Chapter 539: Exploitation of the Middle East Market
At the end of July, Changxing Film Company held a grand celebration ceremony at the Four Seasons Hotel.
With such a high box office, it is possible to recover costs and make a lot of money just by relying on the Hong Kong market. This is also very rare in the history of Hong Kong movies. In the future, there will be releases in Nanyang Cinemas, plus some Waifu. This kind of high Profits, of course, need to be celebrated.
Many reporters in Hong Kong also came here after hearing the news. Li Xiaolong has now become the most popular star in Hong Kong. Many reporters want to interview him, but there is no chance at all.
Yang Wendong also came here. Li Xiaolong was very happy that his initial plan in Hong Kong was successful, so he stopped by and had a meal with everyone.
After the banquet, Li Xiaolong came to Yang Wendong, handed over the information and said: "Yang Sheng, this is the movie I am planning to make next, called "Fearless";
It is based on folklore that a famous martial arts master during the Republic of China, in order to gain reputation for the Chinese people and get rid of the slogan of the sick man of East Asia, competed with many Eastern and even European and American martial artists. ”
"Okay, this is a very good direction. The Chinese nation has been humiliated for hundreds of years. Although martial arts cannot save it, it can at least increase its morale." Yang Wendong glanced at the content and agreed.
In fact, he had considered filming a war movie or TV series a long time ago, but the Hong Kong government did not allow it and there was no shooting environment, so he finally dropped the idea.
Nowadays, the direction of "martial arts" is used as a breakthrough. Although it is not as good as hot weapons, it is much better than nothing;
Li Xiaolong smiled and said: "I would like to thank Yang Sheng for your guidance."
"Even without my guidance, you might have thought of something similar." Yang Wendong shook his head and said.
There is no need for him to be greedy for this bit of credit. Historically, Li Xiaolong also filmed "Fearless", but due to historical changes and the butterfly effect, the plot of the story may be different from the original history, but this is not important. Almost the plot + Li Xiaolong’s martial arts is enough.
Li Xiaolong said: "Maybe, when I was in the United States, I thought about putting the process of fighting martial arts masters from other countries on the movie."
"Okay, then let's film according to this. Funding is not a problem." Yang Wendong added: "In addition, you are also a celebrity now. In terms of income, I will arrange for someone to renegotiate with you, and your salary will be the same as in Hollywood. , linked to the movie’s box office. The higher the box office, the higher your salary.”
Popular stars or directors in Hollywood can get a share of the film, and the producer model recently launched in Hong Kong is essentially the same;
This is also because under the impact of free television, the traditional way of shooting movies with wages is no longer feasible. Only by paying dividends to core personnel can we create high-quality content. This was also the fundamental reason for the rise of Jiahe and the decline of Shaw Brothers in history. Shaw Brothers Film Company still operates an industrial assembly line model, and has been beaten down by the various films produced by Golden Harvest's producer film model.
Although Chang Hing Film Company controls all aspects of Hong Kong movies, if it does not improve, it will only shrink the market. After all, the biggest competitor of movies has never been the movie itself, but other entertainment models.
However, it is not easy to get dividends from the shooting producer mode. Only a few people can do it, and how much each person can get depends on their past performance and ability.
Li Xiaolong agreed; "Okay, thank you Yang Sheng."
"This is what you should do. When you shoot a few more movies in Hong Kong, I will look for opportunities to try to cooperate with Hollywood." Yang Wendong added: "With your acting skills, martial arts, and popularity, combined with my capital, Only in this way can we have the confidence to discuss cooperation with major Hollywood companies.”
He is actually worried that Li Xiaolong will go to the United States after becoming popular in Hong Kong. This is also human nature. After all, the income of American movies is lower than that of Hong Kong. Anyone who pursues will go there. The same is true for the two kung fu superstars Li and Cheng in the previous life, and even other Celebrities also want to go to Hollywood after becoming popular in the Mainland.
So let’s calm down and show off the future cake photos.
Of course, this is true. He will definitely push Li Xiaolong to join Hollywood. Only if he is famous in Hollywood can he cooperate with many of his plans. In front of his own industrial industry, even the profit from cooperation with Hollywood cannot be counted. What.
Just one Red Bull can almost defeat several Hollywood film companies.
"Tangshan Brother" soon entered the Southeast Asian market. The first was naturally the Changxing Film Company's own theater chain. Naturally, it also achieved the same explosive results;
In less than half a month, Li Xiaolong became famous in many Chinese areas in Southeast Asia.
At the same time, many people from other local ethnic groups also tried to take a look. As a result, they were immediately attracted by it, so other ethnic groups also began to gradually spread the word of mouth.
Li Xiaolong’s fame began to gradually rise in many Asian countries;
Yang Wendong was also very happy after learning that his plan finally succeeded. He only needs a few more movies to conquer many countries in Southeast Asia, even little Japan. Many people will like Li Xiaolong, even if "Fearless" The ones who got beaten the most were their people.
