Chapter 137 You can do whatever you want? (6k request)
Rong Nianqing has always been paying attention to the business situation of Huasheng Life Plaza. Even if the public opinion changes on the Internet, she will take some time to read it carefully in the morning and evening.
After returning from camping in Xicheng, Rong Nianqing discovered that a lot of good information about Huasheng Life Plaza had been posted on the Internet recently.
There are accounts on Weibo, official accounts, Toutiao accounts, and Baijia accounts promoting Huasheng Life.
There are even posts listing good products from Huasheng Life to make it easier for netizens to find good products.
In the first two days, Rong Nianqing felt that their brand's reputation was starting to ferment online, and she thought this was a good thing.
But soon she received feedback from her subordinates that the goods in some of Huasheng Life’s hot-ticket containers were sold out as soon as they were put on the shelves. Many customers came here to make sweeping purchases.
After follow-up by the management of Huasheng Life, it was discovered that these people were actually purchasing agents, and the purchased goods would be sent to online buyers through micro-business channels in Moments.
Most of these buyers are from around Shangnan or other provinces. After seeing the promotion of Huasheng Life on the Internet, they can only find "purchasing agents" if they can't come by themselves.
This situation was very common during this time in 2014.
In order to generate income for their families, many mothers with keen business acumen discovered a business opportunity from their circle of friends.
These mothers first purchase some overseas products, such as cosmetics, unused products, food, and luxury goods.
As this group of mothers made their first pot of gold in the circle of friends, more and more mothers began to join them, and the direction of purchasing agents gradually began to shift from overseas to a variety of products, ranging from local specialties to various high-end luxury products. No.
After more than a year of brutal development, the current micro-business in the circle of friends has gradually begun to have a multi-level agency model.
Although the sales level is becoming more and more formalized, there is no guarantee for the products sold by micro-business. They can only violently swipe the screen to sell goods. Various three-no products are common on the market.
In this case, Huasheng Life, which is endorsed by many marketing accounts, has become a guaranteed source of goods.
Many foreign buyers would rather pay more to buy products selected by Huasheng Life from scalpers, especially medicines, milk powder, health products and other products that are related to their own safety.
The legacy of the milk powder incident six or seven years ago has not yet been cleared up. Many mothers first bought milk powder from overseas before embarking on the journey of purchasing on behalf of others.
Now that the milk powder selected by Huasheng Life has a good reputation and is more affordable, it has naturally become the first choice of many mothers. This has led to a rush of purchasing agents every time milk powder products are put on the shelves at Huasheng Life Plaza. Rob.
This even caused friction and disputes.
This hot buying scene was photographed by some "netizens" and posted online, once again boosting the popularity of Huasheng Life Plaza.
But Rong Nianqing did not let this blazing prosperity go to her head. She realized that there was a big problem here.
Those purchasing agents use the guise of Huasheng Life to buy goods. Who knows if they will buy a batch of fake and shoddy products for sale after taking the goods?
If something goes wrong, these scalpers will make the money, but Huasheng Life Plaza will be blamed.
Then there are the original customers of Huasheng Life Plaza. Every time they come here, they have a very bad experience. Many of the things they want to buy cannot be bought at all, especially baby products, middle-aged and elderly health products, and some high-quality and low-price products. drug.
The crazy shopping spree of purchasing agents and scalpers has prevented many customers who really needed it from buying the goods at original prices, causing a certain degree of dissatisfaction.
In order to deal with this situation, Rong Nianqing also took many measures.
The first is purchase restrictions.
For some products that are in short supply, individuals can only purchase a specified amount of products at a time.
Then there is the standardization of the order of purchases, requiring customers to line up in an orderly manner in some popular product sales areas. In order to make up for customers' waiting, the mall will give certain coupons to customers waiting in line.
Finally, there is the reservation purchase channel. Some customers who are in urgent need can explain the situation to the sales staff before ordering the product, and the delivery person of Huasheng Life Plaza will deliver it directly to their door.
