Chapter 365 Suspense Plan
noon.
Xu Chen drove, and Nie Fei sat in the back seat, on her way back to the company.
He had just finished dinner with Director Li Yue of the General Administration of Sports. He had to meet a few clients in Shanghai, so he said goodbye and left.
"If Xie Bingran can really win a big luxury brand, the brand image of Ranbing Sports will also be improved accordingly..."
Nie Fei said.
Xu Chen nodded: "So this is a big surprise."
Nie Fei: "However, business endorsements of luxury brands require long-term inspection and consideration...
Because they care most about their own brand image. ”
……
There are top luxury brands who want to discuss cooperation with Xie Bingran, which is naturally very beneficial for both Xie Bingran himself and "Ranbing Sports".
The person who was communicating with Director Li Yue was "Louis Vuitton".
According to Li Yue, what Louis Vuitton is currently focusing on is Xie Bingran’s image and temperament...
This is very consistent with the style of a certain Louis Vuitton design line for next year.
Of course, at present, brands will also consider the issue of the “popularity” of spokespersons.
In the past, Louis Vuitton’s spokespersons were truly international superstars.
The domestic spokespersons are definitely top-notch celebrities.
So they are also evaluating the possibility of Xie Bingran in the future.
The main thing is what level Xie Bingran's popularity, reputation, and appeal can reach.
This Asian Games is naturally an important stop for Louis Vuitton to judge.
Xie Bingran's track performance, as well as the attention and discussion brought by the Asian Games, will become the standard for brand evaluation reference.
The reason why Director Li Yue communicated with Xu Chen in advance was because of the matter of "designated advertising service provider".
According to Li Yue, luxury brands like Louis Vuitton don't even use advertising agencies in many cases.
They have a truly top-notch content production team inside, all of which are the best video artists in the world.
In fact, even the most front-line international 4A advertising company, Louis Vuitton looks down on it.
So in this case, the possibility that Louis Vuitton is willing to cooperate with "Dongchen Advertising" is almost zero.
Xu Chen naturally understood this truth.
If he had to make a choice, Xu Chen would definitely be willing to sacrifice Dongchen Advertising's order to secure Xie Bingran's endorsement.
Of course, Xu Chen and Li Yue haven't finished talking yet, and Louis Vuitton hasn't officially discussed cooperation yet.
Li Yue made a special trip to chat with Xu Chen, but he just wanted to blow some air first.
You can continue to push forward and take a look, there is no rush.
……
In addition to Louis Vuitton, Director Li Yue also revealed that there are several other brands that are also in early communication.
When these brands find Li Yue, they all have to communicate with "Xie Bingran".
Director Li Yue could not hide his emotion at noon:
"There are so many athletes on the national track and field team, and everyone who comes to talk is asking about Xie Bingran.
I have been in charge of business cooperation for some years, and because of Xie Bingran, my work suddenly doubled..."
This world is based on strength as well as appearance.
There is no doubt about Xie Bingran's strength on the track, but her ability to attract the favor of so many brands is naturally inseparable from her face and temperament.
……
……
The big white car stopped downstairs of the company, and the two got out of the car.
Nie Fei said:
"Jiang Yuze and Sun Lingfeng have completed their onboarding process this morning. Do you want to go up and say hello?"
Xu Chen looked at the time:
"I have to go back to class...
I'll come over when I'm done at four or five o'clock.
Let's have a dinner party tonight, there are a few things that need to be celebrated...
Today is Monday, Wu Feifei should also be here. ”
Nie Fei smiled: "Okay, then I will arrange a place.
There is also the preparation progress of ‘Burning Ice 001’, which needs to be discussed together in the afternoon. ”
……
……
Today is Monday. After class in the afternoon, it is still the rehearsal of the class program.
As the weather turned colder, the rehearsal was moved to the large conference room of Xiaohuang Building on South Campus.
Xu Chen once again acted as a supplier of milk tea and snacks, and received waves of thanks to "Boss Xu".
