Chapter 320 The caring Lao Xu
Sunday morning.
Xu Chen stayed in the hotel in Tianhe Building and specifically asked for the room where he stayed with Xie Bingran last time.
It was still the same double room, but there were many guests coming and going, and there was no trace of Xu Chen and Xie Bingran's stay there.
Fortunately, the memories are still vivid.
I had a few more drinks with Nie Fei last night. After drinking too much cocktail, I still had a headache in the morning.
After Xu Chen got up and washed up, he first called his father, Xu Zhiquan.
Lao Xu was still very happy when he received a call from his son.
The father and son cared about each other, and Xu Chen talked about Nie Fei and "Burning Ice Sports".
Xu Zhiquan still said seriously:
"Then this is still a serious matter.
I asked Wu Yue to arrange a reception, and then I had a good chat with her. ”
Xu Chen: "Nie Fei is very knowledgeable in marketing and channel distribution.
You can also arrange for Guo Liang to chat with Nie Fei more..."
Xu Zhiquan: "Okay, I will arrange this."
Xu Chen smiled again and said: "Take Nie Fei to dinner, don't make her drink...
She used to work in foreign-funded and Hong Kong-funded companies, so she was not very into drinking. ”
Xu Zhiquan smiled heartily:
"Don't worry! Your father knows it well!"
Xu Zhiquan thought about it again and said:
"You just said that Nie Fei wants to visit the production base, right?"
Xu Chen: "Yes, if we plan to make a sports brand, we may first make professional running shoes, etc. We need to solve the production-side problems first...
There are several places in the country where sports brand OEMs gather. Nie Fei has relevant contacts and can get in touch to chat first. ”
Xu Zhiquan: "Then let me go with her, and I will bring Fang Jun with me."
Xu Chen thought for a while: "It's okay, Nie Fei is still a girl after all.
Mr. Xu acted more like talking about things. ”
Xu Zhiquan smiled and said:
“It’s still a bit complicated to actually negotiate with the factory.
Although Mr. Nie is an executive of a foreign company, she may not really know about some of the worldly affairs related to the production plant...
In addition, this is a matter between his son and Ran Ran, so Dad still needs to pay more attention! ”
Xu Chen said with a smile: "Thank you for the hard work, Mr. Xu!"
Xu Zhiquan: "Our first mass-produced car will roll off the assembly line at the end of the month. Will my son come back when he has time?"
Xu Chen: "It's hard to say. There will be a material shoot for Xie Bingran at the end of the month, so it may be delayed!"
Xu Zhiquan: "That's okay. You can come back later for the celebration party!"
From what Lao Xu said, he was full of confidence and expectation for the first sale of "Morning Wind Ice Power".
……
……
It's past ten o'clock.
Jeep brand manager Yan Chuan held a conference call, mainly with the director team, to report Xie Bingran's part of the storyboard to the client.
For the Dongchen commercial, Amy Sun participated in the discussion of storyboards in the early stage. Xu Chen has also read the final script and there are no major problems.
The script report was hosted by director Bao Junsen.
This advertising director from Hong Kong Island reported in very poor Mandarin, which was really awkward.
Fortunately, there are still documents to read, and it does not pose a big obstacle to reporting.
The overall shooting plan is to focus on three or four scenes near Dunhuang, which can be completed within one day.
For the Jeep brand, the two bosses Pang Ming and He Dachang raised some questions, but they didn't have much opinion.
After all, the storyboards were based on Xu Chen's creative ideas for the commercial, so there wouldn't be much of a problem.
The only thing is that the scenes of Xie Bingran and Wang Shi need to be shot separately and then edited into the same video. The client still expressed some concerns.
Director Bao Junsen replied:
"Don't worry too much about this.
We use the same lens language to shoot, and the dubbing and color grading will be unified in the later stage to ensure the unity of the overall style..."
After discussing a few more details, the storyboard script plan was finally finalized.
Yan Chuan added:
"Tomorrow morning, there will be a conference call with the director of the national team Li Yue.
We need to confirm Xie Bingran’s final shooting schedule, and also discuss the shooting plan with Director Li Yue. ”
He paused and then said:
"Teacher Xu Chen, we have not actually conducted a project report with the national team, so we are not sure what issues they will be concerned about..."
Xu Chen replied:
"They are mainly concerned about two things:
The first is the athlete's schedule. Xie Bingran has to prepare for the Asian Games, so the training schedule is stuck and set.
Once the shooting schedule is determined, no adjustments can be made, especially no temporary delays.
The second is athlete safety. The spokesperson is now a national champion and has to participate in the Asian Games, which is very precious.
During our filming process, we must ensure the personal safety of the athletes. At the same time, medical protection, safety measures, etc. must also be in place.
I suggest that the director team come up with a simple plan specifically for the overall driving itinerary, safety, medical care, etc., and report it to Director Li Yue tomorrow..."
