevant departments and changes in the decision-making of relevant leaders.
Finally, in 1985, the structure of China's automobile industry was completely different from the same period in history.
Various joint venture car companies have begun to be established one after another, and it seems that the Chinese auto market has entered the fast lane of development more than ten years ahead of schedule.
The driving role of the automobile industry chain is very huge. Taking the BMW Group as an example, after monthly sales reached 20,000 vehicles, the entire Shenzhen automobile industry park fell into full swing.
There are more than 50,000 workers working around this industrial park.
The income of these people is relatively high, and the various driving effects they play are very huge.
Relevant changes naturally attracted the attention of ministries and commissions.
Therefore, people from the BMW Group came to visit one after another, which made Jiang Hui a little helpless, so he took Zhu Ling, Chen Chenxing and the others to the Auto Parts Show in Las Vegas, USA.
Many people in later generations are relatively familiar with the world's major auto shows.
The Geneva International Auto Show, Tokyo International Auto Show, Paris International Auto Show, North American International Auto Show, and Frankfurt International Auto Show, these auto shows basically lead the development trend of the world's automobile industry.
However, compared to the auto show, the Las Vegas Auto Parts Show has a significant impact on the automotive industry, but it has received much less attention.
After all, the displays are all kinds of auto parts, most of which are not for consumers.
It is equivalent to the business of TOB, not TOC.
There is naturally a big gap in the audience.
"Director, this time we are bringing the main products of Nanshan Gearbox, Nanshan Motor, Beiping Battery Factory, Shencheng Fastener Factory and Nanshan Technology to Las Vegas for exhibition."
"We are the first domestic manufacturers to participate in this exhibition, and each one has its own flagship product."
"Although the performance of Nanshan Transmission's 5MT manual transmission is not particularly superior to the mainstream products in the industry, its performance is not worse than others, and the price is at least 30% cheaper. This should still be attractive to some manufacturers."
For this exhibition, Chen Chenxing also made a lot of preparation work.
He even went to the location in advance to confirm the situation, and then flew to Los Angeles Airport to greet Jiang Hui and others who were in transit there.
While waiting for the flight, he naturally had to seize the time to give a good introduction to the situation.
"The engine starter motors and wiper motor products developed by Nanshan Electric are also very cost-effective."
"Beiping Battery Factory's efforts in storage batteries have allowed our products to catch up with the level of major international manufacturers. This time we are very hopeful to win orders from American after-sales chain stores."
Batteries are also considered important sales parts for after-sales repair chain stores.
Batteries in this era basically need to be replaced after two years of use.
It is even exaggerated to say that it will take more than a year to replace it.
The number of automobiles in the United States is so large that the annual aftermarket battery sales are larger than those mass-produced by various OEMs.
This is also a part that has attracted a lot of attention.
As long as the Peking Battery Factory obtains a portion of the orders, it will be able to operate its production capacity at full capacity and live a very prosperous life.
“Shencheng Fastener Factory’s Datro craft bolts and nuts have already received orders from some after-sales repair chain stores in the United States. This time, we hope to take advantage of the parts exhibition to make the OEMs also aware of it. to its good.”
Basically, the world's major automobile manufacturers will arrange for R&D, technology and procurement personnel to participate in auto parts exhibitions like this one.
This is a very good opportunity for parts companies to promote their new products and new technologies.
It is also a good occasion for some manufacturers to look for new cooperation opportunities.
Chen Chenxing obviously has a clear understanding of these situations.
"As for Nanshan Technology, the main products of this exhibition are fixed calipers and exhaust pipes, especially fixed calipers, which have not yet opened up."
"If it can be recognized by modified car-related companies, the export volume will also increase greatly."
Chen Chenxing quickly reported the situation to Jiang Hui.
He also summarized the main products of each exhibiting company.
In fact, Jiang Hui is relatively familiar with the situation of these companies, and he knows the advantages of each without Chen Chenxing's introduction.
But after hearing what Chen Chenxing said, Jiang Hui felt more confident.
As the company gets bigger, he can't do everything by himself.
It is very important that the people below can do a good job without any special instructions from me.
"After this exhibition, I also went to visit several American OEMs such as General Motors and Ford Motor to see if I could expand their mass production supporting business."
Many times, after-sales market equipment is closely related to mass production equipment.
The original mass-producer of a vehicle has a natural advantage when it comes to supplying corresponding after-sales parts.
Jiang Hui naturally hopes that all affiliated manufacturers of the BMW Group can have this advantage.
"General Motors' bellows business should be able to make some progress, but the high probability is that after General Motors determines that there are no problems, it will let us trade with Tenneco, which produces exhaust pipes."
"We are also preparing to produce our own exhaust pipe business in China. If General Motors enters the Chinese market in the future, we can consider taking over the entire exhaust pipe business."
Chen Chenxing was afraid that Jiang Hui had too much expectations for orders from American automobile giants such as General Motors and Ford Motor, so he quickly introduced the situation.
If you want to enter the supplier system of an automobile giant, unless you have some new technologies that others want, it will be relatively difficult.
Until now, most of Nanshan Technology's products are relatively ordinary, and the corrugated pipe is relatively special.
Of course, if the price of ordinary parts is advantageous, there is no chance at all, but the speed of advancement will not be so fast.
"Now there are various joint venture car companies in China such as Shouqi Jeep, Shanghai Volkswagen, FAW Audi, FAW Toyota, Yangcheng Peugeot, etc. It is estimated that the entry of General Motors, Ford Motor and other car companies into the domestic market will also accelerate in the future."< br>
"But the original suppliers of these automobile giants will definitely lag behind in entering the Chinese market." "Compared with the active actions of the OEMs, they should not actively enter the Chinese market until the situation is clear, at least most of the suppliers This is what business looks like.”
