Chapter 382: Too high to reach
conference room.
The topic of "Burning Ice 001" has been discussed, and Jiang Yuze and Sun Lingfeng went out first.
In the conference room, only Xu Chen and Nie Fei were left.
Nie Fei said:
"I need to tell you two things..."
"Over at Jiaduobao, the current vice president Gong Ming wants to come over and get to know him...
Kunlun Mountain mineral water has been officially distributed and promoted.
Chen Xinyi told me privately that the market feedback in the past two days has been very good, thanks to the popularity of Xie Bingran after winning the Asian Games.
It is said that some large channels that are difficult to distribute products have been introduced after knowing that Xie Bingran is the spokesperson. ”
"Gong Ming came to visit, probably to get to know you.
Most likely, you would express your gratitude in person. After all, you were responsible for everything from the naming of Kunlun Mountain to the brand strategy and spokesperson.
There may also be future cooperation that I would like to communicate with..."
Xu Chen said jokingly:
“After Sister Fei left, I didn’t want to do the project there anymore.
That Vice President Gong Ming didn't even show up for something as important as the filming of spokesperson materials.
Just leave Chen Xinyi to a little girl...
This heart is too big. ”
Nie Fei smiled:
“When the group initially promoted Xie Bingran’s endorsement plan, there were still some objections.
Gong Ming was on the opposing side at the beginning and felt that he should find a film and television star or a well-known singer...
The professional judgment is inconsistent, but it does not mean that he has any subjective hostility or bad intentions. ”
Xu Chen: "Okay, if they come to visit me on their own initiative, I'll just meet them.
As for the future cooperation, let’s see...
Now that time and energy are limited, Dongchen Advertising will only look at larger projects in the future.
After the launch of Kunlun Mountain Mineral Water, there are actually no big orders left to do on the advertising brand side..."
Nie Fei nodded:
"I'll reply to Gong Ming's visit first, probably this week."
She glanced at her phone and continued:
"There is another visit, which is more interesting."
Xu Chen: "Interesting?"
Nie Fei smiled and said:
“For the original design of ‘Burning Ice 001’, in addition to the British ‘Pearl Cat’, we also consulted Chen Youjian Studio in Hong Kong...
At that time, their family was very arrogant. They directly offered a design fee of 5 million, and did not accept negotiation or modification suggestions. ”
Xu Chen: "I remember this."
Nie Fei: "Now they have come looking for me again.
I want to come over for a visit and see if I can have further cooperation with ‘Burning Ice’…”
Xu Chen was speechless: "I won't spend five million stupidly."
Nie Fei: “They came to us on their own initiative, and the bargaining power and option rights naturally fell into our hands.
I still inquired a little bit...
Bingge's Asian Games buzz has been so loud these two days, so Chen Youjian Studio naturally paid attention to it.
Only then did they remember that Xie Bingran’s exclusive brand ‘Ran Bing Sports’ had gone to discuss cooperation.
The materials of ‘Burning Ice 001’ have been released one after another in the past two days, and they must have seen it.
They are all in the design circle, so they can easily find out that it was made by ‘Pearl Cat’, and they can also see the excellent design of ‘Burning Ice 001’.
So, I guess I am jealous of this project again.
The news I heard here is that the commercial director who was in contact with us at the beginning has been fired internally because he blocked the cooperation with 'Burning Ice'. ”
Xu Chen shook his head helplessly:
“At first they looked down on ‘Ran Bing Sports’, but Bing Ge won the Asian Games, but they took the initiative to stick to it again...”
He smiled happily again:
“Brother Bing is still awesome, he can make others ‘unreachable’!”
Nie Fei: “I suggest we make contact, it won’t hurt us.
Chen Youjian Studio is still a first-line design team in the entire Greater China region.
In addition, the product line of ‘Burning Ice Sports’ also needs to be planned. I haven’t talked to you about this yet.
In the future, only the product line of "Ranbing 001" will definitely not be enough and cannot support the long-term company scale.
To open up new product lines, maybe we can also look at the possibility of working in a studio with Chen Youjian.
At the same time, for Pearl Cat, continued cooperation in the future may also involve price increases.
Being exposed to one more alternative can be regarded as a precaution...
Of course, in the long run, ‘Burning Ice Sports’ will definitely need its own ‘chief designer’ and design team.
But this can’t be rushed yet. ”
Xu Chen smiled and nodded:
"Okay! Let's meet then!"
Nie Fei: "Okay, then I will tell you about the arrangements."
These two "visits" brought by him made Xu Chen feel dumbfounded.
In a certain sense, it was only after Xie Bingran won the Asian Games that the other party realized the strength and potential of "Dongchen Advertising" or "Ranbing Sports".
In this world, "winner takes all" is still a universal rule.
……
……
Coming out of the conference room, Xu Chen came directly behind Sun Amy.
He looked up at the screen and found that she was busy designing the page for "Burning Ice 001".
Amy Sun turned her head and adjusted her round glasses timidly:
"Boss..."
