Chapter 319 Just say you are not interested
At noon on Saturday, Xu Chen took a taxi and rushed to the airport.
I made an appointment with Nie Fei for dinner today, so I naturally had an in-depth chat with her about "Burning Ice Sports".
Of course, we can also chat on the phone, but Xu Chen thought about it and realized that this matter was too important, so it would be more formal to meet in person.
Just in time, I also want to have some morning tea and casserole porridge from Yangcheng.
Xie Bingran can't get out this weekend and is still living a pitiful military-style training life.
Fortunately, there is still a chance for the two to get along during the material shooting at the end of the month.
Regarding the daily hard work of the national team, Xu Chen felt a little sorry for Xie Bingran.
But Brother Bing didn't seem to take it seriously. He still looked very relaxed when talking about daily training or things on the track.
Perhaps she is just a natural athlete, someone who was born to compete on the track.
Xu Chen had to clock in for a morning run the next day, and he already had to rely on perseverance to support him. Brother Bing couldn't help but get up at five o'clock every day to participate in morning exercises. Think about it, his willpower is amazing.
……
……
In the evening, Xu Chen took a taxi to Yuexiu District according to the address sent by Nie Fei.
Near Jianshe Liuma Road, in an inconspicuous alley, a two-story old building was transformed into a restaurant.
"California Roll".
The signboard of the store is simple and plain, with a fan logo painted on it.
The so-called "California roll" is actually a Japanese roll such as sushi.
It is said that in the 1970s, a Japanese restaurant in Los Angeles, California, improved and innovated sushi rolls according to Western tastes.
Since that restaurant was first opened in California, it was named "California Roll".
After it became widespread in the United States, it spread back to Japan.
And Yangcheng is indeed the holy land of food in China. I didn’t expect that there is already such a store.
Xu Chen was about to send a message to Nie Fei when he saw her sitting on a chair outside the store smoking.
"Mr. Xiao Xu!"
Nie Fei put out the slender cigarette in her hand, stood up and came out.
"Sister Fei." Xu Chen greeted her warmly and politely.
Nie Fei still looks delicate and capable, with light makeup and a delicate platinum pendant.
It's just that today I didn't wear a full set of business attire, but a pure white sports and leisure suit.
Nie Fei took Xu Chen into the store.
Like other Japanese food stores, it is still small and crowded.
The store was full of customers, and business was indeed booming.
On the second floor, there is an exquisite small private room.
After the two sat down, the waiter brought the menu.
"Sister Fei, please have some, I'm not picky about food."
Nie Fei smiled, raised her slender fingers, and motioned for the waiter to come over and take the order.
Ten minutes later, stacks of exquisite and beautiful rolls were spread all over the table.
Compared to traditional Japanese sushi, these do look a lot more varied.
Visually, it is also colorful and exquisite.
Tornado, lion head, fire unicorn, Godzilla, caterpillar...
The names of the dishes are also weird.
Xu Chen picked up a piece of "tornado" and stuffed it into his mouth...
Indeed, very delicious.
Fried shrimp, grilled eel, avocado, fish roe... all wrapped in a roll, with a variety of flavors and rich layers, which is crazy to please the taste buds.
Xu Chen couldn't help but praise the store that Sister Fei chose.
……
The two ate for a while, chatting together, and Xu Chen gradually brought the topic to the right track.
Naturally, I first asked about the situation at Jiaduobao and Sister Fei's current situation.
Nie Fei didn't hide anything, and she always told the truth frankly.
"This matter will have a great impact on the company's future operations.
If Wang Laoshun's authorization period is only until 2010, many heavy investment tasks will not be possible in the future.
Of course, this has not been finalized yet. The company will definitely negotiate or even litigate with Guangzhou Pharmaceutical. After all, the original extension contract is also a formal legal document...
It's not bad in the short term, at least for now Wang Laoshun's sales have hardly been affected at all.
The overall revenue scale is foreseeable to increase significantly by 2010..."
Xu Chen: "What about you, Sister Fei?"
Nie Fei took a sip of tea and said calmly:
"I'm leaving the company.
Something happened to Mr. Chen. In order to protect the company's existing interests at the group level, it was necessary to cut off from Mr. Chen.
The board of directors has had a frank conversation with me. I will be treated as someone from Mr. Chen’s side and cut off altogether.
Although I have not participated in Mr. Chen's private operations, I am regarded as Mr. Chen's "direct descendant" within the company.
Besides, I am mainly responsible for Wang Laoshun’s project.
Therefore, if I continue to serve within the group, it will be difficult for me to explain to my superiors and subordinates.
At the same time, this is also for people outside the company to see...
Of course, the board of directors will still arrange to pay me a compensation.
For me, it's all fine. ”
"What are your plans next, Sister Fei?"
“Let’s rest for a while first.
I haven't had much rest in the past few years, and I just took a long vacation.
Things are going well at work, there are already some job offers.
