Chapter 113: Breaking 10 million on the first day (6k please order)
Lu Yao was instrumental in a series of marketing activities before the opening of Huasheng Life.
It was Lu Yao's idea to use welfare benefits as a marketing point.
Lu Yao's favorite is to seduce with advantage, and it is also the most tried and tested method among all the tactics so far.
For the capital market, prices and services can be obtained by squeezing labor, but it is rare for companies to be willing to provide such good welfare benefits to their employees.
Even during an economic upturn, there are very few companies like Huasheng Life that are willing to provide such good welfare benefits to their employees.
In order to ensure that there would be no problems with the opening of Huasheng Life, Rong Nianqing specially invited Boss Yu from Xuchang to come over for guidance.
Boss Yu has actually done a lot of business guidance over the years, but the final result of all guidance is often disappointing to him.
Those companies have learned how to improve service quality, but they have never learned the core logic behind it.
It's not that they can't learn.
It is too difficult for business managers to just take out the money that they originally put in their pockets and distribute it to company employees.
Faced with Rong Nianqing's invitation this time, Boss Yu actually had no idea in his heart.
He has seen too many face changes.
However, during the period of Huasheng Life's corporate guidance, Huasheng Life boldly advertised the benefits and benefits of the company's employees to the outside world, and advertised the treatment of company employees as corporate culture!
This immediately cheered up Boss Yu.
This is equivalent to a last-ditch battle.
If Huasheng Life deducts benefits from employees in the future, the corporate image of Huasheng Life that was built in the early stage will collapse in an instant.
This is a wonderful move.
Corporate culture may seem frivolous, but it is actually very important.
It is the core component of whether an enterprise can truly become a "great company". No matter how loud the slogan is for a company that is sloppy, if it cannot implement it, then it will be sloppy.
And for a company that has its own core culture and is willing to implement it, even if it lies dormant for a long time, it will eventually be proud and proud.
Huasheng Life Plaza's behavior of widely publicizing its employee benefits not only attracted a large number of job seekers, but also created a good momentum for the upcoming opening of Huasheng Life Plaza. It also made Boss Yu who came to give guidance very happy. .
At the outer edge of Huasheng Life Plaza, Boss Yu, who was dressed in simple and low-key clothes, looked at the crowded square, and his eye sockets even felt a little hot.
Rong Nianqing, who was also simple and low-key, wearing a mask, quietly appeared next to Boss Yu. She whispered: "Boss Yu, it's cold, you've been here for a long time."
She also admires her boss Rong Nianqing, so she has always been polite to him.
Boss Yu exhaled a breath of hot air and said with a smile: "It's okay, it's okay."
"From the fact that you use your treatment to advertise, I can see your determination."
Boss Yu gave Rong Nianqing a thumbs up: "Mr. Rong is so courageous!"
Although Mr. Rong came from a great background, he was open-minded and full of enthusiasm in his work, and he was most like a woman.
Rong Nianqing did not take the credit: "This was not my idea, it was strongly suggested by our deputy director of planning and design department."
oh?
Surprise appeared on Boss Yu's simple face: "Although I don't know the deputy director, his ideas make me feel like I have a close relationship with him."
A smile appeared on Rong Nianqing's face under the mask: "You should have heard of his name and deeds. He is the "Shangnan Soft Rice King" and "Night Club Sea King" who have been in the limelight recently. ”
ah?
Boss Yu looked stunned.
no!
Is the contrast so big?
When Boss Yu was invited to provide business guidance in Shangnan, he naturally paid attention to local news and heard about such a prominent figure in Shangnan from various channels.
Even if Boss Yu doesn't inquire deliberately, he can still hear news about Lu Yao from various information channels and media platforms.
Boss Yu didn't care much about this kind of people, and he would never have thought that a young man with such a playboy personality would be the driving force behind the marketing of Huasheng Life.
This is really beyond the pale.
Boss Yu gave a thumbs up again: "This deputy director is awesome."
Rong Nianqing smiled and then asked: "Boss Yu, I can assure you that if Huasheng lives in my hands for a day, I will not abandon what you have taught me. But I am curious, how will your company develop in the future?" Where to go? ”
Boss Yu smiled calmly and said: "It's simple. When one day I can't do anything anymore, I will just scatter the money and close down the store."
