Chapter 592 A two-pronged approach
Baoding City, Hebei Province.
Yu Yuyu's car was parked outside a store on Xiangyang North Street.
After getting off the car, I looked up and saw a huge print-style advertising poster of Guo Jinwei.
At the bottom of the poster, there is a store sign in red font, with the three characters "Guo Jinguo" written on it, as well as some other promotional slogans.
Since Yu Yuyu received the news in the afternoon, he immediately rushed south. Therefore, it was now 8 o'clock in the evening, so it should be a busy time for restaurants.
But the Guo Jinguo hotpot restaurant in front of me is far from what is advertised on the Internet, and there is no queue. Looking inside through the glass, the attendance rate is very average.
"Five hundred thousand franchise fee?" Yu Yuyu, who was just wearing a hat, walked in without much concealment, followed by several people.
After one of the middle-aged men heard her question, he quickly replied: "Yes, 500,000. In addition to the franchise fee, the store decoration also needs to be unified with a design drawing from the headquarters. This requires additional money.
Subsequent hot pot bases, pots and pans, tableware, tables, chairs and benches in the front hall, including ingredients, must also be purchased from the headquarters, said to ensure the quality of the products.
Just this store, all in all, cost me 3 million to open, and I had to pay the purchase fee in advance every month.
At the beginning, their investment manager made a clear promise that the investment would be repaid in as soon as 6 months and at the latest in 15 months..."
As soon as these words came out, Yu Yuyu paused and asked curiously: "Can you come back?"
"What the hell! Business was okay in the first month, but plummeted in the second month. In fact, the profits in the first month were taken away by the headquarters." The middle-aged man said this with anger.
Without waiting for a reply, he pointed to a few human-shaped signboards at the entrance for group photos and said: "Look at these signboards. They are made of ordinary PVC boards and UV printing. Do you know how much they cost?" One? ”
"Three hundred? Five hundred?" Yu Yuyu looked at the sign. This kind of thing can be made by any roadside advertising shop.
"Five hundred? Two thousand and three each! These add up to more than ten thousand."
"How much, two thousand and three?" Yu Yuyu was shocked. He was trying to steal the money. How could this thing be sold for two thousand and three?
"It is said that in addition to production costs and distribution costs, it is mainly the cost of using Guo Jinwei's image. Two thousand three thousand is already the franchise price, and others use hundreds of thousands in licensing fees."
"This is nonsense. Haven't you already joined the franchise? Do you need to pay extra for the use of your image?" A man next to Yu Yuyu couldn't help but asked. Logically speaking, this kind of thing should be included in the franchise fee. of.
"That's not all. Look at this small statue of Guo Jinwei. There are 10,800 of them. It's not enough if you don't buy it or display it. There are also posters on the wall..." The middle-aged man pointed again as he spoke. Posters on the wall.
These posters can also be regarded as introductions to the dishes. The main picture is of Guo Jinwei's famous apprentices each serving one kind, such as Li Xiangrui fresh-cut fat beef, Wu Jiming grassland mutton and so on.
"These posters are one thousand and two, but actually one thousand and two is nothing. The problem is that these posters need to be replaced every two or three months, including this stand and these decorations.
All equipment must be replaced according to the operation plan issued by the headquarters. If it is not suitable, it is not enough. The store patrol supervisor is like a dog. He comes to inspect every three days. One activity costs tens of thousands. ”
"My dear, no wonder they are all gathering together to open restaurants." Yu Yuyu couldn't help but sigh. It's a pleasure to cut these leeks. The consumers will cut them once, and the franchisees will cut them again.
As she said that, she took another look at the poster on the wall, which showed the prices of the dishes, which were much more expensive than those of old hot pot restaurants.
"Who says it's not?" the middle-aged man said as he led Yu Yuyu and his party into the box. A pot had been cooked in it, and he planned to let Yu Yuyu have a taste.
After the group sat down, the middle-aged man added: "Actually, it was okay at first, because of the star effect, there were a lot of people queuing up.
