Chapter 114 Christmas QQ Set (6k pictures with pictures)
On the first day of operation of Huasheng Life Plaza, the turnover exceeded 10 million, the number of registered members reached 16,000, and the passenger flow exceeded 70,000 throughout the day.
During the peak passenger flow period at 6 or 7 o'clock in the afternoon, there was even a long waiting queue outside Huasheng Life Plaza, and the interior of Huasheng Life Plaza was even more crowded.
This achievement is very dazzling.
At the same time, this achievement cannot be replicated.
This is a good result contributed by Huasheng Life’s all-round marketing in the past month, strong activities on the first day of business and other factors.
This passenger flow will definitely continue to decline tomorrow and the day after tomorrow, and gradually return to normal levels.
After reporting today's results, Rong Nianqing put down the folder and looked at Boss Yu in the crowd: "Here I would like to thank Boss Yu. It is the experience imparted by Boss Yu that allowed us to not be in a hurry in a scene like today. .”
After saying this, Rong Nianqing bowed deeply to Boss Yu.
Boss Yu immediately waved his hand: "Don't take it seriously, don't take it seriously. We are like-minded, and helping you is also helping myself."
Rong Nianqing straightened up: "Don't worry, Huasheng Life will continue to do so with its original intention."
"Okay, okay, okay!"
Boss Yu's eyes were filled with relief and the feeling of finally finding his soulmate.
Rong Nianqing continued to say to the executives of Huasheng Life: "Thank you for your efforts during the preparation of Huasheng Life. In order to express my gratitude, I specially customized a batch of brooches and gave them to you as souvenirs."
As she spoke, Rong Nianqing asked her assistant to bring out her customized brooches and distribute them to everyone one by one.
This brooch is made of silver and is dotted with diamonds. The bright star design gives the worthless material a different texture.
This should be an accessory designed by Rong Nianqing himself.
After handing out the brooches, Rong Nianqing said: "Huasheng employees are treated equally, including you and other employees. Tomorrow, all departments will go to my place to collect souvenirs and distribute them to all Huasheng Life employees."
The executives said enthusiastically: "Okay!"
Rong Nianqing bowed to everyone in the end: "I hope everyone can continue to maintain it and make persistent efforts."
After reporting the results and holding a meeting, the first day of work at Huasheng Life Plaza officially came to an end.
On the second day of Huasheng Life's official opening, all employees in the mall received brooches designed by Rong Nianqing and wore them on their chests, making the originally earthy work clothes a bit high-end.
Just as Huasheng Life executives speculated, Huasheng Life’s passenger traffic began to decline sharply on the second day.
On the third day, passenger flow dropped significantly again.
But this is normal.
Five days after Huasheng Life officially opened, the daily customer flow began to stabilize at around 35,000, and the daily sales also stabilized at around 2 million.
During the week when Huasheng Life is open, you can easily browse through various information channels and media platforms in Nan City to see news about Huasheng Life.
Huasheng Life's service quality, product guarantee, and transparent and fair price information have made Huasheng Life's reputation rise rapidly.
Every weekend, customers from other urban areas would drive here specially to purchase goods.
The amount purchased at one time is enough for a week, and the money saved is still secondary.
The key is that the service of Huasheng Life is comfortable, the quality of the products is guaranteed, and the decoration of Huasheng Life is also very high-end and stylish. Under Lu Yao's suggestion, many "artistic" check-in and photo spots were specially set up inside and outside Huasheng Life.
These check-in and photo spots can easily become internet celebrity check-in spots, which can meet the social sharing needs of many young people.
In 2013, the living standards of residents have improved a lot compared to before. In addition to pursuing food and clothing, many urban upstarts have also begun to pursue a life of high quality and high emotional value.
Whether this kind of life is healthy or not is not important. What is important is that this kind of life can provide people with a sense of "psychological" superiority.
I drove dozens of kilometers to go shopping on weekends, took the opportunity to take a set of beautiful photos at the check-in point, and then posted them to my circle of friends.
Eh~
Very beautiful!
Even ten years later, there will be many young people going to places like Sam’s and IKEA to take photos and check in. The behavioral logic of the two is the same.
Lu Yao can't give much advice in other aspects, but he has a lot of marketing tips for grasping consumer groups.
Even the female cashier he specially selected before opening has now become popular on the Internet.
The most beautiful cashier in #华盛生活厅! #
Similar tags began to appear frequently on Weibo, public accounts, Tianya and other online platforms. Chen Xueying relied on her outstanding personal appearance and the tens of thousands of customers in Huasheng Life Plaza every day to gather her influence on the Internet. Person.
Chen Xueying herself is also very Internet minded.
After she saw that so many people liked her online, she immediately made her Weibo account public on social media, and posted more than a dozen selfies of her clocking in at work to her Weibo within one day. Home page.