But it’s normal. After all, after suffering from the “little boy” and the “fat man”, they still like to follow the United States. As long as they are strong, they like whoever is strong
It also takes a while to make several movies. Then just let Li Xiaolong use his strengths. Yang Wendong only needs to provide funds, resources, connections, etc., and also ensure that Li himself has high profits.
The time is fast approaching mid-August:
Yang Wendong came to the container factory in Chang Kwai Chung. At this moment, there are two new factories under construction on both sides of the factory.
Wei Zetao introduced from the side: "Yang Sheng, the factory to the east is our new container factory, and the one to the west is our steel factory in the future."
"Is there no problem with purchasing steel plant equipment?" Yang Wendong asked.
Wei Zetao replied: "No problem, I have been negotiating with a steel equipment manufacturing company in Japan for more than two months, but the price has not been reached yet;
Their quote is US$3.7 million for a large plate production line, plus a large heat treatment furnace at the back.”
"3.7 million US dollars? This heavy industry really costs money." Yang Wendong said with a smile.
"This is what heavy industry is like." Wei Zetao continued: "Our production line does not include the steelmaking in the front stage, but directly purchases crude steel ingots for processing;
For example, the factory in Wanwan is fully equipped and can directly process iron ore into various steel products. Its scale is also much larger than ours. Each line is measured in units of 100 million U.S. dollars. ”
Yang Wendong nodded: "Yes, ours can only be regarded as a very simple heavy industry."
Wei Zetao said: "However, it is still cost-effective to smelt steel yourself in the early stage. As long as the time is long enough, it will definitely be more cost-effective than buying finished steel ingots like us."
"I know, but you are comparing bank interest, and I am comparing other investments." Yang Wendong replied: "The same 100 million U.S. dollars, invested in other industries in my hands, will turn into one billion or even dozens of dollars in ten years." Billions of dollars are possible
Therefore, it is not cost-effective for us to invest too much into heavy industry. This kind of thing is only cost-effective if the government takes the lead in investment, and Hong Kong is not suitable for it. ”
If you are not an enterprise specializing in heavy industry, it is not worthwhile to invest too much into heavy industry. In many places, it is basically government investment, because heavy industry is not only an investment of money for the government, but also the foundation of future industries and national defense security. Need to wait.
It was no accident that the mainland's economy took off after reform in the previous life. Otherwise, India, Mexico, and even the Four Asian Tigers had contact with the West much earlier than the mainland and had greater distance and language advantages. But in 2020, they are still Thinking of taking advantage of the industrial chain transferred from the mainland.
The reason why the mainland has been able to successfully reform and open up is that it spent the first thirty years practicing internal skills in seclusion and laying a solid foundation for agriculture, water conservancy and irrigation, military defense, basic education, and various heavy industries. Only then did it achieve the miracle of development in the next 40 years. "That's true." Wei Zetao followed up: "Furthermore, Hong Kong lacks water and steel pollution is heavy, so it is indeed not suitable."
"Let's talk about it later." Yang Wendong didn't think much;
Maybe in the future, if your capital is really enough and it is difficult to expand exponentially, you may also participate in heavy industry investment;
But local location selection will indeed be a big problem. Hong Kong and Singapore are not suitable, and he is worried about Malaysia and the Gulf. After the mainland is reformed in the future, there may be more restrictions on foreign investment in the steel industry. He can only say that we will take it step by step in the future. , if it is really not suitable, then don’t invest.
"Okay, I will arrange for someone to submit the machine information to the headquarters." Wei Zetao said again.
Yang Wendong nodded and said: "Okay, I will take a look at it, but if there is no big problem, it will be fine. Containers will be a major industry of Changxing Industrial in the future. Now is a good time to grab the market and customers. You can't do it just because of the lack of steel plates." If you don’t come out, you will suffer a big loss.”
A container industry can basically create a Fortune 2000 company. This is a bigger market than sticky notes, and there are no patents in this industry. You can just reduce costs with peace of mind. Hong Kong still has an advantage in this regard, because of this In this era, those who made containers were either in Europe, the United States or Japan. This technology was not available in other places.
Wei Zetao smiled and said: "I understand, now the container industry has become one of the pillars of Changxing Industrial, and I will reduce costs through the industrial chain in the future."
"Yeah, okay." Yang Wendong said with satisfaction.
In the afternoon, Yang Wendong came to Shatin Town, which is also on the Kowloon Peninsula. Zhou Haoran naturally came to accompany him and took Yang Wendong for a walk around the Shatin Food Industrial Park.
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"It seems to be developing well." Yang Wendong asked: "How many people are there in the factory now?"
Zhou Haoran replied: "The total number has exceeded 10,000. The Asian economy has developed very fast in the past two years. Beverages, instant noodles, ham sausages, and various snacks are all selling very well;
Especially for Pepsi's Coke OEM, because our costs are lower than Japan's, many of their orders are given to us, and Pepsi is developing the polar bear market and shipping it in through various indirect methods. ”
"I see, PepsiCo is really doing a good job in this regard." Yang Wendong nodded and said.