When it first opened, the headquarters also arranged for several actors from the Jixiang Club to come and attend the opening ceremony..."
"Did you spend money on this?" Yu Yuyu interrupted curiously.
"It cost me 180,000 yuan as an appearance fee. Including travel, it's about 200,000 yuan. It's a discounted price. They usually pay one or two million for acupuncture." The middle-aged man said this with a somewhat comforting tone. mean.
But when Yu Yuyu heard this, he showed some uneasy expression.
One or two million?
It's noisy.
Anyone who has worked in this industry knows that performance quotation and actual price are completely different concepts.
Just like if someone wants to invite Guo Jinwei or a suddenly famous Internet celebrity to perform today, and the price is one million, then the million may not be available.
Maybe you have to pay more to make the arrangements, because he is the only one, and he only has so much time in a day, so he can't handle it, so he can only go with the one with more money.
But Guo Jinwei's group of half-hearted disciples, their quotations were very inflated. They had to take the initiative to find good reasons for discounts, and even gave rebates to relevant personnel, so as to ensure that they would have continuous performance opportunities.
This is true in any industry, prices are based on supply and demand.
Therefore, the apprentices arranged by Guo Jinwei may not be worth the 180,000 appearance fee. After all, they are either performing or attending an opening ceremony. How can they be such a good price?
Thinking of this, Yu Yuyu asked again: "Uncle Cheng, your nephew Xiaowei and I are good friends. Please don't be angry. When you opened this store..."
"Mr. Yu, I know what you want to say. Do you want to say that I opened this store because of Guo Jinwei's reputation?
Yes, I admit this. When it comes to opening a store, there are so many stores now. It is normal to find some famous brands. I asked for it. Even if I lose money, I deserve it.
But the problem is, this is not how it works. When we first attracted investment, we made a good point, we must ensure the interests of our franchisees.
Therefore, there is a limit to the number of franchisees in a place, just like our guarantee, we can only open two at most. If there are more, they will be diluted. It is the star effect, cost-effectiveness... Hi... I won't talk about it anymore.
As a result, guess what, this year, Baoding has opened five Guo Jinguo restaurants, and Shijiazhuang has even more restaurants, with seven; as well as Jinmen, Tangshan... including the south side.
In short, from July last year to now, Guo Jinguo has opened more than 700 new stores across the country in one year, bringing the total number of stores to 800, including 11 in Hangzhou alone. Is this called opening a store? Isn’t this the time to cut leeks? Franchisees were losing money one by one. He, Guo Jinwei, paid the franchise fee, this fee and that, and made a lot of money. ”
"That's not right. Didn't you sign the regional protection clause at the beginning? Did you join without this clause?" A man next to Yu Yuyu who had been silent asked in confusion.
Hearing this, the middle-aged man had a resentful expression on his face: "How could I have known at the time that the investment manager kept guaranteeing that you had never participated in their investment activities, and the sales atmosphere was really..."
"Oh, I understand." The man stopped asking after hearing this. In this kind of sales promotion, the investment recruitment team has a hundred "forced orders" to confuse your thinking and half-coax and half-deceive you to sign the order.
Even big bosses have been deceived into fools by the "Carrot Chapter", and small bosses like this are even more unbearable.
At this moment, Yu Yuyu took the opportunity to say to the man: "Editor-in-Chief Yao, there are many celebrities and artists who use their fame to arbitrarily harm consumers and franchisees.
You are a well-known and responsible journalist in our industry. Why don't you do a special report to expose this bad business? ”
When Editor Yao heard this, there was no look of embarrassment on his face. He knew very well why Yu Yuyu called him here today.
Therefore, he said seriously: "This is natural. As a news media, we must have the courage to expose these things."
After saying that, he said to the middle-aged man: "Boss Cheng, since so many franchisees have been cheated, don't you plan to defend your rights?"
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"I plan to defend my rights from today on! Not only do I want to defend my rights, but I also want to call on all those who have been deceived to defend their rights!" When Boss Cheng said this, his expression was firm as if he was about to go to the battlefield.
On the other side, in a club in the capital.
