Chapter 383 Hidden predator
Dongchen Advertising, conference room.
Gong Ming expressed his gratitude to Xu Chen and Dongchen Advertising very seriously.
"Our long-term market planning for the future is in progress.
Later, in the brand advertising module, there will be a corresponding independent budget...
I hope that Mr. Xu Chen and Dongchen Advertising can participate by then. ”
Gong Ming looked polite and spoke.
This is the invitation for future projects.
Xu Chen really didn't want to continue to get involved in the Kunlun Mountain project unless it was related to Xie Bingran.
Generally speaking, brand advertising projects during the new product launch and new product positioning periods have relatively large budgets and relatively large projects.
In the future, long-term advertising communication will tend to be conservative.
It is often the "dirty work" and "tiring work" of material design.
Unless you have a very large market development goal, you will conduct a large-scale advertising campaign throughout the year.
As for Kunlun Mountain mineral water, the overall positioning is high-end and the price is also expensive, so it is destined not to continue to have large-budget exposure advertising like conventional fast-moving consumer goods...
Of course, Xu Chen did not refuse in person and said with a smile:
"No problem!
We have already established contact with Xinyi.
If there is a need, just ask Xinyi to send the order and we can communicate in detail. ”
Gong Ming: "Thank you very much, Teacher Xu Chen!"
……
After the conversation was over, Gong Ming said he wanted to have a dinner date in the afternoon.
Xu Chen didn't speak, but Nie Fei knew what "Little Mr. Xu" was thinking...
Sister Fei took the initiative to take over the conversation and said that "Mr. Xu" had other meetings and so on, so she turned it down for him.
Gong Ming also has a high emotional intelligence, so naturally he doesn't bother with politeness anymore.
……
Xu Chen and Nie Fei then sent Gong Ming and his party out.
Nie Fei took Gong Ming for a brief walk around the office area, and also mentioned the new office being renovated on the 6th floor.
Gong Ming smiled and said:
"No wonder...
I was thinking just now that this office looks too small for Teacher Xu Chen and Sister Fei! ”……
While Nie Fei and Gong Ming were chatting, Chen Xinyi took the opportunity to walk over to Xu Chen:
“Teacher Xu Chen, don’t forget the award ceremony of the ‘Great Wall Advertising Awards’!”
Xu Chen smiled:
“Of course I won’t forget it, I’ve already arranged my schedule!
I have to thank you for this, for helping me with the registration process. ”
Chen Xinyi: "Teacher Xu Chen is so polite!
It is also a good thing for us that Wang Laoshun can become an industry case. ”
……
Chen Xinyi saw Gu Xinxin and Sun Amy again and happily went over to say hello.
The three of them have been together for a while and have become very familiar with each other.
Chen Xinyi also has a cheerful and lively personality. When she saw Jiang Yuze and Sun Lingfeng in the back row, she took the initiative to say hello.
Jiang Yuze took the initiative to introduce himself, while Sun Lingfeng seemed a little shy.
Gu Xinxin also helped introduce them, and then Chen Xinyi realized that the two were not from Dongchen's advertising business line, but from Ranbing Sports.
Chen Xinyi showed a hint of casual emotion and whispered:
“What a great atmosphere you have here!
When we first heard that Sister Fei and Teacher Xu Chen were partnering up, we were all very surprised.
I originally thought she was joining Dongchen Advertising, but later I found out it was Xie Bingran’s sports brand.
Only then did we find out that Teacher Xu Chen still had such a potential business hidden there! ”
Gong Ming on the side vaguely heard the movement here, and his expression was a little strange.
Gu Xinxin took a breath, knowing that Chen Xinyi had accidentally said the wrong thing, so she quickly winked at her.
……
……
In the afternoon, Gong Ming made an appointment with Nie Fei to have coffee alone.
After all, Gong Ming was the leader and director of the former company, so Nie Fei couldn't refuse.