There are those in the beverage fast-selling industry, and there are also sports categories... But I am also considering it, and I am not in a hurry. ”
Xu Chen smiled and said:
"That sounds like it, actually I should congratulate Sister Fei,"
Nie Fei: "It's hard to talk about it. After all, it can be regarded as a career hurdle."
Xu Chen paused and then cut into the whole picture:
"If I send an invitation to Sister Fei, will Sister Fei consider it?"
Nie Fei was stunned for a moment, as if she had not expected Xu Chen to speak like this.
She thought for a while:
"As far as advertising is concerned, I'm actually not that good at it..."
Xu Chen: “It’s not a Dongchen advertisement.”
Nie Fei drank a cup of tea and did not answer, waiting for Xu Chen to finish.
"Xie Bingran has previously received invitations for endorsements and business cooperation from sports brands, but was unable to achieve them.
Mainly because Xie Bingran has his own independent sports brand.
However, it has not started yet. ”
Nie Fei was stunned, and finally showed a hint of surprise.
Xu Chen continued:
"I signed a contract with Xie Bingran before she officially debuted.
In terms of equity, Xie Bingran and I each hold a share, and the brand name has been determined, called ‘Ran Bing Sports’. ”
Nie Fei thought for a while:
"Burning Ice Sports...
This name is actually very good. ”
She looked at Xu Chen and said with a smile:
"I remember we talked before. It is very difficult to build a sports brand these days.
Overseas sports brands have raised the threshold for new brands to enter the market with huge market promotion expenses and offline stores covering the country.
Several domestic sports brands were also born in the 1980s and 1990s. At that time, foreign capital had not yet entered, and they had the opportunity to build user awareness in advance. ”
Xu Chen smiled: "Ranbing Sports, Xie Bingran...
Sister Fei, just say whether you are interested or not? ”
Nie Fei was silent for a while, drank half a cup of tea, and then said with a smile:
"Interested."
Xu Chen laughed:
"Since you are interested, let's discuss the feasibility..."
He filled a cup of tea for Nie Fei and then said:
“Last time in Tiancheng, Sister Fei came to my dad’s office of Dongchen Shares.
At that time, I briefly introduced to Sister Fei that there are two other companies in my family.
One company is ‘Morning Wind Technology’, which is currently producing electric vehicles and is expected to launch an electric vehicle product within this year.
The other one is ‘Chenxin Seedlings’, which is a local seedling engineering company in Wen Province.
It seems quiet, but it is a very profitable cash cow company. Chenfeng Technology started mainly relying on the capital supply of Chenxin Nursery...
These two companies will be the backing of ‘Burning Ice Sports’. It is mainly for financial backing. Of course, in the early stage of the team, it can also solve some problems, such as financial, legal and other functions. You can directly use Chenfeng Technology first.
Of course, as the company grows, it still needs to build its own complete team..."
“For Ranbing Sports, Xie Bingran and I signed a ‘full authorization’.
Sister Fei also knows about my personal relationship with Xie Bingran.
Therefore, there will be no ruptures or disagreements in the cooperation between me and her, nor will there be any internal fighting in the company, so we can proceed with peace of mind..."
Nie Fei thought for a while and said:
"Xie Bingran is signed with the national team at the same time. Are there any restrictions in the contract?"
Xu Chen replied decisively:
"No limits.
The contract with Burning Ice Sports preceded Xie Bingran’s signing with the national team.
I have asked the company's legal affairs department to study it carefully, and there is no problem with the contract signed by Xie Bingran and I..."
“Originally, there were still some arguments and resistance from the national team and the General Administration of Sports.
Check out the 16-9 book bar and see the correct version!
But now they have all been cleared away, and there will not be any external obstacles to ‘Burning Ice Sports’ in the future.
If necessary, Sister Fei can consult Director Li Yue at the General Administration. He understands the situation. ”
Nie Fei nodded:
"In this case, you can really do it with confidence."
Xu Chen continued:
"I think Sister Fei is also optimistic about Xie Bingran's commercial value, otherwise she wouldn't have let Kunlun Mountain Mineral Water cooperate.
But I won’t just leave the words ‘Burning Ice Sports’ to you…”
“My preliminary estimate for the start-up capital of Ranbing Sports is that we can raise 10 million in cash.
The main thing is Dongchen Advertising’s income within a year, and some funds can be transferred from my father’s parent company, Dongchen Co., Ltd.
Of course, it’s not possible to get it all at once. The start-up capital of 10 million may take several months to come in...
I roughly studied the market situation and found that 10 million start-up capital is not a lot, but it is enough for us to launch one or two single products first.
As long as there are sales coming in, the funds can be gradually rolled over.
You can also use other financing and borrowing methods. In the later stage, Sister Fei can just communicate with our financial director, Mr. Fang Jun.
She is very good at everything..."
"Furthermore, I will give Sister Fei the conditions.
‘Burning Ice Sports’, I can take out 10% of the shares...
Sister Fei has been in the business field for many years and should be very clear that as a start-up company, 10% of executive equity is still a relatively appropriate share.
