Chapter 367 Confident Chinese Wall
During class in the afternoon, Xu Chen received a meeting invitation from Jiang Yuze.
Tonight is an online meeting with London’s “Pearl Cat”.
Tonight is the first communication on the design of "Burning Ice 001".
In addition to the anticipation, Xu Chen was also a little worried.
After all, this is the first time I’ve seen the “Pearl Cat” bring out real things, so I’m afraid it won’t be reliable.
The preparation time for "Burning Ice 001" is quite tight, mainly because it wants to capitalize on the popularity of the Asian Games.
If the design draft is not reliable, it may delay the suspense exposure originally scheduled for December 10.
……
Xu Chen looked at the list of meeting invitations again. Jiang Yuze also sent copies to the two "key ladies" Wu Feifei and Su Rong.
This is naturally necessary. Letting the two eldest ladies participate in the project is also an important step in maintaining relationships and connections.
It's a pity that Wu Feifei "doesn't need money" and Su Rong "is not short of money", otherwise Xu Chen would really want to pay them "internship wages".
Fortunately, by participating in the "Burning Ice Sports" project and becoming friends with Nie Fei and the others, it seems that the two little girls can gain "emotional value", which can be regarded as a kind of feedback.
……
After school in the evening, Xu Chen walked out of the classroom and saw Miss Su Rong waiting for him outside the corridor.
"I'll go to the cafeteria to get some food, and Sun Lingfeng will come over to get it with me later.
Why don't you go to the company first? ”
Su Rong smiled sweetly: "I'll just go with you!"
Xu Chen nodded and walked towards the cafeteria with Su Rong.
The two walking together naturally attracted the attention of their classmates.
But Xu Chen had already laid the groundwork with the boys, saying that his company had a project that happened to be cooperating with Su Rong's family company, so some meetings had to be held together.
Naturally, it still attracted some teasing, but there was no malice in it, it was all in a joking tone.
On Chen Wenyi's side, Xu Chen still said a few more words, deliberately showing that he had an open relationship with Su Rong.
……
Su Rong said: "Tomorrow night is the opening ceremony of the Asian Games!"
Tomorrow, December 1st, is also the official opening day of the Doha Asian Games.
There is a lot of attention in the school because Senior Bai Miao is participating in the competition.
In the school's official BBS forum, there is also a special "Asian Games" section, as well as online activities to cheer for Bai Miao, etc.
In the college, a live broadcast of the opening ceremony of the Asian Games will be arranged tomorrow night in the large lecture hall of Xiaohuang Building.
However, due to the time difference, the opening ceremony was actually not until early morning.
Xu Chen said with a smile:
"Sister Fei also organized a live broadcast of the opening ceremony in the evening. If you are free, you can also come to the company together."
Su Rong: "Brother Bing will show up, right?"
What she was talking about was, of course, the opening ceremony that evening.
Xu Chen: "Brother Bing will be in the delegation during the athletes' entrance...
But there seemed to be too many people, and I didn’t know if the live broadcast camera could capture it. ”
Su Rong looked happy: "Then I want to go and have a look!"
She looked a little embarrassed and said weakly:
"The girls in my dormitory are not very interested in this...
And it’s quite fun to follow Sister Fei, Amy and the others! ”
Xu Chen said with a smile:
"You can go wherever you want in the company, and there will still be a workstation for you!"
Su Rong looked happy: "Okay! Thank you Mr. Xu!"
University campus life seems "rich and colorful", but in fact it is boring after three or two months.
Even student unions and clubs are still a bit childish.
And the things in Xu Chen's company are indeed novel and interesting to the little girl.
And whether it’s Sister Fei, Amy, Vice President Zhou, or Jiang Yuze...
All the people in the company are excellent and interesting people. Moreover, they are all mature professional elites, and they are much more "attractive" than the immature college students around them.
More importantly, Xu Chen's company atmosphere is relatively relaxed and active.
This "Little Mr. Xu" has something to do with the personality of the boss, and it also has something to do with everyone he recruits.
Wu Feifei and Su Rong are willing to "get involved", which is naturally easy to understand.
Su Rong looked very happy and said with a smile:
"I really like the feeling of everyone in your company discussing something together and then doing something together."
Xu Chen: "Isn't it the same in your dad's company?"
Su Rong thought for a while and said:
"They are all so boring...
When I was a kid, I went to my dad's company to play, and I even went to two meetings with him.
There are chemists, physicists and the like there, it’s so scary to have a meeting with them, I can’t understand what they are saying at all..."
"..."
Xu Chen remembered something again: "I heard from Sister Fei that Vice President Zhou has signed a contract with your father's company.
Wanrong also signed an exclusive contract for midsole materials to Ranbing Sports...
I still have to thank you for this! ”
Su Rong smiled and said: "Just leave a pair of shoes for me!"
Xu Chen: "How can it be a pair?
You will have as many pairs as you want in the future..."
