Chapter 347 The tip of the iceberg
At noon, Jinmao Tower in Lujiazui.
Xu Chen parked his car in the underground garage and took the elevator to the first floor with Wu Feifei.
After waiting in the lobby for a while, I saw Nie Fei walking in from a distance.
"Sister Fei" still has the strong aura of a professional female elite, with light makeup, red lips, and platinum earrings.
Wu Feifei saw Nie Fei from a distance and greeted her with a happy face. She called "Sister Fei" and hugged her arm.
After they met in Osaka before, they became very familiar with each other after hanging out for a few days.
Wu Feifei has a cheerful and generous personality, which means it is easy to make friends with others.
Xu Chen had also walked over with a smile.
"Sister Fei!"
"Mr. Xiao Xu!"
The two smiled and said hello.
Nie Fei looked at Wu Feifei again: "You really came to practice!"
Wu Feifei: "Of course! I have already done two projects with Xu Chen!"
He also looked proud and proud.
……
56th floor, cafeteria.
Sun Amy and Gu Xinxin were sitting by the window. When they saw Xu Chen and the others coming in, they quickly stood up.
Nie Fei is also considered the future leader of the company, and the two little girls also call her "Sister Fei" warmly and politely.
When he saw Xu Chen, he still called him "boss".
Xu Chen said: "Go and get something to eat!"
Wu Feifei looked happy: "I saw hairy crabs! Let's get them quickly!"
With that said, he dragged Nie Fei and ran towards the meal line.
……
Xu Chen stood at the window. From the height of the 56th floor, he could overlook the buildings in Lujiazui, the Huangpu River and the Bund opposite...
A kind of "high above" psychological feeling also arises spontaneously.
These good hotels occupy the best locations and scenery. In a certain sense, they are also satisfying the psychological needs of the rich to "be superior to others."
……
The four girls each got a glass of white wine, and Xu Chen, who had to drive, could only get a glass of soda to accompany them.
Several people clinked glasses happily and welcomed Sister Fei to officially join.
Wu Feifei still knows how to eat, and the whole plate of hairy crabs she brought was all male.
The so-called "nine females and ten males" means that female crabs are eaten in the ninth month of the lunar calendar, and male crabs are eaten in the tenth month of the lunar calendar.
At this time of year, it is also the time when male crabs are at their most plump.
The little girls ate the delicious jelly-like crab paste with stars in their eyes happily.
Xu Chen found it a little funny.
I wonder if they know what part of the male crab this crab paste is.
……
After eating two or three rounds, it was time for dessert, and the little girls were also very happy.
Xu Chen and Nie Fei sat by the window, each holding a drink, and still took the time to chat about some serious matters.
Nie Fei, the design company of "Burning Ice 001", went to inquire about the price before, and has now received preliminary feedback.
"The price quoted by Chen Youjian Studio on Hong Kong Island is a bit too high. The current price quoted is HK$5 million and no negotiation is accepted."
Xu Chen was speechless.
The current exchange rate between Hong Kong dollars and RMB is almost one to one, which is equivalent to five million RMB.
The current cash flow of "Burning Ice Sports" is really unsustainable.
Nie Fei continued:
“The prices quoted by Pearl Cat Studio in England are relatively reasonable.
The initial quotation given was between 3 million and 4 million yuan...
But I talked for two more rounds and found out that they wanted to expand business in Greater China, so they wanted to take our order and treat it as a case for them. ”
Xu Chen: "How much can we talk about?"
Nie Fei: "My psychological expectation is that if it is between one million and two million, it will be very cost-effective for us.
But it is estimated to be relatively difficult. ”
Xu Chen thought for a while: "Between two million and three million is acceptable."
Nie Fei smiled: "Mr. Xiao Xu is so generous!"
Xu Chen: "If I find a way to take on two or three more advertising projects, the money will come out.
Sister Fei doesn’t need to be too cautious about spending money. Our goal of ‘Burning Ice Sports’ is to be at the forefront of the industry. ”
Nie Fei said nothing more, but smiled and clinked the glasses with Xu Chen.
"There are also team matters. We have a few ideas at the moment.
The first thing is about the product expert. There is currently a very suitable candidate, and it does not need to use our recruitment budget. ”
Xu Chen: "Oh?"
Nie Fei: "The factory that Mr. Xu invested in, Lipeng Shoes...
They have a young 'little vice president' who is the nephew of boss Li Feng, who has been managing production in the factory these years.
He is very familiar with all aspects of the supply chain, materials, and production links. He has also taken several orders from Anta and Hongxing Erke before...
