Ocean Park Avenue, Twitter office building.
Caroline and Sasha each brought their assistants to a small conference room.
When the two of them came in, they discovered that in addition to Hawke and Edward, there was also Tom Cruise.
The assistants of the two were somewhat excited. After all, the number one star in Hollywood for twenty years was sitting in front of them.
Caroline was just Hawke's mutton leg. She glanced at her with a rather stern look, and the assistants immediately became honest.
Hawke had been looking through the notebook in front of him, and then looked at Edward: "Tell me the basic situation."
Edward turned on the projector, and the Twitter interface appeared on it. He clicked on the users he was following.
That's the official Twitter account of the ALS Institute at Cedars-Sinai Medical Center.
"The institute released the video as planned," Edward said.
Everyone looked at the institute's Twitter account, which was registered just a few days ago. There were more than a dozen tweets posted on it, most of which introduced content about ALS and related research.
Among them, according to Hawke's request, some videos of daily treatment and life of patients with ALS were shared.
In short, these foreshadowings should be made as natural as possible.
Although once the plan is started, anyone who is interested knows that it must be a carefully planned operation, but it must be made to appear spontaneous to the public.
Edward clicked on the video, which featured a teenage girl with ALS.
The girl could no longer stand up, but she was very strong and full of desire for life. She also tried her best to make a victory sign to the camera.
She said in the video: "I still have many dreams that I haven't fulfilled. I want to go to Yellowstone Park, the Great Barrier Reef, and the Caribbean, but my body doesn't allow me to go. I also want to take photos with my favorite movie stars. , I like Tom Cruise so much, but it’s a pity that I can’t go to see his movie.”
Hawke discovered that the people at the institute were not very familiar with using Twitter and forgot about @Tom Cruise. He immediately took out his phone and called Dr. Coulter's mobile phone to briefly talk.
Soon, the institute tweeted again, @Tom Cruise’s official Twitter account regarding the girl’s video.
Tom Cruise logged into his Twitter account through the laptop in front of him.
Hawke warned: "Wait for a while."
Tom Cruise nodded: "Okay."
Hawke asked: "How prepared are the media?"
"I have collected the contact information of dozens of media outlets based in Los Angeles." Edward took over: "As long as Tom makes a public response, we will immediately release the news to the outside world."
Hawke knew without asking that the savior had contracted this job to his younger brothers.
Edward also has people who work under him. If he wants people to do things with all their heart, it is natural that they must have financial benefits that can be obtained.
At the end of the meeting, Tom Cruise responded via Twitter.
He followed and liked the tweet from the Cedars-Sinai ALS Research Institute, and was about to retweet it and add a text.
Of course, Tom Cruise cannot write such a public article at his level.
Hawke simply asked Caroline to ghostwrite for him.
"Leave it to me." Caroline grinned, showing two small fangs, and tapped quickly on the keyboard with her hands, imitating Tom Cruise's tone of voice, and wrote a short tweet.
After getting approval from Tom Cruise, she sent it.
The content of the tweet was simple. Tom Cruise expressed his concern for little girls and ALS patients through Twitter, and promised to take time out as soon as possible to visit them at Cedars-Sinai Medical Center.
Caroline explained: "At this time, the most concise and simple language is the most appropriate expression."
Hawke agreed and said: "Be prepared to mention the hot news position."
Sasha and Caroline went about their business.
By noon, the news about Tom Cruise entered the hot news area on Twitter.
News headlines were also highlighted in red.
“Tom Cruise liked and retweeted the ALS girl’s tweet and promised to visit patients in the hospital.”
This news was pushed to many people by the algorithm. With the huge appeal accumulated by Tom Cruise over the years, it slowly made it to the hot search news list.
Tom Cruise's tweets began to be widely forwarded, especially by his fans. It is not an exaggeration to say that the three generations of old, middle and young people and men and women are killing each other.
This bowl of delicious soup has been simmering for decades, and it was almost burnt several times during this period, but it was able to turn over again. The fan base accumulated over the years is also one of the key factors.
Before going off Twitter, Tom Cruise asked Hawke: "When do I go to Cedars-Sinai Medical Center?"
Hawke said: "Wait a day before going. The response speed of traditional print media is too slow. We always have to leave some time for them to respond."
Tom Cruise thought about it and realized that it was indeed the case. The news that happened today can be released immediately on Twitter. Even if Twitter doesn’t show up in person, users who take the photos will upload them to Twitter.
TV stations are not as fast as Twitter.
Not to mention traditional paper media, which can often only be published the next day.
The next morning, many entertainment media published relevant news about Tom Cruise on Twitter.
The ALS Research Institute at Cedars-Sinai Medical Center, which was originally ignored, received interview requests from more than a dozen media outlets.
