Chapter 138 Emperor! Go to war! ! (Please subscribe)
In today's world, it is too difficult for a person to help someone accomplish something, but it is too easy for a person to want to harm someone.
After seeing the formation at Xinbai Plaza, Lu Yao guessed the next steps of Xinbai Plaza.
By creating high-end shopping venues to attract high-end purchasing power, Xinbai Plaza has become the focus of the entire Shangnan and even surrounding urban agglomerations.
This idea is very good.
The consumption power that a high-end purchasing power can bring is exaggerated, and the resulting fame siphon effect is also exaggerated.
The vast majority of ordinary people don't actually hate the rich. What they really hate is that the rich are not themselves. Therefore, a large part of the crowd likes to follow others, such as those who kneel down in the comments section of the young master of Wanliu Academy and call themselves "old slaves" That group of people.
People's yearning for wealth and luxury will also give rise to many internet celebrities who "show off" their wealth.
When one after another famous real ladies from the south, as well as big names from the entertainment industry and fashion industry come to Xinbai Plaza, Internet celebrities from all walks of life will definitely flock there to show their status through consumption and gain traffic.
Although it is marketing hype, these are real consumption results.
Tao Sixing's method is quite satisfactory but can be called upright. He has the ability to create such a high-end luxury circle for the people at the bottom to look up to and envy.
The positioning of Xinbai Plaza is also in line with this marketing hype.
In contrast, Huasheng Life Plaza cannot do this because Huasheng Life focuses on affordable services and quality.
Faced with the moves from Xinbai Plaza, it would be useless for Lu Yao to use marketing accounts and trolls to discredit these brands.
A high-end luxury brand has encountered countless overt and covert attacks in the process of starting up. It spends hundreds of millions of dollars on marketing every year. How can you, with just an MCN company's marketing account and trolls, be able to handle it?
Their marketing accounts and trolls are definitely better than Lu Yao's. Even when there are slanderous comments, fans of these brands will jump out to defend them.
Under the influence of fame, there are Internet gurus who debate scriptures for them.
Especially since it's still 2014.
At this time in China, the trend of worshiping foreigners and favoring foreigners is still very serious. Many foreign funds are also pouring money into the country like crazy, creating many well-known artists and big Vs with rhythm through the Internet.
Under such an atmosphere, even if Lu Yao resorted to patriotic sentiments, the effect might not be satisfactory.
But what needs to be done still needs to be done.
No matter how small the effect is, it is still effective. Using online public opinion can not only disrupt the opponent's position and keep the opponent busy, but also relax the opponent's vigilance and make the opponent feel that there are only a few tricks on his side.
After Lu Yao sorted out his thoughts, he immediately made a video call to Rong Nianqing.
The video call was connected, and Lu Yao got straight to the point: "Mr. Rong, have you seen the trick from Xinbai Plaza?"
Rong Nianqing nodded and said: "I see, I am already negotiating with the presidents of major luxury brands in the domestic regions."
Lu Yao asked: "How to say?"
Rong Nianqing pinched her eyebrows and said: "Actually, I also expected that Tao Sixing would use this strategy. We have also contacted domestic luxury goods, but this time Tao Sixing directly contacted the headquarters of major brands. ”
"Although I also asked my family to negotiate abroad, foreign countries have been dragging us down."
Rong Nianqing took a deep breath and said: "It seems that Tao Sixing had already started to arrange these things when he was abroad. He even guessed that we would be mediated."
Lu Yao smiled and said: "The pressure doesn't have to be so great, so we don't have to compete for the top now."
With the gift given by Lin Yongzhen, winning or losing actually doesn't matter anymore.
But Rong Nianqing suddenly stared at the camera and said seriously: "I don't like losing."
Her eyes became particularly serious. Even through the camera, Lu Yao could feel the pressure conveyed in the other person's eyes: "I am responsible for not stopping Tao Sixing. You can help me calculate the extra performance."
"Besides, don't provoke me anymore."
Lu Yao was happy, raised his hand and said with a smile: "OK, it's my fault, then I need your help."
Rong Nianqing said without hesitation: "You say."
Lu Yao said in a chatting tone: "My marketing accounts and trolls will find the stains on these brands, and you can also help collect them, especially those involving remarks, designs, and metaphors that discriminate against us."
< br>
Rong Nianqing knows that these measures may not have a sufficient impact on those luxury brands, but will instead help them hype up and increase their popularity.
But she still agreed: "Okay, there is more."
Lu Yao continued: "To use your influence, you must find people with enough weight in the fashion industry, entertainment industry, and media industry to help us speak out."
Rong Nianqing: "No problem."
Lu Yao didn't wait for Rong Nianqing to ask and said: "I remember you thought about doing your own design, right? I think the time is about right."
