Chapter 318 Northwest Filming Plan
There were no classes on Friday morning. Xu Chen had a comfortable sleep after his morning run and wandered to the office.
Amy Sun was having a conference call. Xu Chen heard that it was a Jeep commercial and was confirming the storyboard execution script with the director team.
Xu Chen was too lazy to pay attention to these trivial details, so he went to his office.
After checking his mailbox, Jeep brand manager Yan Chuan synchronized the latest project weekly report.
This week brings two key developments.
First, Xie Bingran's contract has been signed, and the filming schedule for Xie Bingran's commercial is being finalized with the national team.
Second, Dongchen Advertising and the directing team have already connected and are advancing preparations for the execution of the storyboard and the filming of Xie Bingran's part of the commercial.
Spokesperson Wang Shi has signed the contract earlier, and his schedule is more controllable than Xie Bingran's. He will be scheduled to shoot after Xie Bingran, which is initially expected to be in mid-November.
……
The service contract between Dongchen Advertising and Jeep has also been signed and was handled by Mr. Fang Jun.
The contract payment will be paid in three installments, and the first contract payment will be received within two weeks.
Xu Chen doesn't have to worry about this, Fang Jun will help keep an eye on it.
……
After finishing the conference call, Amy Sun returned to her work station and started working on the computer.
Xu Chen brought a fruit plate over and placed it in front of Teacher Amy's table.
"Thank you for your hard work, Teacher Amy!"
Sun Amy was startled. She had been on the phone for a meeting in the conference room before, but she didn't notice Xu Chen coming over.
"Thank you, boss!"
Xu Chen: "How was the discussion on the storyboard?"
Amy Sun: "It went pretty well. Let me give you a look, boss!"
As she spoke, she opened the storyboard file on her computer.
This script was mainly produced by the director team, with some assistance and guidance from the BBDO team and Amy Sun.
The theme framework content of the overall script is based on the plan Xu Chen submitted last time, and not a word has been changed.
After all, that plan was highly recognized by the brand's big boss Pang Ming, so neither BBDO nor the director team dared to change it easily.
The work of the director team is mainly to adapt Xu Chen's frame script to the appropriate shots.
Broken down, it means selecting the location, determining the scene and storyboard, stringing together the language of the shots, etc.
Xu Chen pulled up a chair, sat down next to Sun Amy, and read through it carefully several times.
Xie Bingran's schedule is not very long, and he is expected to only have one full day of shooting from morning to night, so the choice of location is still quite a challenge.
It is necessary to cover multiple scenes and try to be in similar areas, otherwise it will take a lot of time just to move around.
At present, the director team's plan is also based on the previous suggestions given by Xu Chen, and the scene is shot near Dunhuang in Western Xinjiang.
Mainly three core locations.
The first is around Dunhuang City. Shooting outdoor scenes in the desert, there will be shots of sand washing and desert camping.
I originally wanted to shoot the Crescent Moon Spring in Dunhuang, but it was difficult to communicate and the cost was too high, so I gave up for the time being.
The second is the location of Yadan Dahai Road. This remaining landform imprint of ancient Lop Nur is also known as the "Mars Base" and has a desolate beauty of another world.
The third is the Gobi beyond Yumen Pass and the nearby Shule River...
These three filming locations are basically concentrated around Dunhuang, and they are all within an hour's drive. It is difficult to shoot in one day, but it can basically be executed.
There are also a small number of shots in the studio, mainly those where Xie Bingran pretends to drive.
These are initially scheduled to be shot in Shanghai. Together with the two-dimensional materials, it is expected to take half a day to complete.
……
There are no major problems with the overall storyboard. There are some minor flaws, but overall they are innocuous. Xu Chen is too lazy to analyze them carefully and provide feedback.
This leaves full power to Sun Amy to handle it.
Amy Sun is obviously very looking forward to and excited about going to Xinjiang to film.
For this little girl from the south, going to Tiancheng during the National Day holiday was her first trip to the north, and she had never set foot in Western Xinjiang, so she was naturally a little excited.
Xu Chen was also very happy to go to the northwest to film with Xie Bingran.
Shooting commercials is hard work after all, but there are always some breaks where you can take Brother Bing to have some fun.
Take a look at the vast scenery outside Yumen Pass and drive around to have fun.
"Little Rich Woman"'s daily training at the Xinzhuang base is hard, and the daily military-style training is also boring and torturous.
This trip to the northwest can be regarded as taking Brother Bing out to relax.
Xu Chen thought about his experience traveling in the northwest in his previous life, and reminded with a smile:
“The temperature in Western Xinjiang will be relatively low at the end of the month, especially at night, so remember to wear more clothes.
In addition, it is necessary to bring moisturizer and sunscreen for those who are dry. ”
Amy Sun smiled sweetly: "Okay!"
……
Xu Chen was about to go back to school when his phone vibrated. He looked down and saw a message from coach Cheng Hong.
[Call me back when you are free. 】
Xu Chen frowned and felt doubtful, and turned back to his office.
