Chapter 200 The sun is fading
Meilong Town.
Shizhou Village.
Although it is already the end of November, the daytime temperature in the Lingnan area still remains at 23∽25 degrees Celsius, and the temperature will be slightly lower at night.
This temperature does not affect agricultural production.
The dry land that was renovated in August this year was sown with soybeans, corn, and wheat in September.
After two and a half months of growth, the soybean field was lush and green, with rows of corn planted between the low sensu soybeans. These corns grew very well. The sensu soybeans grew relatively slowly because the corns stole some of the sunlight. It took more than 70 days to enter the flowering stage.
Today a pickup truck came to the collective cooperative in the village.
"President Zhang."
Zhang Dashan, who happened to be at the door, took off his straw hat and said: "Technician Lin, Technician Gu, welcome to our Shizhou as a guest. Please come inside and have a cup of tea first."
Gu Mancang shook his head: "No need, we are here to collect soil and crop samples, and we have to go to another cooperative in the afternoon. We are in a hurry."
"In such a hurry?" Zhang Dashan stopped.
"This is our job. President Zhang, please lead the way!" Lin Yuan said while looking at his watch.
"Wait a minute, I'm going to get something." Zhang Dashan hurried into the cooperative's office building and took two packs of Chinese cigarettes and two bottles of Dongpeng special drink.
After coming out, Zhang Dashan quickly handed the things to the two of them: "Technician Lin, Technician Gu, smoke."
"No, I don't smoke." Gu Mancang only accepted Dongpeng's special drink.
Lin Yuan didn't take the cigarette either. He took the drink and put it in his backpack, then stuffed the cigarette back into Zhang Dashan's hand: "President Zhang, don't make things difficult for us. Forget the drink, cigarettes are really not allowed."
The main reason why the two refused to smoke cigarettes was that Hailufeng Company had regulations that accepting items from customers or cooperative farmers with a value exceeding 50 yuan would be regarded as bribery.
The two of them earn tens of thousands of dollars a month, so they don't have to risk their lives for a pack of cigarettes.
If someone takes a video and posts it online, or reports it to the Supervision Department of Hailufeng Company, then the gain will really outweigh the loss.
Zhang Dashan reluctantly took back the cigarette, and then said awkwardly: "Your company is too strict."
"It's better to be stricter. It's good for everyone." Gu Mancang shook his head again. He used to work as a technician in the Bureau of Agriculture and Rural Affairs in other places. He had seen too many strange things. It was because he didn't adapt that he chose to abandon it. After working as a civil servant, he came to Hailufeng Company to work as an agricultural technician.
The three of them chatted and walked towards the nearby farmland.
The cooperation between Shizhou Cooperative and the Agricultural Cooperation Division of Hailufeng Company is counted as one household since it is a contract signed by a collective cooperative.
The cooperative mainly supplies vegetables.
The entire cooperation only supplies three types of vegetables, broccoli, green peppers, and eggplants.
Gu Mancang and Lin Yuan came here to collect green pepper and broccoli samples, as well as soil samples from their farmland.
After walking for more than 20 minutes, we came to the broccoli field. A total of 200 acres of broccoli were planted, but these broccoli were planted in the area between the fairy beans and soybeans.
However, in these transformed farmlands, broccoli, green peppers, and eggplants are not in separate fields, but are distributed crosswise.
The reason for this arrangement is mainly to increase the biodiversity of farmland, which can effectively reduce pests and diseases.
Gu Mancang looked at the broccoli that was first planted. The flower bulbs had swelled to the size of two fists. It was estimated that they would be ready to be harvested in a dozen days.
He knelt down, took out the test tube and sampler and started taking samples.
Lin Yuan looked around: "President Zhang, the first batch of broccoli should be harvested in more than ten days. How much is the quantity?"
"About 20 acres." Zhang Dashan replied with a smile: "We plan to start harvesting on the 6th of next month."
"Has the report been typed?"
"Hit it, your company has approved it."
"Then I guess I'll have to do it again on the 6th."
Zhang Dashan said a little unaccustomedly: "Your company is too strict. In fact, we have no illegal operations. In fact, we don't have to come here every three days to inspect."
