Since Tom Cruise took away the audio, Hawke soon discovered that the media's comments smearing Cruise decreased suddenly, and Nicole Kidman did not mention her ex-husband's name in several announcements one after another.
The two sides seemed to have reached a tacit understanding.
Tom Cruise also called Hawke: "Our goal in the first phase has been achieved, and now it's time to move on to the second phase."
After receiving a fee of up to 3.5 million US dollars, Hawke certainly would not shirk, saying: "I am making detailed plans and will notify you as soon as I complete them."
Tom Cruise warned: "Don't delay for too long. Spielberg's new film project, "War of the Worlds" with an investment of more than 150 million US dollars, will determine the actors before October. I must change public opinion as soon as possible." Word of mouth.”
Hawke has already begun to make preparations and promised: "Within three to five days, I will give you a clear answer."
The success of the first stage gave Tom Cruise more confidence in Hawke. He said: "I'm waiting for your good news."
The second phase of Hawke's plan not only requires Tom Cruise to change public opinion, but more importantly, Twitter must be involved in the entire process and use Tom Cruise's fame and influence to drive a new wave of the upsurge of online public opinion.
He has been thinking about it these days, combined with the memories of his previous life, and chose a plan that is suitable for both Twitter and Tom Cruise.
Preliminary preparations for this plan have already begun.
Hawke made a phone call, waited until Edward came in from outside, and asked, "Have you found the disease patients and medical institutions you were looking for?"
"Found it." Edward was not very familiar with Los Angeles. He took out a stack of information, put it on his desk, and said, "This medical institution specializes in treating and researching ALS cases, and there are currently dozens of patients hospitalized there. ”
Hawke took it over and looked through it. This medical institution is the famous Cedara Medical Center, one of the most famous medical research institutions in California.
He is familiar with this place. The last time Dwayne Johnson deliberately caused a car accident while competing for a role, he was admitted to this hospital.
After reading the information, Hawke asked Edward: "Find a Tom Cruise fan among the patients, preferably a child or girl. His wish is to see Tom Cruise, or take photos with him and get Autograph or something like that.”
Edward thought for a while and said: "There are many fans of Tom Cruise. It shouldn't be difficult to find one like this."
Hawke nodded: "If you want to survive this disease, you need not only courage, but also a lot of money. If we bring Tom Cruise to the patient, we can help him solve many financial problems. Just tell people directly.”
"I'm going to go right away." Edward was about to leave the office.
Hawke thought for a while, took out the plan and took it with him, and said: "Let's go together."
This is also an opportunity for Twitter.
Subsequently, Edward contacted Cedara Medical Center in the name of Twitter.
The relevant person in charge quickly called back, and the two parties agreed to meet in the afternoon.
After lunch, Hawke took a bulletproof Mercedes and headed straight to Beverly Hills.
When Edward was driving, he looked behind him. If he didn't stare for a long time, it would be difficult to notice that Raul and the other three were following behind.
Twitter is still well-known today. When Hawke came to Cedar Ness Medical Center, Dr. Coulter, the head of ALS research here, received him.
When he came to the reception room, the two parties introduced themselves and exchanged a few simple greetings. Hawke went directly to the topic: "Doctor, Twitter is a socially responsible media company. Recently, a company employee reported to me that patients with ALS Regarding the issue, I specially asked my deputy Edward to conduct social research.”
Dr. Kurt glanced at Edward. He still had the impression that this man had been here once before and specialized in understanding patients with ALS.
Hawke continued: "Through Edward's research, I have noticed that patients' medical lives and your research on diseases are currently facing many difficulties."
Dr. Coulter knew what to do at this time and immediately used his traditional skills: "The main reason is insufficient funds. Without sufficient funds, the patients' living and medical conditions, as well as many of the topics we study, cannot be solved."
Hawke nodded slightly: "The power of a person, an institution, and a company is limited after all. I have an idea. Twitter will cooperate with you to jointly organize a media event to awaken the whole society's attention to ALS patients and let them More people or charities join the ranks of supporting ALS research.”
This doctor is not a first-time brother. He immediately understood that Twitter was going to make a fuss about this matter. He still knew what the media was like.
Hawke directly enlarged his move: "Tom Cruise will participate in this event. If possible, can he come to visit patients at Cedars-Sinai Medical Center?"
"Of course!" If Dr. Kurt hesitates for even a second, it means disrespect for the promising research funds in the future, disrespect for his research team, and disrespect for all patients.
