Chapter 366 Invitation to China Advertising Festival
Thursday morning, "Introduction to Communication" class.
During the break, Xu Chen received a QQ friend request.
He is the "Minister of Academic Affairs" of the college's student union and a junior in the advertising department.
[Hello, classmate Xu Chen, I have received notification of arrangements for the "Grand Guangzhou Competition" and the college...
On December 28th and 29th, the team will be led by Dean Lin Ruyang and go to Kuncheng to participate in a series of activities of the "China Advertising Festival".
You are the national first prize winner of the "Daguang Competition" and are already included in this itinerary.
Now we will communicate with you in advance and confirm the itinerary for the end of December...】
The senior sent a message and attached the original texts of two notices.
In this "Grand Competition", all winning students in the college will be personally led by Dean Lin Ruyang to participate in the activities in Kuncheng.
This is naturally regarded as a reward from the college to the winning students.
The awards of the "Grand Advertising Competition" are just one part of the "Chinese Advertising Festival" activities in Kuncheng at the end of next month.
There are also a series of selections, lectures, exchange activities, etc., which can be regarded as a grand event in the domestic advertising industry.
It is a rare opportunity for the winning students of the "Da Guang Competition" to follow Dean Lin Ruyang to learn and improve their horizons.
Xu Chen calculated the time and realized that he would be back from watching the Asian Games by the end of next month, so this "Chinese Advertising Festival" was still worth participating in.
After all, it is a grand event in the industry, and you may have the opportunity to build some connections and resources, which can be fed back into your own business.
The awards and exhibition activities of the "Grand Guangzhou Competition" are scheduled for the end of next month on the 28th.
The next day, the 29th, there was also the "Great Wall Advertising Awards" award ceremony.
Xu Chen thought for a while. The "fear of getting angry" advertising case was originally submitted by Nie Fei and Chen Xinyi. He didn't know if there was any movement now.
Nie Fei has already left Jiaduobao and may not know what will happen next.
I might have to ask Ms. Chen Xinyi, who loves Jiaduobao, later.
Xu Chen is naturally indifferent to the tens of thousands of yuan in bonuses from the "Great Wall Award"...
But being able to win an industry award will still help the reputation and influence of "Dongchen Advertising".
After all, the "Great Wall Advertising Award" can be regarded as the largest and most influential advertising award in China.
Xu Chen flipped through the "Minister of Academic Affairs" message again and replied:
[Hello, senior, my schedule here is fine...
Just follow the arrangements of the college at that time! 】
[Okay, please send me your ID card information, and the college will make unified travel reservations later. 】
……
……
Xu Chen was flipping through the schedule of the "Chinese Advertising Festival" when Wu Feifei sent several messages.
Xu Chen clicked on it and took a look. They were all news related to the first sales and launch of "Morning Wind Ice Power", and most of them came from Tiancheng's local media.
In fact, Guo Liang had already sent most of them to Xu Chen for "checking" before.
These days, local media resources in Tiancheng naturally have the help of Director Feng Siriang of the Municipal Propaganda Department.
“Chenfeng Technology, a local star company, launched its first electric model ‘Chenfeng Ice Power’, which was launched in Tiancheng for the first time...”
"Chenfeng Technology is a restructured enterprise from the former state-owned Guangming Machinery Factory, and it is also a key enterprise supporting the development of Tiancheng's technology industry..."
"Xie Bingran, Tiancheng athlete and national women's 100-meter hurdles champion, serves as the spokesperson of 'Morning Wind Ice Power'..."
“Xu Zhiquan, Chairman of Chenfeng Technology: ‘Morning Wind Ice Power’ sold well for the first time...
We will continue to expand production capacity to meet the travel needs of Tiancheng people..."
……
Wu Feifei sent another special message:
[Congratulations to Mr. Xu!
My dad said that he would arrange a symposium and report on Chenfeng Technology in the city!
There will be leaders from the province to inspect your park later...]
Xu Chen replied:
[Thank you, Miss Wu!
I've already told my dad that I've left one for you.
When I get back, I’ll give you a ride! 】
Wu Feifei: [Okay! It seems that I haven’t visited your campus seriously yet! 】
Xu Chen: [I’m here to take you during the winter vacation, specially arranged to entertain Miss Wu! 】
Wu Feifei: [You don’t need to entertain me, I’ll play with Sister Fang Jun! 】
Xu Chen: [Two different things.
You play with yours and I entertain mine! 】
……
In the past two days, Xu Chen has actually been paying attention to the first sales in Tiancheng.
The first batch of "Morning Wind Ice Power" is scheduled for 10,000 units.
The first sales were launched in Tiancheng and provincial capitals.
Of course, these 10,000 vehicles are coming off the production line one after another, and they cannot be completed in one go.
Tiancheng has opened a directly operated store, while Provincial City has cooperated with local electric vehicle distribution stores for the first sales.