No way, after the IP "The Most Beautiful Cashier at Huasheng Life Plaza" became popular, a large number of impostors appeared on the Internet.
Chen Xueying had no choice but to prove herself in this way.
Then, in just a few days, Chen Xueying’s Weibo account gained 200,000 followers.
After Rong Nianqing officially opened Huasheng Life, she concentrated on the management of Huasheng Life. In addition to various offline tasks every day, she also had to take some time out of her busy schedule to read the online public opinion trend.
I learned all this from Lu Yao.
Lu Yao relied on the Internet to single-handedly bring a wave of traffic to Huasheng Life soon after the Huasheng Life project was launched.
Later, the two companies were successfully revitalized by relying on Internet traffic.
All these behaviors have made Rong Nianqing pay more and more attention to the Internet ecology. Even the e-commerce department of Huasheng Life is not something she dares to let go easily now.
In Rong Nianqing's mind, the best candidate for director of the e-commerce department is Lu Yao.
She really wanted Lu Yao to work harder and give him the position of e-commerce director concurrently.
But Lu Yao.
Three days before the opening of Huasheng Life Plaza, she could often see Lu Yao wandering around inside and outside the mall, and from time to time she would ask department heads to make some constructive suggestions.
This made Rong Nianqing particularly happy.
"He still has Huasheng life in his heart."
But after Huasheng's life gradually got on track, Rong Nianqing could no longer see Lu Yaoren.
This left Rong Nianqing speechless and a little sulky: "I, Rong Nianqing, am not worthy of your wholehearted following? What's so good about your two broken companies?"
When she couldn't see Lu Yao, Rong Nianqing even considered acquiring the two companies under Lu Yao.
Perhaps Rong Nianqing herself didn't realize that her emotions were unknowingly affected by Lu Yao.
Rong Nianqing is a woman who is more rational than emotional and has a strong career ambition. This kind of woman is not interested in romance, but she values people who can help her career ambitions, and can even hire talents for this purpose.
Lu Yao was selected by her eclectically.
But Lu Yao was not focused on fighting alongside her.
This feeling is like Cao Cao getting Guan Yu's experience card. When using this experience card, he is very handy and has no disadvantages. The sentence "I am willing to take his head from among the thousands of troops to present to the prime minister" made Cao Cao fly to the sky.
But Guan Yu "was in Cao's camp and his heart was in Han".
Whenever Rong Nianqing couldn't find Lu Yao in Huasheng Life Plaza, she would sympathize fiercely with Prime Minister Cao from a thousand years ago.
It's the same today.
When Rong Nianqing saw Chen Xueying's personal account on the Internet becoming more and more popular on social media, she instinctively felt that something was wrong and wanted to talk to Lu Yao.
But her assistant couldn't find Lu Yao after searching around.
Rong Nianqing helplessly took out her mobile phone and sent a message to Lu Yao: "Where are you?"
Lu Yao quickly replied: "The company."
Rong Nianqing smiled silently: "Which company?"
Lu Yao hit the target straight: "MCN Company."
Rong Nianqing: "How about I give your two companies a separate office area on the seventh floor of Huasheng Life, otherwise it will be too troublesome for you to run from both sides."
Lu Yao, who was in the MCN company, smiled when he saw the message. This was Rong Nianqing's nod to him.
Lu Yao replied: "Some work is better carried out if I am not there. If you have any questions, just contact me in time."
Rong Nianqing sighed and expressed her problem: "I think Chen Xueying's personal account is a bit too popular on the Internet."
When a company’s employees are too popular on social media, it will gradually cause some bad problems.
Lu Yao is also very clear about this. After many companies start to deploy on the Internet, once the employees in charge of the Internet become popular, it will often cause some shocks.
The most famous one is the "Oriental Selection" incident.
From the perspective of a business manager, it is very dangerous if all the exposure and profit points of a company are in one person, which is why Dongfang Selection’s senior management chooses to lay off Dong.
This approach is reasonable, but unreasonable and extremely stupid.
Rong Nianqing's current consideration is also from the perspective of a manager. She is afraid that Chen Xueying's excessive heat will have a negative impact on Huasheng Life Plaza.
So she wanted to take advantage of Chen Xueying's popularity and transfer her from the front desk cashier position.
Lu Yao smiled after seeing Rong Nianqing's message.
He replied with one word: "Who do you think is pushing Chen Xueying's popularity?"
ah?
Rong Nianqing raised her eyebrows, then shook her head and replied with a smile: "Why are you hiding this from me when it comes to marketing?"
Lu Yao smiled and said: "I am sensible, just wait until you sign the marketing report."
Rong Nianqing: "Tell me about it."
Now that Rong Nianqing asked, Lu Yao didn't intend to hide it. He sent a message: "Chen Xueying is a target of mine. Her beautiful appearance is inherently contagious and can increase the popularity of Huasheng Life." .”
