Chapter 770 The first batch of MVP settlement screen
"Compaq, the American computer brand with the best sales volume in the mainland market last year, has also begun to decline in sales recently!"
"Shenzhou Computer is occupying the domestic commercial computer market. Compaq, IBM, Toshiba and other computer brands that have performed strongly in the mainland commercial computer market in the past have seen their sales affected to varying degrees."
A report in the Financial Daily revealed the changes that have occurred in the domestic computer industry. After Shenzhou Computer went on sale, the domestic computer industry began to experience a catfish effect.
In the past, domestic computer users had no choice, especially in companies, hospitals, research institutes and other places. If they wanted to buy computers with stable performance, they could only choose foreign brands such as IBM, Compaq, AST, Toshiba, Dell, HP, etc., because these brands were the only ones Computer performance is the most stable.
But now, after the emergence of Shenzhou computers, the price is cheaper than those brands, but the performance is no worse than them, or even surpasses them. Even though most users in these markets still use foreign brands, many users still start to choose Got Shenzhou Computer!
……
"This is a "qualified" computer. The people who developed this computer are a group of engineers with craftsmanship. From chips to hardware to software, they have achieved the ultimate!"
Yanjing, Compaq Computer Office, Compaq Greater China Chairman Klaus, Compaq Mainland President Yu Xinchang and many other domestic Compaq executives gathered here.
"What is a qualified computer?"
Klaus, who was holding his hands on his chest, couldn't help but frowning and asked when he heard the exclamations from the engineers who dismantled the Shenzhou computer.
The engineer who dismantled the Shenzhou computer was a white engineer. Overseas computer manufacturers such as Compaq, IBM, and AST usually dispatch engineers from their overseas headquarters in China. On the one hand, they will guide the production process; supervision.
To put it bluntly, they just don’t trust domestic engineers. Only after the engineers dispatched from the headquarters are confirmed can Klaus and other Compaq overseas executives feel relieved.
"Theoretically, the hardware configuration of this computer is not the most top-notch, but the engineers who developed the computer fully utilized the performance of the machine based on these hardware.
They are a group of "old-school" engineers. When I first joined IBM's computer company, IBM's engineers also pushed the hardware to its extreme.
Unfortunately, when developing computers now, they all buy chips from Intel and then make a fuss about the appearance and color of the machine. It seems that without Intel, they would not develop new computers at all! ”
Listening to the Compaq engineer's rambling words, Klaus frowned impatiently.
Which computer company doesn't play like this now? Instead of going all out to develop a new computer, it's better to buy Intel chips, then make a casing, assemble the parts, and it's a new computer.
No matter what new technology, selling computers is the key. Nowadays, if the labels of some computers are torn off, Li Gui and Li Kui can't tell them apart at all!
As long as computers can be sold, it's enough. Isn't Compaq selling more and more machines? Its shipment volume has surpassed IBM and it has become the world's largest computer company. That means that Compaq is taking the right path. , do you need an engineer to give pointers here? Don’t the executives on Compaq’s board of directors see it more clearly than he does? !
"In other words, the performance of this computer is actually average?" Klaus asked the engineer.
"NO!"
The white Compaq engineer touched the disassembled Shenzhou computer with admiration in his eyes, "I mean, this computer maximizes the performance of the chip, accessories, and software. To a certain extent, , the engineers who developed it developed it as a work of art
Among mid-range computers, it is already at the ceiling level. Even if it is placed in America, old Europe and other places, it is still a very good office and home computer.
Even among high-end computers, not many machines can surpass it in terms of performance.
In addition, its price is only one thousand US dollars. If it is not produced in mainland China and its chips and other components are not produced in-house, I would doubt whether its price can be recouped! ”
Klaus frowned, "How does the performance of Compaq's computers in mainland China compare with this computer?"
"There is no comparison!"
The Compaq engineer replied with certainty, "This Shenzhou computer is specially optimized for users in the Chinese area.
Even if Compaq's hardware configuration can surpass this machine, in terms of software optimization and other aspects, unless it is optimized specifically for Chinese, the operational smoothness and user experience will still not be as good as this computer! ”
As for Compaq Computer, will it be specially optimized for domestic users? This question will not appear in the proposal and resolution of Compaq's board of directors. “I think Compaq also needs to cut prices, otherwise Compaq’s sales in mainland China may be greatly affected!”
After the engineer and several Compaq executives left, Yu Xinchang said to Klaus.
The sales decline of Compaq Computer in China is not obvious yet, but the momentum has begun to emerge. Yu Xinchang is a little worried.
Just like in the previous era of smartphones, before the emergence of Xiaomi, various smartphone brands, especially Samsung, Apple, etc., as long as they put up a brand name, even if the performance is average, they are still popular, and the prices are extremely high.
The emergence of Shenzhou Computer broke through the hidden unspoken rules of the domestic computer industry, that is, the foreign computer brands that are praised to the sky are better than some domestic brands, but that's all...
