Chapter 368: Congratulations on getting rich at the opening of the Asian Games
conference room.
The feedback on the "Burning Ice 001" design plan has basically been discussed.
Jiang Yuze clicked on the computer and quickly compiled the consensus adjustment opinions, which needed to be fed back to the London "Pearl Cat" tonight.
The overall conceptual direction is "Pattern of Ice and Fire" plus "Wall of the Great Wall".
The upper is a contrasting color combination of "Celadon Ice Crack" and "Dunhuang Flame Pattern", combined with the "IOF" dynamic logo.
The side of the sole is integrated with the Great Wall pattern, focusing on the concept of "Wall of the Great Wall".
Zhou Junjun on the phone added a few more technical details.
It mainly involves materials and production, and restrictions on design elements.
In this way, the design direction of "Burning Ice 001" has been decided.
This is also an important milestone for "Burning Ice Sports".
Amy Sun adjusted her round glasses and added:
"The IOF logo made by Pearl Cat can be integrated into the current 'Burning Ice Sports' logo. Let me handle this!"
Xu Chen nodded: "Yes! That's what it means!"
Nie Fei is still staring at the big screen, the official design draft of the "Pattern of Ice and Fire":
“It really gets better and better the more you look at it!”
On the phone, Zhou Junjun smiled and said:
“And it’s very distinctive and recognizable!
I can fully bear the four words "National Trend Movement"! ”
……
……
December 1 is Friday, the opening day of the Asian Games in Doha.
The opening ceremony of the Asian Games in the evening will be broadcast live on CCTV, but due to the time difference, it was already midnight.
Xu Chen thought about it. In his previous life, he didn't pay much attention to this Asian Games, and he never watched the opening ceremony.
After all, in his previous life, Xie Bingran had not yet made his debut.
At that time, Xu Chen actually didn't pay much attention to sports events.
……
During the morning break, the students around me were discussing the opening ceremony in the evening.
The college organized a live broadcast event in the "Xiaohuang Building" lecture theater, and some girls discussed going there together.
Qian Xin, the "little prince of Jiangsu and Zhejiang", had already found a "beer bar". He said it would also have live broadcasts of nightclubs and entertain a few boys.
Xu Chen naturally did not take the initiative to get involved. After all, he also had an organization in his company.
In the large group of the college, a lot of Asian Games news and warm-ups were also forwarded.
Xu Chen clicked on it and took a look. There were two or three articles published by local media in Shanghai, including local athletes in Shanghai.
Among them, there are naturally Bai Miao and Dong Jiajia of the "Shanghai Twin Stars".
Like Xie Bingran, both of them qualified for the women's 100-meter hurdles group stage.
But it is obvious that Senior Bai Miao is more favored.
After the National Games in August this year, senior Bai Miao was recruited into the national team like Xie Bingran, and her performance has steadily improved.
But Dong Jiajia has never had a big breakthrough. He only officially entered the "National First Team" not long ago and became teammates with Bai Miao and Xie Bingran.
In these two local media reports in Shanghai, Xie Bingran, who studied at Huahai Normal University in Shanghai, was also mentioned.
However, since Xie Bingran still belongs to the "Wenzhou Provincial Team" in terms of domestic team affiliation, the Shanghai media reports are still a bit "not embarrassing".
Xu Chen specifically searched the media in Wen Province and Tiancheng, and sure enough, they all reported in detail on Xie Bingran.
Listing Xie Bingran’s achievements since her debut, she seems to be promoting her as a “genius girl”.
Xie Bingran won the gold medal at the National Games and is naturally regarded as the "number one seed" in the country.
……
In a somewhat official Asian Games press release issued by the publicity department of the General Administration of Sports, the women's 100-meter hurdles event highlighted two athletes.
In addition to Xie Bingran, there is also the "senior sister" Chen Lan of the national team.
Before Xie Bingran emerged as a dark horse, the top two players in the country were Feng Youping and Chen Lan.
Feng Youping won the gold medal in the last Asian Games, and Chen Lan won the bronze medal in the last Asian Games.
Feng Youping has passed her prime and retired, while Chen Lan has just turned 24 this year and is at the peak of his competitive status.
It can be said that without the rise of Xie Bingran, Chen Lan would be the current "top spot" in the domestic women's 100-meter hurdles.
The "National Games" in August was originally a "handover ceremony" between veteran Feng Youping and rising star Chen Lan.
No one expected that a seventeen-year-old Xie Bingran would be killed inexplicably.
Not only did he win the gold medal, he also broke the "National Games" record that had been in the dust for 13 years.
Under the suppression of Xie Bingran, Chen Lan finished second.
……
In this report, this "Asian Games" is also regarded as a "battle" between Chen Lan and Xie Bingran.
At the National Games, Xie Bingran was a dark horse, with overwhelming results.