"The people who leave my store will take root in all walks of life. Maybe they will be me in the future?"
When he said this, Boss Yu's eyes lit up.
Rong Nianqing was silent for a moment, and then gave a thumbs up like the boss: "You are amazing."
……
The advertising and marketing in the early stage of the opening of Huasheng Life Plaza certainly goes beyond “recruitment”.
The advertising and marketing department spent a lot of money to place advertisements in various crowded places in Shangnan City. Huasheng Life's advertisements were all displayed in bus stops, subways, stations and other places.
TV programs, public accounts, Weibo accounts, and local forums are also full of Huasheng Life advertisements.
But the most popular and lively discussion about Huasheng Life is Huasheng Life’s recruitment treatment.
Almost everyone in the streets and alleys of Shangnan City is discussing whether Huasheng Life’s job remuneration is really real, how long it can last, and whether it was so arrogant when it first opened and then withered after a while.
There are many theories derived from this.
"You are all idiots. You are still stupid enough to queue up to apply. That is obviously a trick."
"That's right, I waited in line for a long time that day and finally asked me to go back and wait. What a waste of time!"
"There are no positions but you are forced to recruit? I laughed."
These news have an obvious rhythm. It is obvious that some companies in the Shangnan business district have become restless and have begun to use trolls to throw dirty water on Huasheng Life.
Under this rhythm, there are still many simple netizens who spontaneously stand up to protect Huasheng life.
"Did the person who said these words really go to line up? Wouldn't it be a shame if he really went and said such things? They begged you to go? Besides, they didn't give you money to make up for your missed work?"
"I would say that Renhuasheng's life is quite conscientious."
“Although I was informed that I failed in the interview, I will definitely support Huasheng Life through consumption when it opens!”
Then the two groups of people started arguing online.
At such an important time on the eve of the opening of Huasheng Life, Rong Nianqing has of course been paying attention to the trend of public opinion on the Internet. Huasheng Life has been highly discussed online, but there are also many slanderous remarks.
Based on Rong Nianqing's observation of Lu Yao's behavior, she thought this was a good thing.
Whether it is friendly or hostile traffic, it means that Huasheng Life has good topic popularity.
But Rong Nianqing was a layman on communication and marketing after all, so she still sent a message to Lu Yao for verification: "Deputy Director Lu, Huasheng Life has been very popular both online and offline recently."
Although Lu Yao does not clock in and work at Huasheng Life, he has recently been mobilizing MCN's navy power to build momentum for Huasheng Life.
Negative reviews online are also to be expected.
After receiving the message, Lu Yao smiled and replied: "Did you just see the good side?"
Rong Nianqing replied instantly: "Of course there are bad things, but bad discussions are still discussions. As long as we ensure that everything is as expected after opening, those negative comments will naturally be self-defeating."
< br>
Lu Yao smiled and said: "The idea is correct, but if we can improve public opinion before opening, why not do it?"
Rong Nianqing was curious: "Then what are you going to do?"
Lu Yao pondered for two seconds, then sent a message asking: "Do you mind if I release your family's strength a little bit?"
This time Rong Nianqing didn't reply immediately, Lu Yao waited patiently with his cell phone.
A full three minutes later, Rong Nianqing sent a message: "Do you want specific name information involved?"
Lu Yao smiled and quickly replied: "No need."
Rong Nianqing's message was quickly sent: "Then it's up to you, I believe you."
Lu Yao: "OK."
When public opinion was brewing at the right time, a short essay concocted by Lu Yao appeared on the Tianya Forum - "Shocked!" Some people actually doubt the strength of Huasheng Life! Are you going to laugh me to death for doubting whether people can keep their benefits? 》
This article briefly talks about the surname of the boss behind Huasheng Life, and then briefly talks about the strength represented by this surname.
Finally, he ridiculed the Internet trolls who clamored to doubt Huasheng’s life.
The tone of this article is poignant and sharp, with a strong sense of empathy, and its ability to stir emotions is first-rate.
