Chapter 309: Urgent Projects: The Stressful Asian Games
On Tuesday, the morning classes ended, and Xu Chen went to the cafeteria with a few boys.
But instead of eating in the canteen, he packed a few dishes and two portions of rice.
After saying goodbye to Hong Xiaoqiang and Huo Dashan's roommates, he walked to the Dongchen Advertising Office.
I had a conference call with Nie Fei at one o'clock in the afternoon, so I had a conversation with Sun Amy in the office.
……
As soon as she entered the office, she saw Amy Sun in front of the computer, holding a notebook in her hand, with a serious look on her face.
Xu Chen smiled, obviously nervous about the phone proposal he was waiting for later.
When Xu Chen met Sun Amy in his previous life, she was already the supervisor leading a team, with the capable attitude of an elite female director.
But after all, I have only been in the industry for two or three years now, and I still have the timidity of a newbie in the workplace.
Amy Sun has a solid professional foundation in design and is very smart and studious, but it may take some time to grow up to the point where she can truly take on projects independently.
"Teacher Amy, come and have dinner!" Xu Chen said with a smile as he walked in.
Amy Sun responded and followed Xu Chen to the conference room.
Xu Chen still came back from the canteen with a few more dishes. After all, Sun Amy also looked like a foodie.
The two of them were eating separately, and Sun Amy remembered something and said:
"Boss, Gu Xinxin sent me a message today to tell me that her resignation process has been submitted.
You can probably start on October 25th. ”
Xu Chen said with a smile: "She didn't tell me yet, you knew it first."
Amy Sun: "She said she wanted to wait until the resignation process is approved, and the time when she can join the company is finally determined, and then she will talk to you."
Gu Xinxin’s current company is Renhe Pharmaceutical, the company behind Fu Yanjie.
Xu Chen thought of Vice President Lu Wenhua and Director Zhao Nan. They probably didn't know that Gu Xinxin was going to join Dongchen Advertising.
Not only did I get a business from their company, I also stole a high-potential young employee from their marketing department...
Think about it, it's better not to let them know.
Xu Chen calculated the time and found that there were still more than two weeks.
"It just so happens that the Jeep project and the Kunlun Mountain mineral water project have officially entered the implementation stage, and they are starting to get busy.
Xinxin is here and can share the burden. ”
Amy Sun: “There are also Chenfeng electric cars!”
Xu Chen smiled: "Yes!"
In the past two days, Amy Sun has been busy editing photos.
Over in the provincial capital, photographer Tan Changqiao had already sent over a refined proof of Xie Bingran's photo.
However, Teacher Amy was not satisfied with some details and had already given feedback and sent it back for revision.
……
After eating, the two of them cleaned up the conference room together.
There are only two people in the small company, and there is no dedicated cleaning lady. The two of them do the daily hygiene maintenance themselves.
Fortunately, the office is not big and is easy to dispose of.
The two returned to Sun Amy's desk, where it was more convenient to face the large computer screen.
At one o'clock on time, Chen Xinyi's number was dialed.
hands-free.
"Hello, Teacher Xu Chen! We are already in the conference room. Here are Sister Fei and several colleagues from our market.
The proposal document has been received, we have put it on the big screen and can start at any time. ”
Xu Chen said into the phone:
"Okay, let's start directly. Today, the design director of Dongchen Advertising, Ms. Sun Amy, will report.
I will make supplements..."
As he said that, he looked at Sun Amy with a smile.
Amy Sun adjusted her round glasses and cleared her throat slightly.
She looked a little nervous, but when she really started reporting, her voice sounded confident and calm.
But Xu Chen was very satisfied.
……
Today’s report is relatively simple. It is a graphic poster plan for Kunlun Mountain Mineral Water, endorsed by Xie Bingran.
Since it involves the subsequent shooting of Xie Bingran’s related materials, it is still necessary to reach a consensus with the client as early as possible.
Xu Chen, the creative plan, has already checked it with Sun Amy and there is no big problem.
The core are two KV main visual manuscripts, involving Xie Bingran's two pose movements.
