Chapter 308: Guaranteeing Mission Completion
Noon, Lujiazui.
A pizza restaurant without a Chinese name.
The boss is the chef. One look at his nose shows that he is a pure Italian, with a typical appearance of an ancient Roman Latin.
The pizza is baked and sold fresh.
Unlike Pizza Hut and other American-style modified pizzas that are oily, the pizza from this store is dry and thin, with almost no oil on the dough.
Xu Chen and Sun Aimei ate heartily.
Xu Chen picked up a glass of lemonade and clinked it with Sun Amy:
“Congratulations to Dongchen Advertising for winning another project!”
Amy Sun took a sip of orange juice and felt a little embarrassed:
"Boss, I didn't even help with this project."
Xu Chen: "I will be joining the directing team later, and we will have to make detailed storyboards, but you will be busy!"
Amy Sun smiled sweetly:
"Then I'll start taking action right away!"
Xu Chen: "Don't worry, we still need to wait for Wang Shi's feedback on the copywriting process.
In addition, the storyboard script can be discussed after the director team comes in. There is no rush for a day or two. ”
Amy Sun blinked her round eyes:
"The previous directors, including Mr. Li Fengfeng and Mr. Li, all urged us to work..."
Xu Chen laughed and said: "The key is that you are really not in such a hurry! Urging you to work is just torturing you."
Amy Sun adjusted her round glasses:
"Boss, you are so kind! You are so good and awesome!
Today’s proposal has refreshed my knowledge again!
Although I have not been in the industry for long, I have followed several directors and participated in the pitches of many projects.
You are the most powerful advertising person I have ever seen! ”
Xu Chen also enjoyed this sincere compliment. He smiled and picked up the cup again and clinked it with Sun Amy.
Sure enough, he can wear a lot of clothes, but he can never wear anything.
……
Dongchen Advertising’s proposal for Jeep was naturally successfully won.
But there is still a little bit of tail left for discussion.
The slogan "Not all Jeeps are called Jeeps" reported by Xu Chen was naturally chosen by the two bosses Pang Ming and He Dachang, and there was no need to discuss it further.
The concept script and copywriting of the commercial film need to be sent to entrepreneur Wang Shi first for him to "read".
Wang Shi still has some review requirements for his advertisements, and he is naturally afraid that his advertisements will be messed up and damage his reputation and style.
Pang Ming and He Dachang who were present were still confident about the copywriting given by Xu Chen and believed that it could pass Wang Shi's review.
Even Liu Wenqin, who had a personal relationship with Wang Shi, said that Wang Shi would not be able to give much opinion on this set of copywriting and conceptual scripts.
But after all, I still need to send it and wait for the official reply from the other party...
Andy director He Dachang also suggested that the script needs to be sent to spokesperson Xie Bingran for a look.
Xu Chen directly said that he could show it to Xie Bingran and talk about it in person over the weekend.
In this regard, everyone present was obviously surprised.
They had also guessed that Xu Chen and Xie Bingran seemed to have a really good personal relationship.
But generally speaking, I haven’t considered intimacy and couple relationships.
Jeep will also advance business negotiations with An Jinxiong and Li Yue within this week and strive to sign Xie Bingran as an endorsement as soon as possible.
In this way, Jeep's project can be regarded as a victory and comes to an end.
……
……
Xu Chen and Sun Amy were eating when they suddenly received a message from teacher Fang Jun:
[I received a payment today, which is the first installment of the Kunlun Mountain Mineral Water Project...]
Xu Chen couldn't help but smile, and then he made money again.
The Kunlun Mountain contract with Jiaduobao Group was for 1.5 million.
The contract and payment process went on normally for a while, and there happened to be a National Day holiday in between. I just received the first installment today.
As for whether the down payment was one-third or one-half, Xu Chen didn't care much about the details.
Anyway, with Finance Department Fang Jun and Legal Affairs Department Da Qing watching, there won't be any problems.
Xu Chen thought for a while and then sent a message to Fang Jun very rudely:
[Teacher Fang, praise me! 】
Fang Jun: [What are you praising? 】
Xu Chen: [Mr. Xiao Xu won another project today, and it’s a car brand! 】
Fang Jun: [You are awesome! 】
Xu Chen: […]
Fang Jun: [How much is the contract price? 】
Xu Chen: [Probably more than two million... I haven’t talked about it in detail yet. It is expected that there will be a conclusion this week. 】
Fang Jun: [Okay, I will help you with the financial and legal procedures when the time comes. 】
Xu Chen: [Thank you, Teacher Fang! 】
……
Regarding the contract fees between Dongchen Advertising and Jeep, the two parties have indeed not officially entered into the contract stage.