He was holding a cup of hot milk tea and sitting in the corner, scrolling through his phone.
……
The rehearsal ended smoothly.
When Xu Chen helped collect things, he said to Su Rong:
"Our company is having a dinner tonight. If you are free, you can come together!"
Su Rong looked surprised: "Really?"
Xu Chen: "Of course.
There are new colleagues joining the company, and Wu Feifei will also come..."
For this "Miss Su", Xu Chen decided to give her a stronger sense of "participation", especially when it came to "Burning Ice Sports".
At present, the supply of midsole materials completely relies on Su Rong's "connections", which need to be maintained well.
……
……
Ten minutes later, Xu Chen brought Su Rong to the office.
As soon as I walked in, I heard a burst of laughter.
It turned out that Wu Feifei had arrived a long time ago and was getting acquainted with Jiang Yuze and Sun Lingfeng, who had just joined the company.
As soon as she saw Xu Chen and Su Rong come in, Wu Feifei walked over quickly and hugged Su Rong's arm.
Jiang Yuze and Sun Lingfeng stood up quickly when they saw Xu Chen:
"Hello, Mr. Xu!"
Xu Chen walked over with a smile:
"Welcome aboard...
You don’t need to call me Mr. Xu, just call me Xu Chen. ”
Nie Fei smiled and said: "You can call him Mr. Xu, after all, there is another Mr. Xu."
Jiang Yuze is relatively cheerful and outgoing, and has changed his name:
"Xiao Xu is always nice!"
He still looks like a capable elite, with a long back and a meticulous attitude.
Sun Lingfeng also shouted, wearing a sweatshirt and jeans, looking a little reserved.
Jiang Yuze and Sun Lingfeng finally figured out the identity of "Little President Xu".
Throughout the whole day, I had already heard Gu Xinxin and Sun Amy talk about a lot of things about "Little Mr. Xu".
Both Jiang Yuze and Sun Lingfeng were still surprised and even felt a little incredible.
Especially Jiang Yuze, as a foreign elite who graduated from Fudan University, has always thought highly of himself...
Even the last time I came for an interview, I was a little disdainful of the young interviewer.
But after hearing some rumors about "Little Mr. Xu", I was really surprised.
It turns out that he is the real major shareholder of "Ranbing Sports" and indeed Sister Fei's boss.
He also has an advertising company that actually deals with brand clients in automobiles, real estate, and FMCG...
The most important thing is that whether it is Sister Fei, Gu Xinxin, or Sun Amy, they are all very convinced of this "little Mr. Xu" and really regard him as their boss!
……
Wu Feifei dragged Su Rong over and introduced Jiang Yuze and Sun Lingfeng to her.
Before the three of them could exchange greetings in detail, Wu Feifei dragged Su Rong to the back again and pointed at two empty workstations:
"This is our workstation!
Look, the nameplate is already there! ”
Xu Chen followed over, smiled at Su Rong and said:
"If you want to study and surf the Internet in the future, you can come to the company!
In addition, we are also looking for a bigger office, so we can make do here for a while! ”
Su Rong showed a hint of embarrassment:
"Thank you... Mr. Xu."
……
……
conference room.
In addition to Xu Chen, Nie Fei, Jiang Yuze, and Sun Lingfeng, Zhou Junjun's number was also dialed.
In addition, Wu Feifei and Su Rong were also "auditing and studying".
Nie Fei is the general manager of "Burning Ice Sports". Xu Chen still gave up the "lead position" to Sister Fei, while he sat aside with the two little girls.
The project management work related to "Burning Ice Sports" was previously handled by Gu Xinxin and has been handed over to Jiang Yuze today.
For the subsequent work related to "Burning Ice Sports", Jiang Yuze is mainly responsible for project management internally.
As for Sun Lingfeng, one of his core tasks is to operate the online store of "Ran Bing Sports".
Jiang Yuze presided over the meeting and first synchronized the progress feedback of London's "Pearl Cat".
At present, the cooperation with "Pearl Cat" has been officially confirmed. The contract is still in the signing process, but the design work has started simultaneously.