The two chatted for a while, and Nie Fei found that Gong Ming's words were a bit "hidden and tucked in".
But Nie Fei did not take the initiative to ask, but waited for the other party to continue talking.
Gong Ming went around in a big circle before finally revealing his purpose.
“Now the situation of the group has basically stabilized.
Mr. Chen’s affairs have been cleared up...
Although he is now evading responsibility and hiding overseas, he has been completely cut off from the company legally and will not have a substantial impact on future operations. ”
"When you were implicated, the board of directors also noticed it.
But there was no other way at the beginning. Cutting required some sacrifices..."
“Mr. Nie’s ability is obvious to all the management, including me.
The development of Kunlun Mountain's product line was all due to Mr. Nie's persistence at that time..."
Nie Fei drank coffee, just kept smiling and did not take the initiative to answer the phone.
Gong Ming smiled and said:
"Sister Fei is a smart person and should know what I mean.
Now that the group is still employing people, I hope you can come back.
Kunlun Mountain's product line is all left to you from top to bottom.
Including the group's future product lines, they are all placed with you..."
Nie Fei drank coffee and said nothing.
Sure enough, I want to pull myself back...
Seeing that Nie Fei was speechless, Gong Ming's expression changed and he spoke again:
"This 'Teacher Xu Chen' is very capable, but he is so young after all.
The scale of the company is not big, so it’s really aggrieved for a big Buddha like you, Sister Fei, to stay here in such a small temple..."
"The budget our group gives you is hundreds of millions every year.
How many can there be here? !
Advertising companies have high profit margins, but after all, the ceiling of revenue scale is there.
As for that sports brand, starting from scratch now, even if it can become bigger and stronger, it will take several years! ”
"If you come back to the group now, you can get vice president-level equity.
Sister Fei should be able to figure this out. ”
"And I still inquired about it. Behind this 'Little Mr. Xu' is a family business.
Father and son's business...
In this kind of company, the boss has the final say, and it is difficult to achieve fair corporate governance.
Even if you are promised equity, it is still unclear whether it will be in your hands in the future. ”
He looked at Nie Fei with a "serious and thoughtful" look:
"Nie Fei, why do you have to wrong yourself here?"
……
The words have been said very straightforwardly.
In fact, in Gong Ming's view, it was really unwise for Nie Fei to stay here.
Of course, from his perspective, he wouldn't really be thinking about Nie Fei.
His purpose is to recruit the outstanding "Mr. Nie" back to help carry the group's business line.
……
Nie Fei looked calm.
She put down the coffee cup in her hand and finally said:
"Mr. Gong, thank you and the group for the invitation.
However, I still choose to stay here. ”
Gong Ming was stunned. He really didn't expect that Nie Fei would be so decisive.
She didn't even hesitate.
Gong Ming frowned and showed an incredible expression:
"Mr. Nie, give me a reason."
Nie Fei smiled and said:
"You underestimate Xu Chen, and you underestimate Dong Chen..."
Gong Ming remained silent and his expression turned slightly ugly.
Nie Fei took another sip of coffee.
She still smiled, but seemed to have lost much interest in talking.
She paused and then said:
"I may not be able to explain the potential of Xu Chen and Dong Chen to you.
Leave everything to time! ”
"And...
When I was in the most difficult time, Xiao Xu always gave me a helping hand.
I also want to repay this kindness. ”
"Of course the most important thing is that I am optimistic about Xu Chen and I am also optimistic about Xie Bingran."
"..."
……
A few minutes later, the two walked out of the coffee shop.
Gong Ming stretched out his hand and took the initiative to shake Nie Fei's hand:
“The invitation extended by the group to Mr. Nie is valid for half a year.
If Mr. Nie changes his mind, just contact me at any time. ”
Nie Fei smiled politely and said nothing more.
……
……
In the evening, Xu Chen rushed to the company and interviewed Sun Amy's "junior".
He is a short boy named Tang Xiaowei.
