Chapter 120 Don’t cause a big mess
Around 3:50 in the afternoon, the coffee shop in the lobby of Yuanmao Building.
Xu Chen and Fang Jun were still sitting in their seats in the morning, and Xu Chen was still flipping through the documents waiting for the proposal.
A total of three companies submitted proposals in the afternoon.
Heijue Marketing should be almost over. The people from Nanyue Advertising had already taken the elevator up to wait for the show ten minutes ago.
Xu Chen was the last one and started at 5pm.
……
A group of four people walked out of the elevator hall. They were the proposal team of Heijue Marketing.
Walking in the middle was Li Fengfeng, who was bloated and had small eyes.
Li Fengfeng had a big belly and a proud smile on his bloated face.
"Mr. Li, the customers are obviously very satisfied with this proposal. We should be sure of it!"
"Congratulations to Mr. Li, this project is completed and I am officially promoted to director!"
"Mr. Li's proposal just now is so cool. I think what the leaders mean is that our plan is the best!"
Li Fengfeng smiled and said:
"I put forward the proposal in person, how could it be that I can't win it?
New projects have come in, I have been promoted to director, and it is time for our team to continue recruiting people. ”
"Congratulations, Mr. Li!"......
Surrounded and complimented by several subordinates, Li Fengfeng walked out of the lobby shaking his fat belly.
Fang Jun glanced at Xu Chen:
"They seem to have a successful proposal."
Xu Chen nodded, but said: "It's okay."
In fact, Xu Chen did not underestimate Heijue Marketing and Li Fengfeng.
He is relatively familiar with this company and Li Fengfeng.
Li Fengfeng has some ability in business and has always been advertising medical and health products.
Their proposal today is “not bad” and also very predictable.
But Xu Chen was not worried. After all, what he gave was the "standard answer."
The advertising plan has a strong creative attribute, and only after the advertising is online can the advertising effect be verified from the sales side.
When pitching, it is entirely based on the subjective judgment of the judges and clients.
Therefore, a large part of the factors involved in the pitch proposal are to guess what the judges and clients like, and what kind of solution they might choose.
As for the judges' preferences, Xu Chen hardly had to think too much, because the "standard answers" he gave were themselves the choices made by customers in previous lives.
Of course, Xu Chen couldn't stop making serious preparations because of this. He still had to sort out perfect logic and persuasive words.
Otherwise, it is very likely that customers will feel unprofessional and reject the "standard answer".
Finding a medical expert to take charge and carefully revising the PPT logic are all based on this consideration.
……
……
Around 4:30, Xu Chen's cell phone vibrated.
It’s a message from Gu Xinxin from the Marketing Department of Renhe Pharmaceutical:
[Teacher Xu, are you here? The proposal starts at five o'clock. When you arrive, you can come up and wait. 】
Xu Chen looked at Fang Jun:
"We need to prepare to go up..."
Fang Jun: "Wait a moment, Teacher Yu is on the way. She just sent a message, there are still a few minutes."
Xu Chen: "It's okay, we'll wait."
……
A few minutes later, "Teacher Yu" walked into the lobby, and Fang Jun stood up and hurriedly greeted him.
I saw this "Teacher Yu" with silver hair, gold-rimmed glasses and a gentle smile.
Xu Chen was a little surprised. He didn't expect Teacher Yu to be so old. He looked like he was in his fifties or sixties.
He had also stood up and walked over quickly.
"Hello, Teacher Yu, this is Xu Chen who was on the phone yesterday."
The three of them greeted each other quickly and got to know each other simply and efficiently. Xu Chen and Fang Jun once again expressed their gratitude seriously.
Teacher Yu was introduced by Fang Jun's mother, but Fang Jun met her for the first time today.
Xu Chen spoke again:
"Teacher Yu, I have to introduce you to the client later. How can I introduce you appropriately?"
"Yu Mei, a doctor from Huashan Hospital, that's all."
Xu Chen nodded, but a hint of surprise arose in his heart.
Fang Jun invited him here, and it's likely that he has "a lot of background".
Huashan Hospital, fifty or sixty years old.
Just adding these two items together is already very imaginative.
The profession of doctor is very age-intensive.
Even in a certain sense, it depends on age.
The Yu Mei in front of me looks to be in her fifties or sixties, and she is in Huashan Hospital, so she should have been at the level of chief physician...
Yu Mei smiled and said again:
"I communicated with Fang Jun yesterday. It's not convenient for me to speak up when it comes to some medical advice or good words for the medical product platform.
I am a doctor and I need to be responsible for everything I say.
But please rest assured that since I am here, we communicated on the phone yesterday and gave me some professional medical knowledge. There is no problem with this. ”
Xu Chen: "Thank you so much, Teacher Yu. Don't worry, it's enough that you can come.
We just let the customer know that we consulted you, the expert, when making the proposal.
While waiting for the proposal process, I will try not to bring the topic to you.
If a customer insists on asking you a question, just say what you can.
