Chapter 495 Excellent Opportunity
【6500】
Although Xu Kun only needs to talk about most things, the actual execution is done by Taobao employees and elite soldiers temporarily transferred from Alibaba.
But after ten days of intense publicity, Xu Kun still felt like a road show.
The subsequent development of the situation was exactly as Xu Kun expected.
In the name of charity, as well as the fact that he, a top figure in the entertainment industry, personally operates the event, using many later methods, the viral publicity of the Double Eleven Shopping Festival attracted huge attention in a short period of time.
Major media outlets rushed to report it, and it was also extremely popular online.
Of course, when there are more people, all kinds of flies start buzzing, especially Southern Metropolis Daily, which had a feud with Xu Kun during the promotion period, and they often jump out to chirp.
But this time, in the name of charity, even Nandu did not dare to show his sharpness, and could only make a few indirect and sour remarks.
The time soon came to November 11, 2008.
From midnight to early morning, Mr. Ma personally sat at Taobao headquarters. In addition, according to Xu Kun's wishes, he invited government officials from the disaster area and notaries from the national notary office.
They will be responsible for on-site verification of transaction data, calculation of donation data, and real-time disclosure on LeTV.
Promoted by various advanced means and with foreign traders frantically clearing inventory, although Taobao as a whole in 2008 did not have the momentum of 2009, the Double Eleven Shopping Festival held one year in advance was more powerful than in 2009. Much stronger.
By the early morning of the 12th, the full-day trading volume was set at 1.076 billion, which not only far exceeded the 52 million in 2009, but also exceeded the 930 million in 2010.
Of course, compared with 3.36 billion in 2011, it is still far behind.
At one o'clock in the morning, at Taobao's internal celebration party, Mr. Ma specially toasted Xu Kun with three glasses of wine - although he used a small wine cup, it also showed that he was satisfied with the effect of the publicity.
However, rather than the sales amount, Mr. Ma valued the various marketing gimmicks Xu Kun came up with during this period and his own strong influence.
So after the toast, Mr. Ma directly extended an invitation to Xu Kun, hoping that he could serve as Zhang Yong's deputy and work with Zhang Yong at the helm of Taobao.
To be honest, Xu Kun's heart was pounding when he knew what was going to happen on Taobao.
If he can secure this position, he alone will be able to rival a lot of celebrities or even half of the entertainment industry in the future.
But in the end, Xu Kun declined. After all, he only had these three tools, and he had almost used them during this year's shopping festival. If he really took advantage of this, he might be dismissed as parallel imports.
So Xu Kun decided to stay in the entertainment industry.
Mr. Ma was very sorry about this, but he still told Xu Kun that even if he was unwilling to join Taobao, he could still cooperate more in the future.
Xu Kun naturally agreed to this. By relying on the big tree of Taobao, he can enjoy dividends for at least ten years.
Immediately afterwards, Mr. Ma announced that the donation amount would be set at 5% of 1.111 billion. After all, it was not much different. Taobao would consider it as a blessing to give some money.
At this time, someone suddenly came up to Mr. Ma and whispered a few words to him. Mr. Ma's face looked a little ugly, and he mumbled something like he was scolding his mother.
Xu Kun couldn't ask what was going on, but Zhang Yong couldn't help but ask. After all, the more favorable the situation, the more worried he was about accidents.
"It's not our problem."
Mr. Ma waved his hand and said domineeringly: "If we weren't constrained by the payment system, our sales today would be even higher - hum, if the bank doesn't change, we will change the bank!"
[Note, the last words were said during a public speech in December 2008. 】
Everyone present felt that Ma was always joking, but Xu Kun subconsciously looked above his head - knowing the direction of the plot later, he always felt as if there was a death omen shining quietly.
…………
On the morning of that day, the news that Xu Kun and Taobao once again donated 55.55 million yuan to the disaster area immediately hit the headlines of major media, and Xu Kun also appeared on the news broadcast that night again.
This news in turn stimulated the box office of "Operation Kunpeng". By November 17, 2008, the box office, whose growth had slowed down significantly, exceeded the 700 million mark ahead of schedule.
By the time it is officially released at the end of the month, the total domestic box office has stopped at 787 million, while the global total box office has temporarily stopped at 1.048 billion - because some countries have just obtained agency rights, this number will change later.
This number not only greatly improved the domestic box office record, but also allowed officials and practitioners to see the unlimited potential of the domestic box office.
As a result, many movie theaters whose reservations were delayed for several years have sprung up like mushrooms driven by this sentiment - Xu Kun can be regarded as indirectly promoting the progress of the industry.