After these new regulations were implemented, the originally chaotic procurement situation was indeed brought under control. However, Huasheng Life has set up high walls and scalpers have set up ladders.
Some purchasing scalpers not only find all the relatives they can find, but even pay passers-by to help them purchase.
The additional costs incurred in this process must be borne by out-of-town buyers.
What should foreign buyers do if they don’t bear the responsibility? If you don’t buy it, others will!
Only really good products are in such short supply. Can you trust your baby to eat unreliable milk powder?
Huasheng Life Plaza’s purchase restrictions gave scalpers an excuse to increase prices, causing foreign buyers to complain about Huasheng Life Plaza. Under such circumstances, the online trend also quietly changed.
In addition to the advocacy of purchasing scalpers from all walks of life, some people complained that it was difficult to buy things in Huasheng, and some shady comments began to ferment.
It is very dangerous to continue like this.
In order to protect the rights and interests of buyers, Rong Nianqing also used Huasheng Life’s official Weibo to appeal to foreign buyers online not to buy Huasheng Life products through purchasing agents to prevent fake and shoddy products.
But once the official Weibo was sent out, it attracted more complaints.
"Is life in Huasheng really so good? I don't believe it! Unless he also opens a store here and tries it!"
"What is Huasheng Life doing? Why can't you even keep up with the sales volume?"
"Do you want us to go directly to the source manufacturer? The spectrum is not small!"
Faced with so much public opinion, Huasheng Life is really at a loss for words.
Why is the supply of goods at Huasheng Life in short supply?
That's because Huasheng Life's product inspection procedures are many and strict. Even for products from the same manufacturer, product standards supplied to different channels may be different.
Especially for infant and pharmaceutical products, Huasheng Life has also established a very complete after-sales accountability plan.
Because of Huasheng Life's cumbersome and strict inspection procedures, many manufacturers do not cooperate with Huasheng Life. Many infant and child product selections are made by Huasheng Life in person, and they even help manufacturers upgrade and expand their production lines. supplied.
Under such circumstances, the supply of goods on Huasheng Life’s shelves will certainly not be able to keep up.
Rong Nianqing also asked Huasheng Life's official Weibo to explain this information to the outside world, but the more this happened, the more enthusiastic buyers from other places became.
Rong Nianqing, who was a little worried, finally found Lu Yao.
Lu Yao has been paying close attention to the life situation in Huasheng recently. As soon as Rong Nianqing opened his mouth, Lu Yao knew what was going on.
But he actually didn't have much else to do.
Lu Yao made a video call to Rong Nianqing and said: "There is really no particularly good solution to this wave, especially scalpers."
Purchasing by scalpers has always been a difficult problem to solve, because scalpers are a group of professional people who are completely driven by profit, and they will do whatever they want to make money.
So whether you are buying tickets, buying specialties, or even doing annual vehicle inspections, you can encounter scalpers. The more in-demand something is, the more scalpers it will attract.
Rong Nianqing frowned, feeling that something would definitely happen if this continued.
Upon seeing this, Lu Yao asked: "How is our online shopping platform prepared?"
An idea suddenly flashed in Rong Nianqing's mind!
yes!
Why have you forgotten the online shopping platform?
When Huasheng Life began to prepare, the online sales platform of the e-commerce department was being built simultaneously. The online shopping platform was built with high specifications in all aspects and could withstand large traffic visits.
Up to now, Huasheng Life’s online shopping and distribution system has been relatively mature, and products can be purchased online within fifteen kilometers.
Next, some of the hot-selling products can be guided to foreign customers to purchase on their own online shopping platforms.
When Lu Yao saw Rong Nianqing's sudden realization, he said: "I originally thought of quitting the online shopping platform later, but after the recent turmoil, Huasheng Life's reputation is getting bigger and bigger, and only one offline entity can no longer carry it. More traffic.”
"In this case, we can only put it on the shelves first."
Rong Nianqing smiled and said: "Don't worry, I will supervise and supervise everything, and I will definitely not ruin Huasheng Life's reputation."