Later, "shock style" was overused on the Internet and even became a kind of "meme culture". However, at this point in time in 2013, short compositions in this style were still very popular.
As soon as this article was published, it was forwarded by many Tianya Vs.
Then it quickly spread on Weibo, public accounts and even Neihan jokes.
For a time, the situation at Rong Nianqing's family was pushed to the forefront. Under this trend of public opinion, the voices on the Internet that were originally clamoring to doubt Huasheng's life suddenly became silent.
Rong Nianqing had not announced the true background of Huasheng Life before, so the local business district chamber of commerce in Shangnan could still make some small moves.
But now that the background of Rong Nianqing's family has been released as "gossip", the forces behind it that fanned the flames have suddenly faded away.
The nature of both has changed.
Just like in online novels, if a large number of sect disciples are traveling abroad and it is not revealed that the sect died at the hands of others, it can only be blamed on his lack of academic skills. But if you still make a killing move after the sect's token is revealed, then you will have to fight with my sect.
Shocked by Rong Nianqing's family background, all the negative voices on the Internet were like a sandstorm blowing in the desert, disappearing in the blink of an eye.
Next, most of the discussions about Huasheng life on the Internet are mainly positive.
In such a good and positive atmosphere of public opinion, the opening day of Huasheng Life Plaza is approaching day by day.
December 14, 2013, the twelfth day of the eleventh lunar month.
It is suitable for getting married, offering sacrifices, praying for blessings, seeking an heir, traveling, making fire, dismantling, opening a market, and trading.
Avoid making stoves, making sculptures, performing funerals, litigating, felling trees, and burying people.
This day was an auspicious day that Rong Nianqing's family had specially calculated by experts. Rong Nianqing summoned all the go-getters around him to place a red table on the roof of Huasheng Life Plaza, make offerings, light incense, and lead everyone to pray. The opening was successful and smooth.
After everyone finished praying and worshiping together, Rong Nianqing came to the edge of the rooftop, facing the cold wind of early winter and the rising sun, and said: "Everything that can be done has been done."
It was her first time to do something. Although she had a lot of energy and had many people helping her, she was still a little nervous. The bigger the tree, the more it attracts the wind.
Gan Xiaoxi came to Rong Nianqing and said with high spirits: "Don't worry, we will definitely achieve good results."
As he spoke, Gan Xiaoxi looked at Lu Yao in the crowd and said with a smile: "Lu Yao has already moved your house out to create trouble. Let me see who dares to cause trouble."
Rong Nianqing also looked at Lu Yao, smiled lightly and said: "What you did before was a bit overwhelming, but the effect was very good."
Gan Xiaoxi supported: "And it's super cool!"
She just likes to see those who secretly poke and cause destruction suffer!
Lu Yao waved his hand: "Okay, let's go down and do the final inspection."
"Okay."
Rong Nianqing took the lead and led everyone downstairs.
The cold wind blew everyone's clothes, as if to stir up the storm.
At this moment, service staff from various areas on the sixth floor of Huasheng Life were all gathered in the lobby on the first floor of Huasheng Life. They were wearing brand new clothes and looking vigorous, waiting for the inspection by the senior management of Huasheng Life.
After Rong Nianqing came down, she briefly spoke for a few minutes as encouragement, and then prepared for everyone to get ready for business.
Check out the 16-9 book bar and see the correct version!
Outside Huasheng Life Plaza, a large number of people have gathered in the square.
They are all from Shangnan who are planning to go shopping in Huasheng Lifestyle.
The crowded flow of people was even a bit excessive. Standing on a high place and looking at the vast sea, the spectacular queuing scene made many passers-by squeeze into the queue involuntarily.
Lu Yao looked at the crowd outside and understood that there were definitely people hired by hostile merchants.
They must be preparing for some trouble on opening day.
Hiring extras is also a common method used by businesses.
When real estate was booming in the next few years, many developers would hire uncles, aunties, and some middle-aged men and women to go to the sales offices to pretend to be buyers, creating the illusion that the market was booming.
There are really hot-headed leeks that can’t be grasped. If you buy a house, you will find out——
Huh?