"At this time, the joint venture company wants to promote the localization of products, which is a good opportunity for us to enter their supply system."
"Even for relatively common parts, it is easier to successfully enter at this time."
"When the time comes, it will be much easier to use China's supply performance and promote it to global supply."
"So you don't have to worry too much. Their threshold is not as high as you think."
Jiang Hui is very clear about the development pace of international automobile giants in China. Although the current situation has changed a lot, some trends will not change.
Combining these trends to develop the layout in advance can achieve twice the result with half the effort in many things.
"Indeed, we have now officially entered Shanghai Volkswagen's supply chain and begun to provide them with some parts."
"Although there were only orders for individual parts at the beginning, there will definitely be more and more orders in the future, especially since they couldn't find other suitable manufacturers after searching around, our chances will be even greater."
Compared with major international auto parts manufacturers, Chen Chenxing's confidence is insufficient.
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But he is still very confident in competing with China's local auto parts companies.
Nanshan Technology and related manufacturers have all-round advantages in terms of equipment, technology and management.
As long as the inspectors of those joint venture car companies come to the site to communicate, they can feel the huge difference and they will definitely make the right choice when the time comes.
After all, they also have KPI assessment indicators for localization rate.
In the face of assessment indicators, Nanshan Technology is an affiliated company of its competitor BMW, so it can stand aside.
Anyway, similar things have happened in the global automobile industry. For example, Denso, a subsidiary of Toyota Motor Corporation, has supplied parts to many manufacturers in later generations.
Delphi, which is also independent from General Motors, is also a supplier to many automotive giants.
BYD's Fudi batteries also supply Toyota Motor and many other OEMs.
"That's the reason. If the parts and components industry is done well, there will be a lot of potential."
“This is the impact of the automobile industry chain.”
Jiang Hui communicated with Chen Chenxing and others and arrived in Las Vegas smoothly.
Although it is October, the temperature here is already very cold.
Jiang Hui has little interest in local services and spends most of his time in hotels and exhibition halls.
As the only Chinese companies participating in the exhibition, companies such as Nanshan Technology have also attracted the attention of many people.
Although it has been reformed, most foreigners have never been to China, and their understanding of China is very superficial.
Taking this opportunity, many companies naturally want to have a good exchange with Nanshan Technology and other companies, and also understand the development level of China's automobile industry from the side.
"President, these manufacturers are all suppliers of the BMW Group, and they seem to be quite powerful."
Saito Shoei also accompanied Shoichiro Toyoda to participate in the parts exhibition today.
More than 100 people from Toyota Motor Corporation and its suppliers came to participate in today's parts exhibition.
Some come as exhibitors, and some come as customers.
"The design department has conducted a comprehensive disassembly and analysis of the imported Mercedes-Benz sedan. There is a reason why this car sold so well in the United States after being re-branded by General Motors."
"Although the design of those parts is not completely comparable to ours, the gap is not very big."
“Especially the design of the 2.5L engine and 5MT manual transmission is a bit beyond our imagination.”
"Some of the other party's parts are very cleverly designed. If the processing accuracy and material performance can be further improved later, the potential of that engine may be greater than our engine of the same displacement."
Shoichiro Toyoda looked at the products of companies such as Nanshan Technology and Nanshan Transmission in the exhibition hall without a smile on his face.
If the BMW Group only sells cars in China, then he won't be nervous at all, and he won't even take the time to care about the other party's situation.
But now its Mercedes-Benz sedan has entered the American market through General Motors' cooperation, which has had an impact on Toyota Camry's sales.
It rained all night, and Ford launched a very competitive Taurus sedan. The pressure on Camry suddenly increased a lot.
"I heard before that BMW's director Jiang Hui is a very talented automotive technology expert and design expert, but I haven't had any particularly intuitive feelings about it."
"Now that I see the hot sales of Mercedes-Benz cars in the American market, I have the most direct understanding of this matter."
"However, the development of the BMW Group is limited by relying on one product alone, unless they can launch best-selling models one after another."
Saito Shoei found a reason that sounded quite reasonable to comfort Toyoda Shoichiro.
Toyota Motor is also considered a big business. Its sales of millions of vehicles a year are definitely not comparable to that of the BMW Group.
In addition to Camry, they also have best-selling sedans such as Crown and Corolla, best-selling pickup trucks such as Hilux, and various off-road vehicles that are selling well all over the world.
"The other party currently has two models. One is selling very well in China and the other is selling very well in the United States. I heard that they are still developing some new projects. You have to find a way to find out whether the other party's new projects are similar to those of GM. The car needs cooperation to avoid being caught off guard. ”
Camry has already suffered a loss from GM Forest, and Shoichiro Toyoda does not want other products of his own to suffer similar losses.
"It's true for General Motors. Our factory in the United States can also be regarded as their joint venture factory. Suppressing the Camry in this way will also affect General Motors' earnings."
"Shouldn't they be targeting Honda's Accord and Nissan's Bluebird?"
In the 1980s, Japan's three major car companies began to enter the American market. Toyota adopted a joint venture with General Motors, which was a relatively unexpected result.
After all, General Motors has been having a tough time in recent years, which is inseparable from Toyota's rapid development in the North American market.
Unexpectedly, the two parties ended up jointly building a factory together.
Of course, this may be a "special fee" paid by Toyota for the American market.
"General Motors has a limited stake in the joint venture factory, which is nothing like Buick Forest. After they import from China, all the money they make in the American market is GM's profit."
Shoichiro Toyoda sees the problem very clearly.
The income of a sole proprietorship is obviously different from that of a joint venture.
(End of chapter)