The driving effect of superstars is undoubtedly evident at this time. Hawke had communicated with the person in charge, Dr. Kurt, in advance, and the institute temporarily declined all interview applications.
Edward began to take action.
He called Michael and the ugly trio.
The four people dispersed throughout Los Angeles and called the news hotlines of large and small entertainment media according to the list to provide news clues.
The content, of course, is that Tom Cruise will go to Cedar Nasser Medical Center tomorrow to visit the ALS fan.
The media who received the call showed keen interest.
As long as Tom Cruise news appears in the media, there will be no shortage of news.
At night, Michael, a black man riding a motorcycle, came to the agreed parking lot and saw Edward waiting here.
He waved to the other party from a distance: "Savior, this way."
Edward walked over quickly and asked: "It went well?"
Michael took out the dollars in his pocket and said: "After a dozen calls, I got a few hundred dollars. It's so easy."
Please...you...collect_6_9_书_吧 (六//九//书//吧)
A few months earlier, he had crashed his motorcycle into a citrus sculpture in Covina. The income was higher at that time, but the cost was also high.
Edward smiled: "Work with me and my boss. Not only can you make money, but you can also make money through legitimate channels."
Michael nodded repeatedly and asked: "You asked me to come here. Is there any other work for me to do?"
Edward took out a piece of paper, stuffed it into Michael's hand, and said, "Don't worry now, you may be needed during this period. When this is finished, you can find a way to help me find out about this woman."
Michael glanced at the note in his hand. The street lights were dim and he could only make out the name at the front, which was Maria Collins. There was also a daughter named Dorothy Collins at the back.
Finding someone or something is trivial to him: "Leave it to me."
Edward still reminded: "Wait until what I am doing is completed."
"Understood." Michael got on the motorcycle and left.
Edward got back in the car and returned to Twitter. Tomorrow he would follow Hawke to Cedar City Medical Center and he had to go to bed early tonight.
On an ordinary morning in August, reporters from nearly thirty media outlets gathered at the ALS Institute at Cedars-Sinai Medical Center.
Fox TV Channel 11 also brought a TV broadcast truck over.
At the entrance of the institute, the people headed by Dr. Kurt were waiting for the appointed person to arrive.
At a little after nine-thirty, a very ordinary business car drove from a distance and stopped in front of the research institute.
Tom Cruise opened the rear door himself and got out with his assistant.
Dr. Coulter immediately came over and shook hands with Tom Cruise.
The surrounding flash lights lit up.
In the car, Hawke glanced outside the filmed window and said to Edward who was driving: "Let's go to the side door."
Edward drove to the side door, and the two of them got out of the commercial vehicle, put on the volunteer vests and tags prepared in advance, entered the institute through Dr. Kurt's assistant left here, and soon got into Tom Cruise. Among Si's group of people.
Tom Cruise is a qualified actor. When he first entered the institute, he acted relatively relaxed.
From the moment Dr. Kurt took him to visit the ward, his expression became serious. After seeing several wards and patients, his expression looked quite serious.
Tom Cruise then went to the female fan's hospital room and fulfilled her dream of taking photos and signing autographs.
He encouraged the girl and encouraged her to bravely fight the disease.
The script was finalized in advance, and coupled with Tom Cruise's adequate acting skills and key star charm, the atmosphere at the scene was particularly harmonious.
The girl was so moved that she cried.
Tom Cruise kept cheering her up, like a hero who suddenly appeared in the girl's life.
Not only Hawke, who planned it, but also the media personnel present, as well as Dr. Coulter and others, all knew that this was a show.
But they also know that such a show can help these patients.
The doctors and patients at the institute also cooperated with Tom Cruise's visit after Hawke communicated in advance.
As far as the visit is concerned, it is enough to give full marks.
Before the end, there was a donation ceremony, in which Tom Cruise donated DVDs of all his past movies to the institute, as well as a charitable fund.
This is customary for such events.
Everything seems to be arranged this way.
But Hawke prepared a twist.
Just in front of the institute, when the donation was over, Tom Cruise faced the cameras of many media reporters, tried hard to recall the manuscript written by Caroline, and said with excitement: "Less than an hour ago, A girl who is only 12 years old told me that she will not give up, even if she can only blink her eyes, she will express her thoughts! This kind of strength is admirable. ”
He looked at Dr. Coulter and others: "I am here and see that everyone wants to help them. The doctor told me that the disease can freeze their bodies, but it cannot freeze their hope! We are their hope, and hope comes from For more people’s care and help! ”
At the critical moment, Tom Cruise did not forget his words and continued: "My power alone is limited, but I am willing to stand up to help them and bring them more hope. I decided to establish a charity foundation for ALS patients." , a completely open charitable foundation to help all ALS patients” (End of Chapter)