Chapter 114 seems to be...gynecology?
On the airport TV, the sports channel is broadcasting news:
"The National Youth Track and Field Championships are being held in Shanghai..."
"This event is also a selection event for the World Youth Championship, targeting young athletes aged 16 to 19..."
"Young track and field athletes from all over the country gathered at the Shanghai Stadium..."
"It is reported that most of the current domestic track and field athletes have shown their prominence in this event and have been selected for the national team..."
Xu Chen raised his head and watched the broadcast on the TV, listening very carefully.
Fang Jun had already walked to the door of Starbucks. Seeing that Xu Chen didn't follow him, he also walked over and looked up.
When I saw it was sports news, I lost much interest.
She turned to look at Xu Chen and said:
"What kind of coffee do you want? I'll treat you."
As she finished speaking, she suddenly thought that this was Xu Chen's first time in Shanghai, and he probably had never been to Starbucks before.
In fact, now in 2006, there is no Starbucks even in the provincial capital, let alone a small county like Tiancheng...
Asking the other person "what to drink" like this, Xu Chen probably wouldn't be able to answer.
Seeing Xu Chen staring at the TV without responding, Fang Jun said:
"Let me help you...order a latte."
In the field of coffee, latte can also be regarded as the universal "safe option", pure coffee with milk.
Just as Fang Jun was about to turn around and go to the store, Xu Chen said:
"Just order me a cup of Earl Gray tea..."
He didn't look back, his eyes still staring at the TV above his head.
Fang Jun was stunned for a moment, then turned around and entered the store.
She came to the front desk and looked up at the menu on the wall. Only then did she see the words "Earl Gray Tea" from the bottom corner.
Fang Jun frowned and couldn't help but feel doubtful.
When you come to Starbucks, you basically drink coffee.
In fact, even Fang Jun didn't know that there was "Earl Gray Black Tea" on the Starbucks menu.
How did Xu Chen, a high school student who came to Shanghai for the first time, know?
And he said it casually, with a "very familiar" look...
Xu Chen didn't realize Fang Jun's confusion and was still staring at the TV screen.
On TV, the registration for the "National Youth Track and Field Championships" was still continuing, and Xu Chen watched carefully.
It seems that what Xie Bingran told him before was right. After this competition, as long as Brother Bing can get a medal, he can basically be selected for the national team.
Xu Chen naturally had no doubts about Xie Bingran's strength.
What she lacked was always the opportunity to stand on the track.
On the TV, the host held a microphone and was interviewing a group of athletes who were training and preparing for the competition.
The person being interviewed was a local sprinter from Shanghai.
The background of the interview is a track and field training ground, where a group of athletes are training.
In the background of the picture, a somewhat familiar figure suddenly walked in from a distance.
Xu Chen looked carefully and confirmed that it was Teacher Chen Ming...
Several people entered the scene one after another. Xu Chen looked carefully and recognized "Biaozi" Tian Chaorui and physical education teacher Tian Fangfang.
And then...
Then I saw "Brother Bing" wearing a black sportswear and carrying a brown leather backpack.
Xie Bingran put his hands in his pockets and lowered his head slightly. The short hair on his forehead covered his eyebrows.
The way Brother Bing walked on the track still showed a sense of arrogance and fierceness for no reason.
Xu Chen couldn't help but smile.
But in just one second, she disappeared in the background of the interview screen...
Xie Bingran naturally didn't know that she appeared on the TV screen, let alone that Xu Chen happened to see her.
In fact, she didn't know that Xu Chen was in Shanghai at the moment.
And Xu Chen was very happy from the bottom of his heart to be able to see Xie Bingran on TV.
At this moment, Xie Bingran was just a distant passerby in the background of the interview, and he couldn't even see his face.
But Xu Chen is sure that soon, she will occupy the entire interview screen.
……
……
When Xu Chen walked into the store, Fang Jun had already found an empty table in the corner and sat down, with two drinks in front of him.
"Your Earl Gray black tea." Fang Jun said.
"Thank you, Teacher Fang!" Xu Chen smiled, opened the lid of the paper cup, and let it cool down first.
Fang Jun couldn't help but be curious and said:
"You don't like coffee?"
Xu Chen smiled: "I'm afraid of caffeine addiction...tea can also be addictive, but it's relatively better."
He said casually, like he was joking.
In his previous life, Xu Chen, as a social worker who worked overtime and stayed up late, basically kept cigarettes and coffee in hand every day.
