Chapter 494: Fishing for fame
Hearing Zhang Yong's promise, Xu Kun's first thought was that he was now prosperous. After all, in his impression, the turnover of Double Eleven was in the hundreds of billions.
However, he quickly calmed down. He remembered that it was the Taobao Double Eleven in its mature period, not the current hastily launched shopping festival.
After briefly asking about Taobao's annual turnover, Xu Kun felt even more chilled - Taobao's total transaction volume in 2007 was only 43.3 billion.
Although the growth rate this year is gratifying, and the total amount is expected to exceed 100 billion, after all, the volume is here. According to Xu Kun’s estimation, it would be considered good if the hastily launched Double Eleven transaction volume can exceed 500 million [Historically In 2009, there was only more than 50 million transaction volume during Double Eleven].
One percent of the reward is 5 million, and 2 percent is 10 million.
It's a job that can be done for ten days, but if you want to get rich overnight, don't even think about it - mainly relying on the income and fame brought by "Operation Kunpeng", by the end of next year, Xu Kun will be at least It can also bring in two to three hundred million.
Not to mention that Huayi and LeTV will be listed next year, and this area is expected to generate revenue of several hundred million.
Thinking of this, Xu Kun completely regained his composure. After pondering for a while, he said to Zhang Yong: "Mr. Zhang, I am honored to be the chief planning officer of the shopping festival. As the chief planning officer of this event, I give The first suggestion is: closely connect this shopping festival with the reconstruction of the Southwest
In other words, through various channels of publicity, it means that a corresponding share of each transaction will be allocated to donate to the disaster-stricken areas in the southwest for reconstruction. ”
Having said this, Xu Kun looked at his watch, and then continued: "It is now 5:23 pm on October 31, and there are still ten days, six hours and 27 minutes before Double Eleven.
During this period of time, our goal is to let all customers and potential customers know that Taobao’s Double Eleven Shopping Festival is not only about finding high-quality and low-priced goods, but also about charity and love!
As for my share of the sales, I am willing to donate it all. ”
This charity sale model actually took shape on Taobao as early as 2006, and this year it has gradually transformed from a niche to a popular one.
According to the original historical trajectory, Taobao officials would launch the "Charity Baby" program in 2009, so Zhang Yong was not too surprised by Xu Kun's suggestion.
It wasn't until he heard that Xu Kun was going to donate all his share that he was deeply touched, and subconsciously reminded him: "Director Xu, even if the commission is only 2%, the final harvest will definitely be in the millions. .”
It can be seen from this that Zhang Yong actually has no clear idea of the money-attracting ability of a top star like Xu Kun.
Xu Kun smiled slightly and said: "If the final share amount is less than 10 million, I will make up for the shortfall out of my own pocket - this can be written in the contract."
Zhang Yong was really shocked at this time. Although Taobao's goal this year is to exceed 100 billion, in fact, most of the transaction volume is concentrated during the seasonal changes and holidays. It is considered good if the daily sales can exceed 100 million.
Therefore, according to Zhang Yong's original estimate, this hastily launched shopping festival would be considered a success as long as the amount could reach 300 million. Unexpectedly, Xu Kun directly limited the minimum donation amount to 10 million.
And this means that the turnover must be at least 500 million.
This not only shows Xu Kun's strong confidence in his ability and influence, but also shows his determination to do charity.
After being shocked, Zhang Yong silently filled a glass of wine, held it up with both hands and said to Xu Kun: "Director Xu, I can't represent the people in the disaster area, so I only propose a toast to you on my behalf."
Xu Kun accepted it calmly.
In fact, even if there was no such thing as a shopping festival, he would still want to find a way to donate money, mainly because after the movie box office exceeded 500 million, all kinds of vitriol suddenly increased.
Even if there is any natural or man-made disaster recently, someone will post comments under news reports or photos such as, 'Where is the Kunpeng team? Come out and rescue them quickly' or 'Go to the West to ask for Kunpeng Ancestor' and the like.
