Chapter 275 This game is very important
Yangcheng, Baiyun Airport.
Xu Chen sat in the rest area next to the boarding gate and sent a message to Fang Jun:
[Teacher Fang Jun, I have two things to ask you. 】
After a while, Fang Jun’s phone number was dialed directly:
"What happened?"
Xu Chen: "I'm talking about another project here. There is a contract that I need help reviewing, and I also need Teacher Fang Jun's help with the subsequent contract payment."
Fang Jun: "Okay, just send the contract to my email, and I will ask Si Daqing from the legal department to review it together.
How much is the contract price? ”
Xu Chenyun said lightly: "One and a half million."
Fang Jun: "Okay, then I'll wait for your email."
Xu Chen: "..."
Fang Jun: "What's wrong?"
Xu Chen:
"I casually signed another 1.5 million contract, and you won't praise me?"
Fang Jun paused and said emotionlessly on the phone:
"You're awesome."
"..."
Fang Jun: "You said two things?"
Xu Chen: "Dongchen Advertising has a new employee who is about to join. We also need to prepare a labor contract and follow-up onboarding procedures."
Fang Jun: "This is even more congratulations. Your Dongchen advertising has finally doubled in size."
Xu Chen: "..."
Fang Jun: "I'll find Morrowind's legal affairs and human resources department, and we'll connect them together.
You can form a group, or just give me the other party's contact information. ”
Xu Chen: "Okay, then I'll form a group. She can join the company in Shanghai at the end of September. I've already negotiated the salary."
Fang Jun: "Do I know him?"
Xu Chen thought for a while: "You have indeed seen the little girl with round glasses and round face, Sun Amy, last time I was filming in Yangcheng."
Fang Jun: "You are really good at killing one of Heijue's supervisors, and now you are poaching the other party's employees."
Xu Chen: "Li Fengfeng's matter is related to me. Don't mention this to Sun Amy."
Fang Jun: "Don't worry, I know what I know."
She thought for a while: "Didn't you remember that little girl from Renhe Pharmaceutical before? Her name is Gu Xinxin..."
Xu Chen laughed and said, "Let's recruit Amy Sun here first. We'll see if we can get more projects later. Then I'll consider Gu Xinxin. There's no rush for this."
Fang Jun: "Guo Liang talked about her two days ago."
Xu Chen: "She is the apprentice that Guo Liang took before, so Guo Liang can help to talk about it when the time comes."
Fang Jun: "Oh..."
Xu Chen: "Sister Fang Jun, why do I hear the tone of your voice, it seems that you are not very happy?"
Fang Jun: "I'm not very happy."
Xu Chen: "Who dares to bully you? Tell my dad and he will help you stand up."
Fang Jun: "You are going to Osaka to watch Brother Bing compete...
There are too many things going on in the company recently, so I can't go there. ”
"..."
Xu Chen laughed and said: "I brought you a souvenir from Osaka."
……
……
Xu Chen looked at the time and turned on the computer to do something.
Today is the final submission deadline for the College Advertising Contest.
The set of manuscripts for "Toothpaste for Strengthening Teeth" was submitted on Monday night.
But "Baidu knows", Xu Chen is still a little hesitant.
In the previous life, Baidu's most successful advertising slogan was the phrase "Baidu once, and you will know."
But this sentence is used for Baidu's parent brand, Baidu search engine, not for the question-and-answer product "Baidu Knows"...
Theoretically speaking, this sentence certainly also applies to "Baidu Knows".
But purely from a "competition" perspective, this sentence may not really be appropriate.
There are still some differences between competition selection and actual advertising.
In competitions, the preferences of the judges and the nature of the competition itself must still be taken into consideration.
Just like the previous "fixed tooth toothpaste" solution, it needs some unrealistic and show-off ingredients.
In real life, if some advertisements that are selected by customers or even have good promotion effects are used in competitions, they may not be qualified to be "shortlisted"...
Xu Chen thought about it for a while and remembered a promotion theme that Baidu had used in his previous life.
This promotion theme may not be very effective in actual promotion, but purely from the perspective of competition submission, it has a better chance of winning awards than "you will know after Baidu".
……
Xu Chen opened the "Advertising Contest" page and entered the "Baidu Knows" topic submission page.
[Copywriting Category: Baidu Knows Advertising Slogan Topic Selection]
[Slogan: Baidu knows that everyone will be successful equally]
【Creative Ideas:
In the past, the barrier to knowledge acquisition became a huge obstacle to individual self-growth and achievement, and also caused social injustice.
Baidu knows that everyone can share knowledge equally and freely, so that everyone can obtain knowledge equally and freely...
It also allows everyone to equip themselves with knowledge and achieve success equally.
Baidu knows that everyone can achieve success equally. 】
……
Xu Chen thought about it carefully and compared it. From the perspective of competition submission and campaign, this advertisement is indeed more suitable and has a better chance of winning awards. Xu Chen knows all too well about those judges who "proclaim themselves to be sophisticated".
Sometimes, they just can't stand easy-to-understand, catchy language.