……
At the entrance of the academy cafeteria, they met Sun Lingfeng and Jiang Yuze who were waiting.
When they saw Xu Chen, they all quickly called him "Little Mr. Xu" and greeted Su Rong politely.
"Why are you both here?" Xu Chen said with a smile.
Jiang Yuze:
"Let me help..."
Xu Chen nodded:
"Now that there are more people in the company, we need to buy more!"
Jiang Yuze still looks like a professional elite.
Sun Lingfeng was wearing a sweatshirt, jeans, and black-rimmed glasses. In fact, he was not much different from the college students around him.
In fact, the two of them still felt a little weird about "Mr. Xiao Xu"'s identity as a college student.
After all, Xu Chen is really the "major shareholder" and "boss" of Ranbing Sports.
But after having two business meetings with Xu Chen, the two of them were still convinced of Xu Chen's business abilities.
Not only does he have strong business and professional skills, but he is also very experienced in dealing with people, which is too incompatible with his actual age.
The key is that "Mr. Xiao Xu" has a very likable personality, and has no association with the "rich second generation" or "dandy" nature.
Especially for the somewhat arrogant "foreign elite" Jiang Yuze, he was originally quite afraid of this "little Mr. Xu" blindly directing business.
But during this period of contact, he found that "Mr. Xu" basically delegated power to Sister Fei. He easily did not express opinions, let alone give blind orders.
And his occasional discussions and opinions are very professional and reliable.
In the past two days, Jiang Yuze also learned another thing, and he admired "Xu Chen" even more.
Most of the initial start-up funds for "Ranbing Sports" were provided by Xu Chen's "Dongchen Advertising".
The projects that "Dongchen Advertising" makes money from are basically won by Xu Chen alone.
Jiang Yuze really couldn't understand it, but he was also "very shocked".
He gradually understood that it was no wonder that "Sister Fei", who was so capable, was willing to cooperate with "Ms. Xiao Xu" and work for him with peace of mind.
As a top student who graduated from Fudan University and has been working for foreign companies in the past few years, Jiang Yuze still thinks very highly of himself.
Among his peers, he has always been quite confident.
But he was still very surprised when he met "Mr. Xiao Xu".
At least the two companies that Xiao Xu had been struggling with, after Jiang Yuze thought about it, he was absolutely incapable of doing it.
And he is so much younger than me.
The key is that his family background is very good, and his father is also an entrepreneur...
As expected, "comparison between people makes people angry".
……
……
Ten minutes later, Tonghai Creative Design Building Office.
Dinner was not eaten in the conference room, but in the seating area outside, where tables and chairs were spread out.
Wu Feifei had also arrived and sat happily with Su Rong.
This was the first time for Jiang Yuze and Sun Lingfeng to eat food from the cafeteria of Tonghai University, and they couldn't help but marvel.
Sun Lingfeng chewed a big piece of steak and couldn't help but said:
"Is this really the food in the university cafeteria? It's so delicious!"
As Jiang Yuze graduated from Fudan University next door, he obviously knew something about it, so he popularized the rumor of "eating in the same sea".
……
……
In the evening, the online meeting with London was held on time.
Naturally, "Vice President Zhou" from Li Feng's side has also come in. The proposal document has just been sent and projected onto the big screen.
On the other end of the phone, it was the "chief designer" LeonChu Zhu Yunang who made the proposal.
Since it was for customers, he directly reported the proposal in Chinese.
There is still a period of foreshadowing and introduction in the front, which revolves around the keywords of "national trend", "movement" and "Xie Bingran".
As a "proposal master" himself, Xu Chen actually doesn't have much experience with the introduction of these fancy strategies.
However, the proposal PPT of "Pearl Cat" is indeed very simple and stylish, worthy of being a "design studio" in itself.
After more than ten minutes of preparation, I finally started to look at the actual "design concept" draft.
"Based on the core concept of 'national trend + sports', we have made three design directions..."
Zhu Yunang began to explain one by one.
And when the first set of manuscripts appeared in front of me...
Check out the 16-9 book bar and see the correct version!
Xu Chen remained silent, but finally breathed a sigh of relief.
The direction is right.
Tonality is enough...
Nie Fei on the side also smiled and exchanged glances with Xu Chen.
When "Sister Fei" recommended this London design studio, it was indeed a very correct decision.
Amy Sun is a designer herself. When she saw the plan submitted by "Pearl Cat", she was obviously "amazing" and couldn't help but nod.
……
Zhu Yunang's team designed three conceptual directions for "Burning Ice Sports" and "Burning Ice 001".
The first direction is the "Pattern of Ice and Fire".
The "celadon ice crack" and "Dunhuang flame pattern" with Chinese characteristics were introduced.
The overall upper design is "red and blue contrasting", which is very eye-catching and distinctive.
"Celadon Ice Cracks" and "Dunhuang Flame Patterns" collide and overlap, with movement and sharp potential energy.
