Chapter 274 Is it a monster?
The report went more smoothly than Xu Chen expected.
The product and slogan were successfully “sold” without any doubts.
But this is also a reasonable thing. After all, what Xu Chen gave was the "standard answer" in his previous life.
However, with Xu Chen's promotion, "Kunlun Mountain" mineral water was launched a few years earlier than in its previous life.
As for the spokesperson Xie Bingran, it is obvious that Chen Jinru and Nie Fei have been convinced.
Chen Jinru looked a little worried.
He said verbally that he was worried about Xie Bingran's performance and that he was afraid that Xie Bingran would not win the championship in the Asian Games...
But Xu Chen could vaguely feel that Chen Jinru seemed to have other considerations.
As expected, Chen Jinru pondered and said:
"As for the leaders of the General Administration of Sports, please introduce Mr. Xu to us!
In addition, I also consider that the national team is a very important resource line.
Not only can Kunlun Mountain mineral water be used in the future, but Wang Laoshun can also be used...
After all, the cash cow of our company is still the Wanglaoshun brand.
If there is help from the national team, Wang Laoshun's sales can be pushed up. ”
Xu Chen smiled and said:
"No problem, Mr. Chen. I will communicate with the leaders of the General Administration first, and then help get acquainted."
Xu Chen probably had some expectations about Chen Jinru's plans.
For Xu Chen, this is also a good thing.
It is equivalent to sending additional endorsements and business resources to Director Li Yue, and he can also get more support from Li Yue.
In addition, if Chen Jinru wants to "operate" something privately, Xu Chen can just not get involved or know about it.
Everyone has "path dependence".
If this "Mr. Chen" had used abnormal means to achieve commercial goals in Wang Laoshun's brand licensing, then he might also have related thoughts in other aspects.
During this process, Xu Chen just promised not to mess with him.
Of course, Xu Chen still had to be extra careful not to get into trouble for Xie Bingran.
……
Chen Jinru was smoking a cigarette and seemed to be in a good mood.
He smiled and said:
"Next week, it's Xie Bingran's game, right?"
Xu Chen: "Yes, in Osaka."
Chen Jinru: "That's just right, let's confirm the strength of Xie Bingran!
If she is really at the level of an Asian Games gold medal, then she should be signed even if it costs a lot of money! ”
He suddenly remembered something again and turned to look at Nie Fei:
"Mr. Nie, didn't you ask for annual leave and say you were going to Tokyo and Kyoto?"
Nie Fei naturally understood what Chen Jinru meant and said with a smile:
"I just wanted to say this, I need to rush my visa.
If you have time, you can indeed drop by Osaka to see Xie Bingran's situation live, or you can chat in advance. ”
Chen Jinru nodded:
"Yes, it would be best if you can go. The leader of the General Administration of Sports, let Mr. Xu introduce you to him first.
Then when we get back, we will go to the capital to visit and chat in person. ”
Nie Fei nodded: "No problem, I'll go get the visa first."
……
……
The report was completed smoothly. Chen Jinru and Xu Chen exchanged a few words and left first.
Nie Fei made a call, and Chen Xinyi and two other colleagues walked in.
Nie Fei looked at Xu Chen and said seriously:
"Thank you again. Mr. Chen nodded directly to this project, which means it is done.
It also saves me the trouble of reporting again. ”
Xu Chen: "I am also very happy to be able to help Sister Fei."
Nie Fei nodded:
"Then our contract can be concluded directly.
Later, Xinyi and these two colleagues will discuss it together..."
With that said, Chen Xinyi briefly introduced the two colleagues to Xu Chen. One was a colleague from the "High-end Mineral Water" project team, and the other was a colleague from the legal affairs department.
Regarding the follow-up contract and cooperation, the two parties discussed it roughly.
The contract payment is based on the previously agreed budget of 1.5 million.
The services provided by Dongchen Advertising are mainly brand strategy and advertising planning.
In addition to the content related to the brand strategy such as product names and slogans that have been submitted, it is also necessary to follow up on the production of advertising materials for the online promotion of "Kunlun Mountain".
Of course, if it involves additional material production costs and special advertising film plans, there will be separate quotes and remuneration.
Nie Fei has arranged for legal colleagues to follow up on the trademark "Kunlun Mountain".
We will follow up with price inquiries and negotiations. Dongchen Advertising does not need to be involved in these troublesome matters...
Jiaduobao will draft a formal contract with Dongchen Advertising in the next few days.
After the two parties sign the contract, the contract payment of 1.5 million will be divided into three payments, with the first installment being 500,000...
Xu Chen didn't get too entangled in the details of the contract out of his trust in Nie Fei.
……
While the two parties were discussing the details of the contract, Amy Sun, who had been listening quietly, was once again shocked.
In less than an hour, "Teacher Xu Chen" won the 1.5 million contract.
Amy Sun has participated in the pitches of many projects. She struggled to make plans in the early stage. She also worked overtime and stayed up late at night to report her hair loss. In the end, she often fetched water from a bamboo basket and failed in the pitches...