Smoking made my health worse, and I stopped smoking it after my rebirth.
After you become addicted to coffee, you will feel dizzy and listless if you don't drink it.
After rebirth, while I haven't been controlled by "caffeine" yet, I'd better not touch it yet.
Since he can make new choices after rebirth, Xu Chen doesn’t want to be controlled by anything, including cigarettes and coffee...
Xu Chen's cell phone suddenly vibrated. He opened it and saw a text message:
[Teacher Xu Chen, please wait a moment. I am still in the meeting. I will contact you after the meeting. 】
The person who sent the message was named Gu Xinxin, a female colleague from the marketing department of Renhe Pharmaceutical.
He was also a young apprentice that Guo Liang had led before. He later switched jobs to Renhe Pharmaceutical and was following up on Fu Yanjie's pitch project.
This time Xu Chen was able to participate in the draft competition, and it was Guo Liang who brokered it through Gu Xinxin.
Xu Chen wanted to consult about some matters regarding the draft tomorrow, so he asked Guo Liang to contact him first.
Fang Jun drank a cup of Fulibai in his hand and said:
"I just checked those companies on my mobile phone..."
Xu Chen: "Which ones?"
Fang Jun: "That's what I saw on your computer. There are several companies that I will be pitching with you tomorrow, Saatchi & Saatchi and the like."
Xu Chen smiled and took a sip of warm black tea.
Fang Jun: "I still find it incredible...
Among them are large international companies and listed companies, all with hundreds of employees.
You are a small advertising company registered in Tiancheng, and you are the only one...can you really compete with them? ”
Xu Chen just smiled:
"So in this pitch, do you want me to win or do you want me to lose?"
Fang Jun lowered his head and fell silent.
It seems this is a difficult question to answer.
This question... is indeed difficult to answer for Fang Jun now.
Because this "win or lose" also affects whether she joins Xu Zhiquan's company...
After a while, Xu Chen’s phone vibrated again:
[Teacher Xu Chen, my meeting is over. I’ll call you now! 】
【OK. 】
After waiting for a few seconds, Gu Xinxin's phone number came through. Xu Chen answered the phone.
He thought for a moment and turned on "hands-free".
Since Fang Jun wants to "keep an eye on himself", it's better to let her participate directly.
"Hello, Teacher Xu Chen, I am Gu Xinxin!"
"Hello, Teacher Gu, just call me Xu Chen.
Also with me is Mr. Fang Jun from our company. ”
Fang Jun was stunned and looked up at Xu Chen.
Xu Chen glanced at Fang Jun and winked at her.
Fang Jun paused for a moment before speaking to the phone:
"Hello, Teacher Gu, I am Fang Jun..."
Both sides said hello and quickly got to the point.
Check out the 16-9 book bar and see the correct version!
Xu Chenxin asked two questions, one was about the situation of several companies participating in the pitch, and the other was the composition of the pitch judges.
This was basically information that could be made public, so Gu Xinxin did not hide it.
From it, Xu Chen did get some very useful information.
The brand owner invited Saatchi & Saatchi, a foreign-funded 4A, because a certain leader of Renhe Pharmaceutical may have felt that "foreigners are friendly and can chant sutras" and still "looked high" on foreign-funded advertising companies.
This time they invited Saatchi & Saatchi to pitch the pitch, and they paid a "pitch fee" specifically.
In other words, this fee will be paid regardless of whether Saatchi & Saatchi wins the bid.
In this regard, Xu Chen felt a little helpless.
From around 2000 to 2010, domestic companies did have filters for these foreign-funded advertising companies.
I feel that the advertisements produced by these foreign-funded companies are Western-style, high-end, and better.
On the contrary, what domestic companies make is rustic, vulgar and cheap.
In fact, many consumers or advertising viewers also have this understanding...
It wasn't until some domestic companies actually approached these foreign advertising companies to make plans, and after putting them on the market, they received dismal results and did not achieve the expected advertising effects, did they gradually realize...
In fact, many foreign creative people do not understand Chinese users, especially the hundreds of millions of consumers in the sinking market.
Those European, American, Hong Kong and Taiwan creative people sitting in high-end office buildings and drinking coffee cannot understand the middle and lower class domestic people.
Many of their advertisements look high-end, stylish, and creative, but they just can't impress domestic consumers...
