Chapter 321 Advertising students who don’t understand advertising
In the evening, Dongchen Advertising Office.
Xu Chen and Sun Amy were sitting in front of the computer, checking and confirming the launch plan KV of "Morning Wind Ice Power".
"That's it, there's no problem." Xu Chen said.
“Send it to Guo Liang online and he will review it.
Then ask him to provide the various extension sizes needed, and just change them before the business trip at the end of the month.
Don't worry about printing and production, Guo Liang will handle it himself. ”
Amy Sun adjusted her glasses and let out a long sigh of relief.
Xu Chen smiled: "What's wrong?"
Amy Sun: “This is my first work after joining Dongchen Advertising, so I’m still a little nervous.”
Xu Chen: "Don't be nervous. Teacher Amy's professional skills are top-notch among designers in the entire advertising industry!"
Amy Sun smiled sweetly and said again:
"There is also the official website page of 'Dongchen Advertising' mentioned last time. I have built a framework first. Boss, please take a look at it first."
With that said, Amy Sun opened a design document, which was the display page of "Dongchen Advertising".
Xu Chen has already sorted out the copywriting, and it is relatively simple.
The core is still mainly about information display. The most important part is to put the logos of several partners to reflect the strength of Dongchen Advertising.
Of course, Dongchen Advertising has done relatively few projects now, so Amy Sun split the logo to make it look more diverse.
For example, Jiaduobao has the logos of Jiaduobao Group, Wanglaoshun, and Kunlun Mountain Mineral Water at the same time.
Renhe Pharmaceutical also put Fu Yanjie’s logo on it.
Naturally, there are also Shenbao, Huishuang Pharmaceutical, Jeep, etc...
Put the partner's logo in this way, and it really looks like that.
Xu Chen thought for a while and said:
“It’s better to delete the golden one, it’s too weird to put it in there.
The Kunlun Mountain version has also been temporarily deleted. It has not been released yet, so releasing it is equivalent to exposing it to others in advance. ”
Amy Sun nodded and immediately made adjustments to the page.
Xu Chen: "Export a picture to me first, and I'll show it to my classmates with that skill.
If he can't realize this page, I will find another way. ”
Amy Sun: "Okay, then I will change it and send the boss's mobile phone first."
……
……
It was getting late, so Xu Chen took Sun Amy to the Pizza Hut a street away.
A large pizza with chicken wing salad also looks very sinful.
Xu Chen was eating happily when his phone buzzed and he found that it was his father Xu Zhiquan calling.
"I'll go out and take a call." Xu Chen said with a smile.
Amy Sun's cheeks were bulging and she nodded vigorously.
……
As soon as Xu Zhiquan's call was answered, his familiar hearty laughter came out.
"Dad, what makes you so happy?"
Xu Zhiquan: "That Mr. Nie Fei is really a talent!"
Xu Chen: "See you?"
Xu Zhiquan: "I arrived at noon today, and Wu Yue took her to visit the park in the afternoon.
I just met her and chatted for more than an hour.
Guo Liang and Fang Jun are all here...
This Mr. Nie is a high-end talent!
Son, how did you catch it? ”
Xu Chen smiled and said: "The partners on the previous project, their company has had some personnel changes recently...
I’ll tell you the details when I get back. Anyway, there’s no problem with people.
In these years, I have also held the senior position of vice president in foreign-funded and joint venture companies. ”
Xu Zhiquan: "Very good!
It is time for our Dongchen Shares to introduce senior talents with such broad abilities and broad vision...
Nie Fei just had an exchange with Fang Jun and Guo Liang. Mr. Nie is very knowledgeable in financial investment and financing, and market channel distribution.
He also gave some very reliable suggestions on the distribution channel layout of our electric vehicles..."
Xu Chen said with a smile:
“Dad, I use this person in ‘Burning Ice Sports’!
Morrowind Technology can come and help, but humans can’t give it to you. ”
Xu Zhiquan smiled heartily:
"Don't worry! Dad won't steal anyone from you!"
He paused and then said:
"Foreign-capital executives, the salary should be very high, right? Do you want dad to support you?"
Xu Chen: “No, I’m talking to her about the equity in ‘Ran Bing Sports’.
It's better this way. If she holds some shares, she will do it as her own business.
It is equivalent to being bound to the ship of 'Burning Ice Sports', and her career investment will be much higher! ”
Xu Zhiquan: "My son is really good!
This has brought a real high-end talent to our company. ”
Xu Chen: “She hasn’t fully agreed yet, but she basically has the intention.
Next, she will go into the sports industry, which will also be very important for her decision-making. ”
Xu Zhiquan paused and said:
"Okay, Dad understands.