Why does Xu Chen look so light and effortless?
This 1.5 million contract project felt like Xu Chen could easily handle it just by flying to Yangcheng and having a casual meeting.
The most important thing is that he is really only one person.
For example, when Heijue participated in the draft, it was really a project team, and even foreign aid was needed to participate in brainstorming.
But Xu Chen came up with a plan that "passed the first draft" with just one person's brain power, and was able to sign the contract easily? !
Is this... a monster? ……
……
Xu Chen had a late afternoon flight, but Nie Fei still insisted on taking Xu Chen and Sun Amy to dinner at noon.
I was pressed for time, so I didn’t go too far. It was a Cantonese restaurant on the first floor of CITIC Building.
Accompanying her was Chen Xinyi, who was always in contact with her.
Nie Fei was very good at entertaining and ordering food, and Xu Chen was pleasantly surprised when she arranged a table casually.
"Sister Fei" also has a charming side, and she was chatting and laughing with "Teacher Xu Chen" at the dinner table.
Xu Chen looks young, but in fact, he can handle this kind of business-oriented situation, and he has many contacts with Nie Fei.
But generally speaking, after the two projects of Wang Laoshun and Kunlun Mountain, the two have already developed trust and tacit understanding, and there are not too many "empty" things in their words.
Laughter is also a sincere encounter.
Check out the 16-9 book bar and see the correct version!
……
……
While talking, Xu Chen remembered something and asked tentatively:
"Wang Laoshun's brand is still in the hands of Guangzhou Pharmaceutical. Is the authorization period of Jiaduobao still safe?
Seeing that your market share has increased and you have made a lot of sales profits, can GPHL be able to sit still? ”
Nie Fei: “No problem, Mr. Chen signed the authorization, and it is signed directly to 2020.
There are still almost 15 years left..."
Xu Chen said half-jokingly:
"Mr. Chen's skills are so strong. He can sign a signature for nearly twenty years...
Some similar licensing contracts I know are usually signed every five years or even three years. ”
"If the authorization period is not long enough, we would not dare to invest so much marketing budget in promoting Wang Laoshun's brand..."
Nie Fei paused and whispered:
"Our Mr. Chen does have some skills and connections, such as Wang Laoshun's authorization. In fact, when we signed the contract, we did not expect Mr. Chen to be able to handle it."
Xu Chen nodded and stopped talking.
Judging from the follow-up of the previous life, there must be something wrong with the authorization until 2020.
Judging from Nie Fei's reply, it seems that she really doesn't know yet.
As long as Nie Fei's character is not in question, the plan to "poach" her can still proceed.
This potential crisis authorized by Wang Laoshun may be an opportunity to persuade Nie Fei to leave Jiaduobao and join "Burning Ice".
Of course, it's not mature yet, so Xu Chen can only wait and see what happens.
……
……
After lunch, Xu Chen said a brief goodbye and took Sun Amy out.
Amy Sun followed Xu Chen, looking a little nervous and excited.
She smiled shyly:
"Congratulations to Teacher Xu Chen for winning this project!"
Xu Chen smiled and looked at this little girl with some baby fat:
"Congratulations to Teacher Amy, you also contributed to this pitch."
Amy Sun: "I just helped make two pages of PPT background pictures, which is not considered a contribution."
Xu Chen: "I still have time to take you to drink milk tea!"
Amy Sun smiled sweetly: "Okay!"
……
Downstairs in Tianhe City, there is a milk tea shop.
Xu Chen ordered lemonade, and Sun Amy ordered jasmine milk green.
"Jiaduobao discussed this project with our company, and the budget was one million. Unexpectedly, with Teacher Xu Chen, the budget was directly discussed at 1.5 million."
Amy Sun said while drinking milk tea, her tone still a little surprised.
Xu Chen: “After doing Wang Laoshun’s project before, Sister Fei still trusts Dongchen Advertising.
She invited me to participate in this project and promised that even if the plan was not adopted, she would give me half a million yuan. ”
Amy Sun was surprised again:
"How can it still be like this...
We have worked hard for many pitches, but if we lose the pitch, we won't get a penny.
Purely for nothing..."
She paused: "Teacher Xu Chen, you are really amazing.
Not only are you highly professional...
After reading your proposal today, I realized that your proposal level and persuasive ability are very strong.
I wish I were as good as you. ”
Xu Chen: "I'm serious, Teacher Amy is also very good!"
He paused and asked casually:
"Something happened to Li Fengfeng, were you not affected?"
Amy Sun: “It’s okay, I’m just adjusting the project in the past two months.
Our team's original projects have all been taken away, so we have some free time. ”
Xu Chen: "The advertising company is relatively busy, which is not a good thing."
Amy Sun: "Yes, if there is no project to do, there will be no bonus at the end of the year..."
Xu Chen drank lemonade and deliberately did not say anything more.
Amy Sun seemed to hesitate for a long time before she mustered up the courage to ask:
"Teacher Xu Chen, your Dongchen advertisement...
Recruiting? ”
……
(End of chapter)