Chapter 106 The mysterious and unpredictable Teacher Xiao Xu
on Monday.
Xu Chen contacted Guo Liang at noon and told him that he was going to participate in the pitch.
Guo Liang still specifically reminded that you cannot participate in the pitch in your own name, and you need to have a legal and compliant advertising company behind you.
In addition, if you don’t win the bid, you won’t get any compensation.
Xu Chen had participated in many advertising pitches in his previous life, and was actually very familiar with it.
Of course, as a high school student, he couldn't explain anything to Guo Liang in detail.
[Don’t worry, Mr. Guo, my dad has already registered an advertising company and even rented an office, which can be used as the agency behind the pitch. 】
[It doesn’t matter whether I win the bid or not, I will just treat it as exercise and study. 】
[Okay, Mr. Xu, let’s see which pitch you want to participate in. I have to communicate with the brand in advance. 】
And when Xu Chen sent the words "Fu Yanjie" to the other party...
Guo Liang was "typing" in the dialog box for a long time.
[Teacher Xiao Xu... This is really unexpected!
I never expected that...】
Xu Chen also felt very helpless about this.
Taking various factors into account, among the several pitch items at hand, only "Wash for Health" is the most suitable.
Xu Chen can completely understand Guo Liang's "never expected".
After all, this category is not something that an 18-year-old high school boy can understand.
But in fact, the "wash for better health" in the previous life was not created by a female creator, but by a famous middle-aged male advertising person.
The embarrassment and shame of this advertisement is actually mainly caused by the category attributes of the product.
The advertising itself, whether it is advertising strategy, spokesperson selection, advertising slogans and many other aspects, is excellent in the professional dimension.
Otherwise, it would not be possible to push Fuyanjie to the number one sales position in the lotion category with just one advertisement.
……
Advertising pitches usually focus on "creative drafts", which are advertising creative plans.
The key is "professional creative ability".
A seemingly simple advertisement actually involves many professional factors such as advertising strategy, user insights, creative concepts, copywriting and artistic expression.
In fact, many "disgusting" noisy and brainwashing advertisements may have very complex strategic considerations behind them.
Those advertisements that look noisy and vulgar are actually made by top-notch “human beings”.
They may be criticized and annoying, but they actually bring sales...
In the face of sales, performance, and profits, everything else can give way.
Xu Chen was reborn, and he was able to give "standard answers" to some brand advertisements, just like Huishuang Shenbao and Jin Kela before.
As long as the project has been researched in the past life and you use the "standard answer" to compare the manuscript, you can almost 100% win the bid.
It was not too difficult for Xu Chen to repackage the "standard answers" he had seen in his previous life, push back on advertising strategies, user insights, etc., and make a PPT proposal.
After all, Xu Chen's eloquence is still good.
Xu Chen was not afraid of competing in professional abilities, not to mention he knew the "standard answer".
It’s just...
Xu Chen did feel a little weird and embarrassed when he participated in this competition.
Embarrassing as it is, this advertisement was also created by a famous "marketing master" in a previous life.
Everyone is not embarrassed, but Xu Chen is embarrassed.
What's more, the price quoted for this pitch is also very impressive.
An advertising slogan, spokesperson recommendation, 30-second video advertising plan...
The bidding price for the purely creative part is 1.2 million.
We are now in the 20s, and there is no such thing as Internet marketing and short video live broadcast marketing later.
Traditional TV advertising bombardment still occupies a strong dominance in the field of marketing.
Correspondingly, the budgets for this type of advertising creative pitches are also very high, often ranging from tens to millions.
After all, compared with the investment budget of tens of millions or more than 100 million, spending one million to buy an idea is not too extravagant.
One million and two hundred thousand...
Doesn't it smell good?
What's more, for Xu Chen, it was almost a piece of cake, as long as he had the skills!
Apart from the time investment of two or three days, there is almost no other cost.
You can also use air tickets and hotels to go to Shanghai to watch Brother Bing compete, killing two birds with one stone.
The pattern opens. There is no shame in making money!
……
Guo Liang sent a reply in the afternoon:
[Teacher Xiao Xu, we have already communicated with the brand.
The other party learned that our Huishuang Shenbao advertisement was created by you, and is very happy to invite you to participate in this pitch! 】
[Okay, thank you Mr. Guo! 】
[Then I will forward your contact information to the teachers in the marketing department of the brand. They may contact you later. 】
【Thank you again. 】
[Teacher Xiao Xu is so polite!
After the Shenbao advertisement went online, it directly helped me achieve a whole year's sales...
I would also like to thank Teacher Xiao Xu! 】
Check out the 16-9 book bar and see the correct version!
[Where is Mr. Xu’s advertising company located? I've been here for a visit these two days and congratulations on the opening! 】
Guo Liang himself is a salesman, with a flexible mind and body and extremely high emotional intelligence.
He had already seen that Xu Chen's future was limitless, and he regarded Xu Chen as an important connection to protect.
Xu Chen thought for a while...
On Wednesday, my father happened to be meeting Fang Jun.
Guo Liang came to "visit", which may have some help and influence on retaining Fang Jun.
[Caiyuan Street, 8th floor, Jinfeng Commercial Building... I just went there at noon on Wednesday.
Mr. Guo is very welcome to take the time to come over and provide guidance! 】
[Okay, then I will visit you at noon on Wednesday! 】
……
In the office.
Guo Liang closed the dialog box and felt some emotion in his heart.
I have been in contact with Xu Chen several times during this period, and the many details of how this "Little Teacher Xu" speaks and handles things, and how mature and appropriate he is, are really surprising.
He really doesn't look like an inexperienced high school student, but more like an old man who has been in the workplace and business for many years.
Guo Liang has been engaged in pharmaceutical sales for many years, and later engaged in market channels and regional distribution.
He had seen people from all walks of life, but he really couldn't figure out this "Teacher Xiao Xu".
And when he thought that Teacher Xiao Xu was actually going to participate in the advertising pitch for "Fu Yanjie", Guo Liang found it weird and funny.
Teacher Xiao Xu is really mysterious, unexpected and difficult to fathom.
The list of pitches that Guo Liang collected were all from the pharmaceutical and health care products industry.
Antidiarrheal medicine, vitamins, stomach medicine, anti-inflammatory medicine...
He could never predict that Teacher Xiao Xu would choose Fu Yanjie for the draft competition.
No matter how you look at it, it looks like a joke.
But the advertisements for Shenbao and Jinqila were all made by Teacher Xiao Xu...
Thinking of this, Guo Liang couldn't help but look forward to it.
When the brand owner of Fu Yanjie learned that this "Teacher Xu" had made an advertisement that said "It's good for him and I'm good for him", he did not hesitate to send out an invitation for a pitch.
When they found out that "Teacher Xu" was a senior high school student, he was still a boy... They must have been confused.
……
……
On Tuesday evening, Xu Zhiquan happened to come to the city to discuss things, and the father and son had another meal.
"Dad, I can see that you really want to win that Fang Jun."
"Of course, he came from the machinery factory and understands the internal financial and operating conditions. Being able to recruit him will be of great help to the machinery factory.
He graduated from a university of finance and economics, and our company has more and more projects, so we need someone who specializes in financial accounting.
Your fourth and third uncles can't handle all kinds of complicated financial and tax issues. ”
Xu Chen smiled:
"Dad, let me help you some more!"
As he spoke, he took out a few pieces of paper from his schoolbag and handed them to his father.
Xu Zhiquan took it and saw that it was some printed text information.
Thank you to all the bosses who gave rewards!
(End of chapter)