Chapter 781 Strategic Retreat
It is human nature to watch the excitement, and this applies to any industry. The competition between Shenzhou Computer and Lianxiang Computer for orders has also been watched by companies in the domestic technology industry.
You know, before Shenzhou Computer went on sale, domestic friends kept making various small moves, and there were also a lot of media that were not optimistic about Shenzhou Computer.
After all, there are certain techniques that specialize in, and Shenzhou Computer also uses domestic chips. No one knows how the machine performs.
But since the launch of Shenzhou Computer, especially with the continuous surge in sales, this kind of doubt has disappeared.
In terms of machine performance alone, Shenzhou Computer can be said to be the one with the best performance among Chinese computers in mainland China.
There are also exclusive games like Swordsman and Romance, as well as various free gifts for buying new machines. It dominates the Internet cafe computer market. This set of smooth tricks has made rivals in the domestic computer industry come to Tanglin Hi-Tech. means.
And now, almost a month after Shenzhou Computer went on sale, and after gaining a firm foothold in the domestic computer industry, it has obviously launched a counterattack!
The new after-sales standards developed by Shenzhou Computer, as well as the package plan for buyers to enter the Internet era, are indeed very attractive. This makes Shenzhou Computer's competitiveness even more advantageous than foreign brand computers.
However, the Shenzhou Computer counterattack appeared in the eyes of the media. Lianxiang, who was considered the leader in domestic computers, had no power to fight back and lost orders for 10,000 to 20,000 computer machines one after another!
You must know that last year, only 280,000 machines were sold in total. Now, it has lost 7% of last year’s orders all at once, and all of them were orders from high-quality large customers such as municipal government units, state-owned enterprises, and schools. If it were any other company The company will be in pain for a while.
This performance of Lianxiang has shocked many domestic media. They expected that the dispute between Shenzhou and Lianxiang would at least be like a spark hitting the earth, and the tip of the needle going against the awn.
But who could have imagined that Lian Xiang almost didn’t resist at all, and gave up the order to Shenzhou as if Shenzhou wanted it. He was almost defeated all the way. This move of "strategically shifting the direction of attack" made many media feel a little confused. I'm confused as to what Lian Xiang wants to play.
The car drove all the way to Dongxin Semiconductor Industrial Park. In the car, Li Dongling also read through the computer newspapers, Science and Technology Daily, Yanjing Business Daily, Posts and Telecommunications News and other media on hand.
After reading these newspapers, to be honest, Li Dongling was a little unsure of Boss Liu's thoughts. Indeed, as the media said, Boss Liu almost retreated all the way with Lian Xiang.
Zhang Ao also called Li Dongling. At the last two procurement bidding meetings, after Lian Xiang met Shenzhou, the people representing Lian Xiang made symbolic quotations for one or two rounds and then withdrew directly. Give up the list to Shenzhou.
Looking at these newspapers and remembering Zhang Ao's report, Li Dongling said to Shen Xingyao, who was sitting in the front passenger seat, "Show me the Shenzhou Computer new order statistics table recently obtained by the marketing department!"
Li Dongling currently has two assistants, Shen Xingyao and Du Qishan. It's hard to say who he values more, but when going on business trips after leaving Pingyang, Li Dongling prefers to take Shen Xingyao with him, after all, it's more convenient.
But Du Qishan's ability is not weak, and she handles things flawlessly. There are basically no mistakes in the matters assigned to Du Qishan, and she is also more comfortable in dealing with all parties.
Therefore, Du Qishan was mostly left by Li Dongling at the Dongling Hi-Tech headquarters to handle some affairs.
During the period of following Li Dongling, Shen Xingyao has already understood Li Dongling's style of doing things. There are not so many messy things when working with Li Dongling.
In other words, with Li Dongling's current status, many messy things do not need to be handled by Li Dongling personally, and someone will "do it for him", which saves Shen Xingyao and the others a lot of trouble.
As long as the matters assigned by Li Dongling are handled well, Shen Xingyao, the assistant to the chairman of Dongling Hi-Tech, will have a quite comfortable life.
Again, in front of Li Dongling, you can call Shen Xingyao "Assistant Shen". Even if you call him "Xiao Shen", Shen Xingyao will greet you with a smile and will not pick on the person who says this.
But if anyone leaves Li Dongling's office and dares to call Shen Xingyao that, he will have to weigh the consequences.
Within Dongling Hi-tech, even the department managers and supervisors have to respect Shen Xingyao. After all, they see Li Dongling and report to Li Dongling. Except for meetings, all other meetings with Li Dongling have to go through Shen Xingyao and Du Qishan in Li Dongling. Make an appointment there.
Not only the senior executives within Tanglin Hi-tech, but also the business cards of many department secretaries and office directors such as Pingyang City Government Secretary Chen Linfeng, Pingyang City Government Office, Hanxi Provincial Government Office, and even the Yanjing Economic and Trade Commission. Appeared in Shen Xingyao's pocket.
Although these are all due to Dongling Hi-Tech and Li Dongling, to a certain extent, this means that Shen Xingyao has obtained resources and connections that are unimaginable to ordinary people, and this kind of resources and connections can be realized to a certain extent. of!
Li Dongling flipped through the order report sent by the marketing department. After looking at it carefully for a moment, he clicked heavily on the report.