It turns out that there was a joke in history that Pepsi was the sixth largest fleet in the world in the 1990s, not for civilian use, but for military purposes;
Because Pepsi was very successful in developing the polar bear market, but after the polar bear collapsed, in order to pay off debts and continue to drink Coke, it gave a large number of fleets to Pepsi;
Pepsi doesn’t want it either, but there is nothing else of value.
Zhou Haoran smiled and said: "Yes, new markets are always very amazing, and we also have our own new market. Very Coca-Cola is also very popular in the Middle East now. Our goods are also shipped to the Middle East in large quantities with cargo ships. Various ports.”
"It seems that people in the Middle East also like to drink Coke." Yang Wendong said.
Zhou Haoran said: "Yes, because of the war, the Middle East began to exclude the United States, especially Coca-Cola, which also built a factory in Israel and was directly banned from sales by some countries;
Pepsi is better, but it is also squeezed out. Our Very Coke does not have this problem. Although the UK is also involved in the Middle East issue, it has nothing to do with Hong Kong, and the Middle East countries do not care about it. ”
"The British have too many colonies, and it's impossible to even care about them." Yang Wendong thought for a while and said: "Since there is such a God-given opportunity in the Middle East, it is even more important to seize the opportunity, not only for you, but also for other industries. Consider this, I will gather everyone together tomorrow to discuss matters in the Middle East.”
"Yes, Yang Sheng." Zhou Haoran said.
The next day, Wei Zetao, Zhou Haoran, Wang Zhiqun, Liu Huayu and others came to Changxing Building together.
Yang Wendong first asked Wang Zhiqun: "Lao Wang, how are the sales points and after-sales arrangements of Honor Electronics in the Middle East?"
Within the Changxing Group, Honor Electronics was the first to develop a presence in the Middle East. This was what Yang Wendong meant, because he knew that although the Middle East was very poor now, it would be another story in 73 years.
Wang Zhiqun replied: "I have arranged for more than 300 Hong Kong people to go to 22 cities in 6 countries in the Middle East to set up sales points and after-sales service in these big cities;
However, due to cultural, legal and religious issues, their initial progress was not smooth. Later, they decided to find local partners and operate them together. Currently, they have built a total of 71 stores, and each store also has some after-sales maintenance;
However, due to transportation costs and local economic reasons, most of these stores are losing money and have always been supported by Hong Kong's subsidies. ”
"It doesn't matter if you lose money. Few businesses invested through this channel can make money in the first few years." Yang Wendong said: "Continue to invest money and expand new stores. Hong Kong itself will continue to produce various new electrical appliances. As long as When there are enough stores in the back and the brand can be promoted, then it will be an opportunity.”
There were still 5 years left before the Middle East became rich in 1974. This time was also used to expand various stores and after-sales services. In this way, we could take the first step to occupy the future wealthy market;
"Okay, Yang Sheng." Wang Zhiqun agreed.
Although he felt it was a waste to invest so many resources in a barren place like the Middle East, the boss's orders still had to be carried out.
Yang Wendong added: "By the way, you have current stores and future stores. Buy them if you can. Just like Hong Kong, we will avoid working for the landlord when we start business in the future."
Housing prices in the Middle East will inevitably rise sharply in the future, but he is not prepared to participate. After all, he is not familiar with it, and if the scale is large, it will require certain ZZ resources to maintain profits;
If you have this energy, it is better to invest in Hong Kong, Japan or the mainland in the future, but if it involves the construction of your own industrial product channels, it is best to acquire properties.
Wang Zhiqun said: "No problem, housing prices in the Middle East are very cheap now. In fact, even the water supply there is not normal, and there are not many people in the city."
"We don't care about the water issue." Yang Wendong added: "I communicated with Lao Zhou yesterday and found that Very Coca-Cola is also selling very well in the Middle East. In addition, with the rapid development of the global economy, the demand for oil is getting higher and higher.
The domestic military in the Middle East is getting stronger and stronger, so I guess they will definitely find ways to get the oil interests into their own hands. In this way, their economy will definitely get better, so I think our group can focus on developing Middle East market. ”
Wei Zetao asked: "Yang Sheng, are you planning to let our companies build sales channels in the Middle East?"
"You don't need to build it yourself. We don't understand the culture and religion there very well. It's still the same as Glory, in a cooperative way." Yang Wendong said: "Look for capable local distributors, and then try to cooperate. In this way, the speed will be faster than We build channels much faster.”
In Southeast Asia, although it may sometimes be risky, Yang Wendong still dares to invest, especially in places where there were four little dragons and four little tigers in his previous life. If they can basically develop, they will generally not be trapped by foreign investment;
But in other places, such as the Middle East, South America, Asan, etc., he is not very brave at all. At most, he can invest appropriately in channels. Compared with the possible gains, he can get very small, so he can try it, and there will be no loss if he fails. high.
"Okay." Several people agreed. The boss also revealed a long time ago that he would develop the Middle East market,
At this time, Liu Huayu asked: "Yang Sheng, what about our Carrefour supermarket? Do we also need to go to the Middle East and find local wealthy people to jointly build a supermarket?"
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(End of chapter)