The other party will submit the communication of the first version of the design draft on November 30th at the end of the month.
After that, based on the design and technical feedback, the second design draft communication will be given within a week.
According to the current verbally agreed cooperation agreement, the other party will provide three rounds of design adjustments.
On the phone, Zhou Junjun said:
"I have already made arrangements for the factory. I have just delivered a batch of orders, and the workers and production lines are freed up.
The supply of core materials is also being arranged in advance...
As soon as the design is finalized, I can start working on it right away!
Of course, we still have to 'open samples' first and do technical verification..."
Sun Lingfeng adjusted his black-rimmed glasses and asked:
"I have never been in the production industry, please give me some advice...
How long is our production cycle? ”
Zhou Junjun: “The production chain of footwear is very mature.
Check out the 16-9 book bar and see the correct version!
Once the design draft is confirmed and the materials are complete, I will definitely be able to deliver the goods to you within a week! ”
Sun Lingfeng nodded: "Okay, I know what I know."
He turned to look at Nie Fei:
"Then our online channels are really anxious.
There are also supporting warehousing, logistics, customer service, etc. ”
Nie Fei nodded: "If you need resources or assistance, just ask."
Sun Lingfeng: "I will complete the online store as soon as possible.
However, supporting warehousing, logistics, and customer service also need to be considered based on the order volume.
In the early stage, the scale is small, so it is not a big problem for us to do it internally. But when it reaches a certain scale, we must either find a service provider or have a corresponding team. ”
Jiang Yuze said:
"I'll discuss this with Sun Lingfeng in private first.
In fact, we had a conversation in the morning, and it might be cost-effective to find a service provider that operates the store. ”
……
A few people were still discussing the implementation details.
Xu Chen listened silently and didn't say anything.
The discussions so far have been reliable and appropriate.
Jiang Yuze and Sun Lingfeng do have experience and corresponding resources in e-commerce establishment and operation.
Since Nie Fei is the general manager of "Burning Ice Sports", Xu Chen will try his best to delegate power.
Unless there are some critical matters, Xu Chen should try to interfere as little as possible...
Nie Fei, Jiang Yuze, Sun Lingfeng, and Zhou Junjun on the other end of the phone discussed it again and finalized the implementation details.
Sister Fei paused, turned to look at Xu Chen, and said:
"Currently, our 'Burning Ice 001' will definitely not be produced at the Asian Games.
But it would be a pity to miss this wave of popularity. ”
Xu Chen nodded, but didn't say anything.
Nie Fei looked at Jiang Yuze and Sun Lingfeng again:
"Do you have any ideas or suggestions?"
Wu Feifei on the side raised her hand, as if she wanted to "rush to answer".
Nie Fei smiled and signaled Wu Feifei to speak freely.
"Let's make a warm-up appointment!
Taking advantage of the heat of the Asian Games, let’s expose ‘Burning Ice 001’ first! ”
Xu Chen turned his head and looked at Wu Feifei, nodding silently in his heart.
He couldn't help but said:
"Miss Wu, I'm really sorry that I won't pay you your internship salary!"
Wu Feifei showed a hint of pride:
"Just leave me a pair of 'Burning Ice 001' first!"
Xu Chen looked at Nie Fei:
"I think about it the same way."
The Asian Games is so popular that it cannot be missed.
Although "Burning Ice 001" has not been produced yet, it does not prevent us from doing a round of warm-up activities first.
Let fans and consumers know first that Xie Bingran’s official sports brand is online and will launch a very awesome sports shoe...
Sun Lingfeng thought about it:
“Xie Bingran’s competition is on December 10th, right?
It's still too late for me to start now and make a suspense station or reservation station immediately! ”
He paused: "But the suspense or the content of the reservation station must be decided quickly, otherwise it will be too late."
Xu Chen: "Call Teacher Amy for help with this matter.
Previously, ‘Morning Wind Ice Power’ filmed a batch of footage of Brother Bing.
You can pick one out as the main material...
