Chapter 186 I miss you very much
Jinfeng Business Building.
Towards evening, there was a knock on the door outside the office.
Fang Jun looked up and then went over to open the door.
When she came back, she was followed by a thin young man wearing glasses. He looked less than thirty years old and was elegant.
Fang Jun: "This is Si Daqing, a colleague from the company's legal department."
Si Daqing, with a square face and meticulously combed hair, said to Xu Chen:
"Hello, Mr. Xu, Mr. Xu asked me to find you...
There is a contract, and he said it’s better for you to check it. ”
As he spoke, he took out a thick contract document from his briefcase and handed it to Xu Chen.
Xu Chen took a look and saw that it was a contract for the introduction of a production line.
"Teacher Si, wait a moment, let me take a look."
Si Daqing: "Okay, I'll wait a moment, there's no rush."
Xu Chen quickly went over the contract and handed it back without any problems.
"When are you going to sign?" Xu Chen asked.
Fang Jun said:
"It's probably just these two days, still waiting for Mr. Xu's notice."
Xu Chen suddenly remembered something and said to Si Daqing:
"Teacher Si, I also have some contract and legal issues, and I will ask you for advice later!"
Si Daqing quickly said:
"Teacher Xiao Xu, if you need anything, just come to me anytime!"
Xu Chen smiled and said: "Then leave me your contact information. I will have to find you if I have anything to do in two days."
……
As a result, in the afternoon of the next day, Xu Zhiquan took Fang Jun and Si Daqing and flew to Jiangsu Province to sign the contract.
If all goes well, Chenfeng Technology's electric vehicle production line will be officially built in August.
There are two other things going on at the same time.
The first is the design work of Chenfeng’s first electric vehicle product, “Chenfeng Ice Power”.
Yang Congxin has found a design company in the provincial capital and the capital and is working on separate plans.
Of course, the design plan will not be unrealistic. It will still be based on a mature product that can be produced by the current production line itself, and some optimization of design elements will be done.
The second is the purchase of finished accessories such as batteries and motors. Xu Zhiquan has already been negotiating with several domestic companies.
Xu Zhiquan has a strong relationship-building ability. The electric car manufacturer has not officially started working yet, but he has already met a lot of people in the upstream and downstream supply chain circles.
Xu Zhiquan will get busier and busier next. After going to Jiangsu Province to sign the contract, he will fly directly to Guangdong Province to look at the batteries.
In addition, Xu Zhiquan will go to Beijing in August, saying that he has found scientists from the Institute of Physics of the Chinese Academy of Sciences who are looking at a competitive motor technology.
This resource was introduced to me by Wu Yongming, so I had to visit it anyway.
If this technology is really reliable and there is a chance to introduce it, then Chenfeng Technology’s first product may have a differentiated advantage in the market.
Of course, this matter is very difficult, and Xu Zhiquan went to the Chinese Academy of Sciences in Beijing with some "try his luck" mentality.
……
Starting a business is difficult, and the current financial pressure is still very high.
Chairman Xu Zhiquan always flies economy class when flying.
And the boss Xu Zhiquan's hard work is noticed by all the employees in the factory from top to bottom.
Whether it is the renovation of an old factory or the construction of a new factory, everyone is working hard.
The chairman of the trade union, Zhang Min'en, made some inspiring slogans and hung them all over the factory, which had an uplifting atmosphere from the special era of the last century.
……
……
Regarding Xie Bingran’s supporting publicity plan for participating in the National Games, the Municipal Propaganda Department contacted Xu Chen again.
Director Feng Siriang made a special trip to the office of Jinfeng Business Building for this purpose and told Xu Chen that it would be too late if he didn't report the time.
The last time Xie Bingran shot a promotional video for the city, it was Director Feng who followed up. He also had a general understanding of the relationship between Xu Chen and Xie Bingran.
"Teacher Xiao Xu, you really need to report!
Dongchen Advertising was recommended to our Propaganda Department by Secretary Qu.
Therefore, the leadership attaches great importance to it and is still looking forward to your plan.
In addition, the leaders are not particularly fond of the plans submitted by several provincial and city media companies, so they are also waiting for your report! ”
Qu Fei was Wu Yongming's secretary. He recommended Xu Chen, and the leaders of the Propaganda Department would naturally take him seriously.
What's more, now that Wu Yongming has been promoted to a higher level, the leaders of the Propaganda Department will probably pay more attention to him.
Xu Chen procrastinated for two more days and wrote the plan carefully.
He delayed reporting for so long, partly because he was afraid that if he reported too early, the leader would raise various opinions, and partly because he was absolutely confident in his own plan.
When Xu Chen first received the demand, he conceived a plan.
But then I thought about it, and I was a little worried that the plan was too creative, and the older leaders in the city might not really buy it.