Why did a dozen or so families move into this entire building?
The people who are now being hired into Huasheng Life are definitely not doing it to make Huasheng Life more popular. They are making trouble with bad preparations.
Fortunately, Lu Yao had already discussed with Rong Nianqing and the others and prepared countermeasures for this.
Just when Rong Nianqing clapped her hands and was about to let everyone return to their respective posts, Lu Yao suddenly raised his hands and shouted: "Wait a minute."
Rong Nianqing looked at Lu Yao, not sure what he was going to do.
Lu Yao walked out from behind Rong Nianqing under the watchful eyes of a group of executives from Huasheng Life and many shopping mall employees, and came to a girl wearing black women's overalls.
This girl has a beautiful appearance and a tall figure. Even if she wears ordinary work clothes, she has a unique charm. She has a feeling of "it's hard to give up on natural beauty".
Seeing Lu Yao walking straight towards the beautiful woman, everyone focused their attention on Lu Yao and the girl.
The girl didn't know why and pinched her clothes nervously.
Sister Wang, who was also behind Rong Nianqing, had her scalp exploded instantly. She stared at Lu Yao in disbelief:
"What is he going to do?"
Is Lu Yao trying to flirt with girls in front of so many people?
Gan Xiaoxi's eyebrows flew up, wondering if Lu Yao was crazy?
No wonder they think so.
Lu Yao started his career by eating soft food, and later became famous on the Internet through various gossips. The labels of "playboy", "scumbag" and "Aquaman" have been welded to Lu Yao.
Even if one day Lu Yao suddenly announces that he wants to become a monk, people around him and the netizens on the Internet will wonder if he has fallen in love with a nun from a certain nunnery.
Fortunately, Lu Yao didn't do anything extraordinary.
Lu Yao came to this girl and asked: "What is your name?"
The girl was a little frightened. A handsome young man standing behind the boss suddenly came to her and asked her name.
In an instant, plots from many novels and TV series that she had read in the past flooded into this girl's mind.
Is the Cinderella story about to happen to her?
The girl said timidly: "I, my name is Chen Xueying."
Lu Yao continued to ask: "What is your current position? How much is your salary?"
Chen Xueying's heart was beating wildly, and she immediately replied: "I am now working as a customer service counter in after-sales service, with a monthly base salary of 6,000."
Lu Yao smiled and said: "I will give you another two thousand monthly base salary, but you have to go to the front desk to work as a cashier. Do you think that's okay?"
ah?
Isn’t it the story of Cinderella meeting the prince? Working for a long time just to change her position?
Chen Xueying was stunned, and the others were a little weird and even stared at Chen Xueying with a little teasing. They were also guessing whether Lu Yao had fallen in love with this Chen Xueying.
Lu Yao smiled without waiting for an answer: "It seems you don't want to, so forget it."
Chen Xueying came back to her senses and said immediately: "No! I do!"
Why don't you want to get a base salary increase of 2,000 when you change jobs? With this plus monthly performance, her salary can exceed 10,000 yuan!
Being able to earn a salary of over 10,000 yuan in 2013 is very impressive.
Lu Yao smiled. He called the cashier supervisor, looked at his watch and said, "It's less than half an hour before the official opening. Teach her how to cashier."
The cashier supervisor immediately bowed and said: "Yes!"
After doing this, Lu Yao returned behind Rong Nianqing and said with a smile: "I'm fine."
Rong Nianqing didn't understand why Lu Yao did this, but now is not the time to hold him accountable. A smile appeared on Rong Nianqing's cold face: "Everyone, please return to your respective posts now. We are ready to officially open for business."< br>
The crowd dispersed, and Rong Nianqing also led the executives back to the office floor on the seventh floor of Huasheng Life.
Then everyone began to enter their respective work stations as previously rehearsed, and the whole life in Huasheng felt like they were facing a formidable enemy.
Then Rong Nianqing called Lu Yao to his office.
Rong Nianqing said calmly: "Explain?"
Lu Yao spread his hands and said with a smile: "What's the explanation? That Chen Xueying is so beautiful and she's just putting her talents behind the after-sales service. Putting her at the cashier is more likely to cause information to spread."