Lu Yao reminded: "Scalpers will also keep pace with the times. They will even spend money to develop software specifically to grab goods. You must think of a good sales strategy and prevent malicious online shopping."
Human nature is a very dark thing, and this is even more vividly reflected on the Internet.
Even ten years after the humanistic quality has been greatly improved, there are still a lot of users who bought things on Pinxixi and asked for a refund.
Users with low cognition or even simply malicious intentions can cause many problems.
After Lu Yao explained the pros and cons, he reminded Rong Nianqing: "You must be mentally prepared and have the best after-sales measures possible."
Rong Nianqing's eyes were firm: "Don't worry, I never expected everything to be smooth sailing when I came out to do things."
Lu Yao added: "We can keep in touch with Boss Yu. Some in-demand products will definitely be in short supply after they are sold nationwide, and it will take time to expand production. We can work together with Boss Yu."
Rong Nianqing: "Okay, I'll push forward now, I'll get busy first."
After saying that, Rong Nianqing hung up the video call resolutely.
Lu Yao smiled when he saw this.
Maybe she can really do what Fat Donglai can't do.
……
After chatting with Lu Yao, Rong Nianqing held an emergency meeting with the senior management of Huasheng Life, and everyone worked together to establish a complete online shopping sales plan.
For this reason, Rong Nianqing even made a video call to Boss Yu, hoping that he could also give some valuable advice.
Boss Yu was happy to see the results and discussed with the senior executives of Huasheng Life with great interest.
Three days later, Huasheng Life’s official WeChat account issued an announcement.
This notice calls on netizens everywhere not to look for scalpers to purchase on their behalf. Huasheng Life will open an online shopping platform before the end of this month and try to ensure the supply of goods. By then, everyone can purchase products through Huasheng Life’s online shopping platform, which is safer and more cost-effective. Assure.
As soon as this announcement came out, it immediately stirred up waves. In 2014, the domestic e-commerce online shopping environment was actually very mature. Alibaba’s Tmall Taobao directly occupied nearly 60% of the online shopping market, and the remaining e-commerce platform Goudong accounted for 20% of the online shopping market. In terms of market share, it can rival Alibaba.
In the following years, the domestic online shopping platform was almost dominated by Alibaba. During this period, Jack Ma was also a real man of the hour, even the most popular.
Even Amazon, the founder of e-commerce platforms, was defeated by Alibaba after spending $75 million to acquire Joyo.com.
Among the remaining market shares, Yixun.com, Dangdang.com, and Vipshop basically only occupy 1% to 2% of the market share.
Under such circumstances, Shangnan Huasheng Life, a company that operates offline supermarkets, is actually going to enter the online shopping platform?
When many Internet tycoons heard this news, they just thought it was a gust of wind blowing in their ears.
The little Huasheng is not worth a penny.
Huasheng Life officials are not very interested in the field of e-commerce online shopping. They launched the e-commerce platform purely to help foreign customers solve the problem of being unable to buy products and can only buy products with scalpers' markups.
It can be said that Huasheng’s life is completely free of murderous intent and appears innocent and harmless.
Therefore, none of the existing e-commerce giants take Huasheng Life’s entry into online shopping and sales seriously.
Check out the 16-9 book bar and see the correct version!
Even because of the owner behind Huasheng Life, many Internet e-commerce giants came over wearing vests to congratulate and help Huasheng Life build momentum.
For a time, the Internet was as happy as the Spring Festival Gala, and there was a gathering of brothers and sisters.
Lu Yao actually felt a little amused when he saw this scene.
At this point in 2014, vertical Internet companies such as Meituan, Are You Hungry, Didi, and Kuaidi are engaged in a crazy money-burning war, and the two main financial backers behind them are Alibaba and Penguin.
The two Internet giants will decide the winner in a few years, and then they will be caught off guard by the sudden emergence of Douyin. The way of adding entertainment content and goods has become a new e-commerce track.
Then, while the two giants were busy encircling and suppressing Douyin, they were stolen from Pin Xixi. The group economy became the main consumption method after the economic downturn.