"If her popularity continues to rise, we can promote her as a reserve cadre for the e-commerce department in the future." "Even our front desk cashier can gradually become a place to create Internet celebrities."
Rong Nianqing nodded repeatedly while looking at the information. Lu Yao was indeed better at Internet marketing than she was, and he thought further.
Lu Yao's message is not over yet.
"If Chen Xueying gets some negative news in the future, then our corporate culture and management will have room to play a role."
"If rival merchants use Chen Xueying to deal with us, then we will have more room for maneuver."
As for the operating space, Rong Nianqing didn't care. She believed that Lu Yao could handle these things well.
Rong Nianqing finally sent a message and said: "That's good. If you need my help, come to me."
Lu Yao: "OK."
After chatting with Rong Nianqing online, Lu Yao put down his phone and lay down in a chair with his eyes closed to relax.
He pushed Chen Xueying out as the cashier at the front desk and turned her into a sign of Huasheng Life just to create a game. But in this game, as long as Chen Xueying can withstand the test, she can become the biggest winner in this game.
As for whether Chen Xueying can withstand the test, Lu Yao doesn't know, but he is looking forward to Chen Xueying's performance.
Check out the 16-9 book bar and see the correct version!
Ten days after the official opening of Huasheng Life Plaza, some negative news about Huasheng Life began to appear on the Internet.
But now the voice of these negative news is still too small.
Lu Yao noticed the existence of these messages, but he made no move.
Instead, he focused his energy on new products in the QQ online store.
Lu Yao couldn't remember when various foreign festivals became popular in China. Of course it was not good for everyone to start celebrating foreign festivals, but as a businessman, Lu Yao liked the festive atmosphere of these foreign festivals.
Especially during festivals like Christmas every year, there are always young men and women showing off how they spend Christmas in their circle of friends and on Weibo.
Even in high schools, big red apples are given to each other as gifts.
So will the old women be absent on Christmas Day?
Definitely not.
They will take photos of themselves "celebrating" the festival and post them online to gain the envy and jealousy of netizens, because showing off a sense of superiority is one of the best ways for humans to gain happiness.
So three or four days before Christmas, Lu Yao was already planning to shoot new QQ products for Christmas and New Year's Day.
This is also the reason why Rong Nianqing has never been able to find Lu Yao.
The "risky" Christmas series of the QQ online store, like most Christmas suits, are all QQ suits that are mainly red.
Lu Yao provides his loyal customers with "tube skirt suits", "one-piece hip-covering skirt suits" and "one-piece V-shaped Christmas suits".
Among them, the "V-shaped jumpsuit" is Lu Yao's main style for Christmas today.
It took several years for this dress to hit the internet.
A small suspender top has a V-shaped belt extending downward from the waist. Pair it with a pair of denim shorts or jeans underneath. This trendy outfit will make people's eyes follow the V-shaped extension involuntarily. It slid down until it sank to the waist of the jeans and stopped abruptly.
Then people who see this outfit will wonder, where does that dress extend?
How do they go to the toilet? ?
This is a relatively obvious hint. It is an outfit created by female Internet celebrities in order to attract traffic.
Later, many male netizens disliked their girlfriends dressing like this, but if someone else's girlfriend wanted to wear it, they would support it with both hands and feet.
Lu Yao can do it too.
In addition to the Christmas special, Lu Yao also specially prepared a QQ suit for New Year's Day in winter.
It was a halterneck sweater with a large back, and it later became a very popular outfit on the Internet. It even caused all the female internet celebrities to follow suit and take photos of it.
This large backless halterneck sweater looks like a normal sweater from the front, but from the back, the girl's lower back is clearly visible under the large sweater, which is especially convenient for getting on the bus.
This sweater is originally QQ clothing. Lu Yao has used it and the experience is quite good.
From the back, you can slide your hand along the wide open back while driving, which feels pretty good.
However, Lu Yao has not used this batch of shirts with the women around him yet, because Lu Yao is very busy with matters related to Huasheng Life, MCN Company and Internet marketing.
The end of the year is approaching, and workers in the workplace are beginning to look forward to annual leave and a comfortable life during the Chinese New Year.
But businesses like Lu Yao have become increasingly busy, because every festival means a lot of consumption, and how to bring this consumption into their own territory is what all businesses are considering.
Therefore, on Christmas Eve, various merchants have a lot of marketing and promotion activities.
Lu Yao also launched an event in the store. As long as you place an order, you will get a Christmas bell collar. It will be more effective when you wear it when driving~
After the QQ jersey was put on the shelves, the sales of the one-piece V-shaped bra were indeed very good.
Many female Internet celebrities have even regarded "Risk" as a supplier of creative shooting ideas. Whenever "Risk" releases new products, the first ones to rush in to buy jerseys are not the old porn fans, but the gangsters. Female Internet celebrities.