In addition, Guo Liang also arranged for the sales team to go to surrounding counties and cities to arrange some test drives and sales activities.
Just like Director Yang Congxin said in a previous conference call:
“Put all electric vehicles together, and consumers will basically be attracted by ‘Morning Wind Ice Power’.
If you ask about the price again, you will basically place an order right then and there! ”
The success of the first sale was expected.
Next, there is the expansion of production capacity and the expansion of distribution channels.
There will definitely be new challenges and difficulties to come.
Just like Nie Fei mentioned two days ago...
Next, Chenfeng Ice Power will be rolled out in other cities and provinces, and it will still face many challenges until it is rolled out throughout the north.
If Chenfeng Technology wants to open up a market niche, competitors may also take targeted competitive actions.
But overall, Mr. Xiao and Mr. Xu and his son are still confident.
As for the level of advertising materials, the set of graphic materials currently produced for Xie Bingran is still sufficient.
Under the current circumstances, Chenfeng Technology is still in the expansion stage of production capacity and distribution system, and does not have a large-budget advertising plan.
Of course, the company's current financial situation is not enough to support large-scale advertising, especially TV advertising.
All these can be considered after "Morning Wind Ice Power" has at least established a foothold in Wen Province and begins to truly expand the entire northern market.
Since its establishment, Chenfeng Technology has been in the stage of "heavy investment". In addition to the capital injection from "Chenxin Seedlings", it is basically using debt to maintain it.
Now that it is on the market for the first time, it has finally received a return of revenue.
The advantage of making consumer products is that when you sell one, you get a profit from each one.
Of course, with the expansion of sales scale, there is still a demand to expand production investment. Most of the money earned must be invested in production first...
Teacher Fang Jun has also calculated the overall revenue model, and the goal is to achieve revenue balance within three years.
Among the companies of the Xu family, Dongchen Advertising is the fastest making money in the short term.
Each project costs one to two million, and there is no heavy cost investment, so the profit margin is super high.
However, due to the business shape of an advertising company, its own revenue ceiling will not be particularly high.
"Chenxin Nursery" currently has good revenue scale and efficiency, but it still relies too much on relationships and external projects.
It is currently a good business for "cash cows", but whether it can maintain the current revenue situation in a few years depends on too many external factors...
The truly long-term and stable “big businesses” will only be “Ranbing Sports” and “Morning Wind Technology”.
The upper limits of these two companies still have huge room for imagination.
……
……
noon.
Xu Chen and his roommates ate something in the cafeteria, then said goodbye and walked towards the company.
When he was approaching the south gate, he heard someone calling him. When he turned around, he saw that it was "Brother Xueba" Jiao Tianbo.
Jiao Tianbo chased after him and said angrily:
"For the Yichun project, I just have to check the progress of the project with Gu Xinxin."
He paused and added:
"I made an appointment with Teacher Gu Xinxin...at noon today."
Xu Chen nodded: "Thank you, classmate Tianbo!"
The Yichun project has entered into implementation preparations, and Gu Xinxin is basically following up, and Xu Chen doesn't worry about it.
The "Spring" promotion was originally scheduled to be launched before the Spring Festival, but it is still in the preparation period, so there is actually no rush.
However, this kind of official project still involves relatively complex internal coordination and communication, which is probably quite a hassle.
With Jiao Tianbo here, it is naturally better. After all, he and director Lou Ting already know each other.
……
When the two arrived at the office, the team was busy.
When they saw Xu Chen coming in, they all quickly greeted him politely:
"Boss!" "Mr. Xiao Xu!"
……
Jiao Tianbo followed him in, only to find that there were suddenly a few more people in the office.
Xu Chen smiled and explained:
“Several new colleagues have joined during this period.”
Jiao Tianbo was stunned, still a little surprised.
When I came here before, there were only two people, Gu Xinxin and Sun Amy.
All of a sudden, three more employees came in...
Nie Fei came out with a cup of coffee and a smile.
Xu Chen still carefully introduced "Brother Xueba".
Jiao Tianbo looked serious, but seeing Nie Fei's strong "female elite in the workplace" aura, it was inevitable that he would show some timidity.
Check out the 16-9 book bar and see the correct version!
Nie Fei was still warm and polite, and chatted with Jiao Tianbo with a smile...
Gu Xinxin had already seen Jiao Tianbo and stood up to greet him.
……
General Manager's Office.
Nie Fei sat opposite Xu Chen with a cup of coffee:
“Next month, two companies on the seventh floor will quit their leases.
You can rent them together and connect them together, which is about 300 square meters. ”
Xu Chen: "Great!
Hurry up and rent it. With so many of us, it won’t be convenient to hold a meeting here! ”
Nie Fei: "Xinxin is already communicating. They will move out at the beginning of next month. We will simply clean and decorate."