The Jeep brand side wants to wait for Xie Bingran's endorsement contract to be at least verbally agreed upon before launching it.
Xu Chen had no objection to this.
Jeep, a so-called luxury brand with foreign investment, attaches great importance to its reputation in the industry and will not easily deceive various suppliers.
Just wait a few more days.
But the cost of cooperation, Andy's boss, He Dachang, had just discussed it verbally with Xu Chen.
Previously, Jeep's advertising agency had signed an annual framework cooperation with BBDO Tianlian, which was signed in the form of a "monthly fee."
That is to say, you pay BBDO Tianlian Advertising a "service fee" every month, and BBDO provides Jeep with services for one year.
This is also a common method of cooperation between many foreign-funded joint ventures and 4A advertising companies, so as to maintain the stability of the service team.
The intervention of Dongchen Advertising itself is an "accident".
Therefore, if we sign a single cooperation agreement, we will actually consume the monthly fee of BBDO Tianlian Advertising, which is equivalent to eating BBDO’s contract payment.
Xu Chen doesn't have to worry about this, Jeep will negotiate and communicate with the other party.
For Dongchen Advertising, the three contents include basic advertising strategy, advertising slogans, and advertising film planning, with a total fee of 2 million.
In addition, for the follow-up filming and production of the commercial film, Dongchen Advertising can receive a "supervision fee" of 15% of the production cost of the commercial film, but the upper limit is 450,000.
That is to say, in total, Dongchen Advertising is expected to receive between 2.2 million and 2.45 million for this project.
"Mr. Xiao Xu" is actually very satisfied with this contract amount.
After all, his "hard work" has basically been done. Sun Amy will handle the storyboards later. The filming is mainly handled by the director team. Xu Chen will just act as a construction worker and brag about it.
It's also easy.
……
In the morning, I was still thinking about the "little rich woman" Xie Bingran, who would definitely get more endorsement fees than myself.
But now that I think about it, Xie Bingran also had to work harder than herself.
After all, her daily training routine is not something ordinary people can bear.
……
As for the directing team for the Jeep commercial shooting, Xu Chen did not need to find and contact them additionally.
Jeep already has a good contact with a director, who is also a famous advertising director from Hong Kong Island.
Naturally, it was recommended by Liu Wenqin from BBDO Tianlian Advertising. Liu Wenqin will still participate in part of the work in subsequent advertising shoots.
Firstly, BBDO itself is Jeep's advertising service provider, and secondly, Liu Wenqin still has some personal relationship with the spokesperson Wang Shi.
Xu Chen actually had no objections to this.
Having an extra BBDO team to help you with the work can also save you a lot of effort.
Of course, Xu Chen would also worry about whether Liu Wenqin would intentionally or unintentionally create some "little trouble" during the project advancement.
He Dachang also expected this, so he gave Xu Chen a "reassurance pill" first.
“In terms of workflow, Dongchen Advertising is the most upstream producer.
Therefore, both the BBDO team and the directing team must accept the supervision and guidance of Teacher Xu Chen.
Our brand side will communicate with Vincent in advance, so you can rest assured! ”
"Okay, thank you Mr. Andy. Let's wait for the news from Dongchen Advertising.
Check out the 16-9 book bar and see the correct version!
After Wang Shi’s feedback and the director team’s access, we will proceed with the subsequent storyboarding matters. ”
In this way, Xu Chen did not expect that Liu Wenqin's team at the international 4A advertising company BBDO would become a "subordinate team" under his command.
At the meeting, when Sun Amy heard He Dachang's reply, she was also surprised.
Although Heijue Marketing, where she worked previously, is already very large in China, there is still a big gap between it and international 4A companies.
Unexpectedly, today, under the leadership of "Xiao Zongzong", not only defeated an international 4A company, but also "instructed" the other team's team to do things in the future...
For Sun Amy, this is really unimaginable.
……
……
Xu Chen thought of the Kunlun Mountain mineral water project again, and it was time to push it forward.
Then I sent a message to Chen Xinyi from Jiaduobao Marketing Department:
[Hello Xinyi, will Sister Fei be free tomorrow at noon or afternoon?
Kunlun Mountain Mineral Water, the graphic draft plan, let’s have a conference call to go over the plan? 】
[Hello, Teacher Xu Chen! Wait a moment, let me confirm Sister Fei’s time first...]
Within a few minutes, Chen Xinyi sent another reply.
[Sister Fei has a meeting tomorrow and is only free from one to two o'clock at noon. Is it okay with Teacher Xu Chen?
