Chapter 381 No need to visit the pier?
The auto parts show in Las Vegas can become the most famous auto parts exhibition in the world. In addition to being closely related to the fact that the United States is the world's largest auto market, it is also inseparable from the special after-sales market in the United States. .
On the one hand, due to the high labor costs, many car owners will choose to repair their cars themselves when they have some problems. In this case, they need to go to the store to purchase parts separately.
On the other hand, there are a large number of car repair shops in the United States that have no direct relationship with the OEMs and form their own system. Therefore, when it comes to the source of repair parts, they may not necessarily use so-called original parts.
As a result, there is a huge demand for aftermarket parts in the market.
Auto parts companies around the world are targeting this market.
If it is done well, this business can be bigger than the mass production supporting business.
As important participants in the American after-sales market, the CEOs and heads of purchasing and other departments of those chain stores will naturally participate in this event.
For Nanshan Technology, PepBoys President Roberts and Purchasing Director Brick are the focus of reception today.
"Jiang, I'm glad to see you again. Nanshan Technology's bellows design is very successful, and it has now become a must-have part in the modification and repair of our exhaust system."
PepBoys has had many more customers modify their exhaust systems during this period, which is also inseparable from the bellows provided by Nanshan Technology.
The price of bellows is not very high, but its impact on the performance of the exhaust system is not small.
Therefore, when Party A saw Jiang Hui as Party B, Roberts's attitude was also very enthusiastic.
"I am very happy that our bellows can become the choice of American modified car owners. In fact, in addition to bellows, we also have many other products that are very suitable for the modified car market."
"For example, we designed this fixed caliper in very bright red, purple and yellow paint to fully meet the needs of different consumers."
"Compared with ordinary calipers, fixed calipers can allow onlookers to feel the charm of the modified car more clearly and fully meet the emotional needs of the car owner."
Jiang Hui would definitely not miss such a good sales opportunity.
The price of fixed calipers is much higher than that of bellows.
A car has four wheels and needs four fixed calipers.
The price of a set is at least twenty or thirty times that of corrugated pipes, or even higher. This is definitely a large order.
"Calipers are very important safety parts in cars. It's impossible to win everyone's recognition just by relying on beautiful appearance."
"The performance of the caliper is directly related to the braking distance and the life safety of consumers."
"The quality of the friction plate inside is related to the service life of the caliper."
Roberts can become the head of one of the largest after-sales chain stores in the United States, so he naturally knows a lot about cars.
In various modification markets, calipers are also considered a relatively important modification project.
Fixed calipers are also a type that many people like, but the price has always been relatively expensive in the past. When ordinary vehicles are modified, they will not easily consider replacing fixed calipers. Only luxury cars will consider it.
Now Nanshan Technology seems to have provided a cheap version of the fixed caliper solution, and the design looks beautiful.
If the performance can meet the requirements, Roberts is still interested.
"We have carried out various real vehicle tests on the fixed caliper samples provided by Nanshan Technology in the United Technology Department, and the test results will be available soon."
Brick, the purchasing director, interjected.
Although Roberts just reminded Jiang Hui that the requirements for fixed calipers are relatively high, it also shows that he is still very interested in Nanshan Technology's fixed calipers.
At this time, Brick needs to show his efforts.
"The importance of calipers is unquestionable. This fixed caliper designed by our Nanshan Technology fully considers various working conditions and meets the needs of use in extreme driving environments."
"We are even already in contact with a customer who produces sports cars, and we are designing fixed calipers to meet the performance of the sports car."
"For general modified vehicles, the performance of our fixed calipers definitely exceeds the original calipers."
When Jiang Hui said this, Chen Chenxing and others were stunned for a moment. When did Nanshan Technology have a customer to produce sports cars?
Of course, everyone is a master of expression management and will not reveal clues easily.
In fact, Jiang Hui is not afraid of people asking questions at all. If asked, the customer's information is confidential and there is no comment.
In the future, the Chitu brand under the BMW Group will launch its own sports car, which naturally corresponds to what I said today.
As for when the Chitu brand sports car will be launched, it will depend on the overall development of the BMW Group.
"If the final test results meet our requirements, the company will also import a batch of fixed calipers from you and sell them in the store."
"In addition to fixed calipers and bellows, I see that you display quite a lot of parts. It seems that you can produce many parts for cars?"
Through the cooperation with Bellows, Roberts has already felt the cost competitiveness of auto parts produced in China.
Therefore, he is quite interested in increasing the scale of cooperation with Nanshan Technology.
After all, if costs are reduced, their company's profits will improve.
No one has trouble with money.
"Yes, Nanshan Technology is the largest auto parts company in China. The types of parts it produces include..."
Jiang Hui personally went into battle and introduced many parts that Nanshan Technology is currently producing and will produce in the future.
During the introduction process, Jiang Hui did not just talk, but combined some specific data to make people feel very convincing.
Roberts was also very generous and asked Brick to arrange and order a batch of other parts on the spot for testing or trial sales.
For example, with regard to the batteries produced by the Peking Battery Factory, Roberts feels that there is a lot of room for cooperation.
There will be some pollution during the production process of lead-acid batteries. For the so-called environmental protection, the cost of lead-acid batteries in the United States has been rising in recent years.
But consumers won’t care so much about you. They will only think that you are raising prices.
If you use batteries from the Peiping Battery Factory, not only will there be no need to increase the price, but you will also be able to reduce the price, and it will not affect the interests of their sales stores.
This is definitely a good thing.
"Peterson, that should be Jiang Hui from BMW China. I have seen his photo."