BBDO Creative Director Liu Wenqin replied:
"Received from Teacher Xu Chen! We will work with the director on this aspect and produce a plan today!"
Xu Chen gave an additional reminder:
"Tomorrow I will confirm Xie Bingran's schedule with Director Li Yue, it will probably be the end of October.
It's only a little over a week, and the overall shooting preparations need to be completed within the next week.
The pressure is quite high, and the BBDO team and the director team need to work hard! ”
Director Bao Junsen replied:
"Okay received! Thanks to Teacher Xu Chen for the reminder!
We have already started preparations for this work.
Next Monday, people will be arranged to go to the northwest to make preparations for driving, equipment, security, etc.! ”
……
The storyboard report went smoothly, and it was obvious that both Liu Wenqin and Bao Junsen breathed a sigh of relief.
The main reason is that Pang Ming and He Dachang didn't put forward any major revision suggestions, so they didn't need to fiddle with the script anymore and could start preparations directly.
There is no pressure on Xu Chen's side, and he still works as a "supervisor", mainly giving orders, which can be considered easy.
……
……
At noon, Xu Chen went to the "Yangcheng Restaurant" for dinner alone.
Even though there was only one person, it was still a bit extravagant and we ordered a table full of food.
Xiao Xu is always away from home, so he still has to take good care of himself.
Also, take advantage of the age when “you can eat no matter how much you eat without getting fat” and enjoy your food and drink more.
During the meal, sister Wu Yue sent a message asking about Nie Fei.
[Mr. Xu, Mr. Nie, are there any precautions for the reception?
For example, her food taboos and so on...】
Xu Chen smiled, Sister Wu Yue was really a serious and careful person.
[Sister Yue doesn’t need to be too detailed or serious, just treat her normally.
Remember to call Teacher Fang Jun and let them get to know each other well. 】
【Okay, no problem! 】
……
After eating, Xu Chen bought some wife cakes, bacon, etc. from the snack shop on the first floor, and packed them directly from the store and sent them back to Tiancheng's home.
His father, Xu Zhiquan, liked the taste of this "wife cake", so Xu Chen naturally remembered it.
……
When we returned to Shanghai, it was already 5 o'clock in the evening.
Xu Chen missed Brother Bing a little, but he didn't want to disturb her training.
Brother Bing has been "sealed" in the training ground this weekend and cannot come out at all.
But if Xu Chen goes to find a hotel to sleep tonight, Xie Bingran can probably sneak out.
But Xu Chen thought about it and gave up first.
Xie Bingran went back and forth and probably lost an hour of sleep.
Brother Bing's daily training is already so hard, so let her have a good rest. Go back to the dormitory at night, hug the big wolf dog doll on the bed, and talk about lovesickness...
……
Monday morning.
There were two conference calls, and there was an English class at school in the morning. Xu Chen calculated that the attendance was sufficient, so he skipped class and went directly to the office.
Amy Sun was already waiting in the conference room, with pen and paper placed in front of the table, looking serious.
The first conference call was about the shooting arrangements for Kunlun Mountain mineral water.
After waiting for a while, Chen Xinyi's phone number came through.
The conference call was made by three parties: Jiaduobao, Dongchen Advertising, and the photographer.
At Jiaduobao, apart from Chen Xinyi and a few children from the marketing department, there is a vice president named Gong Ming.
After Nie Fei took a "vacation", Mr. Gong took over the work first.
Check out the 16-9 book bar and see the correct version!
The photographer's name is Tang Shanfeng, a photography studio that Jiaduobao has been working with. Wang Laoshun's previous print advertising materials were also shot by this photographer.
As the boss of the client, Gong Ming first briefly introduced himself and got to know each other.
In addition, he also emphasized:
"The advancement of the Kunlun Mountain mineral water project can be carried out according to the original schedule arranged by Mr. Nie. No changes are needed for now."
Afterwards, Chen Xinyi chaired the meeting.
Xie Bingran's shooting schedule is confirmed to be on the morning of the 29th.
It lasts from 7 am to 1 pm, a total of 6 hours.
There are only two core KV manuscripts in total, which may be used to shoot more than ten actions. Six hours is still plenty of time.
Xie Bingran's makeup and hair are relatively simple, the shooting background is not complicated, and the overall execution is not too difficult.
Photographer Tang Shanfeng carefully reviewed the detailed shooting plan with Gong Ming and Xu Chen.
Including makeup, hair, clothing, movement reference, lighting reference, etc.
Sun Amy had already reviewed it in advance, so Xu Chen didn't have many opinions.
This meeting is relatively simple. It is equivalent to the three parties getting to know each other first and confirming the shooting schedule for the 29th.
On the same day, the national team will arrange for Xie Bingran to arrive at the designated studio at 7 o'clock, and the schedule will end at 1 p.m.
What Jiaduobao and the photographer didn't know was that after Xie Bingran finished her trip here at 1 o'clock, she was rushing to shoot Jeep advertising materials.