Influenced by 22.22 million individual donations, the final conclusion to "Operation Kunpeng" was made without many shady remarks. Moreover, Xu Kun’s operation during the Double Eleven Shopping Festival also received a lot of praise. Some people dug up the fact that Xu Kun gave advice to old businessmen in the early days of LeTV, and used this to prove that Director Xu is a genuine business wizard. Marketing genius.
When Mr. Ma's invitation and Xu Kun's refusal were revealed, a lot of people sang praises, believing that Xu Kun was a real film and television person with a deep and pure love for the film and television industry.
Only such people can make blockbuster movies like "Operation Kunpeng"; only such people can lead the young generation to glory - the matter of the Youth Guidance Association has been exposed by the media.
Xu Kun's nickname of 'Entertainment Industry Economist' was originally a bit of a joke, but now it was immediately confirmed.
However, his title as the number one person in commercial films in the Chinese-speaking world has been questioned by Zhang Weiping, Lao Mouzi’s ‘golden partner’:
"The global box office of "Hero" is 1.4 billion. According to the current momentum of "Operation Kunpeng", it will be a high price if it can reach 1.2 billion. If you say that he is the number one person in domestic commercial films, where do you put Zhang Yimou?"
Some people agree with Zhang Weiping's statement and some do not.
I agree that "Hero" has a high global box office.
Those who disagree think that "Hero" is a package price in many countries. Even if the global box office is higher than that of "Operation Kunpeng", the profit is probably less than half of that of "Operation Kunpeng".
In addition to the box office, commercial films should also look at the amount of revenue. Otherwise, if the total investment is 10 billion, if you make a film and sell 1.5 billion, you will be the number one commercial film director in the country? That doesn’t make sense!
Fans from both sides were quarreling over this.
But in fact, the day after Zhang Weiping fired the bomb, Lao Mouzi personally set up a table to apologize to Zhang Weiping, and repeatedly stated that this was not his intention.
Check out the 16-9 book bar and see the correct version!
It's just that although Lao Mouzi apologized in private, he didn't say it publicly. Apparently deep down, he still felt that he was superior.
However, Xu Kun privately admits that in terms of total box office, Zhang Yimou's "Hero" is indeed higher. Although foreigners made money, it does not affect his status in the world.
On the other hand.
Liu Xiaoli was already blinded by her obsession, but she saw an excellent opportunity to convince Xu Kun. "Operation Kunpeng" has reached its peak in the country, more than tripling the record of the big ship, but it still lost to "Operation Kunpeng" hero".
What's the reason?
Of course, this is because the main box office for domestic films is limited to the small pond in the mainland. If Xu Kun takes advantage of this momentum to go to the United States and establish a foothold in Hollywood and look around the world, will he not break through the 1.4 billion box office of "Hero" in no time?
The only problem is that Liu Xiaoli hasn't been able to convince Liu Yifei to be obedient.
But it doesn't matter, things can be changed. December is coming soon, and several major directors' films will be released one after another. By then, the mother and daughter will definitely go to the premiere.
As long as she uses some tricks along the way, can Sissi still be able to jump out of the car and escape?
…………
At the same time, Huayi headquarters.
Xu Kun held an invitation letter and asked doubtfully: "What does Chen Kaige mean by this? It seems that he didn't attend the premieres of "On the Road" and "Operation Kunpeng", right? Why do you just post for me now? What do you mean? ”
Could it be that Director Chen wanted to show his favor to him?
Just when Xu Kun was having his own whims, Wang Zhongjun said with a strange expression: "I was a little surprised at first why he would post for you, but then I heard from an intermediary that Director Chen wanted you to see with your own eyes what the real thing is. Film Art.”
Xu Kun: "..."
This person is really a typical example of 'don't pretend to be able to die'.
"Isn't he afraid that "Mei Lanfang" will pounce on us and let us watch the joke?"
"Haha~"
Wang Zhonglei laughed and said: "He is such a smug person. He always thinks that he is the best. Even if the movie really loses everything, he will definitely say that the current audience can't understand it and will have to wait for time to settle."< br>
Everyone laughed.
Wang Zhongjun added: "Actually, I would say that Chen Kaige is now engaged in real estate movies. Several of the movies he made have lost money, but the landscapes he built have made profits."
Everyone laughed again.
After a while, Wang Zhongjun asked: "Director Xu, how are you going to reply? Should you go, or..."
"Of course I want to go."
Xu Kun said: "No matter how you say it, he can be considered an old man. If I accept the post but don't post it, I will be criticized easily - because I, a semi-illiterate, was allowed to lead the establishment of the Youth Guidance Association. Nowadays, there are many people who say weird things. I'd better try not to let it happen." It’s good for people to grasp the situation.”
(End of chapter)