Chapter 207 You seem to know everything anyway
The pool in the shooting scene was obviously Li Fengfeng's decision made privately, and he did not confirm it with "supervisor" Xu Chen.
Xu Chen was aware of Li Fengfeng's nature. With his headstrong personality, it was not surprising at all that he would do such a thing.
In fact, Li Fengfeng still has certain professional abilities, mainly because he is too stubborn and does not look down on anyone deep down.
However, the changes to the pool scene did go against Xu Chen’s original intention and must be corrected.
However, Xu Chen did not want to put on a "deliberately looking for trouble" attitude. He still needed to try his best to make the people in front of him, especially the director, understand and accept the original plan, so that it would be easier to promote the subsequent projects.
After all, Xu Chen came on this business trip and didn't want to waste too much time and energy.
……
He opened his original plan, which was also confirmed with the customer.
I opened the browser on my computer again, entered the official website of Renhe Pharmaceutical, and the link went to Fu Yanjie's brand page.
Xu Chen opened his mouth and explained:
"The brand Fuyanjie has not yet done any large-scale marketing, and user awareness is still very low.
The lowest level of our promotion is to let users know and remember the Fuyanjie brand.
And ‘remember’ is divided into three levels.
Mentally, understand the product and what it does.
Listeningly, remember the name of the brand, Fu Yanjie, and the catchy slogan.
Visually, it requires perceptual recognition and association of the brand logo and product image...
”
He pointed at the pool plan on the screen:
"This pool looks like a background element at first glance, but it is a very prominent and key visual symbol in this commercial.
The pool is the core scene where the two spokespersons appear. Of course, it cannot be wasted casually. It needs to carry some key functions!
The ‘leaf’ shape of the pool in the plan is actually the leaf-shaped brand symbol in the Fuyanjie brand logo. ”
Xu Chen pointed to the Fuyanjie brand logo on the screen, which had a striking "leaf" shape on it.
“This leaf-shaped pool and the mint leaf-shaped boat are all designed to establish intuitive recognition and association with the visual image of Fu Yanjie’s logo in the minds of users...
Therefore, this shape does not come randomly, nor can it be changed casually. ”
After Xu Chen finished explaining, Director Zhu Xiaoming was silent for a while, and then he said:
"Teacher Xu Chen, if you put it this way, I understand!
If the shape of this pool still carries this layer of communication purpose, it cannot be changed. ”
He thought for a while and then said:
"I'll arrange the changes now, it's not too late.
Fortunately, Teacher Xu Chen came to see it this morning and still had time to revise it. ”
As he said that, he stood up and walked to the group of staff who were still busy in front to make arrangements.
Li Fengfeng blinked his eyes and said nothing, but his face became slightly ugly.
Amy Sun adjusted her round-framed glasses and couldn't help but glance at the back of "Teacher Xu Chen."
It turns out that he was not deliberately nitpicking, and what he just said was quite reasonable and very convincing.
Li Fengfeng was thick-skinned and smiled and said:
"Fortunately, Teacher Xu Chen came and pointed out the key mistakes!"
He turned to look at Sun Amy and Chen Xiaolong:
"You two study hard. Can Teacher Xu Chen's plan be modified casually?"
Amy Sun: "?"
Xu Chen's face was expressionless and he didn't pay attention to Li Fengfeng at all.
After a while, director Zhu Xiaoming came back.
"The arrangements have been made. The layout of the pool will be re-arranged and it will be completed this afternoon."
He looked around at the set: "Teacher Xu Chen, please check if there are any other questions. If so, hurry up together.
Shoot early tomorrow morning, don't delay your schedule. ”
Xu Chen: “At first glance, there’s not much problem with the set.
But let’s go through other plans and progress together.
The final storyboard script, costumes, special effects production, etc..."
Zhu Xiaoming nodded: "Then let's go to the conference room next door!"
With that said, he took Xu Chen and others to a large conference room facing the window on the east side of the studio.
Two subordinates from the directing team came in, quickly connected the projection, and began to "review" the current plan and progress for Xu Chen.
Xu Chen listened carefully and frowned several times.
These plans have been confirmed by the director team and Heijue Marketing.
As expected, Li Fengfeng was headstrong and self-righteous. He gave many opinions that seemed professional and reliable, but were actually not helpful.
Fortunately, it's all just corners and corners, so it's not a big problem to modify it.
Xu Chen still came out one by one, and Zhu Xiaoming recorded them one by one in his notebook.