And they designed a dynamic logo with the abbreviation of "IOF" for "IceOnFire", which perfectly blends into the collision of the two textures...
The second direction is the "Great Wall of Ice and Fire".
The first is to use the “Great Wall” with Chinese characteristics as the main symbolic design element.
Then "ice, snow" and "beacon fire" were decorated inside and outside the "Great Wall".
Compared with the first kind of picture, it is slightly "plain", but upon closer inspection, the associations and connotations are richer...
The third direction is relatively traditional and conservative, and is the identification solution of "IceOnFire".
The overall design is to design a recognizable, simple and sharp "IOF" logo, and then integrate it into the upper shape.
This design idea is the same concept as the current mainstream Nike, Adidas, Li Ning, etc.
……
During the reporting process, Zhu Yunang talked eloquently and was obviously very confident in his plan.
“The above are the three directions for our report.
Are there any questions or feedback here? ”
After the report was over, no one in the conference room was in a hurry to speak.
Nie Fei turned to look at Xu Chen and saw that he was smiling and saying nothing, so she said into the phone:
“Thank you Leon, thank you to my colleagues at PearlCats!
The plan is amazing!
On our side, we need to discuss it internally.
Tonight, before you get off work this evening, you will get feedback! ”
……
……
After hanging up the phone, Nie Feicai smiled and said:
"Let's discuss it and speak freely."
Everyone in the conference room was obviously a little excited.
“The Great Wall plan is very good!
During the last ‘Anti-Japanese War’ in Osaka, Brother Bing felt like the ‘Chinese Wall’!
And there are elements like ice, snow, and beacon fire, it’s perfect! ”
“I like the first plan, mainly because it is so unique.
When this shoe came out, it was different from other designs on the market and very eye-catching.
The key is, it’s trendy and cool! ”
"Yes! It feels so cool and trendy!
But if you look closely, you can see the ice cracks on the ceramic and the ancient fire patterns, which are traditional Chinese elements! ”
……
……
Everyone was talking and excited.
Where the opinions differed, the arguments were somewhat red-faced.
The discussion lasted for about half an hour, but there was no clear conclusion.
But overall, the "Pattern of Ice and Fire" and "Great Wall of Ice and Fire" plans are obviously more popular.
Nie Fei looked at Sun Amy and asked:
"Amy, you are also a designer...
What do you think? ”
Amy Sun adjusted her round glasses and said:
"Purely from a design perspective, I prefer the first option.
If you put out the shoes on the market, the red and blue contrasting colors will be very unique.
As Su Rong said just now, it is also very cool and trendy.
As Mr. Zhou just mentioned, the ‘Celadon Ice Crack’ and ‘Dunhuang Flame Pattern’ also stand up to scrutiny.
Therefore, I think it fits the concept of ‘national trend’ very well. ”
Nie Fei smiled and turned to look at "Mr. Xiao Xu" again.
Xu Chen never expressed an opinion and was staring at his phone to reply to messages.
He paused for a moment and said with a smile:
"Brother Bing, I also chose the first one."
After the words fell, the conference room hesitated for a few seconds, and then there was a burst of applause and cheers.
Naturally, it came from a few people who supported the first plan.
Xu Chen just took photos of the three plans and sent them to Xie Bingran for review.
Xie Bingran just coldly replied with the number "1".
Sun Lingfeng adjusted his black-rimmed glasses:
"Do you want to do a round of research?"
Nie Fei: "It's too late."
Xu Chen nodded: "No need to do research.
The sample size does not reach a certain level and may not be informative. ”
He paused, thought for a moment and then said:
"Taken together, the first 'Pattern of Ice and Fire' plan is indeed the best.
But I personally like the concept of the Great Wall. ”
Amy Sun blinked her round eyes: "Actually...it's not that fusion is impossible."
Xu Chen looked at Sun Amy and couldn't help but smile.
Amy Sun spoke again:
“The upper part of the shoe does not need to be changed, it just follows the plan of ‘pattern of ice and fire’ and ‘red and blue contrast’.
Then the ‘Great Wall’ pattern can be designed on the side of the midsole of the shoe.
No additional coloring is required, just the texture style, which will not affect the overall design.
More decorative..."
Xu Chen thought about it again and said:
"Why don't you give feedback and let them try it!
Although the design emphasizes subtraction and simplicity, the sides of the midsole already have some texture.
It’s not a bad idea to incorporate elements from the ‘Great Wall’. ”
He paused and then said:
“And the soft elastic midsole of ‘Burning Ice 001’ is itself a huge product differentiation selling point.
The soles with the ‘Great Wall’ element can be regarded as a marketing concept.
Concepts like the ‘Chinese Wall’, ‘Confidence’, and ‘Great Wall Confidence’ you just mentioned! ”
After the words fell, everyone thought about it seriously:
"This is great!"
“‘Full confidence’ and ‘Chinese Wall’ are so great!”
"It's really wonderful! The selling point of the product is also included!"
……
……
(End of chapter)