……
……
After hanging up the phone, Amy Sun adjusted her round-rimmed glasses and asked weakly:
"Sister Fei...is she really gone?"
Having interacted with Jiaduobao before, Amy Sun naturally also knew Nie Fei.
Regarding Jiaduobao's events in the past two days, she still heard some news from Chen Xinyi.
Xu Chen said jokingly:
"Are you still sad that Sister Fei is gone?"
Amy Sun: "Sister Fei is very capable and beautiful...
I'm quite willing to work with her. ”
Xu Chen smiled mysteriously:
"Maybe there will be opportunities in the future."
……
……
Jeep's conference call starts on time at 11 o'clock.
On the brand side, the two bosses are mainly Pang Ming and He Dachang.
Then there are BBDO Tianlian Advertising Liu Wenqin’s team and director Bao Junsen’s team.
In addition, there is Director Li Yue of the General Administration of Sports.
Yan Chuan from Jeep Marketing Department presided over the meeting and gave a general introduction to the following personnel.
As the leader of the General Administration of Sports, Li Yue was still polite and greeted him seriously.
In particular, Pang Ming and He Dachang from the brand side were particularly polite to Li Yue.
After all, the overall cooperation signing and implementation are controlled by Li Yue, and Director Li still has a strong say.
And when Li Yue learned that Xu Chen was also on the phone, he proactively and politely greeted "Teacher Xu Chen".
Xu Chen was naturally enthusiastic and well-behaved. He greeted Director Li with a very familiar tone and attitude.
This made Pang Ming, Liu Wenqin and others a little surprised.
I didn’t expect Dongchen Advertising to have such a close relationship with Director Li from the General Administration of Sports?
Even the way Li Yue greeted Teacher Xu Chen sounded polite and serious...
After An Jinxiong's incident, Li Yue now indeed has some inexplicable fear towards Xu Chen.
All the things that happened made Director Li have to wonder whether the downfall of An Jinxiong and the energy behind him was related to this "Little Teacher Xu"...
The more doubtful and unable to see clearly, the more fear will arise.
……
There are two contents of the meeting. One is for Li Yue to synchronize the finalized schedule of Xie Bingran, and the other is for the director to synchronize the script and shooting plan.
Xie Bingran's schedule, not surprisingly, starts on the afternoon of the 29th.
At 2 pm on the 29th, Xie Bingran rushed to the studio arranged by Jeep to shoot the driving scenes and print advertisements in the studio.
After that, we flew to Dunhuang overnight.
The whole day of the next day, the 30th, was the filming schedule for the TV commercial.
On the morning of the 31st, Xie Bingran finished filming and returned to Shanghai.
……
The schedule was as Xu Chen expected, and he had warned the brand in advance.
The filming arrangement of the director team naturally fits this schedule.
Li Yue specially reminded:
"Athletes' schedules are stuck, especially on the morning of the 31st. Unless there is force majeure, they have to fly back to Shanghai.
In addition, Xie Bingran's personal safety, travel, driving, and shooting processes must be ensured to be foolproof.
If something happens to her, none of us can bear the responsibility..."
This statement was almost exactly the same as Xu Chen's previous reminder, and it still surprised the people at Jeep and BBDO.
It seems that Teacher Xu Chen has a close relationship with the national team and understands the needs of the national team and athletes very well.
Director Bao Junsen said in broken Mandarin:
"Don't worry, Director Li, we have detailed safety plans and even medical plans. We will synchronize them with you later."
The director first synchronized the plan for the studio shooting on the afternoon of the 29th, and Bao Junsen's team was also responsible for the coordination.
The photographer is also from Hong Kong Island and will be the commercial photography teacher for the second day.
His name is Kuang Chunlei, and he has the same English name as Leslie Cheung.
After that, the storyboard and shooting plan for the next day’s commercial were synchronized in detail.
……
……
The meeting lasted until after one o'clock in the afternoon.
First, Bao Junsen's Mandarin is really poor, resulting in a slow speaking speed.
Second, Director Li Yue was quite meticulous and asked a lot about the shooting details.
Of course, what he was more concerned about was Xie Bingran's situation.
The most important thing is to ensure Xie Bingran's personal safety throughout the whole process, and the second is to ensure that Xie Bingran will not be too tired.
Xu Chen was very satisfied with Li Yue's requirements.
This is best.
It would be more appropriate for some filming requirements to come from Li Yue's mouth, and the director and clients would be more obedient...
During the discussion of the plan, whether it was Pang Ming and He Dachang from the brand side, as well as Liu Wenqin and Bao Junsen, they all found that Director Li Yue was very concerned about Teacher Xu Chen's opinions.
Even after a few discussions, Director Li would take the initiative to ask Teacher Xu Chen for his opinions, attitude, etc...
It even seemed as if Xu Chen was Li Yue's "superior".
This also made everyone a little surprised and confused.
But after all, this is a good thing. With Teacher Xu Chen in the middle, communication with the national team will indeed be much easier.
(End of chapter)