The first KV shows Xie Bingran holding a bottle of Kunlun Mountain mineral water in one hand and showing it to the camera.
The second KV shows Xie Bingran opening a bottle of Kunlun Mountain mineral water and drinking with his head raised.
The picture itself doesn’t have much that stands out. This is a flat poster for a water spokesperson, a regular but necessary style.
The overall style of the picture is mainly white and supplemented by light blue elements, which is more "snowy mountain".
As for the screen copy design, the usual brand red of Jiaduobao is used, which is also the currently confirmed bottle design color of Kunlun Mountain mineral water...
KV is these two pieces, but it can be extended into more than ten pieces.
For example, you can switch between the close-up of the spokesperson's face, half body, full body and other angles to match different advertising scenarios.
The Kunlun Mountain mineral water bottle in the picture can also be enlarged and reduced appropriately.
The overall advertising theme and copywriting have inherited the content approved by Xu Chen's previous report. The core theme is "the quality of water determines the quality of life."
On the computer screen, Amy Sun was also explaining one of the core KV visuals.
There are three lines of text embossed on the poster:
[Kunlun Mountain Snow Mountain Mineral Water comes from Kunlun Snow Mountain 6,000 meters above sea level]
[Peak altitude brings peak water quality, and the quality of water determines the quality of life]
[Pay attention to the quality of life, I choose Kunlun Mountain mineral water]
Then it was paired with Xie Bingran's image and her signature.
The theme is prominent and the picture is concise.
……
……
Amy Sun’s report was brief but powerful.
After she roughly finished speaking, she couldn't help but turn her head to look at Xu Chen, with some questioning in her eyes.
It seems to be saying: Boss...do you think this is okay?
Xu Chen didn't speak, just smiled and gave her a thumbs up.
Amy Sun seemed to be relieved, she breathed a sigh of relief and said to the phone again:
"The above is the report part of graphic creativity. Do you have any questions or comments?"
The person on the other side of the phone was quiet for a moment, as if they were discussing.
Xu Chen took over the conversation first and made some "not painful" additions and summaries to the graphic manuscript just now.
Mainly because of the key points that Sun Amy ignored just now, Xu Chen emphasized a few more.
On the other end of the phone, Nie Fei's voice came:
"Okay!
We didn’t have many problems with the manuscript, including picture elements, picture design, and copywriting.
Thanks to Teachers Xu Chen and Amy, we still have a legal and public relations review process for this manuscript, but there are no major problems and we can push forward the production. ”
Xu Chen smiled and glanced at Sun Amy, who was still a little nervous.
After hearing that her report was considered a success, Amy Sun was obviously very happy, and she smiled sweetly and obediently at her boss.
On the other end of the phone, Chen Xinyi, as the project manager, added:
"Teacher Xu Chen, let me update you on the spokesperson's situation:
The two parties to cooperate with spokesperson Xie Bingran have been finalized and the contract approval process has entered, which will take some time.
The next step is to agree with the national team on Xie Bingran's print advertising shooting time.
Yesterday I had a meeting with Director Li Yue. He revealed that Xie Bingran is preparing for the Asian Games in December, so it is difficult to arrange the time.
They are still suggesting that we put the material shooting after the Asian Games...
But this is definitely too late, so Sister Fei still negotiates with the other party to coordinate Xie Bingran's time in October or November.
At present, Director Li Yue has initially given a time of late October or early November, but only promised half a day of material shooting time. ”
Xu Chen thought for a while and said:
"Half a day is enough. The flat shooting of our spokesperson is actually not complicated.
Xie Bingran is in Shanghai. When the national team schedules her schedule, we can just find a local studio to shoot! ”
Brother Bing had to prepare for the competition, so Xu Chen naturally didn't want to worry about business matters, which would involve too much of her energy.
Chen Xinyi:
"Okay! Advertising photographer, we have a long-term cooperation with our company, and he is also the photographer who shot Wang Laoshun's advertisement before.
Is this Teacher Xu Chen okay? ”
Theoretically speaking, photographers for advertising production also need to be recommended by Dongchen Advertising.
