In Hollywood, the charitable donation pledges made by many stars are no different from farts.
For example, Oprah, Julia Roberts, Tom Hanks, George Clooney, etc. have all made fraudulent donations more than once.
Donation pledges made publicly are turned around and thrown aside.
Their mouths are looser than their belts.
Promised charitable donations are just words, but don’t take them seriously.
Public opinion's trust in celebrities' charitable donations is lower than that of rich and famous people donating property.
Whether it is for future cooperation with Spielberg or to reverse the decline of public opinion in the past six months, Tom Cruise does not mind spending a sum of money.
Driven by Hawke, after he announced the establishment of the ALS Charitable Foundation at the ALS Research Institute, he immediately announced that it would be an open charity foundation and would hire PricewaterhouseCoopers to handle the corresponding financial issues. All sectors of society The operation status of the foundation can be monitored at any time.
This shows attitude and position.
In the Twitter conference room, Tom Cruise sat on the side of the long conference table, feeling quite high-spirited, and said: "I donated 2 million US dollars to the charity foundation as start-up capital."
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His voice changed: "It's not much money, and you can't do much."
Hawke took over: "So, the next plan is the top priority. The current reversal of media public opinion is only temporary. What we have to do is to keep your good reputation in public opinion for a longer period of time."
Tom Cruise had already read the complete plan several times and asked: "Is this the Ice Bucket Challenge?"
Hawke said: "Yes, you launch the Ice Bucket Challenge on Twitter, choose three people from your friends to participate in this event, and when the water from the ice bucket is poured over your head, your whole person will be numb. It will give people a temporary feeling of muscle loss.”
Tom Cruise is already thinking about the right candidate.
Hawke continued: “The rules are simple, you post the ice bucket challenge video to @three friends’ accounts, and the invitees must either accept the challenge within 24 hours, or choose to donate $100 to the fight against ALS. .”
Tom Cruise gets the point: "Three spreads to three more and then spreads further, like viral marketing?"
"That's right." Hawke emphasized: "Tommy, you are the initiator and the founder of the ALS Charity Foundation. As long as the event is still spreading, you will stay in the public eye and continue to do so. Received favorable reviews from public opinion.”
Tom Cruise laughed: "I have to admit, Hawke, you are a genius!"
Hawke said directly: "You, ALS patients, and Twitter will all benefit."
"Start on Twitter, then proceed on Twitter, and cause a stir on Twitter." Tom Cruise praised: "Your ability in business strategic planning is much stronger than Pat Kingsley. ”
Hawke did not answer, but asked: "Have you decided on a candidate?"
Tom Cruise had already thought about it and said: "I have chosen people from different industries. See if you can do it."
He said one by one: "In the sports circle, I have a very good personal relationship with the English football star David Beckham. I am planning to invite him to open Twitter and spread the Ice Bucket Challenge to the European football circle through Beckham."
Hawke fully agreed: "This is a very suitable candidate."
Tom Cruise added: "For the second choice, I am going to find Arnold Schwarzenegger. Although I don't have much interaction with him, I am familiar with him. Arnold can make the next move to the Hollywood circle and Passed among celebrities. As for the third person..."
He looked at Hawke: "Are you interested?"
Hawke shook his head: "Twitter is at the forefront and surrounded by wolves. It is more appropriate for me to stay behind the scenes."
Tom Cruise did not force himself and chose a suitable person: "Next, I choose Brian Ferguson, a rising political star."
Hawke shrugged: "As long as he has no objection."
Tom Cruise is also an action man and said: "While the heat is still there, start preparing now. You don't have to go anywhere else. You can just go to the top floor of your Twitter building, where your professional team can help." I shoot.”
Hawke nodded slightly: "I'll let someone arrange it."
Tom Cruise also took out his mobile phone and called David Beckham and Arnold Schwarzenegger respectively.
David Beckham, who was far away in Madrid, Spain, was a little hesitant at first after receiving a call from Tom Cruise, but his wife Victoria urged him to agree quickly.
The latter is also counting on Tom Cruise to help her develop her career in the United States.
Not to mention Arnold Schwarzenegger, politicians have to put on a show anytime and anywhere.
How could you miss such a wonderful show?
Twitter prepared quickly. Ice water was delivered. The filming team set up cameras on the top floor and temporarily arranged the venue.
Tom Cruise invites Hawke upstairs with him.
Not only Hawke, but also people like Edward and Caroline came to the top of the building to watch the fun.