Rong Nianqing was stunned for a moment: "What do you mean?"
Lu Yao said with a smile: "What can overwhelm one luxury brand is often another bigger luxury brand. When another fashion becomes popular, the group of people who pursue fashion will naturally defend us."
"I think your identity is very suitable to be the leader of this trend."
This time Rong Nianqing did not answer Lu Yao's question immediately. After thinking for a moment, she said: "Because of family issues, it is not convenient for me to appear on the Internet, so I can only work behind the scenes."
Lu Yao scratched his cheek.
In fact, he guessed what Rong Nianqing would say.
Rong Nianqing's family background destined her to be unlikely to enter the Internet and become a trend-setter. This was considered "disgraceful" by her family, especially in the early days of the development of the Internet.
Many Internet celebrities on the Internet started their careers by selling ugly images, which left an initial stereotype impression on the innate genes of Internet celebrities.
Even if the Internet becomes so developed ten years later, many celebrities have begun to make money from the Internet, and even some big guys have begun to make money from the Internet, wearing clothing and jewelry worth hundreds of thousands or hundreds of thousands to sell products for ninety-nine yuan.
But no one in Rong Nianqing’s family has ever appeared on the Internet platform.
Most of the places where ordinary people can see them are reported in financial newspapers or some official media.
Lu Yao sighed: "Then you have to help me find someone with enough weight."
Rong Nianqing said at this time: "If I guess correctly, you are planning to use domestic intangible cultural heritage crafts to create a national style luxury brand, and use this to compete with Xinbai Plaza, right?"
Lu Yao smiled and said: "Yes."
Rong Nianqing said: "I know someone who is currently engaged in the inheritance and protection of intangible cultural heritage. Her work and background can help you, but I am not sure how to persuade her to come out and help us."
Lu Yao wondered: "Who is so mysterious?"
Rong Nianqing smiled and said: "Her surname is Hu."
……
The news that Xinbai Plaza was about to hold a high-end luxury new product show spread like wildfire and began to spread rapidly on the domestic Internet.
The new product previews released by many high-end luxury brands have triggered a lot of heated discussions on the Internet. Many domestic upstarts are determined to win the new products released by these high-end luxury brands.
However, all the new products of these high-luxury brands were first launched by Xinbai Plaza. At the Xinbai Plaza high-luxury new product show, Xinbai Plaza officials will conduct an auction during the show.
Only guests who have received an invitation letter and have verified their capital can participate in this auction.
Moreover, Xinbai Plaza announced that the products participating in the Xinbai Plaza auction this time all have unique numbers and designs. Even subsequent products of the same series will definitely be different from those in this auction, so it is a luxury to participate in this auction. The product has a strong collection value.
As soon as this news was released, it attracted great attention in the entertainment, fashion, collecting and wealthy circles.
Many wealthy people from Suzhou, Magic City and even the capital have taken notice and started to go to Shangnan.
In just a few days, many luxury cars have appeared in the city center of Shangnan, and a group of security personnel in black suits can often be seen surrounding a person like a star in the moon.
For a time, Xinjie Road seemed to have become the lavish city A in the novel, and many residents of Shangnan witnessed for the first time the exaggerated travel methods of real wealthy people.
But Lu Yao, who saw these news from the Internet, just smiled and said nothing - of course the rich people who can appear here are rich, but such an exaggerated show is actually a bit excessive. It is obvious that these rich people who came after hearing the news are also Have their own little thoughts.
They need to show themselves in this way and give confidence to those around them.
Just like the Rongguo Mansion in Dream of Red Mansions, the more the family is about to lose, the more they have to hold a special birthday banquet for the old lady to let the outside world know that the Rongguo Mansion is still strong.
Once the Rongguo Mansion shows a slight sign of disgrace, those outside who have dealings with the Rongguo Mansion will quickly come over and trample on it. The consequences of this will be terrible.
Once a run and stampede occurs, it cannot be controlled, so Rongguo Mansion must give confidence to the outside world.
Sometimes the rules of the game in the rich circle are so strange. You have to be able to spend money and show off in order to stabilize people's hearts, to make your partners believe that you can continue on, and to prevent your partners from running against you or even being afraid of you.
Of course, if the strength itself is strong enough, there is no need to do this.
As more and more wealthy people gather in Upper South, there are more and more discussions about this phenomenon on the Internet.
"Damn it, Shang Nan, are you ready to make an effort to regain the status that truly belongs to Brother Nan?"
"So there are so many rich people in the world? Why can't there be just one more rich person like me? Woooooooo [crying] [crying]"
Then Mr. Hu from next door came over and ridiculed: "Those who go to the south have never seen much of the world. Are there rich people here? [laughing] [laughing]"
"My hometown is peaceful."