By then, the design draft of the ‘Pearl Cat’ will probably be in a rough state. ”
Nie Fei thought about it and added
“December 10th can be just a suspense, and we can’t see the specific shoes.
Similar to a silhouette, with tonal copywriting...
After about 10 days, the suspense station will iterate and release specific shoe styles and introductions.
You can also go up one after another for some appointment activities, welfare activities, etc...
During this period, you can also cooperate with some online promotion and diversion activities.
Then determine a specific release time..."
Sister Fei was making arrangements one after another, and Jiang Yuze and Sun Lingfeng were also quickly taking notes.
In this way, "Burning Ice 001" was confirmed through its first exposure at the Asian Games.
Later, Amy Sun was also called to the conference room. The needs of the "Burning Ice 001" suspense station were briefly synchronized with her.
"I will publish several plans in the past two days for Sister Fei and Mr. Xu to take a look at!"
Xu Chen smiled at Sun Amy:
"Hurry up and recruit a subordinate!"
He looked at Jiang Yuze and Sun Lingfeng again:
"If you two have suitable and excellent designers, you can also recommend them to Amy and let her choose!"
……
……
In the evening, we had a lively game at the barbecue food stall on Miyun Road.
Both Jiang Yuze and Sun Lingfeng could drink, and they held beer bottles in their hands and respected "Mr. Xu".
Sun Lingfeng seemed a little introverted and reserved in private, but when he drank, he also revealed a bold and playful personality, which was quite a contrast.
Several girls drank two bottles of beer, their faces were slightly red.
Nie Fei was smoking a thin cigarette and suddenly raised her wine glass and toasted Xu Chen:
"Tomorrow, 'Morning Wind Ice Power' will be officially launched, right?"
Xu Chen drank a glass of beer:
"Yeah! Hope everything goes well!"
Nie Fei: “I went to see the production line and heard about the overall launch and sales strategy...
It will definitely be a big seller! ”
She took a puff of cigarette:
“However, we will need to expand distribution channels in other cities and provinces in the future. It is estimated that there will still be many challenges.
I also mentioned it to Guo Liang...
The entire northern electric vehicle market is generally occupied by two brands from Tianjin.
Chenfeng Technology wants to open up a niche in the market, and they may make some competitive moves. ”
Xu Chen nodded:
"My dad will come to Shanghai in mid-December, and I will ask Sister Fei for advice then."
Nie Fei: "Xiao Xu, please don't be so polite to me..."
……
After drinking for three rounds, Xu Chen remembered something again.
Holding a glass of wine, he raised his hand to Sun Amy and Gu Xinxin:
"Teacher Amy, Teacher Xinxin!
Sister Fang Jun sent me a message today, saying that our Dongchen Advertising turnover has exceeded 10 million! ”
Wu Feifei on the side looked surprised:
"Really? So powerful?!
Your company has only been in business for less than half a year, right? ”
Jiang Yuze also looked surprised:
“That’s really awesome, and it’s a team of only three people, Mr. Xu, Xinxin, and Amy!
Achieving 10 million in half a year is really awesome! ”
Nie Fei: “It’s indeed amazing!
The turnover of 10 million in less than half a year has already surpassed most local advertising companies...
What's more, you are setting it up from scratch, without any accumulation of industry resources before. ”
Gu Xinxin and Sun Amy held wine glasses and clinked them with Xu Chen.
Gu Xinxin said:
"Actually...
These projects were all taken down by the boss himself!
So the boss is still awesome! ”
Amy Sun: “Yes!
Jeep, Vanke, Kunlun Mountain...we all relied on the boss's plan to win! ”
Xu Chen laughed heartily:
"You can't say that, I can see the hard work you two have done!
Without you, I wouldn't be able to take on this project. ”
He paused, then smiled and said:
"Thank you Amy and Xinxin for your hard work!
It's just the end of the year, and you will get a salary increase in January.
You can also rest assured that this year’s year-end bonus will be higher than that of your previous company! ”
(End of chapter)