But in the next two or three months, senior sister Chen Lan from the "Beijing Team" also improved by leaps and bounds on the track.
In the "National Indoor Track and Field Championships" held in October, Chen Lan set a new PB (personal best), running 12.62 seconds and successfully won the championship.
This result has already tied Xie Bingran’s record-breaking result in the National Games...
It’s almost the same as her time of 12.58 seconds at Osaka’s “East Youth Championship” in September.
Judging from the current PB of the two, they are indeed in the same competitive level and have reached the pinnacle of Asia.
It seems that in this Asian Games, the battle between the two for the "top spot" is still somewhat competitive.
In fact, purely from Chen Lan's perspective, Xie Bingran's sudden appearance was really surprising.
If it weren't for Xie Bingran, Chen Lan would now be the unquestionable number one in the country and the top player in Asia.
Veteran Feng Youping's peak performance was only around 12.80 seconds, and she had already been crushed by Chen Lan...
And Xie Bingran is only eighteen years old, so she may still have room for the future.
I don’t know if Senior Sister Chen Lan will also have the sad feeling of “how to be bright when you are already beautiful”.
……
……
Xu Chen was flipping through the news. Huang Hao, who was sitting in the front row, suddenly turned his head, looked at Qian Xin and Xu Chen and said:
"Have you two booked your business trip?
Whether to go or not..."
Qian Xin: "I've already booked it! The flights and hotels are the same as those of your army!"
He looked at Xu Chen again:
"Where's Boss Xu?"
Xu Chen: "Which flight and hotel is yours?"
Qian Xin took out his mobile phone: "I've forwarded it to you!"
Xu Chen glanced at it and said with a smile:
“The flight is the same when we go there, so we can still go together!”
Qian Xin: "Great!
I'll drive to the airport, and then you two can just take my car! ”
Huang Hao: "Okay! Then I don't have to squeeze into the college bus!"
Xu Chen felt a little embarrassed, but he just smiled and said nothing.
After all, "Ms. Xiao Xu" also had to drive there by himself.
……
In the afternoon, the "minister of the academic department" of the college's student union contacted Xu Chen again.
The main thing is to confirm with him the itinerary for the "Chinese Advertising Festival" at the end of December, so as to arrange train and hotel reservations in advance.
Xu Chen thought for a while and replied:
[I will take care of my business trip here by myself!
Senior, just send me your itinerary for those two days.
We will meet up in Kuncheng then...】
【are you sure?
If you book your own train tickets and hotels, the college will not reimburse you...
All costs must be borne by yourself. 】
[Sure, I’ll just take the responsibility myself! 】
……
The reason why Mr. Xu decided to book his own business trip was naturally because of the comfort of traveling.
The itinerary arranged by the college for students naturally takes into account the overall cost.
The transportation is by train, the hotel is probably in poor condition, and I have to live with a senior I don't know.
Now that I am "Mr. Xu" now, I still have to have some travel specifications and try to make myself as comfortable as possible.
...The regular class meeting on Friday ended hastily, and then it was time to rehearse the program.
Today is a class-wide rehearsal, and the formation is still very big.
Xu Chen and Hong Xiaoqiang, who lives in the same dormitory, one plays "a tree" and the other plays "the city wall"...
I also practiced "positioning" and dynamic coordination seriously.
Huo Dashan, the deputy squad leader in charge of props and costumes, moved the rented costumes over today.
So the main actors all put on their costumes excitedly.
And when "Xiao Qiao" and "Zhou Yu" appeared on the stage, everyone was still quite surprised and amazed.
Su Rong's "Xiao Qiao" appearance does have a sense of gentleness and pity. It's no wonder that Su Rong is regarded as the "class beauty" by many people.
The monitor, Min Siyi, pretended to be "Zhou Yu", which actually caused a group of girls to scream.
There is indeed a sense of the temperament of a handsome and handsome young man...
Check out the 16-9 book bar and see the correct version!
After a playful rehearsal, this program that originally seemed "sloppy" actually turned out to be decent.
Even Xu Chen found it interesting.
The "main creators" Su Rong and Min Siyi have indeed proven their abilities.
……
The rehearsal lasted until almost six o'clock, and the sky was already dark.
A group of students were also hungry, so they dispersed with laughter.
This "project" has obviously made great progress, and Su Rong, as the person in charge, also breathed a long sigh of relief.
……
……
Ten minutes later, the office.
In the conference room, the table was filled with all kinds of food and drinks.
Taco, pizza, fried chicken.
Popcorn, potato chips, fruit...
"Why did you come?"
Wu Feifei saw Xu Chen and Su Rong coming in and said with a smile.
Before Xu Chen could speak, Su Rong looked apologetic:
"We were just rehearsing the show, and we were delayed..."
Wu Feifei smiled and took her to the table:
"Eat quickly, it's getting cold!"