This regional discrimination instantly aroused the anger of Shangnan netizens, and people on both sides began to engage in an extensive and in-depth war of words online. Mr. Hu said that the one who went south was "Xiangwu Ning".
Those who go to the south say that the masters there are all "little men".
In the end, it was Jingye from Jingcheng IP who ended up trying to break up the fight:
"Don't argue, don't argue. Who is more powerful? We'll find out in a few days at the auction, right?"
After some "mediation" by Beijing gentlemen, the original luxury goods auction suddenly became a battleground for "regional financial resources". Online spectators in the Shanghai Circle, Beijing Circle and Southern Circle urban agglomerations established fan clubs to support the event.
Internet celebrities from different regions smelled the fragrance of traffic, so they joined Chaohua in their respective regions and generously spent money to buy hot searches.
With the efforts of all parties, the topic #山南luxury auction# quickly became a hot search topic and dominated the list for two consecutive days.
This wave of heated Internet topics convinced Lu Yao that there must be a master of Internet games and game-making around Tao Sixing. This wave was obviously secretly fueled by Tao Sixing.
This method of stimulating the enthusiasm of netizens by provoking regional discrimination has been very smooth for the other party.
Fortunately, Lu Yao also started to exert his strength.
Just when the Internet campaign for Xinbai Plaza was in full swing, a Weibo post about one of the luxury brands invited by Xinbai Mall was suspected of insulting Chinese people quietly appeared on the Internet.
Check out the 16-9 book bar and see the correct version!
The blogger who posted this Weibo post is an editor of a small fashion magazine. She said on her Weibo: "It's not that I don't understand, why is the brand D&B included in the invitation list of Xinbai Plaza? This light brand Luxury brands have very crooked butts, and don’t you think it’s weird when you watch the promotional video they made for this New Top 100 show?”
Things played in the fashion industry have always been weird and exaggerated.
As if their design language cannot be highlighted without exaggeration.
Therefore, D&B's big show promotional video did not attract special attention at first among all the fashion promotional videos.
Later, the editor of the fashion magazine published a long blog post explaining the fashion promotional video.
"The heroine in this promotional video is from Dongda University, but if you look at her makeup, she deliberately made her eyes narrow and long. This is a very iconic form of discrimination abroad."
"And the expression on her face when she brought the pizza and noodles to the two East adults, and the expression on the model's face when she asked them not to use chopsticks to eat the noodles. It's so mean, isn't it!"
This small editor of the fashion magazine was recruited by Lu Yao and Rong Nianqing. She is also very patriotic. After discovering that there was something wrong with the Xinbai Plaza promotional video, she actively cooperated with Lu Yao and Rong Nianqing in their work. .
Therefore, the content and tweets published by the young lady have also been edited by Lu Yao and his professional team.
This tweet went to great lengths to stir up emotions.
In addition, the magazine editor has a fan base, so this long blog post of analysis quickly triggered a small-scale spread.
Later, Lu Yao activated a marketing account and a navy to deliberately direct these blog posts to some accounts that worshiped foreigners and favored foreigners.
These accounts are all maintained by foreign funds. When you see this kind of article, you must refute and criticize it.
Some of these accounts pretended to be reasonable and jumped out to analyze rationally: "As the editor of this fashion magazine, I suggest you open your eyes and see the world. This kind of makeup is actually very common abroad. It is a pursuit of individuality. , the pursuit of self-expression, you have to complain about this, you either want to grandstand, or you have a glass heart.”
Some also stood up and sarcastically said: "Is this discrimination? Sister, did you just get access to the Internet in the mountains?"
At the same time, some people who have returned from overseas, or have studied abroad in academic circles, and are somewhat famous on the Internet, have also come forward and said: “We must look at the world from an inclusive and open perspective, experience the world’s art with a more modern perspective, and not be complacent. ”
This kind of bombardment of the magazine editor from the high ground of civilization made many small Internet celebrities, big Vs and netizens who admire foreign things feel very happy.
They were as happy as if they were celebrating the New Year.
Immediately afterwards, the fashion magazine immediately stood up to apologize and announced that it had fired the editor.
This makes the small internet celebrities and big Vs who criticized this editor even happier, because this kind of performance calculation can lead to bonuses.
The editor who was subsequently fired posted a clarifying video on Weibo after two days of silence.
In the video, the fired magazine editor has a round face and short shoulder-length hair, looking fresh and cute.
But when she was supposed to be full of energy, her eyes were red and her face was haggard in the video. It was obvious that she cried deeply before taking this video.
Even so, she still held back tears in the video, with a tough expression, clear logic, and clearly expressed her views every word.
In the video, she listed a lot of evidence that "squinting" is a discrimination against Dongda, and analyzed the differences between Chinese and Western makeup from an aesthetic point of view, and then looked at the culture and ecology of the group of Dongda people living in the West. An analysis was conducted to explain that the reason why Dongda people living in the West all wear similar makeup is actually to cater to Western stereotypes.
