Chapter 187 Only you can choose you
After the part about "Amazon Relatives and Friends Group" was finished, applause broke out in the conference room.
The feedback from the scene was much better than Xu Chen expected.
In fact, he is also worried that this kind of "public relations incident" operation method will be difficult to sell in front of this group of middle-aged and elderly publicity line leaders and traditional media people, so he has also prepared other alternatives...
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Unexpectedly, this part has already received very good positive feedback before even getting into the specific implementation details.
The project budget this time is only 250,000, which is not enough to support a large-scale media investment.
And just relying on the local TV stations and newspapers in Tiancheng will not have any external influence at all.
It can easily turn into a self-talking media report or an ordinary TV interview report.
In that case, the purpose of introducing Tiancheng in front of the people of the country as expected by the leaders will not be achieved...
So Xu Chen's core idea this time is actually to do a "public relations event" rather than a regular news promotion.
Traveling thousands of miles away around the "Tiancheng Relatives and Friends Group" to cheer for Xie Bingran, the pride of Tiancheng, and produce a series of pictures, stories, and scenes for dissemination.
In this communication, the message of Xie Bingran's "hometown Tiancheng" was naturally brought out.
Not only is it not blunt and abrupt, but it can also be made full of warmth.
Of course, Xu Chen also had some selfish motives.
If this plan can be sold, the budget of the city's Propaganda Department can be used to take Li Rui, Zhao Feng, Fang Tao and other good brothers of Xie Bingran, as well as teachers Chen Ming, Tian Fangfang, etc., to Yangcheng to watch Brother Bing's game.
Of course, this is also to surprise Xie Bingran...
And Li Rui's words "Brothers all miss you" are naturally not empty words.
The "brotherly love" between Li Rui, Zhao Feng, Fang Tao, Cheng Yong and others and Brother Bing is simple and real.
Although Xu Chen can't completely empathize with her, he can probably understand the emotional energy of the sentence "Yuntian is righteous, my brother Bing".
After successfully winning the Guangming Factory, Xu Zhiquan once said that he would organize a team building and go out for fun.
Taking Fang Jun, Li Rui and the others to Yangcheng to watch Brother Bing play is much more attractive than any team-building tour.
What's more, if the plan is sold to the city's Propaganda Department, even the round-trip travel can be covered with the 250,000 yuan project fee, helping his father Xu Zhiquan save some money.
It’s like killing multiple birds with one stone...
……
Xia Gang, the head of the Propaganda Department, could not hide his excitement, but he still suppressed his emotions and turned to his subordinates behind him and said:
"Do you know why I rejected your plan?
I told you to open your mind and don’t just write me a bunch of press release titles every time, but you still don’t accept it!
No matter how good you get the news headlines, they are still just news that is smelly, long, and no one reads it.
Let’s take a look at Teacher Xu Chen’s ideas and ask if you are convinced? ”
A group of directors and deputy directors of the Propaganda Department all looked embarrassed.
Feng Siriang remained silent, but secretly smiled.
If Xu Chen's plan report today is not satisfactory, it will be really difficult for him.
After all, Xu Chen was introduced by Secretary Qu. If the plan was rejected by Secretary Xia, Feng Siriang would be caught in the middle and it would be difficult for both parties to communicate.
Fortunately, Xu Chen just gave a speech at the beginning, and Secretary Xia was already very convinced.
This is good!
I can be considered one of Xu Chen's recommenders, so I can be remembered by Secretary Xia and leave a good impression on Secretary Qu at the same time.
After Wu Yongming came up, Secretary Qu Feiqu naturally followed suit.
There will only be more and more people like Feng Siriang who want to please.
……
"Teacher Xu Chen, continue!" Xia Gang said with a smile.
Xu Chen nodded and then continued speaking unhurriedly.
Focusing on the concept of "Tiancheng Relatives and Friends Group", Xu Chen also packaged some public relations topics, on-site scenes, situational stories, etc.
These will be used as news material for publicity.
In addition, Xu Chen also made a media linkage plan.
It mainly includes the linkage of reports from Tiancheng City TV Station, major local print and radio media, content angles, etc.
Some national media placements were also mentioned...
But Xu Chen also understood that this part of the cost could not cover much, so he made a special note.
The reason why I put it forward is purely to reflect my professionalism and increase the leadership's confidence in the overall plan.
But if the leader increases the budget, it will help increase Xie Bingran’s popularity...