"Just because you don't have it doesn't mean that others don't have it. The company can't afford to gamble." Li Yuan didn't believe that everyone would be so honest. The company did this to create a high-pressure attitude so that no one would dare to act rashly.
If under such high-pressure control, people are still finding ways to conduct illegal operations, then such people should be kicked out of the supply chain system earlier.
"Haha..." Zhang Dashan laughed dryly.
Lin Yuan didn't say anything, but squatted down and broke off a broccoli leaf, put it into a crisper as a sample, and wrote the date, location and name of the cooperative on the crisper.
These broccoli are growing very well, with basically no bug holes, yellow leaves, black spots, or rot.
Hailufeng Company sent agricultural technicians to provide special guidance on the use of pesticides and fertilizers, as well as the preliminary secondary soil improvement.
Lin Yuan stood up: "Judging from the enlargement of the flower bulbs, the yield per mu is estimated to be about 2,400 kilograms."
Gu Mancang, who also collected a soil sample, labeled the test tube and put it into a special test tube box. Then he stood up and patted the sand on his hands.
Right now.
Not far away, a small truck drove past the cement road beside the field. Suddenly the small truck stopped. After the window rolled down, a bald middle-aged man looked at Zhang Dashan wearing a straw hat.
"Brother, are you selling broccoli?"
Zhang Dashan turned around and asked with a smile: "How much does one pound cost?"
The bald man jumped out of the truck: "8 cents, with two leaves."
"Haha, I won't sell it." Zhang Dashan refused without even thinking.
"Huh?" The words the bald head hadn't spoken were choked in his throat. Then with a sly look on his face, he took out a cigarette and handed it over: "Brother, eighty cents is already the highest price around. Others are... It’s sixty-seven cents. I thought your broccoli was better, so I gave it eighty cents.”
"Our broccoli has been ordered by customers." Zhang Dashan took a cigarette with a playful smile.
"Uh..." The bald man secretly scolded the old man for amusing himself and wasting a cigarette, but he still asked tentatively: "How much do you sell it for?" Zhang Dashan lit up the Furong King with a smile and inhaled beautifully. He took a sip: "Huh...a little higher than 80 cents."
"Then there's no other way, brother. If you have broccoli or other vegetables to sell next time, you can call me." After saying that, the bald head stuffed a business card over.
"Haha, I will consider it." Zhang Dashan put away the business card.
Wait for the bald man to drive away in the pickup truck.
Lin Yuancai, who was not far away from Zhang Dashan, walked over with a smile.
"Does President Zhang really want to secretly sell these broccoli?"
"How is that possible? Old man, I'm just old. I'm not stupid. I just asked about the market and tried to smoke cigarettes." Zhang Dashan replied ambiguously.
Lin Yuan smiled and said nothing.
He knows Zhang Dashan's little thoughts, but he is not worried that the other party will go back on his word. On the one hand, there is a limit on liquidated damages, and on the other hand, the purchase price of Hailufeng Company is very high, which is 3.6 yuan per kilogram, or one yuan and eighty per catty.
At this purchase price, no vegetable seller will be willing to accept it in the near future. Maybe they will be willing to accept it when the market situation is better.
When the market is good, the purchase price of broccoli can reach four or five yuan per catty, or even seven or eight yuan per catty, but this situation is basically rare.
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Most of the time, the price of broccoli is less than two yuan per pound, or even a few cents per pound.
For example, recently, the purchase price of Tiantou is sixty-seven cents per catty.
However, the retail price is not much lower, generally staying at around six yuan per pound.
Hailufeng Company plans to unify the retail price at three yuan per catty. After deducting operating costs, it will earn about 50 or 60 cents per catty, focusing on small profits but quick turnover.
Of course, this kind of price is limited to areas near the production area, such as eastern Guangdong and the Pearl River Delta. Other areas can only enjoy this kind of price after the layout of Hailufeng Company is extended.
Many fruits and vegetables are very demanding on logistics and transportation distance. If the distance is too far and the transportation time is too long, the cost will rise.