If there is anything inappropriate or inconvenient to say, just give me a look and I will help you deal with it. ”
Yu Mei smiled gently:
"You look very young, how come you speak and act so appropriately?"
Xu Chen smiled sheepishly and said:
"We have to go up, the proposal will start soon!"
With that said, the three of them walked towards the elevator hall.
The elevator went straight to the eighth floor, and Xu Chen sent a text message to Gu Xinxin:
[Teacher Gu, we are coming up. 】
[Okay, I'll pick you up in the elevator hall! 】
...The elevator door opened, and Xu Chen and the others walked out.
They met two young men, a man and a woman.
Xu Chen looked at the short girl:
"Are you... Teacher Gu? I am Xu Chen."
Gu Xinxin looked at Xu Chen, his eyes widened with a strange expression.
The male colleague behind her also frowned and looked confused.
Gu Xinxin was stunned for a moment, and then she said:
"Xu Chen...Teacher, I'm so sorry. I didn't expect you to be so young."
Xu Chen was a little helpless.
The eighteen-year-old appearance will definitely bring some trouble of distrust to customers.
Fortunately, it was anticipated and some remedial measures were taken.
Check out the 16-9 book bar and see the correct version!
What's more, as long as you let yourself come up with a plan and submit it, all doubts will be eliminated.
After all, the pitch depends on the plan and the work.
Xu Chen smiled and did not dwell on this topic. Instead, he turned around and introduced the two people behind him.
"This is our company strategy director Fang Jun, and this is the medical consultant we invited, Ms. Yu Mei."
"Hello teachers, my name is Gu Xinxin, and this is my colleague Liu Huachun."
The few people got to know each other briefly, and Gu Xinxin said:
"The last pitch will end soon. I will take some teachers to the conference room first!"
With that said, she led the three of them towards the office.
After passing through an office area full of people, Gu Xinxin placed Xu Chen and the others in a small office to rest.
The male colleague named Liu Huachun politely brought a few bottles of mineral water.
"Teachers, please wait..."
……
Gu Xinxin and Liu Huachun withdrew and closed the conference room door.
As the two walked, Liu Huachun said:
"That Teacher Xu looks too young, like a student!"
Gu Xinxin said nothing, but her expression was a little complicated.
Liu Huachun smiled:
“You introduced this Dongchen Advertising Company to Sister Nan.
If their proposal is not reliable later, and the boss is present, Sister Nan may not even be able to come to the stage..."
Gu Xinxin showed a hint of anger:
"Do you really want to see my show?!"
At this moment, Gu Xinxin was indeed a little angry and nervous.
It was indeed her introduction to Dongchen Advertising to participate in the pitch.
Gu Xinxin's "master" Guo Liang recommended this company to her when she entered the industry.
When she heard that the other party had made an advertisement for "Huishuang Shenbao", she immediately reported it to the marketing director Zhao Nan.
No one has heard of "Dongchen Advertising", but in recent times, the "It's good for him and it's good for me" advertising has indeed become a classic case in the medical circle.
Many pharmaceutical brands have also begun to inquire about which company made this advertisement.
Director Zhao Nan was very surprised when she heard about it and immediately sent a pitch invitation to Dongchen Advertising.
He also gave verbal praise to Gu Xinxin who recommended their home.
But when Gu Xinxin saw Xu Chen today, she felt a little upset.
He looks too young, how could he possibly be able to handle this pitch?
What's more, it's a category of female lotion, and he's a boy who looks less than twenty years old...
She even had some doubts that the advertisement for Huishuang Shenbao was not made by Dongchen at all.
But why did his former "master Guo Liang" cheat him? !
……
Gu Xinxin looked panicked and walked quickly towards the conference room inside.
She needed to talk to her superior, the marketing director, quickly.
The vice president of the company is here today, so don’t cause a big mess...
Male colleague Liu Huachun sneered, but stopped.
He thought for a while, walked to the office area of the administrative department, found an administrative colleague and said:
"Sister Wu, did you book the air tickets and hotels for the marketing department pitchers this time?"
"Yeah."
"The leader asked me to come over and take a look at the list. It seems that there are two less people coming to propose today. I need to check again."
"Wait a moment."
That Sister Wu opened a document on the screen:
"See for yourself, it's all here."
Liu Huachun took the mouse and flipped down the form.
Soon he found Xu Chen's name, followed by a string of ID numbers.
Liu Huachun looked at it carefully and immediately showed a sneer.
He whispered:
"Eighteen years old, this is just a high school student..."
……
……
Large conference room.
The team of Nanyue Advertising has just finished the proposal and it has been sent out.
Several judges present were taking a "halftime break."
“This company’s plan just now doesn’t feel very good!”
"Now it seems that Heijue's plan is better.
Whether it’s spokesperson recommendations or advertising plans, they all feel appropriate. ”
“Saatchi & Saatchi’s plan is also good, and their plan is very tonally focused.
There is an opportunity to make our company's products more high-end! ”
……
The door of the conference room was pushed open, and Gu Xinxin walked in quickly with a hint of panic.
(End of chapter)