Xu Chen paused and then said:
“In addition to traditional media such as television and newspapers, Internet media channels are currently on the rise, covering a large number of netizens.
We do not have the budget to cover the launch of portal websites, but we can use the own manpower of the publicity department to publish topics related to operations in the two major communities of Tianya and Maopu, as well as in the community channels of major portal websites.
It is foreseeable that the National Games and Xie Bingran will be highly discussed..."
The 2006 node can also be regarded as the stage of decline of traditional media channels and the excessive explosion of online information channels.
At this time, there was no Weibo or Douyin, but the world was still dominated by portals, Tianya, and Maopu.
Internet marketing and topic operations have just been conceptualized, and no systematic operational ideas have yet been formed.
Xu Chen, who came back from rebirth, is familiar with various routines of later generations, and in Internet marketing, it is a dimensionality reduction attack.
He explained several ideas on how to operate topics in Tianya and Maopu, but he didn’t go into too much detail.
The most important thing is that the leaders and traditional media people in front of this group do not fully understand it, and they may not even think it is good.
He briefly mentions it in the report, and then when he implements it, he actually operates it and gets the effect.
After all, Xu Chen's willingness to participate in this project was not entirely to promote Tiancheng.
His main goal is to increase Xie Bingran's popularity, thereby increasing her commercial value and paving the way for the subsequent launch of "Morning Wind Ice Power".
……
After roughly finishing this part, a colleague from the Propaganda Department asked:
"The Tiancheng Relatives and Friends Group, can we organize it ourselves?
There are many Xie Bingran fans in our department! ”
Xu Chen shook his head:
"In this matter, I suggest finding real friends of Xie Bingran, people who really care about or miss her.
Only in this way will the content we operate have realistic motivation. ”
He paused, then smiled and said:
"Of course, if our internal people want to use this project to go to Yangcheng for a family and friends group, there is no problem..."
Another colleague from the Propaganda Department said:
"I heard from Director Li of the Municipal Sports Bureau that Xie Bingran's family situation is quite special, and her parents are not easy to contact.
Then she can only find some of her former classmates, friends, and teachers.
Let’s contact No. 1 Middle School first! ”
Feng Siriang suddenly smiled and said:
"No need to contact No. 1.
In the entire Tiancheng City, the person who is most familiar with Xie Bingran is Teacher Xu Chen. ”
"Oh?!"
When the words fell, everyone was still a little surprised.
Xia Gang, the head of the Propaganda Department, showed a hint of joy.
Feng Siriang briefly explained a few more words, including that Xu Chen and Xie Bingran have been classmates since junior high school, and it was Xu Chen's discovery and help that Xie Bingran was able to get on the track.
In fact, it was Secretary Qu who told Feng Siriang about the relationship between Xu Chen and Xie Bingran.
Xia Gang smiled:
"No wonder Teacher Xiao Xu can make such a careless plan..."...
Regarding the content just mentioned, everyone discussed it for a while and asked some detailed questions.
Xu Chen answered them one by one without any hesitation.
Especially when it came to the parts that required the cooperation of the city's TV stations, radio stations, newspapers, etc., Xu Chen tried his best to explain it in detail.
After that, Xu Chen flipped through the PPT again:
[Xie Bingran’s hometown celebration banquet]
[Before heading to bigger arenas and achieving greater honors, a legitimate hometown promotion]
Yes.
Xu Chen planned to package the "admission banquet" originally planned for Xie Bingran into a plan and "sell" it together.
In his prediction, this "celebration banquet" was the reason why the leaders of the Propaganda Department had to choose Xu Chen's plan.
Check out the 16-9 book bar and see the correct version!
The reason is very simple. At this banquet held by Xie Bingran in his hometown to celebrate his graduation, some city leaders are bound to be present.
Including Wu Yongming himself...
Then the relevant reports and publicity surrounding this celebration banquet will inevitably be personally participated and witnessed by the city leaders.
For the Propaganda Department and the big leader Xia Gang, this is more important than the propaganda outside.
As for Xu Chen, on the one hand, he held a joyful celebration ceremony for Xie Bingran for entering college, and on the other hand, he also helped his family's business.
Just like what I communicated with my father Xu Zhiquan before...
In this situation, some leaders who had been inconvenient to invite and make friends with before were able to come and participate without avoiding suspicion, which also gave Xu Zhiquan an opportunity to establish and maintain relationships.
On the other hand, it also once again conveys to the outside the binding relationship between "Morning Technology", "Morning Electric Vehicles" and spokesperson Xie Bingran.