But since the client already has a photographer to cooperate with, it naturally saves Xu Chen the trouble, so he said:
"This is no problem!"
Chen Xinyi: "Okay, then we will also send this set of manuscripts to the spokesperson for review first.
If the national team has other opinions, we will give feedback to Teacher Xu Chen. ”
Xu Chen: "No problem!"
In this way, this set of graphic creative drafts of Kunlun Mountain can be regarded as a very smooth report.
On the other end of the phone, Nie Fei's voice came again:
"Teacher Xu Chen, there is something else I need to discuss with you."
Xu Chen: "Sister Fei, just tell me."
Nie Fei: "I have synchronized with you before. Due to budget and preparation time, our single cooperation with Xie Bingran this time does not have the right to sign a commercial film.
The first wave of Kunlun Mountain promotion was mainly based on print advertisements and materials...
But it is expected that after the first quarter of next year, the second wave of Kunlun Mountain promotion will also need TV commercials. ”
Xu Chen had actually anticipated this problem. When he saw Sun Amy's plan before the National Day, he gave it a little thought.
"This one isn't particularly complicated.
Our first and second waves of promotion are still at the stage of opening up awareness of Kunlun Mountain mineral water and introducing ourselves to consumers.
Therefore, the overall commercial film should just inherit the existing creative concept.
The core theme is still ‘peak water quality is achieved at an altitude of 6,000 meters, and the quality of water determines the quality of life’.
The last page of the advertisement should be paired with an endorsement advertisement of Xie Bingran. ”
Nie Fei smiled and said:
"We have the same considerations here.
It seems that our communication with Teacher Xu Chen is much easier, and we can understand each other easily. ”
Xu Chen said with a smile: "Sister Fei, let's see when the commercial will be launched. Anyway, it's all covered by Dongchen Advertising's services.
You speak, and we will start making specific scripts and execution plans. ”
Nie Fei: "Let me calm you down first, this is not so urgent.
The current big cycle plan is to prepare for the launch of Kunlun Mountain mineral water within November.
In December, Xie Bingran took over the Asian Games, and Kunlun Mountain mineral water began to be distributed and tested.
If everything runs smoothly, formal large-scale promotion will begin in the second quarter of next year.
So our commercial is expected to be launched early next year. ”
Xu Chen thought for a while:
"That's good! Maybe at the beginning of next year, our budget will be sufficient, and Xie Bingran can coordinate the time, then there will still be a chance to directly shoot a spokesperson's commercial."...
The two sides chatted about some details of the plan. When it was about to end, Nie Fei said with emotion on the phone:
“Cooperating with Dongchen Advertising and Mr. Xu Chen is really labor-saving and smooth.
In the past, meetings with other advertising companies were still very time-consuming and laborious, and there were often times when communication was not smooth..."
Xu Chen smiled and said: "It means that Sister Fei and I are on the same wavelength, so we can cooperate smoothly!"
……
……
After hanging up the phone, Xu Chen was still thoughtful.
He was mainly thinking about the incident involving Chen Jinru and An Jinxiong, and he didn't know the progress of the "reporting".
I wanted to test it out just now, but I didn't think it was appropriate so I didn't speak.
It’s better to wait and see what happens.
According to Teacher Fang Jun, as long as there are several reporting channels and the reporting materials are submitted according to the normal process, an investigation will be initiated 100% of the time.
Check out the 16-9 book bar and see the correct version!
Then it was only a matter of time before the incident involving Guangyao Li Guangmin came to light.
Let the bullets fly a little longer...
In addition, there is the issue of Xie Bingran's "schedule".
According to what Chen Xinyi just revealed, Brother Bing has to prepare for the Asian Games in December, which is indeed very close.
If the Kunlun Mountain Mineral Water material shooting is scheduled for the end of October or the beginning of November, then there is a high probability that the Jeep commercial will be shot at the same time.
This will ensure that Brother Bing can prepare for the Asian Games without interruption throughout November and December.
From this point of view, the preparation time for Jeep's commercial film will actually be shorter and more intense.
Once the director team comes in, we need to start immediately.