After closing the door, he called Cheng Hong.
After a while, coach Cheng Hong picked up the phone.
"I'm telling you...
An Jinxiong has been suspended, and the specific circumstances are not yet known.
Director Li Yue has taken over Director An's position, and everything has gone to his side.
I happened to be in Beijing for a meeting these two days, and I just met Li Yue, and he said a few words to me.
He has been in meetings these two days, and he wants me to tell you..."
Xu Chen smiled, he didn't expect it to be so fast.
"Thank you, Director Cheng, for informing me!"
Cheng Hong: "In this case, your endorsement of Morrowind Technology and Ranbing Sports will basically have no problem.
Li Yue won’t stop you anyway…”
"And it's not just An Jinxiong, there's someone above him who has also been suspended.
I met Li Yue just at noon, and he looked high-spirited. ”
Xu Chen pretended not to know and said in surprise:
"Great! Then we can safely use Brother Bing's materials to promote our Chenfeng electric car!"
Cheng Hong: "Also, Xie Bingran's schedule is almost confirmed at the end of the month.
The Kunlun Mountain mineral water and Jeep off-road vehicles over there give you a total of three days to come out.
Anyway, you are the one who will follow up, so you must take good care of Brother Bing when the time comes.
She is very precious now. She is the treasure of the entire national track and field team, so she cannot be bumped into! ”
Xu Chen: "Don't worry, Director Cheng! I promise to send it back to you intact!"
Cheng Hong: "At that time, the team will arrange an accompanying assistant coach to help take care of Brother Bing.
The team hasn't made any arrangements yet, so let me tell you first! ”
Xu Chen: "Okay, no problem!"
……
After hanging up the phone, Xu Chen breathed a long sigh of relief again.
In this way, An Jinxiong's matter was completely resolved.
Chenfeng Technology and Ranbing Sports have cleared the obstacles in terms of Xie Bingran’s endorsement, so they can proceed with peace of mind.
He thought for a while, walked out of the office, and said to Sun Amy:
"Please help prepare more moisturizing and sunscreen things! I will reimburse you then!"
Amy Sun adjusted her round glasses:
"Okay... I'm the boss. Do you want to use it? Do you need a man?"
Xu Chen: "Prepare some for Brother Bing...
I guess she can't think of these trivial things herself. ”
Amy Sun: “Okay, I’ll buy it on the weekend!”
Xu Chen: "Gu Xinxin will join the job next Wednesday, please tell her about the business trip.
When the time comes, you two will divide the work between BBDO and the director team.
Your main focus here is on professional matters.
Some transactional docking gradually transitioned to Gu Xinxin. ”
Sun Amy: "Okay, received!" Xu Chen carried the bag and was about to leave. When he came to the door, he said again:
"Leave a little later after get off work, let's discuss the poster copywriting for "Morning Wind Ice Power"!"
Amy Sun: "Okay!"
……
……
In the afternoon there was another "Computer Graphic Design" class.
Xu Chen huddled on the computer in the back row. He quickly finished his homework and was able to do some other things of his own.
He logged into his mailbox and happened to receive an email from Director Li Yue.
Still a little strange, Xu Chen opened it and took a closer look.
He couldn't help but smile. This email was obviously sent specifically to Xu Chen.
This can be regarded as a "thank you email" for Dongchen Advertising, and it can also be regarded as a confirmation email for cooperation.
Check out the 16-9 book bar and see the correct version!
The recipients were Dongchen Advertising and Xu Chen, and several people were also copied.
Xu Chen took a look and saw that the CC list included leaders of the national team and the General Administration of Sports, who were probably Li Yue's superiors.
In the email, I first thanked Dongchen Advertising for its support of the national track and field team, especially for its contribution and help in the cooperation between Kunlun Mountain Mineral Water, Jeep brand and Xie Bingran.
According to the original words of Director Li Yue's email, "Dongchen Advertising and Mr. Xu Chen played a vital role in the cooperation between the Kunlun Mountain and Jeep projects."
The second part mentioned the cooperation between Chenfeng Technology, Ranbing Sports and Xie Bingran.
The email did not specifically mention the details of Xie Bingran’s endorsement cooperation, but emphasized that the national track and field team and Xie Bingran would cooperate with the subsequent transactional needs of Chenfeng Technology and Ranbing Sports.
At the same time, it also listed some matters that need to be paid attention to in promotion, such as only using the image of Xie Bingran, and not including "national team", "national track and field team" and other information...
This email is not long, but it is still crucial to Xu Chen.
This email can be seen as feedback and commitment given to Xu Chen by Li Yue after he took over.
Li Yue, as the person in charge of the foreign business cooperation of the national track and field team, acknowledged the legitimacy of the cooperation between Chenfeng Technology, Ranbing Sports and Xie Bingran in an official email.
If someone raises objections in the future, Director Li Yue's official email can work together with the business contract in Xu Chen's hands to form strong evidence.
Xu Chen smiled approvingly...