Xu Chen: "Why are you looking at me like that? I don't eat people.
I have to help with a set of manuscripts..."
Amy Sun smiled sweetly:
"Okay! What project?"
Xu Chen: "From Vanke, we still owe Mr. Yu a set of graphics for the Vanke Group brand!"
Amy Sun had followed him to make a proposal before, so she naturally knew about this project.
I also know that the "boss" hasn't made a plan yet, but has already received the two million project budget.
This project can be considered a project that Vanke Yuliang "gifted" to Xu Chen to express his gratitude. In fact, no matter what Dongchen's advertisement is made, Vanke will pay for it.
But Sun Amy also knew that her "boss" Xu Chen still had professionalism and reputation, and it was absolutely impossible to fool him with just something.
Amy Sun:
"No problem! Then I will come up with some ideas and discuss them with the boss."
Xu Chen smiled:
"No need...
I'll take care of the creativity.
I'll work on the plan in the next two days. Just help me design it! ”
Amy Sun blinked her round eyes:
"Good boss..."
She still can't understand how her boss's "professional strength" comes from.
In other advertising companies, a whole team may brainstorm for many rounds, but they may not be able to come up with a decent plan.
But for the projects Xu Chen handles, he seems to think and write about them casually, and then he comes up with "shattering" ideas.
Boss... is still too comprehensive.
Amy Sun suddenly remembered something, picked up an A4 document from the table, and handed it over.
Xu Chen took it and looked at it, it was a resume.
Amy Sun has a heavy workload here. Xu Chen has opened a place for her as a subordinate and has told her several times to recruit people.
"This is one of my junior students who has been working in Publicis Advertising for one and a half years and almost two years...
Sister Fei has already met.
Boss, take a look at your resume. If it passes the test, I'll make an appointment with you for an interview. ”
Xu Chen looked at it briefly and said with a smile:
"There's nothing wrong with your resume. Just make an appointment and let me have a chat."
Amy Sun: "Okay boss! I've made an appointment to tell you."
Xu Chen suddenly remembered something again and said half-jokingly:
"When I met coach Cheng Hong in Doha, she even mentioned you specifically..."
Amy Sun was stunned for a moment, then smiled sweetly.
……
When Gu Xinxin saw Xu Chen was about to leave, she called him again:
"Boss, I would like to briefly synchronize Yichun's project with you.
It is currently confirmed with Director Lou that the first page of ‘Calling Spring’ will be online before the end of the month and New Year’s Day.
The previously determined hype steps will then be implemented...
I am still following up with Jiao Tianbo, and we are already implementing specific resources. ”
Xu Chen: "No problem.
It will be fine if Teacher Xinxin comes to keep an eye on this project, and it won’t be a big problem. ”
Gu Xinxin: "Okay!"
……
……
In the afternoon class, Xu Chen saw Su Rong in the front row and suddenly remembered his trip to Kuncheng at the end of the month...
During the break, Xu Chen made an appointment with Su Rong alone to drink milk tea next to the music square.
Of course it won't be for nothing, Xu Chen still needs Miss Su's help with something. Su Rong was already very familiar with Xu Chen, so she happily followed them.
The weather is already very cold, and holding a cup of hot milk tea makes me feel warm and comfortable.
Xu Chen said:
“Did you report your shoe size to Sister Fei?
Around the 17th or 18th, we will be able to get the first mass-produced ‘Burning Ice 001’. ”
Su Rong took a sip of milk tea and said happily:
"I have reported it to Sister Fei!"
She thought for a while and then said:
"I haven't thanked you seriously yet!
This time he took me to Doha and officially met Brother Bing. ”
Xu Chen: "You're welcome!
If you want to thank me, I really need your help. ”
Su Rong was stunned, then said with a happy smile:
Check out the 16-9 book bar and see the correct version!
"You said."
Xu Chen: "Brother Bing is in the national team and has military-style training all year round, and it is rare to have a holiday...
Just after the Asian Games, the team gave Brother Bing a few days off.
I'm going to take her out to play. ”
Su Rong: "Really? This is a good thing!
Brother Bing is training so hard, he should take a rest! ”
Xu Chen: "So...
At the 'Welcome Party' in College No. 30, our class will perform.
Can I ask you for a day off?
I am used as a prop and act as a tree, which in itself is dispensable. ”
Su Rong blinked her big eyes and understood immediately.
She thought for a while and said seriously:
"No problem! I'll go tell the squad leader and I'll take care of this for you...
Just go and accompany Brother Bing! ”
Xu Chen felt grateful:
"Thank you very much."
Su Rong looked happy:
"No need to be polite to me!"
Xu Chen: "When Brother Bing returns to Shanghai, I will organize a small dinner party, and I will call you then!
Wu Feifei will also come together! ”
Su Rongxuan looked happy:
"Okay, okay!"
……
……
It's Thursday in a blink of an eye.
The Asian Games has come to an end, and tomorrow is the closing ceremony.
If nothing unexpected happens, the day after tomorrow the "little rich woman" will also return to the capital and start a series of "high-end" activities.