If it's difficult to coordinate, just arrange it the day after tomorrow. 】
Xu Chen: [Then it will be from one to two o'clock tomorrow! We can do it here. 】
Chen Xinyi: [Okay, I’ll wait to send the formal meeting invitation email! 】
Xu Chen put down his phone and said to Sun Amy, who was eating a salad:
"Tomorrow at noon, graphic draft of Kunlun Mountain mineral water, phone proposal."
Amy Sun was stunned for a moment, then smiled and said:
"No problem boss, the manuscript is ready!"
Xu Chen: "The main thing is for you to speak tomorrow, and I will be your assistant."
Amy Sun: "Ah?!"
She obviously showed a trace of panic, but then she said seriously:
"Boss, make sure to complete the task!"
Xu Chen smiled, picked up the lemonade in his hand, and clinked the glass with "Teacher Amy".
……
……
In the afternoon, Xu Chen went back to school obediently.
Both courses made Xu Chen feel sleepy.
The first class is "Video Advertising Production".
This teacher from the "Radio and Television Directing" major is explaining the production techniques and processes of TV advertisements, etc.
As someone who had just won a commercial pitch, Xu Chen found it a bit funny and weird that he was still taking such a basic course.
Some bald teachers were talking about the specific steps from planning to storyboarding, and a group of students below also listened very carefully.
"Brother Xueba" Jiao Tianbo not only took notes carefully, but also raised his hand to ask two questions.
Xu Chen really looked helpless.
There is a sense of trance like a college student entering a classroom of primary school students.
The most critical thing is that the "Video Advertising Production" course taught by this bald teacher is obviously behind the times.
Not only is it lagging behind the era before Xu Chen was reborn, it is even lagging behind the actual advertising industry in 2006.
There is a sense of time and space dislocation in teaching modern children the curriculum of the last century.
Sure enough, university courses are still somewhat out of touch with social practice.
Even though this is already one of the top 985 schools in Shanghai.
Not surprising when you think about it.
For example, the bald teacher in front of me, although he is seriously teaching "TV commercial production", he has been teaching at the university for the past ten years, so how many advertisement productions have he really participated in?
……
The second class in the afternoon is "Internet and New Media".
As a reborn person, Xu Chen has already experienced the Web3.0 era, but the teacher at this moment is still teaching the "new media" of the Web1.0 era.
It also gave Xu Chen a strong sense of time and space confusion.
Even in this teacher's courseware, ancient terms such as "surfing the Internet" and "information highway" appear.
It also reminded Xu Chen of his bizarre memories of attending "microcomputer class" with his shoes on in junior high school and discussing the "Millennium Bug" with his classmates.
The teacher was talking on the stage about "new online media" that has emerged in recent years. The other students, except Xu Chen, were obviously listening with great interest.
Near the end of class, the teacher brought out several new media advertising cases in recent years, which still looked novel and interesting.
When the class was about to end, the teacher specifically said:
“We at Tong Hai University’s School of Creative and Media still have the inherent advantage of being exposed to the latest and best advertising works in the industry.
The largest advertising award in China, the Great Wall Advertising Award, has also added additional advertising awards related to "Internet and New Media" in recent years.
Our President Lin is the honorary consultant and judge of the Great Wall Advertising Awards.
At the end of each year, Dean Lin will bring the latest and best awards back to the college curriculum for everyone's reference and study.
This is also a precious resource that the advertising departments of other schools cannot have access to..."
After hearing about the "Great Wall Advertising Award", Xu Chen couldn't help but think of the "Wang Laoshun" advertising project.
The case of "fear of getting angry" was submitted by Jiaduobao for this year's "Great Wall Advertising Award", and we don't know when the results will come out.
In addition to the domestic "Great Wall Advertising Award", it has also signed up for the international effective advertising award "Effie Award".
With the current marketing results achieved by "Wang Laoshun", if it doesn't win an advertising award, it won't be able to live up to its explosive sales.
Just when Xu Chen was a little curious, Jiao Tianbo in the front row raised his hand and asked expectantly:
"Teacher, when can Dean Lin bring back the award courses?"
“This year’s Great Wall Award judging results are expected to be released in early November and December.
As usual in previous years, Dean Lin will invite the creative directors of one or two cases to come to our college to share. ”
Xu Chen frowned, feeling a little embarrassed.
When the time comes, you still have to share it yourself, right?
He felt a little distressed. If such an occasion arises, he should leave it to Nie Fei.
It is estimated that by then, Nie Fei should have been recruited into the company by himself.
……
(End of chapter)