Fortunately, there is still a team from BBDO Tianlian who can help, so overall the pressure will not be too great.
Xu Chen looked at the calendar on his phone again. There were only two months left before the Asian Games.
Thinking of this, I couldn't help but feel nervous for Brother Bing.
Events throughout Asia attract the attention of hundreds of millions of people...
Compared with such psychological pressure, the things Xu Chen faced at work and projects were really not worth mentioning.
Fortunately, the ruthless Brother Bing seems to always have a big heart when it comes to track matters.
Xu Chen thought of something again and couldn't help but sigh softly.
If Brother Bing has only one psychological weakness, it might be Xu Chen himself.
Regarding this, Xu Chen didn't know whether to be happy or worried.
Overall, I should still be happy and proud.
……
Sun Amy turned to look at Xu Chen. Seeing that her boss was silent, she said:
"Boss, is there any problem?"
Xu Chen retracted his thoughts, smiled and said:
"No problem! Congratulations to Teacher Amy, your proposal won a great victory today!"
Amy Sun smiled, a little reserved and shy.
Xu Chen: "I have to go to class. If there is nothing else to do in the afternoon, I will go back early.
Anyway, our company doesn’t punch in, so you don’t have to stay in the office when your work is done. ”
Amy Sun: "Okay...thank you, boss!"
Xu Chen thought for a while and then added:
"You can take advantage of these two days to rest. When Jeep's commercials start to be executed, I estimate that I will have to work overtime every day.
If your guess is correct, the Jeep project Bing Ge’s schedule is also at the end of October, so the execution and preparation time for the advertisement will be very tight. ”
Amy Sun: “Don’t worry, boss, I worked overtime and stayed up a lot of late nights at my last company, so I can handle it.”
Xu Chen walked to the refrigerator, opened it and took a look:
"We haven't replenished the goods since we got back from the National Day. Teacher Amy took some time in the afternoon to buy some fruits and snacks to fill up the refrigerator.
Just buy what you like and don't worry about me...
Remember to invoice and ask Teacher Fang Jun for reimbursement. ”
Amy Sun looked happy: "Okay!"
……
……
It's Friday in a blink of an eye.
During the morning break, Xu Chen received a message from Yan Chuan, the Jeep brand manager, asking him to schedule a conference call with Xu Chen.
The two "bosses" Pang Ming and He Dachang did not attend the meeting, so Xu Chen made an appointment at noon, so as not to delay the afternoon class.
He was too lazy to go to Tonghai Creative Design Building, so he sent a message to Sun Amy and asked her to have lunch in the school cafeteria.
Xu Chen took Sun Amy to the "small canteen" on the second floor of Xiyuan Canteen.
Small plate meals still look more refined.
"Boss, the cafeteria in your school is really delicious!"
Amy Sun was obviously surprised again.
Xu Chen: "Then I will bring you over to eat when I have time.
If you come here by yourself, you can also go to the front desk on the first floor to queue up and buy meal tickets, but it is a bit more troublesome! ”
Amy Sun: "Okay!"
……
After lunch, the two came to a wooden table under a tree next to the auditorium.
After waiting for a while, Yan Chuan called.
After a few simple greetings, we got down to business:
"Teacher Xu Chen, there are three main things that are in sync with you..."
"We have sent the Dongchen advertising plan to the spokesperson Wang Shi for review.
He gave feedback to Mr. Vincent. Not only did he have no problems, but he also personally liked the copywriting created by Mr. Xu Chen.
I even want to get to know Mr. Xu Chen and Dongchen Advertising! ”
Xu Chen couldn't help but smile.
The copywriting in my plan, including the previous strategy derivation and the subsequent advertising video copywriting, are all written with the so-called "successful old man" mentality in mind...
Wang Shi can recognize it, so it is naturally expected.
Xu Chen replied on the phone:
"No problem.
Anyway, we have to follow up on the advertising shoot of the spokesperson Wang Shi later, and we can let Vincent introduce it then. ”
Yan Chuan paused and then asked:
"Teacher Amy is also on the phone, right?"
Amy Sun: "I'm here..."
