Chapter 208 Ask for advice
Xu Chen turned off the phone screen and couldn't help but smile.
He was quite happy that Xie Bingran was willing to go out with Wu Feifei and Huang Qianqian.
Although she is "Brother Bing", she is still a girl after all. In addition to the brothers Li Rui, Zhao Feng, and Fang Tao, it is good to have a few friends with girls of the same age.
Fortunately, although Wu Feifei and Huang Qianqian have different personalities, they are both optimistic and kind-hearted girls. Xie Bingran should be able to get some warmth and nourishment from getting along with them.
The relationship nourishment from girls of the same age may be something that the previous "Brother Bing" did not have.
Xie Bingran, my "deskmate" in junior high school, was not popular with girls of the same age due to her personality and family environment, let alone making friends.
Even encountered indifference, exclusion, rejection...
And after she became "Brother Bing", she became even more alienated from ordinary girls. She was surrounded by a bunch of tough and rough brothers...
In Xu Chen's inner feelings, Xie Bingran's image was indeed torn into two people.
One is the fierce and loyal Brother Bing, and the seventeen-year-old cold eldest sister.
But the other Xie Bingran still seems to be the same person he was when he was at the same table in junior high school. He is introverted, has low self-esteem, is pitiful, and has never grown up...
In front of others, she usually still looks like Brother Bing.
But only in front of Xu Chen, the cowardly and pitiful deskmate Xie Bingran still appeared from time to time.
For example, the little girl who sneaked into her room in the middle of the night just wanted to "stay with her for a while" reminded Xu Chen of his poor deskmate in junior high school who couldn't eat enough.
And yesterday evening, the little girl who was alone and waiting outside the stadium, her eyes red and obviously crying...
Regarding the second Xie Bingran, Xu Chen would be more cautious from the bottom of his heart.
Perhaps it was the three years of alienation from junior high school to high school that made him feel a lot of guilt, and he was afraid of letting her down and hurting her again...
……
……
A knock on the door outside the conference room interrupted Xu Chen's thoughts.
"Please come in!" Xu Chen said.
A round head popped up, it was Sun Amy who was wearing round glasses and a round face.
"Teacher Xu Chen, I have some professional questions and I would like to ask..."
Amy Sun held the laptop in her arms and said softly.
Xu Chen smiled: "Teacher Amy, you're welcome, just say what you say."
Amy Sun came over with the computer in her arms and sat down next to Xu Chen.
“We at Heijue Marketing also participated in Fu Yanjie’s project pitch.
I was also in the project team at the time, but I did not go to Shanghai during the bidding process, so I was not able to meet Mr. Xu Chen. ”
Xu Chen nodded and waited for Sun Amy to continue.
Amy Sun continued:
“I think our project plan at that time was pretty good.
For example, our advertising slogan is, ‘Clean it and you will feel refreshed’.
It also includes our recommended spokesperson, host Yang Lan.
I actually thought it was quite suitable, and I thought we could win this project.
But I didn’t expect that I still lost the pitch...
The customer finally chose Mr. Xu Chen’s solution, which must have been a matter of comparison and weighing.
As a participant in the competition and a fan of the authorities, I still have some things that I don’t quite understand, so I would like to ask Teacher Xu Chen for advice in person.
How did you think about the slogan "Wash for Health" and the choice of spokespersons Ren Jing and Fu Desheng, and... how did you convince customers? ”
Xu Chen glanced at Sun Amy, smiled and nodded.
No wonder that when Xu Chen joined Heijue in his previous life, Amy Sun was already the senior design director and was quickly promoted to creative director.
She is indeed very curious and enterprising in business.
Xu Chen had almost no reservations and shared the strategic ideas of this project with Sun Amy.
In addition, Heijue's advertising slogans and spokesperson selection were also compared and commented.
The brand owner also asked the above questions on the spot during the previous proposal process for Renhe Pharmaceutical, and Xu Chen also answered them one by one on the spot.
Amy Sun listened carefully and said nothing.
When Xu Chen finished speaking, she remained silent for a while.
"Thank you very much, Teacher Xu Chen, for your generous teaching. I really benefited a lot.
I was actually a little unconvinced at first, but after listening to Mr. Xu Chen’s explanation just now, I can already understand the customer’s choice.
Indeed... Teacher Xu Chen's plan is much better. ”
Xu Chen opened his mouth and continued:
“The advertising slogan you submitted may be better in terms of expression, including the fact that your choice of spokesperson is more famous and professional...