Hailufeng Company has signed contracts with 50 cooperative vegetable growers in the local area. In fact, they are all rural cooperatives. The area of each cooperative grower is generally about 500 to 1,000 acres, and a few have a planting scale of thousands of acres.
Therefore, many vegetable vendors have recently found that they cannot order food.
In fact, this is very normal.
Vegetable sellers do not have any advantages, especially when faced with the direct sales model of Hailufeng Company. Apart from using methods such as external recruitment, there is no way to defeat Hailufeng Company through other normal means.
In essence, the profits earned by the Agricultural Cooperation Division of Hailufeng Company are the dividends of second-tier dealers. After cutting out the middlemen, farmers have made a lot of profits, and consumers have also enjoyed cheap and high-quality vegetables and fruits. The company also There is money to be made from it.
The groups that have been hit are the second-order vendors and vegetable stalls in the vegetable market.
In fact, Hailufeng is not the only company doing this kind of thing. For example, several e-commerce platforms and takeout platforms are quietly laying out direct retail sales of agricultural products. Low-priced vegetables and fruits penetrate through these channels.
However, compared with the strategy of Sealux, the e-commerce platform chose to take it all, taking advantage of its size to lower the acquisition price; while using online channels and various discounts to continuously attract consumers.
However, the strategies of e-commerce platforms are destined to prevent farmers from benefiting too much, and may even be manipulated by the platforms.
Compared with a bunch of scattered dealers, the platform is too large. Once a monopoly is formed, it means that it is difficult to escape the control of the platform.
The emergence of this development trend actually has a lot to do with the vegetable market vendors committing suicide.
Situations such as missing items, inflated prices, and wrong goods are common in the vegetable market, which makes many people not like to go to the vegetable market to buy things.
Sometimes I would rather go to the supermarket to buy something than go to the vegetable market and be taken advantage of.
Internet companies saw this weak link and planned to replace the wet market.
Many people may think that those major Internet companies are just thinking out of the blue. There are still huge customer groups in the vegetable market and it is difficult to replace them.
However, many people fail to see that there is a clear age gap between those who use the Internet to shop and those who go to wet markets to shop.
The group of people who often go shopping in wet markets are generally older and belong to the sunset group. These people will gradually get older, which means that there will be fewer and fewer consumers in wet markets.
The new generation, those in their thirties and forties, who have been influenced by Internet shopping for more than ten years, even if they are old, their preference for Internet shopping will not subside, and may even intensify.
Just like televisions, they will become marginalized appliances in the near future.
The wet market will also become a marginalized industry in the future, because the consumer groups that support this industry are disappearing, and there are fewer and fewer consumer groups, so the wet market can only decline.
There is no way. The vegetable market industry has already been destroyed by various forces in the trend of the times.
On the one hand, the rent of food market stalls is getting higher and higher. Taking Shanmei City, where Jiang Miao is located, as an example, the annual rent for a stall of two or three square meters is tens of thousands, and in some popular markets, it even costs tens of thousands. Block one bit.
High rent eats up a large part of the vendors' profits.
On the other hand, the management of the wet market is very chaotic. It basically helps with money but not with management. After consumers are cheated by some vendors, many of them just give up.
This situation has aggravated consumers' negative emotions towards vendors. Many people have been fooled once or twice and will definitely not be fooled all the time, which results in a continuous loss of customers.
If there had not been the emergence of Internet shopping, perhaps the wet market could still rely on its monopoly position to make consumers recognize it by pinching their noses.
However, with the rise of Internet shopping, the monopoly of the vegetable market has been severely impacted.
On the one hand, they are still determined to deceive consumers.
On the other hand, we are facing the competition from Internet shopping to seize the market.
It is equivalent to constant blood loss without new replenishment, and can only die away bit by bit.
The market judgment that major Internet companies have entered the vegetable selling industry is based on this logic.
Therefore, even if Hailufeng Company does not enter this market, the wet market market will still be wiped out by major Internet companies. This is why Jiang Miao did not hesitate to enter the market.
If you don't eat it, others will eat it too.
If Jiang Miao doesn't take action, the vegetable market will not be able to survive.
(End of chapter)