Yan Chuan said with a smile: "Wang Shi has also seen President Vincent's plan, and he expressed the same concerns as Teacher Amy...
Therefore, I don’t quite accept BBDO’s creative commercials. ”
Sun Amy adjusted her round glasses and looked at Xu Chen with a smile.
Yan Chuan continued:
"So there is no doubt about the commercial. We will proceed according to Dongchen Advertising's plan."
"Then the second thing.
We have also received formal cooperation invitations from the General Administration of Sports and the national team, and Xie Bingran's endorsement contract is already in the process.
However, Xie Bingran's commercial filming schedule is more difficult to schedule than Wang Shi's.
The feedback from the national team is that they need to prepare for the Asian Games in December.
Xie Bingran's specific schedule has not yet been given. ”
Xu Chen thought for a while and said directly:
"I have another project here, and I also have business cooperation with Xie Bingran.
They went to negotiate with Jeep earlier, so the schedule has almost been set, and it is expected to be at the end of October.
Then I estimate that Jeep's advertising shooting schedule is almost the same time. ”
Yan Chuan paused: "What a rush..."
Xu Chen: "Yes, so we need to step up preparations here.
The director team needs to be brought in immediately, and the storyboards and all related shooting preparations need to be put together. ”
Yan Chuan: "Teacher Xu Chen, this information is very important. I will report it to President Andy later.
Because Wang Shi's shooting time is relatively controllable, the BBDO team still prepares for shooting in November or December. According to teacher Xu Chen, it needs to be done in advance. ”
Xu Chen: “We really need to hurry up on this, the production time is very tight.
Unless we don't film Xie Bingran's part first, I guess CEO Leo and Andy will definitely disagree. After all, they have to catch up with this year's promotion.
The storyboard is okay, but the shooting location, equipment, and team all need to be arranged in advance as early as possible.
It's too late to wait for the national team to give you accurate information. ”
Yan Chuan: "Okay, I know what I know. Thank you, Teacher Xu Chen, for sharing this key information."
Xu Chen: "Is there a third thing?"
Yan Chuan: "Yes! Even the cooperation agreement with Dongchen Advertising is almost ready to go through the process.
We are currently drafting the first version of the contract, which will be reviewed internally today..."
Xu Chen: "That's no problem. When the email is sent, I will arrange for our company's legal affairs and finance to contact you!"
Yan Chuan paused: "The contract payment is based on the plan that Andy always communicated with you during the last meeting.
The service fee for basic advertising strategy, advertising slogans, and advertising film planning is calculated as 2 million.
Supervision services for the shooting and production of advertising films, calculated as 15% of the production cost of the advertising film, shall not exceed 450,000..."
Xu Chen: "This is no problem. After all, we have already communicated with you last time."
Yan Chuan: "Okay, then I will go to press for the contract this afternoon, and then send it via email...
Then I need to add Teacher Xu Chen and Teacher Amy as MSN friends. I estimate that I can start a project communication group next week. ”
Xu Chen: "Okay, I'll send it to you later."
……
In this way, the Jeep project is finally settled.
Amy Sun couldn't help but said:
"Congratulations, boss, for successfully signing this project!"
Xu Chen smiled and said:
"It's your turn to do the hard work next! Storyboarding and execution preparation for commercials are very torturous!"
Amy Sun: "Don't worry, boss, I promise to complete the task!"
As she said this, she couldn't help but be curious.
My boss is obviously still in college. Where did all this ability and work experience come from...
Seeing that it was still early, Xu Chen took Sun Amy to drink the famous milk tea on the campus of Tonghai University.
Amy Sun was holding a large cup and looked very happy.
Xu Chen suddenly realized that Amy Sun had just arrived in Shanghai not long ago, and said:
"Have you not seriously played in Shanghai yet? You can go out for a walk that weekend!
Before overtime starts..."
Amy Sun: "Okay! Then I'll make an appointment with Gu Xinxin!"
She originally wanted to ask "Boss, do you want to come with me?", but then she thought of her boss going to find Brother Bing, so she smiled silently and shut up.
(End of chapter)