He is a junior student at the same art school as Sun Amy, and he was slightly arrogant during the interview.
However, as a "designer", you don't need much business communication, as long as you have good professional skills.
Xu Chen saw some of his works in Publicis Advertising and asked about his ideas in advertising creation. He found that his professional ability was quite good. Nie Fei has also checked it, so there is no big problem.
Xu Chen sent him away and walked behind Sun Amy:
"Hurry up and communicate the entry date, and I'll help you share some work."
Amy Sun adjusted her round glasses:
"Okay boss!"
Amy Sun was still very grateful to Xu Chen for recruiting her subordinates.
She previously worked at Heijue Advertising, and the directors at that time had a "squeezing" face.
There are few leaders who take the initiative to consider their subordinates.
……
Xu Chen remembered something, walked up to Nie Fei, and said:
"Sister Fei, should we organize an annual party?"
Nie Fei: "Okay! We are just about to move to a new office and new colleagues will join us."
Check out the 16-9 book bar and see the correct version!
She thought for a while and said:
"Xinxin and I will work it out and see what works best!"
Gu Xinxin looked happy and eager to try:
"Okay!"
……
Nie Fei remembered something, stood up and said:
"There is something important that I need to tell you."
Xu Chen was stunned for a moment, looking at "Sister Fei", she seemed to be on business.
……
General Manager's Office.
Nie Fei lit a thin cigarette and said:
"I mentioned to you that other sports brands came to ask Xie Bingran about authorization...
At present, several companies have talked to me privately through various relationships. ”
“Nike has made an offer of 20 million to 30 million to buy Xie Bingran’s endorsement from ‘Ran Bing Sports’.
They are evaluated based on endorsement fees of 8 million to 10 million.
This evaluation price is almost a quantitative indicator of Xie Bingran’s current commercial value...
On top of this indicator, the budget was increased two to three times to buy out the contract between Xie Bingran and Burning Ice Sports.
The quoted price of 20 million to 30 million is the cost for one year.
If we want to renew the contract in the future, we will discuss it again. ”
Xu Chen smiled and said: "Just refuse it, I won't consider it."
Nie Fei nodded:
"I have already declined, but I still want to keep up with you."
She paused:
"Then Anta proposed a 'share-sharing' cooperation method.
They are responsible for all production and distribution, which is equivalent to us authorizing them to do the ‘Burning Ice’ brand and Xie Bingran’s endorsement.
Then we directly share 40% of the profit..."
Xu Chen shook his head:
“It just looks beautiful.
After they get it, they will not seriously develop the ‘Burning Ice’ brand.
It will only be regarded as an unimportant product line. It is purely to recruit "Burning Ice" to prevent a big competitor from emerging. ”
Nie Fei smiled and nodded:
"So I refused."
Xu Chen: “Of course you can make a lot of money instantly by selling the licenses of ‘Ran Bing Sports’ and Brother Bing...
But when I started Burning Ice, it was certainly not just for money.
This is Xie Bingran’s brand. No matter what it looks like, it must be made by yourself..."
Nie Fei nodded.
She took a puff of cigarette and said again:
"There is another one, but I can't refuse it directly.
Their family is quite special. Even if you refuse, you need to be tactful and consider the words and form of refusal.
In addition, I also need you to come forward and have a chat together. ”
Xu Chen: "Oh?"
He was still a little surprised.
Nike and Anta are already considered top brands in the industry.
Is there any company more feared than these two?
Nie Fei paused and then said:
"Nike, Adidas, and Puma overseas, Anta, Li Ning, and 361 domestically...
These are just the brands that have been put on the table.
Behind the sports category, there are also some big capital investors.
Through various forms, these capital parties invest, take shares and even control some sports brands, which can be regarded as the "invisible hand".
It can also be seen as the ‘hidden crocodile’ underwater.
Even many people in the industry may not know it..."
“The company we are currently looking for is called ‘Amrin Investments’, and it is a capital company behind the sports category.