Just when everyone thought the Internet landscape was about to stabilize, food safety issues were brought to a new level under the influence of the Alchemist and a snack company. Fat Donglai, who had been trapped in Yuzhou Province and could not get out, began to leave the circle. And started to enter the e-commerce platform.
The development of the Internet is indeed full of ups and downs.
Huasheng Life Plaza does not have much market share now, but what will it be like when the trend suddenly blows in the future?
As long as Huasheng Life can maintain its original intention and continue to work hard, it will eventually rise to the top where it belongs.
Lu Yao is looking forward to this.
Huasheng Life has proposed a solution to scalper purchasing relatively early. Users who have a demand for Huasheng Life's products have not yet turned into resentment, so there are a lot of applause online.
Scalpers who sensed that something was wrong with the trend began to sell off their stockpiles one after another, trying to clear out their stocks before the end of the month.
Yes, scalpers also hoard goods, even in large quantities.
This operation is actually very common, just like the graphics card dealers before 2022. During that time, graphics cards were skyrocketing. The graphics card dealers obviously had a large number of graphics cards in their hands, but they just didn't sell them.
The same goes for the current group of scalpers hoarding goods from Huasheng Life. They all think that by controlling the sales of goods, the prices of goods will continue to rise.
For this reason, they will even receive goods at high prices from other scalpers.
Gradually, the goods in Huasheng life are almost becoming "tulips".
Now Huasheng Life has suddenly made such a move and promised to increase the supply of goods as much as possible.
This is equivalent to a deep chop on the head of the scalpers.
As a result, many scalpers began to sell their products, which also gave foreign buyers who had been waiting to purchase some sweetness in advance.
In this wave of selling, those who suffered the most were naturally the initiators of this wave of purchasing agents and hype, Tao Sixing of Xinbai Plaza and his female staff.
Tang Jingjing, Tao Sixing's female staff member, held her forehead and sighed: "Huasheng Lifestyle Co., Ltd. did something out of the ordinary."
Is an offline supermarket going to enter the e-commerce industry?
This isn’t even a track, is it?
Nowadays, almost all domestic e-commerce platforms are C2C and B2C models. The official directly operated e-commerce platforms occupy a very small market share. In contrast, the platform's promotion, maintenance, and after-sales expenses will far exceed the earned income. profit.
Under this situation, the e-commerce field has become a gambling game for oligarchs. In the end, the winner takes all, and the rest fight for a mouthful of soup.
Therefore, without absolutely abundant funds and a sufficiently accurate track, it will be difficult to break out of the siege.
But Huasheng Life Plaza is quite special. Its e-commerce platform was developed through repeated requests from users all over the Internet. First of all, it saves a lot of money on the promotion of the platform.
When Tang Jingjing looked back, why did she feel like she had fallen into a trap?
Strange!
Tang Jingjing twisted her neck and said: "Mr. Tao, I have begun to sell off a large amount of the goods we have hoarded. The losses now are equal to the profits made before."
Tao Sixing immersed himself in his work. After hearing Tang Jingjing's report, he said calmly: "It's very good. You can transfer the energy, human and financial resources of Huasheng Life into the bottomless sinkhole of e-commerce without spending any money. You can do it with your own hands." ”
Tang Jingjing suddenly raised her eyebrows: "Is this how you understand it?"
Tao Sixing raised his head: "What else? The manpower and financial resources that a company can mobilize are limited. Huasheng Life wants to engage in e-commerce, and even their previously planned projects will be affected."
This slows down Huasheng Life's actions, which is also more important than profit and loss.
Tang Jingjing asked curiously: "Aren't you afraid that Huasheng Life will be the best in this year by relying on e-commerce?"
Tao Sixing smiled: "Now the domestic e-commerce landscape has basically been finalized. If Huasheng Life's e-commerce platform really becomes big, some people will be more anxious than me."
By then the behemoth entrenched in Hangzhou will take action.
Tao Sixing put down his pen and sighed: "Come to think of it, I hope Huasheng Life's e-commerce platform will become bigger and stronger."