Xu Chen also felt hungry, so he picked up a Taco burrito and ate it.
……
……
After eating, Xu Chen and Nie Fei were called over by Sun Amy.
"I made three design directions for the suspense station of 'Burning Ice Sports', and Sister Fei and Xiao Xu always choose one!"
With that said, Amy Sun opened a design document.
This "suspense station" was launched to coincide with the popularity of the Asian Games.
Xie Bingran's competition is on December 10th, and this suspense station is also scheduled to be launched simultaneously on the 10th.
This will also be the first public exposure of “Burning Ice Sports” and “Burning Ice 001”.
I want to use the topic of Xie Bingran's Asian Games to announce that I have an independent brand of Xie Bingran and will launch a sports shoe product...
"Burning Ice Sports" has not yet specially shot Xie Bingran's endorsement materials, so it first used the materials of the previous "Morning Wind Ice Power".
At that time, Xie Bingran was wearing a very plain sportswear, and it was all green screen keying, which made it easy to design and process.
The design draft of "Burning Ice 001" has not yet been finalized, but on this suspense station, only a "silhouette" of a pair of shoes will be placed, and it will not be fully displayed.
Sun Amy made the work in three directions, mainly due to the difference in composition and tone of the picture.
Xu Chen and Nie Fei discussed it briefly and quickly picked out one of the plans.
"This direction is very good. The background of the overall picture is darker and more 'suspenseful'..."
“It would be better to use Brother Bing’s ‘close-up’ material.
Close-ups of faces and looking directly into the camera are more eye-catching...
In addition, can you add some dynamic special effects to the hair, but I don’t insist on it. ”
"The silhouette of the shoes can be placed like this. Let's see if we can add a floating animation to make it feel more three-dimensional!"
……
The current screen copy is also very simple:
"Born invincible, the divine ice descends from the sky - Burning Ice 001"
[National Chao Sports, Burning Ice Sports]
At the bottom, there is also a button link for [Reservation].
Sun Lingfeng came over at some point and explained again:
“This ‘appointment’ function will be linked to the official online store, and users can choose to leave their mobile phone number or email address...
You can then push product launch information to users.
In addition, I want to set up the function of ‘reservation users can purchase in advance’, but I am still confirming with the website construction company whether this can be realized...”
Sun Lingfeng also synchronized the preparations for the offline online store.
Currently, the store construction on Taobao is already under way and will actually be online on December 10th.
But it also involves Zhou Junjun’s product production, so we still need to wait for follow-up promotion.
As for warehousing, logistics, and customer service, Sun Lingfeng has already contacted "Baozun Network", a local service provider in Shanghai.
They will send "outsourced employees" to "Ranbing Sports" to assist in the operation of Sun Lingfeng's online store...
Xu Chen roughly listened to Sun Lingfeng's report and found out that it was a proper operation path, so he just smiled and nodded.
Nie Fei paid more attention to it and made some specific and detailed requirements for Sun Lingfeng.
……
……
night.
There was a burst of laughter in the conference room.
While still waiting for the live broadcast of the "opening ceremony" to begin, the young people ate snacks, chatted, and played the "killing game" again.
Xu Chen and Nie Fei stayed in the "general manager's room" nearby, each holding a glass of red wine.
Nie Fei smoked a thin cigarette and said:
"It seems that we haven't discussed the target sales volume of 'Burning Ice 001'."
Xu Chen is very candid:
"Actually, I don't have much idea."
Nie Fei smiled: "It's great to have a boss like you, and there are no clear KPIs."
Xu Chen: "I mainly believe in Sister Fei."
Nie Fei picked up the red wine glass and clinked it with Xu Chen.
She took a sip and continued:
"I calculated the production capacity with Zhou Junjun, and calculated the production model with Fang Jun.
In addition, we also made reference to the sales of several popular products such as Nike, Li Ning, and Anta...
Calculated, the goal is to sell 100,000 pairs of 'Burning Ice 001' per month within ten months. ”
Xu Chen took a sip of wine and thought about the monthly sales of 100,000 pairs.
Nie Fei: "The current preliminary pricing range is about 260 to 290.
After deducting all costs, including production, channel distribution, marketing investment, manpower investment, etc., the profit margin is controlled at around 20%...
According to the monthly sales target of 100,000 pairs, the monthly sales volume is about 28 million, and the monthly profit is about 5 million..."
Xu Chen: "A yearly sales of more than 300 million, and a profit of 60 million..."
Nie Fei nodded:
“This is the goal of the ‘Burning Ice 001’ single product.
Actual achievement depends on what the team does. But overall I am still confident...
If we develop product lines in the future, it will be more than just this..."
Xu Chen smiled, picked up the wine glass, clinked it with Nie Fei, and said in less than standard Cantonese:
“Congratulations on getting rich!”
……
……
(End of chapter)