In the early years, they only made stock investments in the securities market, and later began to directly invest in sports brands.
But they did it more secretly and changed their identities...
At present, numerous sports groups at home and abroad may have capital involvement behind them, including the top domestic and foreign brands just mentioned.
In recent years, the acquisition of several European sports brands by domestic capital also has their influence behind it..."
“The ingredients behind this kind of capital investment institution are also relatively complex.
What is known at present is that Amnrui is backed by large overseas investment institutions and two large domestic private equity capitals.
Especially the two domestic private equity funds, the ingredients and energy behind them will be more complicated..."
Xu Chen took a breath and looked serious.
Naturally, he smelled something different.
Unexpectedly, the first product of "Burning Ice Sports" has not even had time to be released, but it has already been targeted by the so-called "hidden predators".
Nie Fei continued:
“They originally negotiated in the name of another investment institution.
But the other person knew my background and told me my true identity. ”
She paused again:
“We still don’t know what the other party’s intentions are and what the conditions are.
But if we want to refuse, we still need to think about our words.
In the capital circle, some operating methods are very dirty..."
Xu Chen: "It would be best to know the other party's intentions in advance.
Do you want to invest in ‘Burning Ice’, buy Xie Bingran’s endorsement, or something else? ”
Nie Fei thought for a while: "I'll try to find a way to test it first."
Xu Chen nodded.
He frowned and thought for a moment, then said:
“Behind ‘Ran Bing Sports’ is my father’s Dongchen Shares. The capital structure and decision-making structure are very simple.
We have no other financing and no other shareholders or directors are involved, so the decision will not be affected in any way.
Therefore, no one can force us to make decisions we don’t want to make. ”
"The problem is what you just said, I'm afraid they will use some dirty tricks in the future...
But if you are really targeted, you may not be able to avoid it. ”
Xu Chen had naturally heard of and even seen some cases in his previous life.
Some companies were invaded or suppressed by capital, and those that did not surrender paid a huge price.
For example, a few years later, Boss Wang Shi’s Vanke will be invaded by certain capital groups, and even Boss Wang will be expelled from the board of directors...
Xu Chen thought carefully and said:
“The other party is eyeing us because they are interested in the value of ‘Burning Ice Sports’.
So the method that can be used now is to make the other party feel that ‘Burning Ice Sports’ is very unreliable and will not be possible in the future...
Delay strategy.
Send the other person away first.
We develop in a low-key manner. Once we have a certain scale and strength, and the brand has gained users' mental accumulation, we will have the ability to resist risks. ”
Nie Fei thought for a while:
"Let the other party feel...that we are unreliable?"
Xu Chen: "Yes...
And we have a big advantage. ”
Nie Fei: "What advantage?"
Xu Chen pointed at himself:
"I...
I am an eighteen-year-old naughty boy with a rich father.
My family is still a township enterprise, a nouveau riche from the countryside...
This seems unreliable!
It is to make the other party feel that as a behind-the-scenes boss like me, I will definitely kill ‘Burning Ice Sports’.
Maybe the other party won’t keep an eye on us..."
He frowned and thought for a while:
"So when we meet, we have to put on a show.
I have to pretend to be more dandy and unreliable, and Sister Fei also has to cooperate.
And there is an advantage to this.
Even if I reject the person in a deliberately rude way, they will still think it's reasonable.
After all, he is an eighteen-year-old naughty kid, and he is arrogant even if he has some money...
Send them away first, and then 'Burning Ice Sports' will develop in a low-key manner and accumulate strength! ”
Nie Fei took a puff of cigarette and said with a smile:
"Thank you for being able to figure it out!"
He looked Xu Chen up and down again and said with a smile:
"A dandy must also look like a dandy.
You are too low-key dressed like this. ”
Xu Chen smiled and said:
"Okay, I'll spend tens of thousands of dollars to wear it on the weekend!"
……
Thank you to all the bosses who gave rewards!
(End of chapter)