Chapter 62 Morning Wind Burning Ice
Xu Chen laughed, picked up the cup, and clinked the cup with Xu Zhiquan.
Xu Zhiquan pondered and said:
"If Guangming Machinery Factory really fails to operate and gives us a chance to start a business, funding will be the biggest problem.
Dad is starting to think of a solution now.
You don’t need to buy any Audi or Mercedes Benz yet, you need to save all your income first!
We still need to try our best to find ways to get more tenders for seedlings. Fortunately, we have plans for several projects...
But a skinny camel is bigger than a horse. It is still quite stressful to buy a closed state-owned machinery factory, and a production line will have to be introduced later.
I still have a few friends who should be able to borrow some money.
Nowadays, some factories and land can also be used as mortgages in banks...
I just don’t know if it’s enough. ”
Xu Zhiquan took a sip of coconut juice:
"Of course the biggest question is whether Guangming Machinery Factory will sell it, and whether we have a chance to do it...
It seems that Boss Huang needs to make more appointments to see if he can get some information. ”
Xu Chen smiled and remained silent.
After returning from rebirth, he was convinced that Guangming Machinery Factory would definitely have a chance to take action.
In a previous life, after the machinery factory closed down and was restructured, it was acquired by a private enterprise in the provincial capital.
But that private enterprise didn't run it well either. It just took a fancy to the factory building and land of the machinery factory.
Mentioning Boss Huang, Xu Chen reminded:
"Dad, that Uncle Huang was arrested last time. It doesn't feel very reliable..."
Xu Zhiquan: "Don't worry! I won't dare to do business with him in the future.
In addition to some bad habits, he was also a bit unethical in business. There was nothing he could do about his father's cooperation with him before.
In the future, he will not be involved in business matters, but it is still okay to regard him as a resource and source of information..."
Xu Chen smiled and said:
"Dad, don't be too stressed.
If the machine shop can't handle it, or if electric vehicles don't work, I have other alternatives. ”
Xu Zhiquan laughed:
"Teacher Xu Chen, don't worry!
Dad has a strong hunch that the Guangming Machinery Factory and electric vehicles can be done!
The pressure now is to prepare funds in advance.
I roughly estimate that at least several million in cash will be needed...
The pressure is still very huge, and it really may not be possible.
Dad, go and think of a solution first! ”
Xu Chen remembered something and said:
"How's it going with Third Uncle?"
Xu Zhiquan frowned and said:
"Your third uncle has already jumped into the pit!
He has already won the bid for Guangming Machinery Factory, and he came to the house yesterday to show off his power.
All we have to do is beat gongs and drums and set off firecrackers in front of our house..."
Xu Chen: "..."
Xu Zhiquan sighed:
“I know the machinery factory’s bidding is a big pitfall, but I can’t persuade him.
If I tried to persuade him, instead of thanking me, he would think that I was ruining his business, and he might stab me in the back...
Forget it, let him be.
I can't control his life or death, and he won't let me control it.
The third child has never regarded me as a real brother. Not only is he always on guard against me, but he also always wants to harm me behind my back...
Let’s all be content with our destiny!
Anyway, the third child and I have been separated for many years.
Even if he gets into trouble because of the machinery factory, it won't hurt our family. ”
Xu Zhiquan said quietly, his expression not very good.
It was obvious that Xu Zhiquan showed a trace of annoyance whenever he mentioned his third uncle.
When the third uncle broke up the family, it still caused huge psychological damage to Xu Zhiquan.
Xu Chen lowered his head and drank the drink, but he was making calculations in his mind.
Maybe Uncle San can still squeeze out some money...
... The father and son are very efficient. In one meal, they have finished talking about the most important "business layout" of the Xu family in the next ten years.
Xu Chen suddenly remembered something again and said:
"Dad, has your company 'Dongchen' been registered?"
Xu Zhiquan has just finished paying the bill and is packing his wallet:
"It has been registered, and according to your instructions, I have registered as many industry categories as possible."
Xu Chen picked up the pen on the dining table, wrote a few lines in the blank space of a newspaper, tore it off and handed it to Xu Zhiquan:
"Dad, these trademarks are listed under the 'Dongchen' company. Please register them in advance."
Xu Zhiquan took it and took a look:
【Morning Wind Technology】【Morning Wind Electric Vehicle】……
【Ice Power】【Morning Wind Ice Power】......
【Burning Ice】【Burning Ice Sports】......
Xu Zhiquan smiled with emotion:
“My son is really my teacher in business. I didn’t expect that he had already planned everything in advance.
Check out the 16-9 book bar and see the correct version!
Dad, I will never be able to think of these names you are thinking of. ”
He took a closer look:
"Chenfeng Electric Vehicle, Chenfeng Ice Power...are they all prepared for electric vehicles?
What is this ‘Burning Ice Sports’? ”
Xu Chen smiled mysteriously:
"The time has not come yet."
"Burning Ice Sports" was naturally planned specifically for Xie Bingran.
In his previous life, after Xie Bingran became famous, he was invited by an international sports brand to become its Asian spokesperson.
In Xu Chen's view, letting Xie Bingran endorse a foreign brand would be better than creating a "national sports brand" for him.
Although the planning for electric vehicles has huge room for imagination, it still carries very high execution risks.
The financial pressure and operational difficulty are both great.
Xu Chen’s consideration was that if the electric car failed to run on this track, he would try “Burning Ice Sports” first.
Taking advantage of Xie Bingran's rise in the sports world, it is also a good way to create a national "national sports brand".
Just like Jordan, Li Ning...
In fact, compared to electric vehicles, the flexibility and operability of "ice-burning sports" will be better.
Two years earlier and two years later is not a big problem.
As for electric vehicles, once a critical time point is missed, allowing other manufacturers to form scale and market advantages, it will be more difficult to enter the game again.
So if possible, let my father test out the electric car factory first.
Of course, there is no need to explain this to his father, Xu Zhiquan, now.
In case the acquisition of Guangming Machinery Factory encounters problems, it will not be too late to make detailed plans.
However, the "Burning Ice" trademark can still be registered in advance, and you can start making it at any time.
In addition, the "Authorization and Equity Agreement" signed by Xu Chen and Xie Bingran was for "Ranbing Sports".
Sports brands, especially sportswear, do not have high technical thresholds.
Nike and Adidas are actually OEM-produced by factories in Fujian Province.
If we build the "Burning Ice" brand, it will mainly rely on Xie Bingran's own influence.
In the popular saying of later generations, it is the "fan economy".
Therefore, the "Ran Bing Sports" brand itself gave Xie Bingran 35% of the shares, and the Xu family's company accounted for 65%.
Theoretically speaking, it is okay for Xie Bingran to hold 50% of the equity, but Xu Chen is still a bit thick-skinned...
Of course, accordingly, this can also be regarded as Xu Chen's repayment to Xie Bingran.
After all, the endorsement contract was signed without spending a penny.
According to Xie Bingran's future worth, there is no problem in being worth at least several million.
Now that Xu Chen and "Dongchen Shares" can't afford hundreds of millions in endorsement fees, they can use the future dividends and income of "Ranbing Sports" to cash in.
After all, from the beginning, Xu Chen didn't really intend to "squander" Xie Bingran's wool.
As a human being, you must always be kind.
What's more, that's Xie Bingran again...
The brand of "Burning Ice Sports" is not in a hurry.
Let dad go play with electric cars first...
(End of chapter)