I will give you a good reception tonight!
I will also take her to see our Chenxin seedlings property tomorrow,
Later she went to the factory, and I happened to go to study too! ”
Xu Chen: "Okay, thank you for your hard work, Mr. Xu!"
Xu Zhiquan: "What are these words?
This Nie Fei is very good, but we must find a way to stay.
Your ‘Burning Ice Sports’ should give her the position of general manager or deputy general manager, right? ”
Xu Chen: "Yeah, I'm actually too lazy to take care of some of the company's trivial matters, so I'm going to leave it to Nie Fei."
Xu Zhiquan thought for a while: "In addition to 'Ran Bing Sports', I also gave her the position of 'Group Vice President' in Dongchen Shares.
This will sound better! ”
Xu Chen: "Okay, follow Mr. Xu's arrangements!"
He thought for a while: "Dad, I sent you some wife cakes, remember to keep them and eat them!"
Xu Zhiquan smiled heartily: "Okay, my dear!"
……
Xu Zhiquan recognized Nie Fei very much, which still surprised Xu Chen.
But this is also a good thing. As a former executive of foreign capital and joint venture companies, Nie Fei’s comprehensive ability and vision are definitely beyond words...
Some of the things that Morrowind Technology does later can indeed help.
At present, Chenfeng Technology is mainly managed by Xu Zhiquan himself, and there is a lack of a more powerful "professional manager" who can share the responsibilities with him.
When "Burning Ice Sports" gets on the right track, we can really discuss it with Nie Fei and let her divert some energy.
But that’s something for another day, so there’s no rush now.
……
After Xu Chen and Sun Amy finished eating, they walked out of the store together.
"By the way, Gu Xinxin will join the job soon. Please help her print out a nameplate and business card first...
I have contacted her office computer and it will be sent to the company for installation tomorrow morning. You can help keep an eye on it then. ”
Amy Sun: "Okay, I promise to complete the task!"
Xu Chen smiled, feeling that the baby-fat Teacher Amy was still cute at heart.
Compared to the somewhat aloof "creative director" in her previous life, Amy Sun is obviously more likable now.
Xu Chen waved and helped Sun Amy hail a taxi.
"Be safe!"
"Okay, thank you boss for the dinner treat!"
……
……
The night breeze was a little chilly, and Xu Chen walked quickly back to school.
He didn't wander around and went directly back to the dormitory.
In the corridor, I caught a glimpse of the door of 3104's room next door being open, and I happened to see the desk of Qian Xin, the "Little Prince of Jiangsu and Zhejiang".
And on the side cabinet of his desk, there was still a poster of Xie Bingran.
Xu Chen sighed, still feeling a little weird. ……
Back in the dormitory, only Hong Xiaoqiang was there.
He was looking at the computer he had assembled himself, and he didn't know what advanced code he was writing.
Xu Chen remembered the "Dongchen Advertising" website, so he walked over and said with a smile:
"I told you last time to help me build a website!
My designer here has made a preliminary design. Please help me see if it can be implemented. ”
Hong Xiaoqiang smiled and said:
"No problem, just send it to me, Boss Xu!"
Xu Chen transferred the design draft sent by Amy Sun to Hong Xiaoqiang on his mobile phone.
“The page is relatively simple, mainly for display.
It would be better to do a little animation effect...
Check out the 16-9 book bar and see the correct version!
Then here is the contact information. It is best to directly call up the email address in the background, but it doesn’t matter if you don’t have it. ”
Hong Xiaoqiang flipped through it carefully:
“This function is very simple and easy to use!
However, domain names and servers are also required, and some fees are required. ”
Xu Chen smiled: "The cost is no problem, just give me a quote.
Then I will give you an additional five thousand yuan for website construction services. ”
Hong Xiaoqiang blinked his eyes:
"Boss Xu is so grand..."
He smiled sheepishly again:
"This is not difficult. Five thousand yuan is too high, and I am embarrassed to accept it.
Boss Xu, please treat me to a meal! ”
Xu Chen: "I'll treat you to the same meal, but the labor fee of 5,000 yuan will still be paid.
In addition to this 'Dongchen Advertising' website, there may be other websites that will trouble you later! ”
He thought again:
"The domain name may be registered, right?"
Hong Xiaoqiang: "Yes, especially some popular and simple domain names, there is a high probability that they have been registered."
Xu Chen: "Then I will list a batch for you tomorrow, and everyone who can register can help register.