He adjusted his tortoiseshell glasses and turned to look at Li Fengfeng, his face looking very bad.
If I had known earlier, I should have found a way to directly contact the "supervisor" Mr. Xu Chen. Heijue Marketing and Li Fengfeng were too unreliable.
The most important thing is that the revision opinions given by Xu Chen are well-founded, and once you hear them, you can tell that they really need to be revised.
While Xu Chen was giving feedback, Sun Amy and Chen Xiaolong also exchanged glances with each other.
This teacher Xu Chen is much more professional than Mr. Li!
In terms of professionalism, logical ability, problem-solving methods and attitude, I don't know how many times better than Mr. Li.
But he is clearly less than twenty years old, how on earth did he do it?
Reminiscing about their experiences since this morning again, the two became more and more curious about this "Teacher Xu Chen".
……
Xu Chen checked more carefully, and after all the more critical questions had been fed back, he asked again:
"How's the spokesperson doing here?"
Li Fengfeng turned his head and looked at Chen Xiaolong.
Chen Xiaolong said: "I am in contact with the spokesperson. We have discussed the script plan on the phone for several rounds. There are no problems with the two teachers. We will start filming early tomorrow morning."
Xu Chen thought for a while: "I haven't seen the spokesperson's clothing and makeup plans, right?"
Chen Xiaolong: "The two teachers will bring one of their own makeup artists, mainly Teacher Ren Jing, who still has some special requirements for their own makeup.
The director has also prepared the costumes..."
Zhu Xiaoming: "The clothes are already in place, let's go to the dressing room to take a look!"
……
The director led several people to the dressing room.
On the two hangers are the clothes of the male and female spokespersons respectively.
"The sizes were chosen according to the two teachers. I also checked with Mr. Li and now I have chosen these two sets of clothes."
As he spoke, Zhu Xiaoming pointed to the two sets of blue and white clothes on the hangers.
Xu Chen frowned, feeling speechless.
He walked to the clothes rack and pointed at two sets of pure white clothes:
"Let's use these two sets. The pure white clothes are also in the previous plan."
Zhu Xiaoming said nothing and turned to look at Li Fengfeng.
Li Fengfeng smiled and said:
"Then I'd better listen to Teacher Xu Chen...
But let me explain. When we discussed it, we felt that pure white was too monotonous. I showed it to the spokesperson, and they also thought that blue and white would look better and be more eye-catching. ”
Xu Chen still explained: "The color of the clothes in the plan has also been considered.
Pure white clothes, white pillars, ribbons and other elements are all meant to imply the "refreshing" advertising message.
I want to explain it to the spokesperson in this way, and they can completely understand it. ”
Li Fengfeng smiled awkwardly:
"Yes! Let's go communicate with the spokesperson teacher!"
Xu Chen smiled and said nothing more.
Li Fengfeng: "That's enough. Let's go to the conference room and take a rest first!"
……
In the conference room, I don't know whether it was arranged by the director or Li Fengfeng. There were already some fruit plates and lunch on the table.
Director Zhu Xiaoming had already gone to work, so Li Fengfeng came over to accompany "Teacher Xu Chen."
After Xu Chen and Fang Jun sat down, Li Fengfeng said:
Check out the 16-9 book bar and see the correct version!
"Teacher Xu Chen, there are two confirmation documents that need your signature later, mainly today's plan and modifications.
In addition, there is a cost quotation...
Since today's modifications are rushed, some cost increases will be involved, and this also needs to be confirmed by Teacher Xu Chen. ”
Xu Chen nodded and said a little deliberately:
"I accept the client's appointment as the project supervisor. The most important thing is to be responsible for the content. As for increasing the production budget and cost, you mainly need to confirm it with Party A's client."
Li Fengfeng smiled and said: "Okay, but you'd better take a look at the cost list when the time comes. The customer will also ask you to sign."
Xu Chen said nothing more and just nodded.
Li Fengfeng: "Waiting for the next two documents to be confirmed, if Teacher Xu Chen is busy, there is no need to keep staring here.
For some modifications to the on-site scenery and special effects, I will take photos and send them online for your confirmation. ”
Xu Chen: "That's fine!"
Li Fengfeng: "Teachers, let's have lunch first, let's get busy first!"
Xu Chen: "Thank you, Mr. Li!"
……
Only Xu Chen and Fang Jun were left in the conference room.