Because they gradually discovered that the shirts in Lu Yao's online store "Risk" are not only easy to use, but most of them are also very convenient for filming.
On Christmas Day, Lu Yao took a long detour and went to Xinjie Road. In the Christmas atmosphere on the street, Lu Yao even saw a few beautiful ladies wearing the "one-piece V-shaped" jersey from his store. Brush the streets.
This unique style of dress was absolutely trendy in 2013, and it also attracted many street photographers to raise their cameras to these young ladies and take pictures non-stop.
This is a good thing.
Lu Yao also asked boss Chen Xing to make a batch of daily styles for this one-piece V-shaped top, and Lu Yao will release it after this wave of marketing.
This kind of jersey that can be worn for both "daily use" and "daily use" should further expand the influence of "Existential Risk" in the Internet clothing category.
……
On Christmas night, Lu Yao returned to Sister Wang's apartment after a busy day.
When he was changing his shoes in the entrance hall, he saw Sister Wang wandering out of the bedroom cutely. Lu Yao looked up and was happy.
Sister Wang was wearing a gray loose halterneck sweater, the same one from Lu Yao's store.
The front of this sweater is fully covered, so it looks normal.
Underneath the sweater were Sister Wang's fair and beautiful long legs. She leaned against the door of the bedroom, her eyes sparkling as she tilted her head: "Have you had dinner?"
Lu Yao was particularly cooperative: "Is dinner still important at this time?"
Sister Wang smiled: "Then I'll wait for you in the bedroom~"
Then she turned back, revealing her slim waist under the hollow sweater. The hem of the loose sweater swayed as Sister Wang turned around, almost exposing the barely covered hem.
The attraction of almost being exposed is more fatal.
Lu Yao remained silent. After taking a shower, he came to the bedroom wearing a towel and saw Sister Wang lying on the bed with her back to her.
The backless sweater hung softly, showing off Sister Wang's beautiful figure.
Lu Yao, who has been extremely busy recently, raised his hand and touched the hollow. The palm of his hand felt warm and soft, and the back of his hand felt like the fur of a sweater. The two touches came at the same time, like sparks igniting firewood in winter.
The cold wind whistled outside.
Anthracene, the queen sister in the house.
The warm yellow light in the bedroom brought the warmth of the two of them, becoming one of the lights in thousands of homes in the chill of early winter.
After taking a shower again, Lu Yao picked up his phone and scrolled through information on the Internet, while Sister Wang snuggled up to Lu Yao wearing the slightly war-damaged sweater.
The reason for the slight battle damage was that Lu Yao suddenly discovered that the halter neck design of this sweater could also be used as a rein. As expected, tactics are something that is often used.
In the quiet and warm time, Lu Yao quickly brushed through one message after another.
Suddenly, he was attracted by the long blog post forwarded from the public account——
"The most beautiful cashier in Washington?" Does a company that objectifies women in this way deserve to improve the quality of its services? This is simply a step backwards for civilization! 》
This blog post is very long, almost two thousand words long.
The title is also very shocking, and even the article itself is very provocative.
After Lu Yao read this article carefully, he found that the writing level of this article was quite excellent.
Whether it is topic selection, conception, positioning, pictures, wording, or layout, it can be regarded as an example for copywriters to learn from.
The key is that the positioning of this article is also very precise, directly hitting the pain points of female netizens.
Internet veterans like Lu Yao can tell at a glance that the audience for this article is young women born in the 1990s. These women have strong personalities and pursue independence and equality between men and women. However, because this group of people are not old enough to see There are not many routines that have been done, and women themselves are emotional creatures, so they can be easily incited.
This article posted on a public account stirs up the nerves of female netizens through topics such as "women's rights" and "inequality between men and women."
Then it shows individual cases of extreme oppression of women, making them feel that this society is indeed objectifying and oppressing women, and through clever writing, the female netizens who read this article are brought into that environment.
So those girls in reality who were unhappy in life or even failed suddenly found a way to vent their anger and find a reason to pay for their failure.
"The reason why I live such a miserable life is because of the objectification of this society!"
"The reason why I am so unhappy is because of men's objectification and gaze!"
Similar arguments quickly spread on the Internet. Even Chen Xueying's own Weibo account had a large number of female accounts on Weibo, encouraging her to comfort her and allowing her to bravely stand up and accuse Huasheng Life of objectifying and using her. .
Lu Yao was a little surprised to see this trend.
Originally, he pushed Chen Xueying out to set up a target in order to attract rival merchants to discredit Huasheng Life.
Unexpectedly, the rival merchants had not yet made any move. Instead, the giant public opinion crocodiles dormant under the water of the Internet focused on the "target" he launched.
Still say.
Are these two forces working together?
(End of chapter)