But the efforts made by this young lady have not been widely recognized.
On the contrary, the young lady who was not defeated made the group of flirtatious internet celebrities and big Vs even more excited. They flocked to the young lady's Weibo to ridicule her and even do human flesh.
Although Lu Yao and the others took the initiative to seduce this young lady, she really did this with passion.
Faced with such intense online violence, this young lady was shocked, did not understand, and then felt aggrieved and sad.
Why is she not recognized by netizens despite all her hard work?
The way she cried and cried in the video was not staged, but she was truly sad.
This little girl obviously suffered a strong negative psychological impact. Lu Yao even drove to the editor to talk to her and told her that this situation was temporary.
Now it’s the foreign-favorite internet celebrities who are exerting their influence, but they haven’t exerted their influence yet.
Just when Lu Yao saw the right opportunity and was about to activate the marketing account and use all his efforts, the information and copy compiled by this young lady attracted the attention of a big boss in Diba.
As an area in the domestic Internet ecosystem, Tieba is very special.
She initially founded it based on hobbies, and then relied on her strong influence to make waves on the Internet.
Although Tieba’s influence is no longer what it used to be ten years later, Tieba is still a force that cannot be ignored in the Internet ecosystem. It has a strong sense of belonging for many old netizens and is the cradle of many meme cultures. .
It is different from ten years later when "Retarded Bar" became the representative of Tieba.
There is a very special existence in Tieba in 2014, and that is "Emperor Bar".
The core connotation of this post is "We believe that there are no idols in this world. Idols are human beings, and I am also a human being. There is no distinction between high and low. I can make pranks on her if I don't like her."
Diba became famous in the "Explosion Bar" incident seven years ago. In order to regain the "qualification" to joke and ridicule celebrities, Diba launched a post bar explosion against corns, followed by World of Warcraft Bar, One Piece Bar, Hacker Bar Let's wait for Tieba to join the battlefield.
Corn Bar was hit with more than 1,900 pages and nearly 100,000 posts, causing Corn Bar to be paralyzed.
Such a strong combat power has also earned "Diba" the reputation of "when Diba goes to war, not even a blade of grass will grow." They will even go overseas in two years and become famous all over the world.
This forum is legendary.
If Baidu hadn't pulled its own rubbish, Tieba would definitely have a chance to grow into an Internet community like Twitter and YouTube.
What a pity.
Such a vital community has been killed by Baidu itself.
So many years later, most of the veterans of the Imperial Bar went to the Mentally Retarded Bar to retire.
But during this period of 2014, Diba's combat effectiveness was still very strong.
A big boss in Diba named "Green Pioke" forwarded this editor's post to Diba to ask if this situation was true.
During this period, there were crouching tigers, hidden dragons in Tieba, and the level of some high-end bosses was almost the same as that of Tianya Forum.
Some high-ranking friends gave objective and pertinent replies after seeing this post:
"I have lived abroad, and what this young lady named "Green Chan" said is true, and she has done her job very well [rabbit wipes sweat]"
"I just went and did a search. Why was this young lady fired? What's wrong with telling the truth? What's more, she was fired for standing in the position of protecting us. [Rabbit gets angry]"
"Brothers! How can you bear this?"
As a result, a large number of members of the Dibar began to post comments about the "bar owner", hoping that the bar owner would come out and say something fair.
In this period, those who can be the owners of Diba are no less charming than Quan Xing Wugensheng. After all, Tieba has become a well-known cesspool on the Internet, and all kinds of monsters and monsters active in Tieba are also like Quan Xing’s group of lawless people. almost.
You can't be the master of the bar if you don't have something on you.
The bar owner who was left by Aite left a message "Wait for me to investigate" and disappeared seven hours later.
The owner of the Emperor Bar re-populated the topic and pinned a post on the top of the Emperor Bar - "What is tolerable and intolerable!" Brothers, follow me on the expedition! 》
This post edited by the owner of Diba not only contains a long blog post written by Miss Qingchan, which clearly explains the ins and outs of this matter, but also includes research materials supplemented by the owner of Diba.
These research materials exposed the group of small internet celebrities and big Vs who attacked Miss Qingchan. They revealed who was paying them and what their background was.
Why don't you say Diba, you must have something with you? He could find out this information in just seven hours when the Internet was not so developed.
Finally, the emperor's bar owner called out: "Brothers! This fucking thing is a shame to our emperor's bar! We let our young lady be bullied for so long!"
"I can bear this! Are we still men?"
Under the bar owner's "revealing the thief's message", the emperor's bar was boiling!
Countless Di Bar friends screamed and screamed: "Fuck you! Fuck him!!"
God!
Go to war! !
(End of chapter)