Xu Chen brought the takeaway lunch from the table, which consisted of four portions of stir-fries and two portions of rice.
He opened the lid and handed a portion of rice to Fang Jun.
"Teacher Fang Jun eats!"
Fang Jun opened his chopsticks, revealing a trace of doubt:
“It seems like there’s no need for my presence here, right?”
Xu Chen smiled: "Of course it is necessary..."
Fang Jun thought for a while: "Is there any problem with the cost quotation he just mentioned?"
Xu Chen took a big mouthful of rice: "Based on my understanding of Li Fengfeng, there is a high probability that there will be problems."
The problems he mentioned were naturally some shady tricks.
In his previous life, Li Fengfeng often made some money from Party A's projects.
The advertising industry in the early 2000s was still an industry with very high profit margins, and many cost quotes were inflated.
This also gives people like Li Fengfeng many opportunities to take advantage of.
Xu Chen remembered very clearly that in his previous life, he and Li Fengfeng had executed two small projects, with a total project cost of hundreds of thousands. He alone had raked in more than 100,000 yuan, which was an eye-opener for Xu Chen, who was new to the workplace.
Unfortunately, although Xu Chen knew it at the time, he had no definite evidence.
And out of self-protection in the workplace, we can only pretend not to know.
Although the filming and production of Fu Yanjie's commercial is relatively simple, the overall production cost is still high because it involves a celebrity spokesperson.
Based on Xu Chen's understanding of Li Fengfeng, he would definitely be tempted to deduct some of the money.
This is why Xu Chen invited Teacher Fang Jun to come with him when he accepted this business trip.
After all, Teacher Fang Jun is an expert in accounting...
Xu Chen still had some resentment towards Li Fengfeng, the leader in his previous life.
It’s not just Mr. Li’s apparent bossing and workplace bullying...
Xu Chen's two advertising projects in his previous life were also plagiarized by Li Fengfeng to win advertising awards. Xu Chen, as the main creator, did not even have the right to authorize, let alone advertising bonuses.
This is also the direct reason why Xu Chen resigned from Heijue Marketing in his previous life.
Now that they met again after rebirth, Xu Chen didn't mind helping to "purify" the advertising circle and remove this "Mr. Li" from the advertising circle, so that he would less harm to young people and Party A's customers.
Fang Jun was eating and suddenly asked:
"You just said that based on your understanding of him...do you know him very well?"
Xu Chen was stunned and explained casually:
"I still know some people in the advertising circle, and they told me some about Li Fengfeng's past..."
Fang Jun chewed the rice and whispered:
"Okay... Anyway, you seem to know everything."
The two of them finished their lunch quickly, packed up the lunch boxes together, and put them into the garbage bag next to them.
Xu Chen took a box of cut fruit and handed it to Fang Jun.
Fang Jun said: "It's good to work on projects with you. You can eat, drink and be taken care of."
Xu Chen smiled: "Who said I was the 'supervisor' sent by Party A? They also treated me as Party A and served me.
I will be dealing with other parties, and I will probably have to serve others as well. ”
Fang Jun: "With your ability and personality, it should be difficult to serve others."
Xu Chen smiled and said: "I really don't like to serve and please others. I can just take on some projects that don't require pleasing others.
In addition, you can also recruit people to come in and serve others for me..."
Fang Jun: "By the way, Dongchen Advertising has almost been registered in Shanghai. You can use it when your university starts."
Xu Chen: "Teacher Fang Jun is awesome, he got things done from a distance."
Fang Jun's face was expressionless: "If there is a project in Shanghai in the future, can I participate? I'll drop by on a business trip to see Brother Bing!"
Xu Chen: "??"
The phone vibrated. Xu Chen took it out and saw that it was from Xie Bingran.
The message contained a photo, which should have been taken at a sweet shop. There were desserts such as ginger milk and double skin milk.
[I'm eating local sugar water. It's quite delicious. It would be even better if you take me to eat it. 】
[You eat first, I will come over to you after I finish my work here. 】
【oh. 】
【Where are you now? 】
[With Wu Feifei and Huang Qianqian, this seems to be the old city, I don’t know where it is specifically. 】
Then, Xie Bingran sent another photo.
Xu Chen took a look and saw some quaint Lingnan arcades. At first glance, they looked like the old town of Liwan or Yuexiu.
[You guys go shopping first. Brother Bing, eat less. I will take you to eat something more delicious tonight. 】
【oh. 】
……
(End of chapter)