But in the advertising industry, there is never the best solution, only the most suitable solution.
The products I submitted during the pitch are all the most suitable products for Renhe Pharmaceutical and Fuyanjie under the current comprehensive situation.
In addition, advertising slogans, spokespersons, advertising copywriting, commercials... all of these are a whole, and you cannot consider each one individually.
Especially when it comes to customer persuasion, customers need to accept the overall solution rather than just an advertising slogan. ”
Amy Sun thought about it carefully and said:
"Although I don't fully understand it, I have remembered everything Teacher Xu Chen said."
She smiled shyly:
“Thank you again, Teacher Xu Chen!”
Xu Chen: "Teacher Amy, you're too polite. I may have some design problems later, so I'll trouble you and ask for your advice!"
Amy Sun was stunned for a moment, but then she said with a smile:
"That's such an honor. Just contact Teacher Xu Chen at any time!"
She paused:
"I just heard that your company is in Wenzhou?"
It's not surprising that Amy Sun would ask this question. After all, the current domestic excellent advertising companies are basically concentrated in Beijing, Shanghai, and Yangcheng, and there are very few even in Pengcheng.
What's more, it's Tiancheng, a northern county in Wen Province that I've never heard of...
Xu Chen: "We are considering moving to Shanghai! The new company has been registered."
Amy Sun: "That's it. From now on, if I go to Shanghai on a business trip, I will come and visit you in person."
She put away the computer and said, "I won't bother you anymore. Thank you again, Teacher Xu Chen."
With that said, she stood up, bowed her waist and turned to leave.
Fang Jun looked at Xu Chen expressionlessly:
"Why are you so patient and explain it to her in such detail?"
Xu Chen: "This girl is pretty good. I might consider recruiting someone from Dongchen Advertising in the future."
Fang Jun: "How can it still be like this..."
Xu Chen suddenly remembered something again, took out his mobile phone and sent a message to Gu Xinxin from the Marketing Department of Renhe Pharmaceutical:
[Teacher Gu, Heijue has two cost quotations, which require my signature for confirmation. However, Dongchen was not directly involved in the procurement and was actually unclear about the details of the quotation.
Is this signature confirmation inappropriate? 】
After a while, I received a message from Gu Xinxin:
[Teacher Xu Chen, don’t worry, this is just a procedural signature confirmation. After all, Heijue is mainly responsible for the production and execution.
Mr. Xu’s signature confirmation only represents confirmation of the content items, specific amounts, etc. We will review and confirm with Heijue Marketing. 】
[Okay, got it. 】
……
The two stayed for a while and then went out for a walk together, mainly to take a look at the modifications to the scenery.
The director and Heijue's people were busy, so Xu Chen didn't bother them.
Fang Jun said: "Can we go down for a walk?" Xu Chen: "Of course."
He sent a message to Li Fengfeng and went downstairs with Fang Jun.
Coming out of the studio, I looked around.
"It turns out this is a cotton spinning factory." Fang Jun looked at a signboard erected next to him and said.
There is some text information on the signboard, which roughly means that the two rows here were transformed from two workshops of the original cotton spinning factory.
The two of them walked around casually, and Fang Jun still felt a little new.
Design studio, exhibition hall, and atmospheric cafe...
I never imagined that a state-owned cotton mill could be transformed into such a creative park.
Fang Jun thought for a while:
“Did Xixi Cultural Tourism’s original acquisition plan transform Guangming Factory into this kind of creative park?”
Xu Chen shook his head:
Check out the 16-9 book bar and see the correct version!
“This kind of creative park can only survive in first- and second-tier cities.
In Tiancheng, how could there be so many small and medium-sized creative companies renting offices?
I remember that Xixi Cultural Tourism’s plan was to build an amusement park. It would be difficult to support long-term operations and profits only in Tiancheng..."
The two came to a coffee shop, and Fang Jun ordered a cup of Fuli Bai.
She knew that Xu Chen didn't drink coffee, so she ordered him a glass of lemonade.
"The two celebrities will be photographed tomorrow, can you get me an autographed photo?" Fang Jun said.
Xu Chen smiled: "I didn't expect that Teacher Fang Jun would also like two teachers, Ren Jing and Fu Disheng?"
Fang Jun: "My parents like it and I sing their songs every time I go to KTV."
She took a sip of coffee:
"Does your dad like any celebrities or songs?"
Xu Chen thought for a while: "A long time ago, my dad took me there for social events.
At that time, he was holding a microphone and singing "Tears Behind Bars"..."