In Beijing, the people the Asian Games champion wanted to meet were too high-end, and Xu Chen had no chance to meet them.
Thinking about it this way, I really envy the "little rich woman"'s height in life.
Xu Chen ate something casually in the cafeteria at noon, then wandered to the company.
At noon, Gong Ming, the vice president of Jiaduobao, would come over, so we decided to have a brief meeting.
……
As soon as he entered the office, Xu Chen felt that the atmosphere was a little strange.
Everyone gathered around Sun Lingfeng's work area, staring at the computer screen without saying a word, looking very strange.
"What's wrong?"
Xu Chen said.
Only then did Nie Fei and others realize that Xu Chen had come in.
"Come and see this." Nie Fei said.
Xu Chen didn't know why and walked to Sun Lingfeng's computer.
Gu Xinxin and Sun Amy quickly gave up their positions to the boss.
On the computer screen is the reservation backend of the "Burning Ice 001" website.
Xu Chen looked solemn: "Is it accurate?"
Sun Lingfeng adjusted his black-rimmed glasses:
"I confirmed the data flow, and then manually checked the data in the library...
Basically, no problem. ”
Xu Chen turned to look at Nie Fei and said with a smile:
“It’s a lot of pressure now!
Vice President Zhou's machine is starting to smoke! ”
Nie Fei held an unlit cigarette in her hand and burst into laughter.
On the computer screen, the number of reservations for "Burning Ice 001" has exceeded 100,000...
Jiang Yuze said:
"We are limited to 1,000 pairs, and the number of reservations has exceeded 100,000 in just a few days...
This is a little too scary. ”
He paused and added:
"When I was at Amazon, I followed up on the pre-sale of a new Adidas product. At that time, the number of reservations was almost 100,000.
But after all, it is Adidas’ new product, and there are a lot of promotion resources...”
Xu Chen smiled and said:
“This is worth a drink!
I'll treat you to a barbecue tonight. ”
Hearing this, everyone in the group expressed joy.
"Thank you, boss!"
“Congratulations to the boss too!”
……
Nie Fei: "We need to take a careful inventory of production capacity and inventory.
With such a large number of appointments, I still have to talk to Zhou Junjun. ”
Xu Chen thought for a while and said:
"You have to take a closer look...
The general direction is still based on what we discussed last time.
Don’t be blindly optimistic, be sure to ensure the health of your inventory.
We do not have the massive offline stores of Nike and Li Ning, so we cannot use distribution channels to digest inventory.
And we cannot afford large price cuts..."
Nie Fei nodded:
"Okay, let me do the math with Zhou Junjun first.
Li Feng has taken over Anta's production and inventory in the past few years, and Zhou Junjun is also familiar with some industry conditions...
At the end of this month, I may need to go on a business trip to Lipeng to settle the score with Zhou Junjun in person.
In addition, you may need to trouble Teacher Fang Jun with you. ”
Xu Chen: "It's no problem. Sister Fei can just tell Teacher Fang Jun directly."
He thought for a while:
"She will be here in just a few days. You can go directly from Shanghai on a business trip."
Nie Fei: "That's great!"
……
At one o'clock in the afternoon, a group of people arrived at the Dongchen Advertising Office.
This is Gong Ming, vice president of Jiaduobao Group.
Also coming together was Chen Xinyi, who had been in contact with Xu Chen before. There is also Gong Ming’s secretary named Yuan Ming.
Nie Fei and Gong Ming already knew each other, so she politely brought him to the office and introduced Xu Chen to him.
Xu Chen walked out of the "General Manager's Office", still warm and polite.
Gong Ming looks to be in his forties or fifties, and he looks like he is from Guangdong Province.
When he spoke, he spoke with a strong Cantonese accent.
When he saw Xu Chen, he was inevitably surprised:
"I heard that Teacher Xu Chen is very young, but I didn't expect to be so young..."
Xu Chen had experienced this scene too many times, so he just smiled casually.
Nie Fei: "Let's go to the conference room to chat!"
With that said, he led several people to the conference room.
"Teacher Xu Chen is young and promising, and he is enviable..."
Gong Ming kept making polite remarks. At the age of forty or fifty, when facing a junior like Xu Chen, at least on the surface he did not show any slightness.
After chatting about some things, Xu Chen also paid attention to the sales situation of Kunlun Mountain mineral water.
Gong Ming was very happy and asked Chen Xinyi to briefly synchronize some non-confidential sales data with Xu Chen.
Gong Ming showed a hint of emotion and said:
"I made a special trip this time to meet Teacher Xu Chen in person and to express my gratitude.
Kunlun Mountain mineral water, even the product name was given by teacher Xu Chen...
Xie Bingran, the spokesperson recommended by Dongchen Advertising, is currently very helpful in channel development and market sales.
Teacher Xu Chen should also have heard about the problems Wang Laoshun encountered.
Now that the Kunlun Mountain mineral water can be maintained, it is of great significance to our group! ”
(End of chapter)