There have been some changes in the leadership of the city recently, and the concept of binding the two "Tiancheng business cards" of Morrowind Technology and Xie Bingran also needs to be continuously strengthened.
In this way, we can continue to obtain various resources in the subsequent corporate development and product promotion.
Therefore, this "Celebration Banquet" is also an operation that kills two birds with one stone and achieves twice the result with half the effort.
……
Xu Chen core talked about two parts.
The first is naturally the basic operation of this "Celebration Banquet", including the theme concept, invited leaders, etc.
When it came to which leaders were invited to attend, Xia Gang obviously sat up straighter, then picked up a pen and wrote it down in his notebook.
When Xu Chen finished his introduction, Xia Gang lowered his head and thought for a moment, then whispered to the person behind him:
“If you need to invite leaders later, you must do so in the name of the Propaganda Department!
When the time comes to get the list, we need to carefully consider it. ”
……
In the second part, Xu Chen also introduced the cooperation and topic direction of news packaging for various TV and print media in the city to focus on the "Celebration Banquet".
This part is also very important.
Although this part of the communication is of little significance to ordinary people, it is very important to the "leaders" in front of you.
Not only do things have to be done, but we also need to clearly inform the city and leaders that this matter is handled by the Propaganda Department and Secretary Xia...
Xu Chen's plan can be regarded as a beautiful "achievement" for Secretary Xia.
Xu Chen spoke calmly and Xia Gang nodded slightly, obviously very helpful.
……
"Do you have any questions? Hurry up and ask Teacher Xu Chen!"
Xia Gang capped the pen in his hand and said to the person behind him.
It was quiet for a while, and then a young leader from the Propaganda Department said:
"I'm a little worried that Xie Bingran won't be willing to participate...
There were several promotional activities in the city before, and they wanted to invite Xie Bingran to participate, and even moved the leader's time so that she could do so.
But they were all rejected by Xie Bingran..."
Xu Chen couldn't help but smile, it really suited Brother Bing's style.
Before Xu Chen spoke, Director Feng Siriang smiled and said:
"Don't worry about this. We can't invite Xie Bingran, but we can invite Teacher Xu Chen!"
Xu Chen: "I confirmed with Xie Bingran that she will take part in the National Games and will have a period of vacation to apply for university admission.
I also talked to her privately about the entrance banquet.
In this regard, there is really no need to worry. ”
Another fat colleague said:
"Hello, Teacher Xu Chen, I am responsible for the budget application for this project...
Our total budget of 250,000 yuan was specially approved by Secretary Xia.
The previous communication, material production, travel for relatives and friends, etc., feel like they have been basically used up.
I’m afraid I don’t have the budget to hold another ‘celebration party for college entrance examination’.
Although it should not be expensive to hold it in the city, it would still be equivalent to a small press conference if some leaders were invited. ”
This problem was actually within Xu Chen's expectation.
At the same time, it is also part of his plan.
He paused and then said:
“We can get some local businesses to sponsor us.”
"Sponsorship? It's hard to find one at the last minute..."
Xu Chen smiled: "I've already found it."
"Ah?!"
Secretary Xia suddenly laughed.
Xu Chen continued:
"Morning Wind Technology is willing to be the sponsor and executor of this 'Celebration Banquet for Enrollment.'
Of course, the organizer is still our city’s Propaganda Department.
It’s just that during the event, it may be necessary to reveal the brand logo of Chenfeng Technology, that’s all. ”
The fat colleague spoke again:
"That's great!
May I ask Mr. Xu Chen why Chenfeng Technology is willing to sponsor? ”
Before Xu Chen could speak, Director Feng Siriang said:
“Behind Chenfeng Technology is Dongchen Shares.
Mr. Xu Zhiquan, the chairman of Dongchen Co., Ltd., is Mr. Xu Chen’s father. ”
"Ah..."
As soon as the words fell, there was a murmur of surprise from below.
Xu Chen looked as usual and just smiled.
Xia Gang looked at Xu Chen and said with a smile:
"No wonder your father's company is named Dongchen Shares and Chenfeng Technology..."
He showed a hint of emotion:
"At such a young age, Mr. Xu has compared all the writers in our city's Propaganda Department and the media companies from the provincial capital.
Meanwhile...
Only you can invite Xie Bingran, and only you can attract the sponsorship of Dongchen Shares.
What other reasons do I have for not choosing Teacher Xiao Xu’s plan? ”
(End of chapter)