I first asked your dad, and then I also talked with this ‘little vice president’. He could move half of his time to ‘Burning Ice Sports’ to help us with the implementation of the product.
The order for burning ice will go to Lipeng's factory, so it can be regarded as his own business, and he will still follow up on it very carefully.
It’s better than recruiting people from outside..."
Xu Chen was still very surprised:
"This is a good thing!"
Nie Fei: “It’s pretty reliable.
He is in charge of factory production in Lipeng and is directly involved in the product design of Ranbing, which saves a lot of trouble in subsequent communication.
Therefore, there is no need to recruit for the position of 'product expert', he can just come and fill it.
But in the future, it may be necessary to build a small team under him. ”
Xu Chen: "That's no problem. When the revenue of 'Burning Ice Sports' increases, the team will naturally expand."
Nie Fei nodded: "Let me tell you first, if you have no problem, I will run the project directly with this 'little vice president'.
This week I’m going to visit two or three material suppliers, who happen to have connections and understand the materials. ”
Xu Chen: "Of course I have no problem, just Sister Fei makes the decision.
What is the name of this 'little vice president'? ”
Nie Fei: "Zhou Junjun, a young man.
Your father went to Fujian Province before, and I met and talked with him and had drinks with him.
I am on a business trip with him this week and will return to Shanghai together next week. I will let you get to know him then. ”
Xu Chen: "Okay!"
Nie Fei: “When the design company is finalized, and with Zhou Junjun’s intervention, we can start product design directly.
If all goes well, we'll start next week! ”
Xu Chen: "Okay, the sooner the better!
Regarding funds, Sister Fei can just ask Teacher Fang Jun. I checked with her and there are already funds in my account. ”
Nie Fei nodded and said:
"There are also positions responsible for 'e-commerce marketing'...
I found friends in my circle and pushed a group of people over.
We all went through one round of phone interviews, and there are currently two candidates who are pretty good.
They both happen to be in Shanghai. Let's interview Mr. Xu this week and you can decide which one to choose. ”
Xu Chen: "Okay, let me meet and learn.
But in the end it was Sister Fei who made the decision. "Nie Fei smiled:
"Don't be polite to me. I've talked about both of them. I don't have much preference here. You pick one."
Xu Chen: "Okay!"
Nie Fei added:
“One is Jiang Yuze, who has worked at eBay and Amazon before, and was also responsible for Nike’s e-commerce operations.
He just resigned from Amazon and currently has an offer from Alibaba in Hangzhou, but he dislikes Alibaba a bit..."
Xu Chen was speechless.
But it makes sense to think about it.
In 2006, Taobao really rose to prominence in the past two years.
For the foreign elites of eBay and Amazon, Alibaba and Taobao at this time indeed look like copycats of local private Internet companies.
But what they don’t know is that in a few years, Alibaba will grow into the only Internet giant in the country.
Nie Fei: "Another young man named Sun Lingfeng is exactly the opposite of Jiang Yuze. After graduation, he joined Alibaba and worked as a Taobao operator.
Check out the 16-9 book bar and see the correct version!
His family is in Shanghai, and his parents have been forcing him to come back to work, so he is looking at job opportunities in Shanghai..."
Xu Chen: "Okay, then I'll talk to them both this week."
Nie Fei: "Okay, then let me make an appointment for you."
Xu Chen: “Sister Fei doesn’t need to do this kind of specific docking work herself.
I told Gu Xinxin that she would shift half of her work energy to ‘Burning Ice Sports’.
So for some docking matters, Sister Fei can just contact Xinxin directly. ”
Nie Fei smiled and said: "Okay! Thank you Mr. Xu!"
Xu Chen said seriously:
"I would also like to thank you! In such a short time, you have promoted so many things with "Burning Ice Sports".
I also didn’t expect that ‘Burning Ice Sports’ would become such a hot topic. ”
Nie Fei smiled and said:
“Brother Bing is so cool, ‘Burning Ice Sports’ will definitely rise.
If we can't do it, I feel like I've betrayed the trust of both of you, father and son. ”
……
Nie Fei roughly synchronized some things she has been communicating with the sports industry in the past two days.
It involves current sales data, operating indicators, etc. of some sports categories.
It is already considered a very precious barrier confidential information, and it is also very precious to "Burning Ice Sports".
It will be of great help for subsequent product line planning, product pricing, target user screening, communication strategies, etc.
For example, the original sales strategy of "Burning Ice 001" limited to 1,000 pairs...
So among these 1,000 pairs, what is the approximate ratio of men's shoes to women's shoes, and how are the sizes distributed?