So Xu Chen added some content that was almost "irresistible" to the leadership on the basis of the original plan, making Dongchen Advertising's plan "irreplaceable."
Regarding this report, Xu Chen is also confident that it will be the final word.
……
That morning, Director Feng Siriang made an appointment for a meeting, and Xu Chen went to report with the computer in hand.
Li Rui drove Xu Chen to the city, and Feng Siriang was already waiting downstairs.
Xu Chen followed Feng Siriang upstairs and arrived at a large conference room.
Pushing the door open, I saw at least twenty or thirty people sitting in the conference room.
Feng Siriang took Xu Chen and introduced him to the people in the conference room.
In addition to several directors and deputy directors of the city's Propaganda Department, there were also leaders from the city's television station and two newspapers.
Xu Chen was polite, but neither humble nor overbearing.
He took out his business card and held it in both hands to get to know them one by one.
Speaking of which, this business card of "Dongchen Advertising Creative Director" was printed when I was in Shanghai...
The leaders of several TV stations and print media in front of them showed obvious surprise when they saw Xu Chen.
They really didn't expect that the person recommended by Secretary Qu would be such a young person.
They don't even look like they are twenty years old.
In fact, due to the nature of their work, these middle-aged leaders do prefer to deal with older people. After all, the communication context will be closer.
But in a certain sense, this also led to their conservatism and backwardness.
This is also one of the reasons why many domestic traditional media gradually became lonely and even disappeared under the impact of Internet media...
Facing the seemingly immature Xu Chen, the leaders of the city TV station and the city newspaper didn't know how to make friends with him.
Maybe from the bottom of their hearts, they already looked down on the young people in front of them.
How can you come up with any reliable plan at such a young age...
But he was introduced by Secretary Qu, but no one dared to ignore him.
Some people can't help but guess that Xu Chen, who looks less than 20 years old, doesn't have some unknown and profound relationship with the big boss, right?
But obviously the leader's surname is Wu, but I haven't heard that the leader has any relatives named Xu...
The deputy director of the city TV station had a vague guess.
When Xu Chen went to sit down, he couldn't help but analyze with the people around him:
"The girls from the leader's family seem to be about the same age. Maybe they are in the stage of discussing marriage."
The others secretly glanced at Xu Chen and suddenly understood when they saw his tall and handsome appearance with red lips and white teeth.
"That's it..."
"Then his home environment must be unusual!"
"Dongchen Advertising...is it Dongchen Group, a local star company that has been receiving reports recently?"
Xu Chen was busy turning on the computer and connecting the projector, so naturally he didn't know what those people were talking about privately.
……
After a while, the door to the conference room was pushed open.
A group of people walked in. The leader at the head was full of joy and walked in with a smile:
"Sorry to keep everyone waiting!"
Everyone stood up one after another, and Feng Siriang quickly helped introduce Xu Chen. "This is the leader of our city's Propaganda Department, Secretary Xia Gangxia.
This is Xu Chen, the creative director of Dongchen Advertising. ”
Xia Gang looked Xu Chen up and down, smiled and said:
“I really didn’t expect it...
No wonder Secretary Qu calls you ‘Teacher Xiao Xu’, and he didn’t tell me that you are such a young talent! ”
Xu Chen naturally smiled obediently, but did not deliberately show off his emotional intelligence or say anything.
Feng Siriang:
"Teacher Xu Chen, let's start the report. The leader will have other meetings later."
Xia Gang smiled:
"I'm mainly here to listen. The main opinions are decided by several of their experts."
"Several experts" are referring to the leaders of TV stations and print media.
Check out the 16-9 book bar and see the correct version!
But everyone knows that the final opinion must be listened to by the leader.
……
Xia Gang sat down in the middle seat with a kind face. While waiting for Xu Chen's projection, he turned to Feng Siriang and whispered:
"Why are you so young?"
Feng Siriang felt a little broken inside. He had mentioned it to the leader before, but now he was "uninformed" again.
But Feng Siriang could not blame the leader, so he could only reply in a low voice:
“Because it was recommended by Secretary Qu, I didn’t ask for specific information.”
……
……
Xu Chen clicked the mouse, and two lines of text appeared on the projection screen:
[Genius girl, Amagi’s business card]
[From Tiancheng to the whole country, let the whole country know Tiancheng]
Leader Xia Gang glanced at these two sentences, and his expression suddenly became solemn.
He opened the notebook in front of him and copied these two sentences with a pen.
At the same time, experts from several other TV stations and print media also looked serious.
Before Xu Chen said a word, these two sentences took the lead and grabbed everyone's attention, especially the leader's attention.
Just because these two sentences tightly capture the most fundamental purpose and core goal of this propaganda.
The reason why Propaganda Department Minister Xia Gang copied these two sentences was because he suddenly felt that these two sentences were very useful and suitable when reporting to the municipal party committee next month.