He immediately expressed his position: "If you need any cooperation from me, just ask."
Hawke asked directly: "Do you have any patients who particularly like Tom Cruise?"
Kurt knew something about every patient, and without even thinking about it, he said, "Yes, quite a few. Tommy is the most popular movie star in America."
"This will be easier to handle." Hawke took out the preliminary plan and placed it in front of Dr. Kurt.
Dr. Coulter looked carefully.
After he finished reading, the two discussed for a while and basically reached an agreement. Later, Dr. Kurt and several other personnel accompanied Hawke and Edward for a walk around the ALS inpatient area.
Many patients have lost basic body functions, not to mention daily standing and walking, even eating and drinking are problems.
Edward, wearing a suit and tie, accompanied Hawke and Dr. Kurt all the way through the long ward corridor, looking at the patients inside through the glass door without saying a word.
The doctors who accompanied him and Hawke didn't talk much, and only occasionally introduced some patients' conditions.
After seeing patients one after another, Edward suddenly discovered that his boss's work, in addition to superficial fame and fortune, also concealed goodwill for the society.
For example, this time, no one pays attention to these patients with niche diseases. Some of them are not only in bad condition, but also have unsatisfactory living conditions.
If the boss pulls Tom Cruise over and calls the attention of the whole society, it will definitely help many of them.
Edward felt that the boss actually always wanted to be a good person.
But the country and society in the United States are too perverted. If you want to be a good person, you must be worse than the bad people.
Otherwise, how can we deal with the bad guys?
After passing through the ward area, Dr. Coulter said to Hawke: "Despite our best efforts, many patients continue to leave us. Sometimes we can only lament that their fate is unfair to them."
He sighed: "Most patients have difficulty surviving for five years, and only a handful of patients can survive for ten years.
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Hawke said: "I hold such an event because I want to attract the attention of the whole society as much as possible so that they can get help from more people."
Dr. Coulter shook hands with Hawke tightly: "On behalf of everyone here, I would like to express my gratitude to you."
Hawke looked heavy: "You're welcome."
Dr. Coulter sends Hawke and Edward out.
When he walked out of Cedar Ness Medical Center, Edward asked a question in his mind: "Doctor, I have a question, I don't know whether I should ask it."
Dr. Coulter said, "Just ask."
Edward asked: "As far as I know, there are people who have suffered from ALS for decades and are still alive. Is there anything special about the medical technology over there?"
These words made Dr. Kurt stunned for a moment, and then he forced a smile: "Maybe that is a medical miracle."
Feeling that this was inappropriate, he added: "After all, it is an example and does not have general research value."
Edward said no more and followed Hawke into the Mercedes-Benz.
The two returned to the company. Based on what he saw at Cedar Ness Medical Center and discussions with Kurt Boshan, Hawke made slight adjustments to the plan. He also called Caroline and Sasha. According to the recommendation, Special needs to be added.
Before leaving get off work, he called Tom Cruise.
Tom Cruise was very positive and quietly came to Twitter early the next morning.
Hawke took out the complete version of the plan and handed it to him and said, "Take a closer look."
When it comes to changing his public opinion, Tom Cruise took a serious look.
This is a plan about ALS publicity and charity delivery on Twitter. The first part of it requires Tom Cruise to personally take part. The more people who participate in the follow-up, the greater the benefit he may have.
Tom Cruise asked a few key points: "Have you made contact with Cedar City Medical Center?"
Hawke said: "The contact has been made." He handed Dr. Kurt's information and the fax the doctor just sent this morning to Tom Cruise: "The attention received there, as well as charitable donations Limited and seriously insufficient funds, we will fully cooperate with you.”
Tom Cruise looked at each one carefully. After all, he had stumbled on Pat Kingsley. Even if he trusted Hawke, he didn't want to do it again.
"Need to set up a charitable foundation?" he asked again.
Hawke specifically emphasized: "With this plan, we only earn popularity and reputation. All accounts of the charitable foundation will be made public and will be subject to supervision by the whole society."
Tom Cruise understood what Hawke meant: "That's no problem. Don't worry, with my income, I won't touch this money."
With a big wallet and hundreds of millions of assets to his name, Tom Cruise naturally has such confidence.
As for Twitter, what is needed is network traffic and social attention.
These translate into money, numbers that far exceed charitable donations.
Tom Cruise read the plan in detail, thought about it seriously for a while, and made a decision: "Execute according to your plan." (End of this chapter)