Just as Jiang Hui was seeing off Roberts and his group, a group of people from Ford near their booth also slowly walked over. Sales Director Bill was troubled during this period because the sales of Taurus sedans were affected by the rise of GM Forest sedans. After internal discussions at Ford, he felt it was necessary to also contact BMW.
Of course, they were definitely not trying to introduce Mercedes-Benz cars, but were thinking about the possibility of cooperating with Jiang Hui in the future.
After all, General Motors' current Cadillac flagship sedan and current Buick Forest sedan were both created by Jiang Hui.
The Hummer military vehicle introduced to the United States last year is said to be inseparable from Jiang Hui.
Under this situation, Peterson felt that if he could ask Jiang Hui to help him design one or two models, it would be very beneficial to reverse Ford's unfavorable situation.
"Nanshan Technology, a subsidiary of the BMW Group, came to communicate with our people many times some time ago and wants to enter our supply chain for support."
"The other party has also been communicating with our person in charge these days and wants to make an appointment for me to come and visit."
"Should we simply wait until the other party comes to visit us before communicating with them?"
Procurement Director Grant also has some impressions of Nanshan Technology from China.
There is not a single Chinese company in Ford Motor's supply chain.
Recently, a Chinese supplier visited the personnel of the purchasing department, and Grant, the purchasing director, naturally received a report.
Check out the 16-9 book bar and see the correct version!
"If the quality of their parts can meet our requirements and the cost advantage is obvious, it is not impossible to import them."
"This kind of thing is a win-win choice. We can also adopt a more positive attitude towards cooperation."
As a long-established American company, Ford Motor Company is relatively clear about some of its top-level ideas.
The United States now has a very good relationship with China. Even advanced fighter jets are tradable, not to mention cooperation in auto parts.
Speaking of which, Ford Motors still has some connections with China.
In 1913, the first batch of Ford Model T cars were sold to China. It was also at this time that Ford's journey to China began.
In 1924, Mr. Sun wrote to Henry Ford, hoping to ask him to help establish China's automobile industry.
And in 1978, the chief engineer also expressed his desire to cooperate with Ford Motor Company and the Chinese automobile industry with Henry Ford II, then chairman of Ford Motor Company.
Later, Ford Motor also arranged an inspection team to visit China, which was the "Three Automobile Vehicles" plan led by the First Machinery Department.
Although the final cooperation was not successful, it could be regarded as a deepening of mutual understanding.
Seeing that companies such as Volkswagen, Toyota and Peugeot are beginning to enter the Chinese market, Ford naturally has some ideas.
"When it comes to the quality of parts, the parts produced by the other party can be used in General Forest, so they probably won't be particularly bad."
"Our company's R&D department has also confirmed the performance of General Forest. Currently, no obvious quality problems or design defects have been found in the parts."
Now that the boss wanted to cooperate with Chinese companies, Grant's tone of voice quickly changed.
Don't think that all foreigners are really the same and don't know how to adapt.
If you really don't know how to adapt, then various recommendation letters will not be so popular for college admissions.
To a certain extent, the United States is more of a relational society than China.
From various exchanges with his subordinates, Peterson gained a deeper understanding of Nanshan Technology and even BMW, and became more willing to cooperate with them.
He even thought that if Ford Motors went to China to establish a joint venture in the future, its partner could be BMW.
"Director Jiang, this is Mr. Peterson, the CEO of Ford Motor Company. He is very interested in our participation in the parts show this time."
When Grant brought Peterson and others over, Chen Chenxing recognized him immediately.
As the head of sales for BMW and even Nanshan Technology, Chen Chenxing has put in a lot of effort.
Whether it was information about executives from General Motors or Ford, he was dedicated to understanding it.
For example, he did special research on the other party's CEO's story.
These efforts finally came in handy today.
"Mr. Peterson, congratulations on launching an outstanding car for consumers. I heard that the Taurus sedan was rated as a dark horse in the car market this year by the media. It brought a huge impact to everyone as soon as it was launched."
Everyone was carrying the sedan chair. It was the first time for Jiang Hui and Peterson to meet, so naturally they had to find some topics that the other party was willing to talk about.
Originally, Jiang Hui was thinking about going to the dock with General Motors and Ford Motor Company in a few days, but he didn't expect to meet the CEO of Ford Motor Company first at the exhibition.
However, this did not affect Jiang Hui's finding time to go to Ford Motor to find people from the purchasing center for further communication.
"The Taurus sedan embodies the efforts of many Ford engineers and allows consumers to re-see Ford's car-making heritage."
"However, the Buick Forest that you cooperated with General Motors is also very good, especially in terms of appearance design. Few cars can compare with it."
Peterson is also very satisfied with his Taurus sedan.
It can sell more than 10,000 units in a month. Such a product is considered very successful.
Next, he plans to promote the Taurus sedan in Europe and make it a sales pillar product of Ford Motor Company.
After all, this car cost Ford more than $300 million and took five years to develop.
Ford must find ways to maximize its sales and help share various development costs.
"The number of our products is still too small, and there is no way to compare with Ford."
“I have met several FORDBRONCOs on the road in the past few days, and its appearance left a deep impression on me.”
"In the long history of automobiles, some models are like bright stars. Even if the years go by, they still exude unique charm. I think this FORDBRONCO will be the best among them."
"The classic body shape and tough lines outline its unruly soul. The front face design is unique, with the wide air intake grille and round headlights complementing each other, as if telling stories of past glory and adventure."
< br>
"It is more than just a car, it is a symbol of freedom and exploration. Whether it is riding in the vast desert or traveling on rugged and winding mountain roads, it can walk on flat ground and show strong off-road performance."
The other party mentioned Buick Forest. This car had affected the sales of Taurus. Jiang Hui naturally knew that it was not suitable for in-depth communication and quickly changed the topic.
(End of chapter)