Rong Nianqing tilted her head slightly: "That's it?"
Lu Yao smiled: "Do you think I want to make unspoken rules?"
Rong Nianqing also smiled.
Lu Yao has this kind of skin, coupled with his methods and current status and financial resources, there is no need for unwritten rules to get a hold of Chen Xueying. After three or five rounds, Chen Xueying can strip herself naked and send it to Lu Yao.
She was afraid that Lu Yao would cause a scandal.
Rong Nianqing said relaxedly: "I have no problem."
Lu Yao turned around and walked out: "Then I'll go and get busy."
There are bound to be a lot of accidents on the first day of opening, but if these accidents are handled properly, they can also be good marketing points.
For this reason, Lu Yao arranged many scenes to travel through Huasheng's life, and even called several Internet celebrities under MCN's name to come over and let them shoot videos in the form of personal vlgo and publish them on his homepage.
This is a hot spot for mutual achievement.
As Huasheng Life is the hottest spot in Shangnan City recently, it is normal for many internet celebrities to come over for evaluation on the opening day.
As the deputy director of the planning and design department, Lu Yao's job responsibilities are actually very complicated.
His position is more like Rong Nianqing's right-hand man. He can intervene in the management of all aspects of Huasheng's life, but after intervention, he will be responsible for the results.
Lu Yao's old business is marketing, so he also worked in the direction of his old business on the first day of opening.
He wanders around every floor of Huasheng Life Plaza like a real guest, looking for hot spots that can be marketed.
Just as Lu Yao had expected, many minor accidents did occur on the first day of opening.
Some problems are caused by the customers themselves, and some are caused by extras hired by rival merchants to deliberately cause trouble.
Boss Yu gave a lot of suggestions for handling conflicts, and the management of Huasheng Life was required to strictly follow Boss Yu's standards.
Then Lu Yao also suggested that if there is a customer dispute, it is best to let the camera follow up immediately.
Most of the customer disputes that occurred on the opening day were easily resolved due to Huasheng Life's extremely high service quality.
Some customers who are unreasonable and difficult to deal with do not wait for Huasheng employees to continue to comfort them, and passers-by who are shopping next to them will criticize them. In the end, they have to ask officials to intervene.
As for the extras who were hired to make trouble, when the shots in the mall quickly followed up, they were already feeling guilty and immediately gave up.
The power of the lens is as powerful as a sword or a gun under the right circumstances.
With adequate preparations, Huasheng Life Plaza passed the first day of business without any risk.
When the accounting was over in the evening, all the senior management of Huasheng Life were waiting quietly on the seventh floor of the shopping mall.
Not long after, Rong Nianqing came to the seventh floor of the mall with a folder.
In the eyes of a pair of expectant eyes, Rong Nianqing took the lead in apologizing: "I'm sorry to keep everyone waiting. It's really wrong to make everyone work overtime on the first day of opening. I promise this is the first time in our Huasheng life, and it is also The last overtime.”
Everyone immediately laughed, this is not called overtime!
Someone immediately flattered and said: "Mr. Rong, you are so polite. We waited here voluntarily."
Lu Yao, who was also standing in the crowd, laughed out loud from the bottom of his heart.
Boss Yu and Rong Nianqing don't like the concept of "voluntary overtime".
really.
Rong Nianqing said seriously: "I don't like the idea of voluntary overtime. If you work overtime, you deprive others of their growth opportunities, so I hope that everyone can complete their work well during working hours in the future."
"Okay?"
The person who just shouted out immediately became weak.
But other executives felt warm in their hearts.
Rong Nianqing opened the folder in her hand and said with a smile: "Then I will report to you today's turnover of Huasheng Life Plaza."
"With our joint efforts, Huasheng Life Plaza's first-day sales exceeded 10 million!"
As soon as Rong Nianqing finished reading, all the executives present could not help but cheer, and suddenly thunderous applause erupted in the seventh-floor office.
The sales on the first day exceeded 10 million, this achievement is simply brilliant!
The executives present seemed to see a bright and glorious future beckoning to them.
(End of chapter)