Fang Jun: "??"
……
The two sat for a while, and Xu Chen received a message from Li Fengfeng.
"Let's go, go up."
The two of them got up and walked out quickly, heading towards the "Wujiang Film and Television Studio"...
As soon as he returned to the conference room, he saw Li Fengfeng already inside.
He held several documents in his hand and made an ugly smile:
"Teacher Xu Chen, these documents need to be signed and confirmed."
Xu Chen responded and reached out to take it.
He flipped through it roughly, and there was quite a lot of content:
"I'd better take a closer look. I'll be shooting tomorrow. If I make any mistakes, it's still too late."
Li Fengfeng blinked his eyes and said with a smile:
"Teacher Xu Chen, let's take a look first. I'll go and work on it for a while!"
Xu Chen smiled and nodded, and Li Fengfeng went out first.
After the door of the conference room was closed, Xu Chen flipped through the documents in his hand again, pulled out two separate cost quotations, and handed them to Fang Jun.
Fang Jun took it without saying a word, sat down in his seat, and looked at it carefully.
Xu Chen carefully flipped through the several copies in his hand. They all related to tomorrow's specific shooting plan, and also included some minor changes for today.
There was no big problem, so Xu Chen picked up the signature pen on the table and signed his name in the "Producer Review" column.
Fang Jun on the side was still carefully reviewing each item one by one. She shook her head:
“I can’t see any problems, they are all relatively detailed purchase quotations.
It includes a large amount of spokesperson cooperation fees and advertising film shooting fees, and the breakdown is also relatively detailed...
It even includes spokesperson reception, catering, procurement, modification, labor, etc. of art and set design. ”
She thought for a while, took out the mobile phone in her pocket, opened the cover of the Motorola Blade with a click, and then took a few photos.
"There is a note on the purchaser at the back. You can go back and check this."
With that said, he handed the two lists back to Xu Chen.
Xu Chen nodded: "After the commercial filming is finished tomorrow, there will be a list of closed cases. You can also compare them then."
He took a quick glance and found that there was indeed nothing wrong with it at first glance.
But can this profit-seeking Li Fengfeng really withstand the temptation?
Xu Chen picked up the pen and signed his name on the "Production Review" column of the two cost quotations.
After a while, Li Fengfeng came back with a big belly.
His walking posture was a little strange, as if his butt was dropped in the morning and had some hidden injuries.
Li Fengfeng looked at several documents signed by Xu Chen, squinted his eyes and smiled:
"If the two teachers are busy, there is no need to waste time here.
Some on-site modifications have been completed. Anyway, I will take photos and post them in the group for confirmation. ”
Xu Chen nodded: "Then it's all thanks to Mr. Li and Director."
Li Fengfeng: "It's my duty, then I'll arrange a car to send the two teachers back!"
"Thank you, Mr. Li!"
Xu Chen went to say hello to the director again, and then came out with Fang Jun.
Li Fengfeng was still very polite and sent the two of them downstairs. The white Honda Odyssey was already parked at the door.
The person responsible for driving is still the young account manager Chen Xiaolong.
"Teacher Xu Chen, should we go back to the hotel directly?" Chen Xiaolong asked.
Xu Chen: "Zhongshan Memorial Hall."
The reason why I went to the Sun Yat-sen Memorial Hall was naturally because Xie Bingran and the others were there.
……
During the trip, Fang Jun was flipping through his phone, probably still looking at the two quotations.
She wanted to discuss something with Xu Chen midway, but Xu Chen made a "silence" gesture.
Fang Jun was stunned for a moment before he realized that the driver in front of him was from Li Fengfeng's side, so he stopped talking.
More than half an hour later, the car stopped at the entrance of Sun Yat-sen Memorial Hall.
Chen Xiaolong politely sent the two of them off:
"Teacher Xu, Teacher Fang, then I will pick you up at the hotel tomorrow morning."
"Okay, see you tomorrow."
……
The Sun Yat-Sen Memorial Hall is actually a large "big park", and the Memorial Hall is just the middle building.
This was also the location of the "Presidential Palace" during a certain period...
Xu Chen had been here many times in his previous life, and had also watched several drama performances in the memorial hall.
It was obviously the first time for Fang Jun to come here, so he still felt it was relatively fresh.
The two of them entered through the main entrance and walked around first.
Xu Chen looked around and saw Xie Bingran sitting alone on a bench under a big tree dozens of meters away, holding a brown backpack in her arms.
(End of chapter)