Director Li Yue is very particular about what he does.
Now that An Jinxiong has been suspended, Li Yue dares to be so high-profile, which means that it is almost certain that he will become a full-time official later.
Xu Chen just hinted to Li Yue about An Jinxiong and Chen Jinru, and he pulled An Jinxiong down from the inside, which also shows that Director Li Yue still has some skills...
Xu Chen thought for a while and simply replied to this email:
"Thank you Director Li and the leaders of the national track and field team for their trust...
In the future, Dongchen Advertising will live up to its trust and serve projects related to Xie Bingran and the national track and field team..."
……
……
After the afternoon class, Literary Committee member Su Rong and monitor Min Siyi organized a class meeting.
The theme of the class meeting is naturally the college’s “Welcome Party” at the end of December.
Min Siyi briefly introduced the background of the welcome party, and then Su Rong organized the first "performance program" discussion.
Everyone was more active than expected and came up with many ideas through brainstorming.
In addition to regular singing and dancing, there are also ideas such as stage plays and talk shows.
On the contrary, it was a lively and lively event.
Xu Chen sat in the back row, watching the excited discussion of this group of energetic "young people" without participating too much.
His phone vibrated, it was a message from sister Wu Yue.
[Mr. Xu, I’ve booked your business trip to Yangcheng tomorrow for you. I’ve sent the detailed information to your email! 】
[Thank you sister Wu Yue! 】
When I went to Yangcheng, I naturally wanted to talk to Nie Fei about "Burning Ice Sports".
He has already said hello to Nie Fei and will invite her to dinner tomorrow afternoon.
Xu Chen's words when he asked her out were not deliberate. He just said that he happened to be in Yangcheng to discuss a project and asked her out to chat or something.
Nie Fei happily accepted and said she would take him to eat a very good "California Roll" that had just opened recently.
……
……
Tonghai Creative Design Building.
Xu Chen packed some food from the canteen and came over, eating and chatting with Amy Sun.
Spreading the food directly in front of Teacher Amy's table, Xu Chen went to the refrigerator to get two cans of soda.
On the computer screen, Sun Amy had already pulled out two flat KVs of "Morning Wind Ice Power".
There are two manuscripts, one is a full-length portrait of Xie Bingran and a Chenfeng electric car, and the other is a bust and an electric car.
The size will be adapted according to different delivery channels.
The pictures are all in a clean and tidy "technological style", which indeed has the tone of a high-end technology brand.
Xu Chen opened a Word document and typed copy on the keyboard while thinking about it.
【Morrowind Ice Power】
[Better looking, more high-end, safer...]
[Limited to 10,000 units, reservation price XXXX]
[Morning Wind Technology, a restructured enterprise from the former state-owned Guangming Airport Factory, a key enterprise supported by Tiancheng City...]
Xu Chen roughly finished typing and then took a closer look.
"Please check back with Guo Liang for price and discount information."
Amy Sun responded: "Okay."
Xu Chen turned to look at Sun Amy and found that she adjusted her round glasses and looked confused.
Xu Chen smiled: "Do you think it's too low and down-to-earth?"
Amy Sun blinked her round eyes, but did not dare to speak.
She did feel a little too "down to earth".
Especially for the Jeep commercial that has just been completed, the design style of Xu Chen is very high.
The previous report on Kunlun Mountain Mineral Water and Xu Chen’s plan were also written very tonally.
And what the hell is this “better looking, higher end, safer” thing? It’s too straightforward...
Xu Chen laughed and explained:
"Ultimately we are here to sell.
The first trial sale of Chenfeng Ice Power was in Tiancheng and provincial capitals.
Tiancheng, in particular, is a small county town, and the comprehensive cultural quality of its residents is not that high.
At the same time, the target users of our electric vehicles are ordinary working-class families, or even ordinary people with middle-to-lower incomes.
Write them advertising copy with a high tone, but they find it difficult to understand..."
“Better looking, higher-end, safer...
It is a little more straightforward, a little plain, and a little rustic, but it will be useful for electric vehicle consumers in Tiancheng and provincial cities. ”
Amy Sun thought for a while and seemed to understand roughly.
"The former Guangming Machinery Factory transformed enterprise, Tiancheng City key support enterprise...
It is also written for local consumers in Tiancheng.
Guangming Factory was the largest state-owned factory in Tiancheng, and its recognition among local people is still very high..."
Xu Chen glanced at Sun Amy:
"When Chenfeng Bing Dynamics plans to promote it nationwide, especially when it comes to TV commercials, they need to make some high-end and stylish advertisements.
But currently we are only doing trial sales in Tiancheng and provincial capitals. This level is enough and more suitable. ”
Amy Sun nodded:
"Boss, I probably understand."
Xu Chen: “When we start working on ‘Burning Ice Sports’, we will have the opportunity to make some good and compelling advertisements.
Don't rush, take your time. ”
……
That’s it for today. I'm too tired, so I'm lazy and have a rest.
(End of chapter)