They do some advertisements for cars, cosmetics, and beverages that are very effective, but they are not good at advertising for middle- and lower-class consumers, just like many pharmaceutical products.
After all, the advertising industry is an effective industry. Ultimately, it depends on whether the advertising can bring about sales growth.
After experiencing some setbacks, many domestic companies finally broke their superstition of "foreign companies" and turned to domestic creative vendors.
Of course, this will have to wait at least a few years. Now, it is not surprising that Renhe Pharmaceutical admires "foreign companies" and invites Saatchi & Saatchi to participate in the pitch.
But for Xu Chen, it is something that needs to be paid attention to during the draft submission.
If customers really prefer foreign companies, they will need some strategies and words to convince them and change their perceptions...
When Nanyue Advertising received the invitation, it mainly took a fancy to the other party's media resources.
Meigao Creative and Heijue Marketing, as Xu Chen expected, mainly focused on their expertise in the pharmaceutical industry.
Xu Chen's Dongchen advertising was invited because of the advertising case of "It's good for him and it's good for me".
After the advertisement for Huishuang Shenbao went online, it directly drove the sales of this product to skyrocket, and it became a discussed case in the entire pharmaceutical and health care products industry.
Many pharmaceutical manufacturers are already inquiring about which company made this advertisement and which creative person created it.
When the marketing director of Renhe Pharmaceutical, who was responsible for the bidding, heard that Dongchen Advertising was the operator of Shenbao Advertising, he sent out a pitch invitation without any hesitation.
……
The second issue that Xu Chen was concerned about was that there were five people in the review and decision-making team for this competition.
Among them, there are three people in Renhe Pharmaceutical, namely the vice president in charge of market channel sales, the director of marketing department, and the director of sales department.
In addition, two external experts were invited, one is said to be a professor in the advertising department of a university in Shanghai, and the other is a related medical expert from a hospital...
……
After hanging up the phone, Xu Chen drank the cup of black tea, still lost in thought.
He checked that it was still early and said to Fang Jun:
"Wait a minute, I have to change my plan."
"Okay, just be busy."
Xu Chen took out his notebook, opened the proposal document, and began to make some adjustments to the content of the plan.
The most important thing is to make some targeted preparations for persuasion strategies based on several competitors.
There is another question. Among the judges of the competition, there is actually a "medical expert", which is also a bit unexpected.
As a boy, Xu Chen did not know enough about Fu Yanjie's products.
Although I know the "standard answers" and have pushed forward strategies and ideas, I am still a little timid when faced with some professional medical issues and the insights of female users.
During the draft review tomorrow, if the medical expert asks some professional questions and Xu Chen is unable to answer them, it may seem a little embarrassing.
Even if the solution given by Xu Chen is a "standard answer", if the proposal process encounters major challenges, the solution may be rejected.
After all, judges are all “human”.
People, on the other hand, are emotional and subjective, and can easily be "paced".
Proposal persuasion is also a process of "brainwashing" the judges.
Make the judges believe in your proposed plan.
But if your professionalism is questioned or even obviously challenged during this process, you may really "fall short".
But Xu Chen is a boy, has no medical background, and looks only eighteen years old...
This problem is a bit difficult to solve.
……
Fang Jun drank half a cup of coffee, looked up at Xu Chen, and couldn't help but said:
"What's wrong? Have you encountered a problem?"
Xu Chen raised his head and glanced at Fang Jun, suddenly stunned.
He lowered his head and thought for a moment, then stared at Fang Jun's face and took a serious look.
Fang Jun: "Why are you staring at me?"
Xu Chen withdrew his gaze and felt that he was a little abrupt.
But when she saw Fang Jun, she suddenly felt a surprise in her heart.
This sister with a good family background may really be able to help a lot this time!
"I heard... Teacher Fang's parents are both in the medical and health industry?"
Fang Jun: "Yes, my mother is in the People's Hospital, and my father is in the Health Bureau."
Xu Chen smiled and said:
"I ran into some problems with this project, and I need Teacher Fang... to give me a little help!"
Fang Jun was stunned:
"That's what you say."
Xu Chen: “This project I’m pitching is a medical-related product.
But I do lack professional knowledge in this area. I want to find a doctor or teacher in this area who can explain to me the principles behind it. ”
Fang Jun: "This is not difficult. Find out which department you need, and I will contact you."
Xu Chen showed a hint of embarrassment: "It seems...gynecology?"
Fang Jun: "?!"
(End of chapter)