If it involves news about Chinese and Chinese-Americans encountering trouble abroad, the comments section will be even more bizarre and unreadable.
Questions about "Why do actors make so much money?" are also growing day by day. Some people even went through the donation records in May and felt that the amount of Xu Kun's donation did not match his status as the number one box office director.
Some people also blamed him for being filming abroad at the time and failing to attend the benefit speech.
Although most of these remarks are nitpicking, comparing Xu Kunzi's current status to Xu Kun's previous status, and comparing his future net worth and property to his previous net worth
But the problem is that the number of these remarks is increasing and the snowball is getting bigger and bigger. If he continues to sit idly by and ignore them, it will definitely affect his reputation.
So Xu Kun had long made up his mind to find an opportunity to donate a large amount of money - anyway, his status had greatly increased now, and the heat in the southwest had passed, so he no longer had to worry about the wood showing up in the forest wind destroying it.
This time Taobao took the initiative to come to his door, which just gave him a suitable excuse and opportunity.
The two parties hit it off immediately, and finally agreed that in addition to Xu Kun's 2% share, Taobao would contribute another 3%, making up 5% of the transaction volume.
As far as the shopping festival itself is concerned, this is actually a loss at a loss. After all, the Double Eleven in the first few years was a real-money subsidy. Things were cheap and profits were low.
But as long as this can be launched, it will be a good business for Taobao to make a profit without losing money.
At this time, the slogan of "supporting the reconstruction of the disaster-stricken areas in southwest China" defined by Xu Kun can also have a supporting effect.
Charity can be done every year, but support for the reconstruction of the disaster-stricken areas in southwest China does not need to be done every year. When the time comes, we can change the name and reduce the proportion of donations to an acceptable level.
Both parties were resolute and decisive. After dinner, Xu Kun and Zhang Yong went home to simply pack their luggage, and flew to Hangzhou with him that night.
Mr. Ma personally went to the airport to greet him, and took Xu Kun to chat with him, expressing his longing for the film and television industry.
However, this did not affect the promotion of Taobao’s Double Eleven Shopping Festival.
On November 2, the mainland box office of "Operation Kunpeng" officially exceeded 600 million, and the global box office exceeded 100 million US dollars, once again triggering a frenzy of public opinion.
On November 3, the promotion related to the Double Eleven Shopping Festival took over the entire Internet. On the same day, a one-minute commercial written, directed and acted by Xu Kun also appeared in Beijing, Taiwan and Zhejiang.
On November 7, Xu Kun was a guest on "A Date with Lu Yu" for the second time and confessed his recent changes in mentality in front of the camera. "Everyone knows what happened to me before. A child who never finished junior high school, a child who was abandoned by his family since he was a child, a child who has been wandering on the streets since he was thirteen or fourteen years old. That kind of inferiority complex is engraved in his bones. ”
"To be honest, when I first entered the martial arts, what I wanted to do was hug Bao Qiang's legs - hahaha, Bao Qiang was really not very good at that time, but at least he was already well-known in the martial arts, and I was I feel like he has a lot of energy and will definitely succeed in the future!”
Insert here a photo of Xu Kun and Bao Qiang wearing dirty Japanese military uniforms when they were playing small roles.
"It will definitely be better after I become famous, but I always have a sense of unreality. Is this me? Is this really what I can do? So I am usually a bit drunk...
"Yes, yes, I am worried that one day I will be knocked back to my original shape, so I always want to enjoy myself in the moment - of course, I have never been careless about filming, because I really don't want to be knocked back to my original shape. ”
"It's different now. In terms of mentality...well, it can be said that I am a bit arrogant."
"Hahaha, this is not considered modest. In short, I am a bit exaggerated. The Youth Guide Association is in preparation, the special effects company I plan to create in the future, and this time I plan to donate the share of the Taobao Double Eleven Shopping Festival. These are all ideas I came up with after my expansion.”
"Yes, I think I can still do something. To be honest, this is called a hero who doesn't ask where he comes from - haha, of course I'm not a hero yet, but I also hope to do something within my ability."