From this list, Li Dongling saw that, except for the Yanjing area, where Lianxiang and Shenzhou were competing fiercely because it was the headquarters of Lianxiang, in other places such as Shanghai, Yangcheng, Pengcheng, etc., Lianxiang had no control over purchase orders. Obviously he doesn't care much anymore.
Seeing this, Li Dongling had a vague guess in his mind, and said to Shen Xingyao, "Contact the marketing department and ask them to find out. Now Lianxiang Computer, in which cities are you focusing on promoting?"
Shen Xingyao immediately contacted the marketing department without any hesitation or hesitation. After a while, Shen Xingyao, who got the reply, put down the phone in his hand, "Currently Lianxiang is vigorously promoting it to Jinyang, Changshan, Pingzhou and other places!"
Hearing this, Li Dongling already understood what boss Liu had planned, giving up big cities such as Yanjing and Shanghai to Shenzhou, leaving Lian to seize second-tier cities such as Jinyang and Changshan.
It’s hard to say that Boss Liu will have more tricks in the future!
This style of play is vaguely similar to that of surrounding the city from the countryside. Lian Xiang can't beat Shenzhou now, but it is Shenzhou. After packing up other brands of computers, Lian Xiang still has it in hand.
But it is true that Dongling Hi-tech has no choice but to retreat and not fight with Shenzhou. It really has insufficient production capacity. In addition, Dongxin Semiconductor’s Tianji chip and Dongfang Optoelectronics’ screen production capacity are not enough. Now Shenzhou is Production capacity cannot keep up with orders.
Even if Shenzhou wants to run to small and medium-sized cities, Shenzhou really can't catch up. Its production capacity, distribution speed, and after-sales service can't keep up. Once Lian wants to run around and mess up, all the previous arrangements will be in vain.
"You left and you want to come back again?!"
Li Dongling threw aside the documents and newspapers in his hands, opened the car window, and took a long breath.
Boss Liu's calculation was good. He wanted to avoid the sharp edge and come back later to compete with Shenzhou Computer for the market. But would Shenzhou give him this opportunity? !
Why does Shenzhou Computer spend so much money to set up so many after-sales stores and centers and recruit after-sales personnel?
After spending so much money, how could it be allowed to eat the meat in the stomach and spit it out again?
Furthermore, if you really want to play the game of surrounding the city with the countryside, it will not be without cost. And will Shenzhou Computer really give it as long a chance to develop as it wishes? !
At present, in the domestic computer market, big cities such as Yanjing have the most consumption power. Lianxiang's withdrawal is equivalent to giving up high-end computer brands!
Because if you want to sell computers in small and medium-sized cities, even counties and rural areas, the price of computers must be greatly reduced, otherwise no one will buy it.
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Shenzhou's current first-generation computers are positioned as mid-to-high-end computers, and they will also be mid-to-high-end computers with the highest profits in the future. As a brand, Shenzhou cannot take the path of momentum.
As for the mass computer brand market, Shenzhou's current production capacity cannot keep up, and it is impossible to use the Shenzhou Computer brand. However, Tanglin Hi-Tech has more than just Shenzhou brands, including Coolpad, Simon, Feiyan and other brands.
As long as the price of Tianji chips drops and a vest brand is used, we can compete with Lianxiang in the market. No matter how low the price of Lianxiang's chips is, can it be lower than Dongling Hi-Tech, whose core component industry chain is domestically produced?
……
The convoy came to Dongxin Semiconductor Industrial Park. Of course Shen Xingyao knew about Dongxin Semiconductor Industrial Park, but this was his first time coming in person.
When looking from a distance, Shen Xingyao saw the astonishing scale of the buildings here, but when he came closer, he saw how big the land of Dongxin Semiconductor Circle was. He was willing to believe that this was a small town.
And this small-town-sized industrial park is also one of Tanglin Hi-Tech’s industries!
From what Shen Xingyao saw in the internal information of Dongling Hi-Tech, he knew that there are several companies at the same level as Donglin Hi-Tech, among which Donglin Hi-Tech is not the most profitable company. ……
"Mr. Li!"
When the car arrived at the gate of Dongxin Semiconductor Industrial Park, Wu Xinyi, general manager of Dongxin Semiconductor, and a group of senior executives were already waiting there.
"Get in the car first!"
Li Dongling, Wu Xinyi and other senior executives exchanged greetings for a while before boarding a golf cart suitable for transportation within Dongxin Semiconductor. Foreign cars are now prohibited from driving directly into the Dongxin Semiconductor Industrial Park.
This regulation was proposed to Dongxin Semiconductor by a department in Yanjing through the Hanxi Provincial Government and the provincial capital department after Dongxin Semiconductor developed the Tianji chip.
Along with this suggestion, there is also a special security team that is responsible for helping Dongxin Semiconductor with internal security, protecting Dongxin Semiconductor's chip laboratory, and the safety of Dongxin Semiconductor's chief engineers such as Ni Guangnan and Huang Lingyi.
As the major shareholder of Dongxin Semiconductor, Li Dongling's car can of course be driven into the Dongxin Semiconductor Industrial Park, but Li Dongling has not broken the rules. Some rules, once broken, can no longer be built and can easily be used for ulterior motives. people took advantage of it.
(End of chapter)