Tang Jingjing looked forward to it: "Then let's give them another push?"
Tao Sixing shook his head and said: "Our human and financial resources are also limited. It would be too expensive to burn out the e-commerce companies that want to help Huasheng Life."
In the past two years, Didi and Kuaidi have begun to burn each other's money with the support of the two Internet giants. Penguin once said at an Internet exchange meeting that at the most, they burned 40 million yuan a day, but after burning each other's money No one dares to stop, otherwise all previous efforts will be wasted.
Such a large amount of pure investment is not allowed by the resources that Tao Sixing can currently mobilize.
Tao Sixing waved to Tang Jingjing: "Come and see."
Tang Jingjing twisted her waist and came to Tao Sixing, deliberately leaning down against Tao Sixing to create an ambiguous atmosphere.
There is a planning plan on Tao Sixing's computer. In this planning plan, Tao Sixing invited internationally renowned brands such as Hermès, LV, Gucci, Dior, Chanel, etc. to settle in Xinbai Plaza and prepare for a high-end luxury brand show next month.
The show will showcase the new products of these big brands this year. The show will issue invitations on an invitation-only basis, inviting celebrities from all walks of life to attend.
Tao Sixing said: "I want to spread this news, not only in Shangnan, but also in the entertainment industry and the fashion industry."
"I want this show to become a check-in point for celebrities."
Fashion has always been communicated from the top down. People in the upper class show their unusual lifestyles and arouse the envy, jealousy and hatred of the lower class, thereby gaining spiritual pleasure and superiority.
Then the middle class with a small amount of wealth will flock to follow suit. It seems that by owning these high-end luxury brand products, they will become the real upper class, thus distinguishing themselves from the bottom class.
Therefore, luxury brand advertisements are never meant for the rich. The rich are too busy to watch such things.
Luxury goods advertisements are all shot for the poor. The purpose is to let the poor know how expensive those things are, so that when the middle class or rich people go out with their luxury goods, they will be envied by the poor.
Tang Jingjing smiled and said: "Don't worry, I will make it the fashionable provincial capital of the year."
Tao Sixing then asked: "How is the expansion of the big screen outside Xinbai Plaza going?"
Tang Jingjing said: "It will be completed within this week."
There was originally a huge external display screen outside Xinbai Plaza, but the first thing Tao Sixing did after taking over Xinbai Plaza was to spend a lot of money to replace the external display screen.
It has been replaced with a clearer and higher-end curved display, and the size is larger than before.
The display effect of this screen is extremely amazing!
The purpose of his screen is to display in the show.
Tao Sixing lay down on the recliner and thought: "By then, Xinbai Plaza will become the focus of the entire Shangnan, entertainment industry, and fashion industry. Groups with spending power in the entire Shangnan, and even groups with spending power from other places, will flock here. To.”
Since you want to make money, what’s the point of earning the three melons and two dates that ordinary people get?
Only the money of the middle class and the small wealthy class is interesting.
The consumption power of a mistress is worth the consumption potential of a thousand ordinary women.
Tao Sixing raised his hand and slowly touched Tang Jingjing's pout, and smiled: "Rong Nianqing chose the wrong direction. It is difficult to make up for the gap in consumption levels purely by quantity."
Soon, news that Xinbai Plaza was about to hold a high-end luxury brand new product show spread in Shangnan and on the Internet.
A list of luxury brands with a luxurious lineup almost blinded most netizens!
Those wealthy people who like to pursue high-end luxury brands and have a small fortune are full of interest in Xinbai Plaza's activities. Immediately afterwards, invitations to Xinbai Plaza's high-end luxury new product shows have become a hot and rare commodity.
Seeing this wave of battles at Xinbai Plaza, Lu Yao, who had been silent for a long time, was finally happy.
“After holding it in for so long, I finally decided to play my cards right!”
Lu Yao also agrees with this strategy of Xinbai Plaza, and if it is really successful, the turnover generated by them will be beyond the reach of Huasheng Life Plaza.
But you can do such a big thing whenever you want?
(End of chapter)