"Are you afraid of moral kidnapping? I have never been a moral gentleman. I have been controversial since the beginning of my debut. Didn't the people on Hong Kong Island rate me as the number one Y-devil in the Mainland last year? Hahaha, it turned out to be their side More chaos.”
"Coincidence, completely coincidental! I have a cooperative relationship with Yinghuang. If I were really causing trouble behind his back, I wouldn't use Yinghuang as a punching bag."
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"I have set a goal of more than 500 million for this shopping festival. If the share is less than 10 million, then I am not good enough. Isn't it right to pay for it out of my own pocket?"
"In addition to various subsidies and discounts, there will also be inflated red envelopes to receive. The more people you attract, the more people you attract will consume, and the greater your red envelope will expand."
"Yes, there will be other preferential methods, such as group purchasing model..."
"Mr. Ma? I saw him on the first day, but I haven't seen him since the second day. It's not that Mr. Ma is not hospitable, it's because he was in a hurry to replace a new server after hearing my estimated amount. I’m afraid that the transaction amount is too large and the Taobao server cannot support it, hahaha..."
Beijing, Liu Yifei's villa.
Seeing that Xu Kun started to focus on promoting the Taobao Double Eleven shopping street, Liu Xiaoli moved her eyes away from the plasma TV and looked at Liu Yifei sitting cross-legged on the sofa.
"Sissi, how many times have I told you to pay attention to your image no matter where you are..."
"Wouldn't that mean he would be called a Yangzhou thin horse?"
Liu Yifei retorted unceremoniously. She was currently having a cold war with her mother. Today she was forced to watch "A Date with Lu Yu" by Liu Xiaoli.
"You kid!"
Liu Xiaoli was so angry that she gritted her back molars, but she was mainly angry with those who spread rumors. If the person she was talking about was Chen Jinfei, it would be a bit credible. After all, if Chen Jinfei hadn't been sentenced to seven or eight years, maybe the rumors would have been spread by now. It has become a reality.
But those who spread rumors targeted Zhang Dabeard, saying that he had promised that as long as his daughter could play the leading role, she could do whatever she wanted.
Where did this leave Chen Jinfei, who was so high-spirited at the time?
But what makes Liu Xiaoli even more angry is that a recent Baidu search inexplicably linked Liu Yifei and Liu Shishi. As long as you search Liu Yifei on Baidu, a lot of news about Liu Shishi will come up.
If things go on like this, coupled with Hua Yi's inaction, won't all her daughter's popularity and opportunities be taken away by the impostor? !
If you can't do it at home, how can you develop in Hollywood? !
This is also the reason why she forced Liu Yifei to watch the show.
"Sissi."
Liu Xiaoli tried her best to say to her daughter in a calm voice: "You have also seen that Director Xu's new movie has grossed more than 100 million U.S. dollars in global box office. Now he is the leading commercial film director in the Chinese-speaking circle. Even if this achievement is placed in Hollywood..."
"Hollywood, Hollywood, Hollywood!"
Liu Yifei suddenly jumped up from the sofa and excitedly interrupted her mother: "You know Hollywood! So what if you can get into Hollywood?! Do you want me to rush to sit on the red sofa?!"
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With that said, he kicked the pillow on the side to the ground, jumped off the sofa and went upstairs with bare feet.
Liu Xiaoli was caught off guard and could only watch her disappear around the corner of the stairs.
"This child..."
Finally, she said dejectedly: "How come this grown-up person has become rebellious?"
After complaining about her daughter, she started to complain about the Internet environment. How could she find all kinds of messy information? Even if the red Hollywood sofa was real, it was just an example. How could she generalize and put it online to confuse the public?
After complaining over and over again, Liu Xiaoli's eyes finally fell on the BlackBerry on the table. Wait, wait, wait. Director Xu definitely doesn't have time to see her and Qian Qian now, and she still has enough time to convince Qian Qian. .
If you really can’t be convinced...
Liu Xiaoli stared at her phone and bit her teeth secretly, as if she had made some important decision.
(End of chapter)