The Ice Bucket Carnival, initiated by Tom Cruise and fully promoted by Twitter, is still in full swing.
Twitter made a preliminary summary.
In the conference room, Hawke asked directly: "How long can the heat be expected to last?"
Harland, the director of the technical department, pushed up his glasses and said: "We specially built a data model in the early stages of the event. According to the model feedback, the current popularity can last for about ten days, and then it will enter a decay period. The influence will decrease in about ten days and will automatically terminate after about two and a half months.”
"Okay, it's better than I expected." Hawke looked at Operations Director Caroline and asked, "What about user data?"
Caroline quickly said: "The current number of registered users is 38.41 million. It is expected that by the end of this event, the number will exceed 40 million."
She paused slightly and added: "In the past week, the number of active users during daily peak hours has all exceeded the 28.4 million figure."
Hawke nodded with satisfaction.
With the development of Twitter, even on a global scale, the user growth rate is not as rapid as it was at the beginning.
This is an inevitable trend.
Sasha said at this time: "There are currently more than 14.6 million topics on Twitter about the Ice Bucket Challenge, and related videos have reached 510,000, affecting 57 countries and regions. It will become the most successful social event and iconic event on the Internet this year. ”
These data are the most intuitive market reactions to the Ice Bucket Carnival.
Caroline said to Hawke again: "In this matter, we, Tom Cruise and the patients with ALS have achieved a win-win-win situation."
Hawke said: "We finally achieved our goal."
…………
DreamWorks headquarters in Glendale, north of Los Angeles.
DreamWorks, which used to be ambitious and wanted to rival the Big Six in Hollywood, has no longer lived up to its former ambitions after experiencing the separation of the Big Three of Spielberg, David Geffen and Jerry Ford Katzenberg. Even the park has become much deserted.
Even so, the DreamWorks live-action film department headed by Spielberg is still one of the most important production forces in Hollywood.
The preparatory meeting for the "War of the Worlds" project has just concluded.
Producer Kathleen Kennedy followed Spielberg into his office and said: "As for the male protagonist, we need to make a decision as soon as possible. Investors from overseas are waiting and watching. If there is not a superstar with enough convincing, we will make a decision as soon as possible." The male protagonist may affect their investment.”
Spielberg sat in his office chair and asked: "The media has been full of good news about Tom Cruise recently. Is he putting pressure on me in this way?"
Kathleen Kennedy, who has worked with him for more than 20 years, said directly: "I can't say whether there is pressure or not, but Tom Cruise's reputation among the media and the public is much better than in the first half of the year. The media and public Regarding his attitude, it is not an exaggeration to say that he has made a 180-degree U-turn.”
"I also watched the Ice Bucket Challenge." Although Spielberg did not participate, it was hotly discussed all over Hollywood. He had heard people talk about it many times, and several of his adopted children even recorded videos of the challenge.
He didn't talk about Tom Cruise anymore, but put it on the other side: "The Twitter company that cooperates with Tom Cruise is a bit interesting."
Because of the film project, Kathleen Kennedy was specifically asked to learn about it: "It is said that Hawke Osmond, the founder of Twitter, single-handedly planned the Ice Bucket Challenge, which reversed Tom Cruise's success in the past six months. The dilemma in public opinion allowed him to regain public recognition. ”
Spielberg suddenly became interested in checking Twitter. He simply turned on the computer next to him and while waiting for it to start up, he said: "What I was most worried about was Tom Cruise's public opinion and his beliefs. , he is constantly ostracized and smeared by women's organizations. If these cannot be resolved, they will affect our film."
Kathleen Kennedy duly said: "Now these problems have all been solved by Twitter's Hawk Osment."
The problem has been solved, and you can pick it up and eat it ready-made. Of course, Spielberg will not be polite and said: "You inform Tom Cruise that the technical problems on our side have been solved and the negotiations for the leading actor can continue. ”
Kathleen Kennedy responded: "I'll make the call right now."
After she left, Spielberg patiently registered a Twitter account and found that getting started was much easier than expected. It was a complete fool-like tutorial and very convenient to use.
He tried tweeting and also @ his adopted daughter Michaela.
This adopted daughter, who is less than ten years old, has had a dream in recent years to develop in the San Fernando Valley when she grows up.
…………
Beverly Hills, Mulholland Drive.
In the kitchen of the mansion, Tom Cruise stood in front of the oven, took off his thick oven gloves, threw them on the table, and set the timer.
He looked at the chef: "Call me immediately when the time is up. I must take out the cake myself."
The chef said: "I will notify you on time in twenty-five minutes."
Tom Cruise came out of the kitchen quite satisfied.