Advertising slogans such as "Washing makes you healthier", "It's good for him and me", "Snow Mountain Mineral Water"...
Those "professor judges" will only think it is superficial and not advanced.
It just has to be something obscure, profound, and unclear, so that they think it has ideas and creativity.
In fact, in a certain sense, this is one of the reasons why advertising teaching in colleges and universities is very separated and out of touch with the actual advertising industry.
……
……
When we landed at Hongqiao Airport, it was already past 9 o'clock at night.
When I turned on my phone, I received a text message for payment, transferring 3,000 yuan.
Check out the 16-9 book bar and see the correct version!
The text message only marked the transfer, but there was no note on the transferor's information.
Xu Chen was confused, who would transfer 3,000 yuan to him?
My biological father, Xu Zhiquan, started transferring money at 30,000 to 50,000 yuan...
These days, bank apps don’t have the Symbian system, and there’s no way to check via mobile phone.
Just when Xu Chen was puzzled, deputy squad leader Huo Dashan sent a message in the QQ group of "Class Committee".
[@Xuchen, the fare for the last autumn outing is coming back. The squad leader has transferred it to you through the account you registered in the college! 】
Xu Chen smiled, but he didn't expect it to be this money:
[How come there are three thousand yuan? This is too much. How much do seven or eight cars cost even with a meter...】
Huo Dashan: [@Xuchen, the box of cigarettes you bought alone costs more than three thousand yuan...]
Xu Chen: [You are so capable, you actually got your money back. 】
Huo Dashan: [In addition to the original fare, we also gave compensation, so it’s only three thousand yuan.
The main reason is that the monitor is very capable and argued over the phone for a few times. All the seniors from the school's law school moved out, and the other party immediately became intimidated. 】
"..."
Huang Qiqi: [@Minsiyi, monitor, you are so handsome! 】
Xu Chen: [@闵思伊, she is indeed a Sichuan girl, amazing! 】
……
……
At noon the next day, Xu Chen received a message from Jiaduobao Chen Xinyi.
Nie Fei's Japanese visa has just been approved.
It was a coincidence that Nie Fei originally planned a trip to Japan within the year and just applied for a visa in advance.
However, she needs to go to Tokyo to visit friends first, and then take the Shinkansen from Kanto to Kansai on the game day.
[Teacher Xu Chen, can you arrange the game tickets in advance? Also, the leaders of the General Administration of Sports, can you make an appointment in advance? 】
[No problem. I will communicate with the national team today about the tickets and appointments with the leaders. I expect a reply later today. 】
[Okay, thank you very much, Teacher Xu Chen! 】
Xu Chen also immediately contacted coach Cheng Hong and communicated about tickets and making an appointment with Director Li Yue.
Cheng Hong dialed directly.
“Sending messages is too slow, let’s communicate directly on the phone!”
Xu Chen smiled and said:
"When Director Li Yue came to Tiancheng last time, I made a verbal promise to him that I would help Xie Bingran come back with a business cooperation.
Now it’s basically settled. The customer is Jiaduobao, a beverage brand in Guangdong Province. They will launch a new high-end mineral water product...
During the Osaka game, one of their senior leaders will come over to watch Xie Bingran's game together.
By the way, I would like to make an appointment with Director Li Yue to get to know him in person and have a preliminary chat. ”
Cheng Hong: "I didn't expect you to actually do it!"
Xu Chen: "I won't make fun of Xie Bingran casually."
Cheng Hong: "No problem. Li Yue and his leader happen to be going to Osaka this time, and they also have to accompany another business client."
Cheng Hong was obviously excited and said with a smile:
"Your Xie Bingran is doing great right now. Since the National Games, several brands have approached us and want to discuss cooperation.
However, Li Yue and the others still had control. Some manufacturers that were not high-level enough refused to give up even if they offered a lot of money. ”
Xu Chen laughed and said: "You can rest assured about the brands I recommend here. They are now the first-tier beverage brands in China.
The mineral water products they want to make are also focused on the high-end market and high-end image, and will not embarrass the national team. ”
Cheng Hong: "This competition in Osaka is indeed very important.
The two potential partners currently selected also want to see Xie Bingran's performance in Osaka...
In fact, everyone has the same mentality. They are betting that your brother Bing will win the championship in the Asian Games.
This Osaka competition is just a small competition in East Asia.
But as long as Xie Bingran can win and achieve results similar to those in the National Games, it will completely prove his ability.
Then winning a medal at the Asian Games will be a sure thing, and those endorsement deals that are still waiting to be signed can be signed. ”
Xu Chen: "Bing...are you okay now?"
Cheng Hong smiled: "Don't worry, she is in good condition."
Xu Chen: "Thank you, Director Cheng, for taking care of me."
Cheng Hong: "Don't do this, I'll go get busy if nothing happens.
Please send me the customer's information, and I will communicate with Director Li Yue today.
The game tickets are easy to handle, just contact me when you get to Osaka. ”
Xu Chen: "Okay, thank you for your guidance Cheng!"
……
(End of chapter)