A man was holding a girl in his arms, watching with interest a man singing not far away who was also hugging her left and right.
This man's name is Azheng, Yu Yuyu's good eldest brother. He has taken good care of Yuyu since he was a child, and his family conditions are better than hers. That's why Yu Yuyu asked him to help attend Donglianfu's legal auction.
The man who sang was Guo Jinwei's brother-in-law and apprentice Zhang Jixing, and the identities of the two women he was holding were not simple. They were not escort girls, but big fans of Jixiang Club.
Sometimes it's like this. It's better not to check, but once you check, you'll be pleasantly surprised.
Guo Jinwei worked hard on his own. After his brother-in-law Zhang Jixing got some money, he was very eager to integrate into the wealthy class of the capital.
Of course, the wealthy class in the capital is also divided into levels. The highest level that someone with Zhang Jixing's status and financial resources can reach is Azheng's level.
Usually, Zhang Jixing relies on his brother-in-law Guo Jinwei to play with little celebrities, idols, internet celebrities and so on. And Azheng himself is also a swinger, and he is willing to spend money, so the two of them became familiar with each other after going back and forth.
"It's a pity that we are familiar with each other. Your brother-in-law is not sensible. If a big boss wants to deal with you, then I can only feel sorry for you. Brother, you are not a good person anyway. You deserve it. Don't blame me." Azheng I laughed in my heart.
Then he waved to Zhang Jixing and said: "Jixing, Jixing, come here."
Hearing Azheng's voice during the commotion, Zhang Jixing turned around and pointed at his nose, and then confirmed whether it was calling him.
After receiving the affirmation, he put the microphone into the hand of the woman next to him, ran over quickly, found an empty wine glass to pour himself wine, and said with a smile: "What's wrong, Brother Zheng."
"I have to take the first step, you can take your time."
"What time is it? Are you leaving right now?" Zhang Jixing looked at his watch.
"I bought a big catamaran luxury yacht, and I plan to go out to sea from Jinmen tomorrow. I have to go back early to get ready." Ah Zheng said, patting Zhang Jixing's shoulder, with a hint of a lewd smile on his face.
Zhang Jixing felt an itch in his heart when he heard this. His brother-in-law was rich, but he himself didn't have much. He couldn't bear to rent a big toy like a yacht, let alone buy one.
So, he took Azheng's arm and said: "Brother, Brother Zheng, you can take me with you. I haven't had a good time on a luxury yacht yet."
"This..." Ah Zheng had a troubled look on his face when he heard this, "Forget it, let's do it next time."
"Don't do it again, why do you do it next time? Brother Zheng, do you think I am a brother?!"
"It's not a question of whether we are brothers or not. I have recently fallen in love with a girl and plan to confess my love to her on a yacht. What's going on with you?" Azheng deliberately showed a dumbfounded expression.
When Zhang Jixing heard this, he immediately put out the fire.
But in the next second, Azheng seemed to have thought of something again: "Hey, don't tell me, I can really bring you with me. In this way, you can call a few well-known senior brothers to play together."
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"Why?"
"Think about it, you are all stars. After I take you with me, you will be more respectable in front of girls. No, even a group of big men can't follow you. Forget it."
"Don't forget it, can't I just ask some girls to come up?" Zhang Jixing's eyes lit up when he heard this. This is also a good time to sell favors to the brothers, including yachts, oceans and swimsuits.
"Calling a group of girls? This is not good, I am confessing..." Azheng said deliberately.
"Brother Zheng! You don't understand. Think about it, the atmosphere is better when there are more people. When the people next to you are flirting with each other, and are infected by this atmosphere, won't you and her also feel it?
Also, if you confess your love, you need someone to tease her. The success rate of success is high. Besides, there are a group of beauties in swimsuits, but you only have eyes for her. Doesn’t this prove your love for her? ”
"Really?" Ah Zheng showed a thoughtful expression.
"Of course!" Zhang Jixing replied forcefully.
"That makes sense, that makes sense..." Azheng nodded, almost unable to hold back his laughter.
(End of chapter)