Tom Cruise changed into a blue casual shirt, came to the camera, looked at the bucket full of ice water, and tested the weight to make sure there was no problem in lifting it.
Hawke folded his arms and hid in the shade where the sun could not reach him, and said: "First explain the basic rules, and then launch the challenge."
Tom Cruise nodded: "No problem." He waved his hand to let the cameraman leave: "I will turn it on myself, which seems more sincere."
The cameraman took the initiative to retreat into the distance. Hawke waved to everyone to stay away from Tom Cruise's conspicuous bag.
Tom Cruise turned on the camera, sat down next to the ice bucket, quickly and concisely introduced the rules of the event, then lifted a bucket of ice water and poured it directly on his head.
The weather in August, changing from hot to cold, made him shiver unconsciously.
Challenge completed, Tom Cruise turns off the camera.
The assistant brought him a blanket.
Hawke pointed at the camera and said to Caroline: "Go deal with it."
Caroline nodded without saying much and asked her assistant to pick up the camera and go downstairs.
After Tom Cruise changed clothes, several people gathered in the conference room again and watched the video carefully. Tom Cruise himself tweeted it and uploaded it, and also @David Beckham on Twitter Tom, Arnold Schwarzenegger and Brian Ferguson.
Subsequently, Twitter directly published the relevant news and submitted it to the front page of the news area.
"To help ALS patients, Tom Cruise launches ice bucket challenge!"
Check out the 16-9 book bar and see the correct version!
Click on the news to see the full version of Tom Cruise’s Ice Bucket Challenge video.
As soon as the video was released, it sparked a strong response on Twitter.
Since the trip to Cedars-Sinai Medical Center, many media and movie fans have been paying attention to Tom Cruise.
After he posted the Ice Bucket Challenge, the comments section was almost filled with praise.
"Tommy has always been a socially responsible movie star, and this incident once again proves that."
"What he cooled was himself, but what warmed him was the enthusiasm of the whole society."
Tom Cruise's tweet was widely retweeted, with nearly a million retweets by evening alone.
The momentum of this event soon attracted Schwarzenegger, who was named by Tom Cruise.
Before nightfall, the latter released his ice bucket challenge video by tweeting and named the other three people in the relay.
Over in Europe, David Beckham followed suit and posted a challenge video using his newly opened Twitter account.
He also named three people, including his wife Victoria, in the relay.
Early the next morning, Brian Ferguson also posted his own Ice Bucket Challenge video.
As the number of people being @ed increased, more and more people joined the challenge.
Some people choose to challenge, while others choose to donate US$100 to the ALS Charity Foundation.
In just a few days, this event spread across North America and Europe, with a large number of celebrities using Twitter as a communication platform to release their own Ice Bucket Challenge videos.
Many people even choose to challenge while still donating to charity foundations.
The activity's influence is growing, and even many people who were not named have joined the challenge.
This activity has spread from the entertainment and sports circles to the technology and business circles.
In less than a week, Bill Gates, Sergey Brin, Larry Page and Elon Musk, among others, had all joined in.
There are an unusually large number of well-known stars in European football circles, stars from the four major North American sports leagues, and stars from Hollywood and pop music circles.
If these people want to participate, they need the Twitter platform and need to register as a Twitter account.
Through the influence of celebrities and the influence of the Ice Bucket Challenge, Twitter is once again wildly harvesting traffic.
Tom Cruise launched the Ice Bucket Challenge. In just ten days, more than 350,000 people on Twitter completed the Ice Bucket Challenge, either through naming or spontaneous participation.
This is more than just a charity event, it has gradually evolved into a national ice bucket carnival under the banner of charity.
Although celebrities participated in the challenge one after another, which distracted Tom Cruise's topic, the Hollywood superstar's public opinion changed significantly.
There is much less black material in the media, and when it comes to his ice bucket challenge, public opinion is full of praise.
Tom Cruise also fulfilled his promise. Before the end of August, together with PricewaterhouseCoopers and Cedar Ness Medical Center, they jointly held news about the first donation transfer of the ALS Charitable Foundation. Briefing session.
The first donation of US$18.95 million raised by the foundation will be used for ALS medical research and improving patients' medical and living conditions.
The event is still growing in scale, and even the man in the Oval Office has taken up the challenge.
The longer the popularity of the Ice Bucket Challenge lasts, the better it will undoubtedly be for Twitter.
For Twitter as a hosting platform, this is not the Ice Bucket Challenge, but the Ice Bucket Bash. (End of chapter)