Sister Fei turned around and looked around:
"I asked Fang Jun and he said that I signed a one-year contract with this office. Otherwise, I won't refund it to you first."
Xu Chen thought for a while:
"Keep it for me first!
I still remember the beginnings of Dongchen Advertising and Ranbing Sports.
In addition, I can come and stay for a while when I'm afraid of the noise! ”
Nie Fei: "Look at what's missing in the decoration. I can help you with it this time."
Xu Chen thought carefully:
“The booths outside are no longer needed and have been moved to the new company.
Then just leave some room outside for me, and I'll go back and figure it out on my own. ”
Nie Fei: "Okay!"
Xu Chen thought for a while and then said:
"In the new office downstairs, remember to leave a window seat for Fang Jun.
Then you can refer to the overall decoration style here, or directly ask sister Fang Jun for her opinion. ”
The decoration here was naturally done by Fang Jun, and she also put a lot of effort into it.
……
Nie Fei is still aware of the importance of Teacher Fang Jun in the company.
She didn't know Fang Jun's specific background, but Nie Fei could clearly sense that Xu Zhiquan and Xu Chen, the father and son, and Teacher Fang Jun took special care.
Nie Fei thought for a while:
"How about I just leave an office for her?"
Xu Chen smiled and said: "That's not necessary, just give her a good workstation.
Anyway, the rent will not be refunded here, so I will keep the wine that Sister Fang Jun has hidden here for her.
Then about the decoration, you can ask her first.
If she is interested and wants to participate, let her do it. ”
Nie Fei nodded: "I understand!"
Sister Fei remembered something again and said with a smile:
“Yesterday Xinyi told me that she received an invitation from the ‘Great Wall Advertising Awards’.
In fact, it is an invitation to Dongchen Advertising...
It’s just that Chen Xinyi helped register in the first place, so the invitation letter was sent to her email. ”
Xu Chen couldn't help but smile.
I was still thinking about this in the morning, and sure enough, the news came.
Nie Fei:
"I will forward the invitation to you later.
Invitations are sent to all organizations shortlisted for the award.
However, the announcement and presentation of the awards will have to wait until the ‘Advertising Festival’ at the end of next month.
This invitation letter is an invitation to attend the award ceremony. ”
Xu Chen: "I was going to go there.
There is a ‘College Student Advertising Competition’ that I want to participate in, and I just want to receive the ‘Great Wall Award’ as well. ”
He thought for a while and then said:
"Sister Fei, if you have time, come with me!"
Nie Fei: "What am I going to do? I'm not from Jiaduobao anymore."
Xu Chen: “But ‘Wang Laoshun’ was made by Sister Fei!
For this product to work, the advertising of "fear of getting angry" is only one part of it. The overall control is still with Sister Fei.
The current market achievements of "Wang Laoshun", including honors such as the "Great Wall Award", must be shared by Sister Fei. ”
Nie Fei showed a hint of emotion and said seriously:
"Thank you Mr. Xu!"
Xu Chen smiled:
"Don't worry!
‘Burning Ice Sports’ will become Sister Fei’s new glory! ”
……
……
When Xu Chen was about to leave, he found that "Xueba Brother" Jiao Tianbo had left early.
As expected, his emotional intelligence is very low and he didn't even know to come over and say hello.
Xu Chen still asked Gu Xinxin about Yichun's project.
"Everything is progressing steadily. I have drawn up the project progress list and am cooperating with the Yichun City Tourism Bureau and the media!"
"Thank you for your hard work, Teacher Xinxin."
Xu Chen was about to leave, but was stopped by Sun Amy.
"Boss, take a look at this!"
Xu Chen glanced at Sun Amy's computer screen, but his face instantly became serious, and he pulled up a chair and sat in front of the computer.
For Jeep's commercial, the directing team has given ACopy, which is the rough cut version of the first version.
After all, it was a commercial involving Xie Bingran. Xu Chen not only took it seriously, but also had some expectations.
ACopy mainly looks at the editing sequence of shots and the structure of the finished film.
There is no official dubbing soundtrack yet, just a track that imitates the key as the background sound.
The picture has not been color corrected yet.
Xu Chen put on his headphones, clicked on the video and watched it carefully.
The commercials are divided into several versions, one minute, 30 seconds, and 15 seconds.
What Xu Chen is watching is naturally the full one-minute version.
The shots of spokespersons Wang Shi and Xie Bingran were interspersed and edited together according to the shot organization logic in Xu Chen’s original advertising plan.
Xu Chen watched intently.
……
One minute later, the commercial ended.
Xu Chen took off his headphones and leaned back in his chair, thoughtfully.
At some point, other people in the office had already gathered around.
“Brother Bing, you’re so beautiful!”
"This film has such a high tone..."
“The desert off-roading really suits Brother Bing’s temperament and image.”
"That Wrangler makes Brother Bing look even better!"
……
……
(End of chapter)