Nie Fei has actually considered these very detailed but critical decisions, done market research in advance, and obtained some reference data and indicators.
Xu Chen couldn't help but sigh again. Sure enough, with Sister Fei here, things were much safer.
Without this information, "Burning Ice Sports" would just move forward in the dark.
Now there is a relatively clear path, at least some obvious path mistakes, "Burning Ice Sports" will not make mistakes.
Nie Fei spoke again:
"Going to run out midsole materials, are you free to join me?"
Xu Chen: “I can’t spare any time.
Sister Fei, just go for a run and synchronize the situation with me when you come back! ”
What Nie Fei said was the itinerary for the next few days.
I had a brief phone conversation with Xu Chen a few days ago. Regarding the soft elastic midsole foam material of "Burning Ice 001", several potential suppliers have been screened out.
Among them, the two most important ones are located in Yanshi in the north and the other in Jiangsu Province.
Each has EVA iterative foam material, or the latest TPU foam material.
In the next few days, Nie Fei will visit several domestic material suppliers to check the material situation and discuss procurement cooperation.
And Zhou Junjun, the "little vice president" of Li Feng Shoe Industry just mentioned, will also come with him.
Zhou Junjun is in charge of the production line and is familiar with the materials.
Among the current potential material suppliers, in addition to these domestic material suppliers, there is also Germany's BASF.
He was also the partner of later Adidas “popcorn” midsoles.
However, Nie Fei has assessed that with the current situation of "Burning Ice Sports", it will be difficult to negotiate a purchase order with BASF, especially in an exclusive or buyout manner.
In this regard, Xu Chen also said that we can wait and see later.
At present, "Burning Ice Sports" has not officially started, so it is naturally considered a weak player in negotiations with various suppliers.
After "Ranbing 001" is launched on the market and accumulates a certain influence and sales volume, it will be easier and more convenient to deal with various suppliers.
Xu Chen thought of something again and said with a smile:
"Sister Fei needs to give me her passport."
Nie Fei: "What to do?"
Xu Chen: “Go to Doha to watch the Asian Games!
I asked Sister Yue to help you get your visa and travel together. ”
Nie Fei smiled:
"Great! Is it just the two of us?"
Xu Chen turned around and looked at Wu Feifei:
"And Miss Wu is here!"
Nie Fei actually already knew about Wu Feifei's identity as the "leader's daughter".
When I went on a business trip to Fujian Province with Xu Zhiquan and Fang Jun, I learned the details from Fang Jun.
Nie Fei is a smart working woman, so she naturally knows the great significance of Wu Feifei and her father to Dongchen shares...
She smiled and said:
"That's great. Feifei and I are together, and I can help you take care of her!"
Xu Chen: "Thank you, Sister Fei!"
……
……
After everyone finished lunch, they gathered around the table again and chatted about work matters.
Nie Fei handed over the contact information of the two "e-commerce marketing" candidates to Gu Xinxin.
Gu Xinxin will contact the other party in the afternoon and agree on a time for Xu Chen's interview this week.
Xu Chen basically felt no pressure when interviewing two young colleagues who were engaged in e-commerce marketing.
Just because in his previous life, Xu Chen had worked at Tmall for several years, and he was extremely familiar with various e-commerce gameplay routines in later generations.
That can be regarded as another career path for Xu Chen after leaving the advertising industry, and he has accumulated a lot of experience.
What's more, in 2006, e-commerce is only in the ascendant in China, and Xu Chen also feels that it is a "dimension reduction attack."
……
Xu Chen will sort out the text of Vanke’s “Rancho Santa Fe” plan in the next two days.
Amy Sun needs to simply put together a few manuscripts, and it doesn't need to be too complicated. After all, it is just for proposals.
But after all, the proposal was made with Wang Shi, the founder of Vanke, so it still needed some style and taste, and it also needed to be more formal and cautious.
Wu Feifei was a little eager to give it a try, so she said she would collect a batch of real estate advertising materials and building brochures as soon as possible and send them to Teacher Amy for reference.
Nie Fei was still very surprised to hear that Xu Chen was contacting Vanke's project.
She had long heard that Xu Chen had taken over the Jeep project, which surprised Sister Fei...
Unexpectedly, Xu Chen actually found a Vanke real estate project through communication with the Jeep project.
Nie Fei couldn't help but sigh:
"FMCG, medicine, automobiles, real estate...
You can work in any category, and you are really an all-round advertiser. ”
Xu Chen was not modest at all and said with a smile:
"This is where I am, and my strength has only shown the tip of the iceberg."
(End of chapter)