The cost is easy to say, just give me a quote when the time comes. ”
He thought for a moment and found that in addition to Dongchen Advertising, the domain names of Chenfeng Technology and Ranbing Sports also needed to be registered in advance.
Especially Chenfeng Technology's website is almost ready to be built.
The page of "Dongchen Advertising" is relatively simple, just to see Hong Xiaoqiang's technical level.
If it's not reliable, you still have to find an outside website building company.
Especially the official website of "Morning Wind Technology" still needs to be carefully crafted to look like a big company.
Several domain names still need to be "squat registered", so you need to list some more combinations, such as English, Chinese, abbreviations, initials, etc.
Do it during class tomorrow and send it to Hong Xiaoqiang...
Hong Xiaoqiang scratched his head, as if he was still a little embarrassed, especially the five thousand yuan in labor fees.
Xu Chen patted Hong Xiaoqiang on the shoulder:
"I will look for you to do other projects in the future. If you don't charge labor fees, I will be embarrassed to look for you.
Besides, if there is something wrong with your work, I will have to give you suggestions for modification!
If you don't charge me, I won't be able to express my opinion. ”
Hong Xiaoqiang laughed:
"Okay! Thank you very much, Boss Xu!"
Xu Chen: "Please help with the domain name first. The design of this page has not been finalized yet.
I'll update it later and I'll give it to you. ”
Hong Xiaoqiang responded and looked at the screen design draft again.
He flipped through the logos of the partners, smiled and said:
"Is there actually a woman who is clean? Is washing healthier?"
During this period, Fu Yanjie's advertisements have been intensively placed in various media.
Unexpectedly, even Hong Xiaoqiang had seen it and was successfully brainwashed.
Hong Xiaoqiang was stunned for a moment, as if he was thinking about it.
Then he looked at Xu Chen with a look of disbelief:
"Did you really make this Fu Yanjie advertisement?"
He turned his head and looked at the screen again:
"Ouch, my God...
There are also Wang Laoshun and Jeep!
wrong! There is also Huishuang Shenbao! ”
Hong Xiaoqiang looked incredulous:
"It's good for him and me... was it you who did it?
Real or fake? ! ”
Xu Chen said in a joking tone:
"I just put these logos casually..."
Hong Xiaoqiang blinked his eyes, seeming to digest:
"That's it...
That scared me to death. I thought these ads were really made by you! ”
Xu Chen didn't bother to explain, so he just laughed and passed.
I picked up my toiletry bag and went to the bathroom to take a shower.
Hong Xiaoqiang stared at the screen, but he was still a little doubtful.
He is good and I am good...
Washing makes you healthier...
Afraid of getting angry...
If these were all ads done by Xu Chen, it would be a really big advertising company!
This must be considered a well-known advertiser, right?
There are even advertisers for Jeep cars...
Hong Xiaoqiang took a breath and thought to himself that this was not true.
Otherwise, if Xu Chen, who is in the same dormitory and the same age as him, has such ability, it would be too powerful and unbelievable.
……
……
Morning, North Teaching Building.
Standing on the podium is Ni Zhi, the head of the advertising department.
Currently teaching the professional course "Advertising Planning".
Ni Zhi is tall and thin, with some gray hair.
Wearing a dark red scarf, she looks very stylish.
After all, he is the head professor of this major, so the students in the class still listen to Ni Zhi's courses very carefully.
The majors that may be offered in the freshman year are still mainly about introduction and general knowledge, and are not particularly in-depth.
This "Advertising Planning" course can be regarded as involving in-depth professional knowledge in the advertising industry.
In addition, the professor Ni Zhi will bring out one or two advertising cases in each class and analyze and discuss them with the students in the class.
In the second half of today's course, it's time for advertising cases again.
Originally, Xu Chen was sitting in the back row and was distracted, but when he saw the cases played on the projection screen, he was momentarily speechless.
Even, there is a hint of embarrassment...
【I use Fuyanjie...】
【Refreshing, clean...】
【Women are clean and healthy by washing. 】
……
The case that Ni Zhi was going to discuss in class today turned out to be Fu Yanjie.
After the commercial was played, there was a burst of discussion and even low laughter from the students below.
Some girls looked shy or even angry.
Xu Chen scratched his head, still feeling a little conscious of being the "initiator" in his heart.
"Today I have to analyze this kind of 'junk advertising'..."
"It's shown on TV every day during this period. It's so brainwashing."
“My 6-year-old niece is chanting it too, and she’s so embarrassed!”
“Mainland’s advertising is really low, why do they always do this kind of thing!”
……
Xu Chen shook his head and smiled bitterly.
They are really a bunch of "advertising majors who don't understand advertising."
(End of chapter)