“Price reduction?!”
Klaus looked at Yu Xinchang very dissatisfied, "We are Compaq, the world's largest computer brand, and now we have to fight a price war for a mainland market?
Do you know how the American media will report on us if they find out? The board of directors will tell us to get out overnight!
Is this what you want? ! ”
"But with our current machines, it is difficult to compete with Shenzhou Computer."
Yu Xinchang worriedly said to Klaus, "Once Compaq Computer loses the mainland market, it may never be able to get it back!"
Klaus didn't care at all about Yu Xinchang's words. He shook his head and said, "Compaq doesn't need to fight a price war to grab the market. Shenzhou is just a model.
Check out the 16-9 book bar and see the correct version!
As long as Compaq launches the next model, those people will come back eventually, and they will know who is the best computer brand! ”
Klaus still did not regard Shenzhou Computer as a real opponent. He believed that the other party was just a "lucky" and developed a "slightly better" model. When Compaq launched a new machine model, we can regain our place in the mainland market.
Yu Xinchang is a little worried. The momentum shown by Shenzhou is so fierce that it has suddenly developed a new Internet cafe computer market.
Based on the current situation, it can almost be said that Shenzhou will dominate the mainland Internet cafe computer market in the future. If Shenzhou has a basic base and then seizes the mainland commercial and home computer markets, which brand will be Shenzhou's rival in the mainland in the future? !
At that time, it will not be a matter of whether Compaq can be sold in mainland China, but it will be another difficult opponent in the international market!
Therefore, Yu Xinchang is inclined, just like Lian Xiang, to suppress Shenzhou. Even if he cannot suppress it, it cannot make Shenzhou too comfortable, but Klaus obviously does not want Compaq to engage in a price war, so as not to affect him Position on Compaq's Board of Directors.
……
I don’t know how Lianxiang and Compaq Computer are doing now, but since the news that Shenzhou has received large orders has been reported every day, Lianxiang’s stock price has begun to decline!
In big cities such as Yanjing, Yangcheng, and Shanghai, Internet cafes have begun to pop up. In the early stage, a large part of these Internet cafes were opened by Dongling Hi-Tech's product agents and distributors. They were the first to try it. This group of people is naturally the group of people who are full of food.
The emergence of Internet cafes has not only caused a surge in orders for Shenzhou Computers. These Internet cafes have also become places to experience Shenzhou Computers. Anyone who has gone to Internet cafes to surf the Internet knows how good Shenzhou Computers are.
For the hardware and software suppliers of Shenzhou Computer, their original worries have turned into carnival!
"The official game of Swordsman Love has sold more than 45,000 sets. It is expected that next month, the sales volume of the official game disc of Swordsman Love will exceed 100,000 or 150,000 sets. This year, the sales volume is expected to exceed 100,000 or 150,000 sets. Millions of sets!”
Xishanju took the lead in launching a satellite, which turned the entire domestic and even Asian gaming circles into a mess, making various gaming companies in Asia completely red-eyed.
You know, how many genuine sets of the first Swordsman: Love were sold in the previous life, the total was only 25,000 sets, the unit price was 128 yuan, and the total profit was only 700,000 yuan!
That's it, Xishanju and Jinshan are all talking about it. You can imagine what the environment of genuine games is like now.
And now, the first month of Swordsman Love has not even passed, and it has already confirmed that it has sold 45,000 units, because this game is sold with Shenzhou Computer. For every computer sold, Swordsman Love will sell one set. Rely on commission from Shenzhou Computer.
Therefore, in theory, the more Shenzhou Computers are sold, the higher the sales volume of Swordsman Love will be. Shenzhou Computer’s scheduled shipment volume this year is one million units, so the sales target of the game Swordsman Love is naturally one million units!
Even if Shenzhou Computer gives Xishanju a commission of 50 yuan or even 30 yuan for each set of games, the sales volume of one million sets of genuine games has exceeded 30 million yuan. This is no better than what I am selling. A few sets of genuine optical discs cannot be sold, but piracy is rampant? !
After the release of Xishanju was announced, all the domestic game companies started to run to Pingyang with red eyes, hoping to get on the lap of Shenzhou Computer and enter Shenzhou's game purchase list.
At that time, not only will you be able to make money, but you will also be able to enter Internet cafes and be played by countless domestic players. What is this if not fame and fortune? !
Following Xishanju, Dongxin Semiconductor also issued an announcement, announcing that in the next quarter, its revenue is expected to surge by more than 1,280%, with both revenue and profit hitting record highs!
Everyone understands what Dongxin Semiconductor’s announcement means. Relying on Tianji’s chip, Dongxin Semiconductor has not only survived, but also lived a very prosperous life!
Even though the cost of a Tianji chip is US$345, which is far lower than the US$540 that Intel offers domestically for a Pentium chip of the same level, it is still a huge profit for Dongxin Semiconductor!
(End of chapter)