While giving executives future income expectations, they must also ensure the overall equity balance...
Furthermore, the biggest asset of ‘Ran Bing Sports’ is actually the word ‘Xie Bingran’.
Without Xie Bingran, this company and this brand would have no meaning at all.
Therefore, 10% equity is also the upper limit that can be given currently...
As for cash remuneration, currently ‘Burning Ice Sports’ cannot offer very high rewards.
I invited Sister Fei to come here as the general manager.
So your salary can actually be set by yourself, of course, it must be coordinated with the company's overall revenue and expenditure.
But in the long run, the ability to scale up "Burning Ice Sports" still depends on the future income from equity dividends and equity realization.
That's the big head. ”
……
Nie Fei was holding a cup of tea and seemed to be still thinking.
Xu Chen smiled: "The above is the situation here.
I hope Sister Fei can seriously consider this invitation. ”
Nie Fei paused and said:
"Of course I am very interested.
It’s very exciting to be able to bring out a brand independently.
What's more, it's related to 'Xie Bingran'...
I am very optimistic about Xie Bingran's future commercial value.
In addition to the popularity brought by the competition, Xie Bingran still has a lot of "fan charm", which will be transformed into brand reputation and product sales..."
She thought about it for a moment and then said:
“But I may have to study the method of ‘Burning Ice Sports’.
Including the positioning of the brand, how to implement it, production and distribution, etc...
The feasibility still needs to be demonstrated first. ”
Xu Chen smiled:
"I'm really afraid that Sister Fei will agree immediately!
After hearing that you wanted to demonstrate the feasibility, I actually felt a little relieved. ”
Nie Fei nodded:
"I have been away from the sports category for a few years, and I still need to get a feel for the market situation.
In addition, I used to work for Nike, which is very different from domestic sportswear brands.
For example, the production resources that Nike can obtain may not be available to domestic brands, not to mention that we are still a brand new brand...
These all require further exploration of market conditions.
In addition to product-side issues, market distribution channels also need to be carefully considered.
Under the current circumstances, like the mainstream offline store practices, ‘Burning Ice Sports’ really can’t do it...
The most important thing is the brand and market positioning of Ranbing Sports.
What kind of products to make, what kind of prices to set, what kind of consumers to face..."
Xu Chen smiled and said:
"It seems that I have found the right person. These issues Sister Fei mentioned are all core.
This is what I have been thinking and thinking about during this period. ”
He thought for a while:
"Then I think there's no rush.
Sister Fei can do some research and feasibility analysis first.
Then we can have another round of chat and discuss what to do.
Including brand positioning, product production, distribution channels, marketing and other aspects of issues. ”
Nie Fei: "Okay, give me some time."
She thought again:
"I may have to find contacts in the industry, and then visit a few industrial chain gathering areas..."
When Xu Chen heard what she said, he actually knew something in his heart.
Although Nie Fei has not officially agreed yet, she has obviously begun to think about the company's landing path.
Xu Chen smiled and said:
"If Sister Fei has time, she can also go to Tiancheng and visit our parent company of Dongchen Co., Ltd.
Mainly the production park of ‘Morning Wind Technology’, you can also talk to my dad...
We already have a prototype of one of our ‘Morning Wind Ice Power’ machines, and the first mass-produced machine is about to roll off the production line. ”
Nie Fei: "Ice Power...is it also a commercial promotion related to Xie Bingran?"
Xu Chen didn't speak, just smiled and nodded.
Nie Fei: "Then I should go visit and study!"
Xu Chen: “It just so happens that our electric vehicles are going to be put on the market for distribution.
Sister Fei has rich experience in this area and went to give my dad some on-site guidance! ”
Nie Fei: "You're too polite. I can't talk about coaching."
……
The two of them ate and chatted, and it was almost eight o'clock in the evening.
After coming out of the store, Nie Fei took Xu Chen to the bar next door for a drink.
The bar is opened by foreigners, and there are many geeks in the bar.
Nie Fei ordered a margarita, and Xu Chen ordered an ordinary Long Island ice tea.
The two chatted about trivial matters again, relaxed and casual.
Xu Chen also specifically mentioned that there are currently two people in the company, Sun Amy and Gu Xinxin, and they can also be ordered by Sister Fei...
After finishing a glass of cocktail, Nie Fei ordered another glass of Golden Fizz. She suddenly felt a little emotional:
"I never thought that Mr. Xu and I would have such a way of cooperation..."
Nie Fei picked up the wine glass and clinked it with Xu Chen:
“A pleasure to work with!”
Xu Chen laughed and drank the Long Island ice tea in the cup.
Nie Fei rubbed the wine glass with her fingers, thinking about it and said:
"Then I will go to Chenfeng Technology next Monday to visit and get to know Mr. Xu.
Then I ran around to find connections in the industry and took a look at several OEM industry belts...
Let’s take a look at the overall situation first. ”
Xu Chen: "Okay! Over at Tiancheng, I will make arrangements to entertain Sister Fei!"
(End of chapter)