It’s much simpler and more precise than those long, smelly articles written by secretaries...
Xia Gang put down his pen, picked up the business card "Dongchen Advertising Creative Director", and looked at it thoughtfully.
Xu Chen did not hesitate and started to report on the plan:
"The genius girl Xie Bingran started from her hometown Tiancheng and went to the whole country. She also wants to let the whole country know and understand Tiancheng..."
“But we face two challenges:
First, we can mobilize almost only the local media in Tiancheng, and the reporting and publicity can only cover Tiancheng residents.
This will not achieve the purpose of introducing Tiancheng to the people of the whole country..."
“Second, even if we can mobilize the media across the country, blunt propaganda that ‘Tiancheng is Xie Bingran’s hometown’ is meaningless.
There are many champions, and each champion has a hometown.
The concept of ‘hometown of champions’ is good, but not enough to give Amagi points. ”
After saying these words, the leader's expression became more serious.
The huge conference room became very quiet.
Xu Chen paused deliberately to read the feedback.
Xia Gang put down his pen again and said:
"That's very well said!"
He turned to look at the people behind him, who were all people from the Municipal Propaganda Department:
"The plan you gave me before, as well as the plans submitted by several media companies...
Do you know now where the problems lie? ”
Those people looked embarrassed and lowered their heads to listen carefully.
Xia Gang: "What Teacher Xu Chen just said is the core issue.
Whether it's your plan or the media company's plan, it all ends up in some blunt press releases and TV reports.
The blunt propaganda that ‘Tiancheng is Xie Bingran’s hometown’ is right, but it is obviously not enough! ”
Those people seemed to understand, but they didn't seem to understand, but they all nodded seriously.
Xia Gang looked at Xu Chen, smiled and said:
"Teacher Xu Chen, continue, I'm looking forward to it."
Xu Chen nodded and continued to preach:
"Secretary Xia just pointed out the root of the problem:
It doesn’t make much sense to use the media to bluntly promote ‘Tiancheng is Xie Bingran’s hometown’.
We need to change a concept to express this meaning.
Instead of shouting from a loudspeaker, use a more emotional and moving approach. ”
Xu Chen clicked the mouse, and a paragraph appeared on the projection screen:
[Xie Bingran, I miss you so much in Tiancheng...]
[The genius girl leaves Tiancheng and fights alone in a foreign land... Is she homesick? 】
[Amagi's "relatives and friends" cheer for her from thousands of miles away... Those who love her are also silently missing her. 】
Xu Chen eloquently said:
"Instead of bluntly reporting that 'Tiancheng is Xie Bingran's hometown', it is better to express her longing for her hometown.
Instead of promoting 'Xie Bingran is Tiancheng's business card', it is better to show how much people in his hometown value Xie Bingran..."
“Our city’s Propaganda Department has specially applied for a budget for publicity and promotion.
Instead of buying press releases and spreading news space, it is better to let the people Xie Bingran misses go to the stadium to cheer for her...
Let those who miss Xie Bingran go see her thousands of miles away..."
"This is the first part of today's plan:
The ‘Tiancheng Relatives and Friends Group’ traveled thousands of miles to cheer for Xie Bingran...
It is better for us to do blunt news promotion than to express care and love directly.
Only true love and emotion have the strongest motivation and communication power.
The ‘Tiancheng Relatives and Friends Group’ went to Yangcheng to cheer for Xie Bingran. Xie Bingran met the people from her hometown she wanted to see and missed in a foreign land...
Such a story itself has countless touching moments, and those touching moments will be more disseminating than 11,000 press releases.
Let the people all over the country see how much Xie Bingran and his hometown Tiancheng love each other.
And the people in Tiancheng and hometown, the people Xie Bingran misses and loves...
And how it provided her with so much spiritual support and comfort from thousands of miles away, in the countless years in the past and in the future. ”
……
The conference room was quiet.
Secretary Xia Gang frowned and was silent for a while, then suddenly smiled, raised his hands and clapped.
People clapped along and looked a little moved.
……
Xu Chen said nothing, waiting for the applause to end.
Reporting is to persuade leaders and audiences, and it is inevitable that there will be deliberate emotional exaggeration and exaggeration.
Apart from the vocabulary deliberately added to impress the audience, the core of Xu Chen's expression also comes from true feelings.
When Xu Chen received this publicity request from the city, he remembered the days after finishing the college entrance examination.
At that time, Xie Bingran returned to school to complete graduation procedures, and Li Rui drove Xu Chen and Brother Bing to the gate of No. 1 Middle School.
Li Rui was silent while driving.
When getting off the car, Li Rui hesitated several times, and finally sighed and said to Xie Bingran:
"Brother Bing, all the brothers miss you very much..."
Without saying a word, Brother Bing patted Li Rui on the shoulder and helped him light a cigarette.
……
(End of chapter)