Just in time, the assistant hurriedly came to meet him: "Tommy, I just received a call from Kathleen Kennedy. The technical problems of the "War of the Worlds" crew have been solved. Now she and Spielberg can get away and can continue to discuss cooperation. "
"Technical problems?" Tom Cruise shook his head and sneered: "These bastards will really find reasons and excuses for themselves." It was clear that his influence and appeal had declined before, and a lot of negative public opinion emerged, and he had doubts about cooperation. doubt.
It is the norm in the industry to welcome the high and suppress the low, and big directors and big crews are no exception. Tom Cruise did not care about this and said: "If you reply to her, I will go to DreamWorks tomorrow and visit her."
The assistant quickly went to make a phone call.
Tom Cruise took out his mobile phone and called Hawke himself. When he was connected, he said: "It's me, telling you some good news. Spielberg has contacted me and wants to continue discussing "The World". "Battle", we succeeded."
Hawke on the other side said: "Congratulations, Tommy, you have got the leading actor in another top-notch production."
Tom Cruise was in a good mood at this time and said with a smile: "I will go to Twitter in the afternoon, and gifts will be delivered then."
"You're always welcome," Hawke said.
The phone call with Hawke ended here, and Tom Cruise's assistant came over and said that Kathleen Kennedy wanted to talk to him.
The two talked on the phone for some time.
Not long after, the chef came out of the kitchen and reminded Tom Cruise that time was almost up.
Please...you...collect_6_9_书_吧 (六//九//书//吧)
Tom Cruise hung up the phone, came to the kitchen, put on thick insulation gloves, took out the baked cake base from the oven, brought cream and chocolate sauce, and made white chocolate coconut with the help of the chef. cake.
This has always been the repertoire of his recognized friends.
In previous years, it would be held during Christmas, but today for Hawke, Tom Cruise decided to make an exception.
Century City, CAA headquarters.
Nicole Kidman walked into Pat Kingsley's office with her bag on her back and high heels.
She sat down on the sofa and complained: "An acquaintance from DreamWorks just called me. Spielberg has restarted cooperation with Tom Cruise."
Kingsley had a headache when she heard the name, and persuaded her: "Nicole, you have to calm down. Tom is a first-line superstar, and it is normal for Spielberg to cooperate with him."
Nicole Kidman's face was quite ugly: "Then what have we done in the past few months? You used media resources to expose his black material, and I used all means to discredit him in the media and drag him into The opposite of women and freedom, all in vain!”
Kingsley couldn't tell the real reason, so she could only give a random reason: "I didn't expect that Twitter could change Tom's reputation so easily."
"Twitter!" Nicole Kidman thought of the ongoing Ice Bucket Challenge and said: "This is all planned by Twitter for Tom."
These words suddenly reminded Kingsley that Twitter was working closely with Tom Cruise. Could the things that Tom Cruise had done before have anything to do with Twitter?
Based on her understanding of Tom Cruise, if the other party had already mastered these things, it would be impossible for him to hold back until now.
On the other hand, Twitter has exposed scandals about Will Smith and Kobe Bryant before, and they have criminal records...
The more Kingsley thought about it, the more she thought it had something to do with Twitter.
Seeing her silence, Nicole Kidman asked: "Pat, are we just watching like this? Don't we do something?"
Kingsley raised her hand to interrupt her: "Wait a minute, I need to know about the situation on Twitter."
That kind of hatred after a couple turns against each other makes Nicole Kidman eager to see Tom Cruise fall into the abyss and never be able to climb out.
She also disliked the tweets that helped Tom Cruise.
Although Nicole Kidman no longer has the background of her ex-husband, she has the support of big people below and behind her. With the Oscar-winning actress in hand, the media is praising her and she is full of confidence.
This Australian woman was very scheming, her mind was spinning quickly, and she quickly came up with an idea and said, "What they care about most is the ice bucket challenge. This activity is very popular. Should we give it a try?"
Meanwhile, Hawke welcomed Tom Cruise on Twitter.
The Hollywood star sent a handmade cake to express his gratitude to Hawke and the Twitter staff.
"Try it, everyone has a taste."
In the conference room, Tom Cruise delivered the cake to everyone including Hawke, Edward, Sasha and Caroline, without forgetting to add: "I made this with my own hands."
Hawke opened it and took a sip, only to find it was cloyingly sweet.
He asked Tom Cruise to speak alone: "The second phase goal is completed, and the remaining third phase is mainly about film production and finding and pursuing a new girlfriend..."
Tom Cruise said with a smile: "I can complete the third stage independently."
Customers say so, and Hawke has no problem with that. (End of chapter)